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Expression

Tips for Using Metaphors in Copy

3 min read

Tips for Using Metaphors in Copy

Copy and poetry don’t have a lot in common. In fact, they might be more disparate in purpose than any other two types of writing. While copy...

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Language Alive: The Magic of Sensory Writing

3 min read

Language Alive: The Magic of Sensory Writing

Sensory writing sparks a reaction, adding bursts of flavor to copy that might otherwise lull readers into a slumber. Sensory language engages the...

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