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How to Advertise Writing Services: 6 Simple Ways to Market Your Business

How to Advertise Writing Services: 6 Simple Ways to Market Your Business

Building a freelance business would be much easier if writing jobs fell out of the sky. In reality, to become a successful writer, you need to learn how to advertise writing services. If no one knows you're a writer–you're probably not getting many writing jobs. In such a competitive industry, you have to stand out if you want to gain the attention of potential clients.

Effective marketing strategies are a huge step in the right direction, and they can help you showcase your writing skills, build a solid client base, and get your freelance career off the ground.

Gaining success from your marketing won't happen overnight, but when you use proven strategies, you can build a successful freelance writing business with time. Keep reading to discover six valuable tips to help you advertise your writing services and reach your target audience.

Create an Engaging Website or Portfolio

Every successful writing business starts with a strong portfolio. Your professional portfolio or website is the perfect way to display what you can create for your future clients.

At this point, you might be thinking–how can I create a portfolio if I haven't done anything yet? An engaging website or portfolio is even more critical if you're a brand-new writer. Even if you don't have a ton of bylines yet (or any!), you can still create a website or portfolio with your writing samples.

A well-designed website or portfolio should highlight your writing skills and showcase your best work. This type of site will help potential clients determine if you're the right fit for the job. You may not be the right fit for everyone, but when your website reflects your unique writing style, it will resonate with your ideal clients.

scope of work template

Take Advantage of Social Media Platforms

Whether you feel like social media is your best friend or your worst enemy, it's a helpful tool you can use to market yourself as a writer. Creating content on social media platforms can be an effective way to expand your reach and connect with potential clients.

Everyone has their preferences when it comes to social media, but don't be afraid to step out of your comfort zone. If you only have a LinkedIn, try creating a Twitter account to share your wisdom and insights with a different crowd.

While Facebook is the most-used social media platform, if you want to showcase your expertise, there may be better platforms for expanding your reach. Instagram and TikTok can be great places for creating short-form videos to advertise your services and build your brand.

You can also use social media platforms to join relevant writing groups or communities to network with fellow writers and potential clients.

Submit Guest Blogs or Contribute to Other Publications

Even though it may seem counterintuitive, guest blogging for other websites can be an excellent way to establish your authority in the writing world. Even though guest blogs aren't typically paid, the exposure makes it worth it if you choose the right audience.

If you're looking for a site to pitch a guest blog to, identify authoritative blogs or websites in your niche and offer to contribute high-quality content. You'll be more likely to hear back if you craft a compelling pitch. When you pitch your writing, include a brief bio or author profile with a link to your website or portfolio to generate traffic and potential leads.

Build Your Network

As long as you run a freelance business, networking will be an ongoing part of your marketing strategy. Networking can be a powerful tool for freelance writers if you network in the right places.

To build your freelance business, attend industry conferences, seminars, or virtual events to connect with other professionals and potential clients. Events like this can also be a great place to build relationships with editors, marketers, or content managers who may be hiring freelance writers in the future.

To get the most out of your networking efforts, follow up with the people you met or connected with at any event you attend. Being consistent with your networking and staying active in writing communities can help you position yourself as a knowledgeable and reliable writer.

Find the Best Freelance Platforms

Even though they tend to be oversaturated, freelance platforms can still be an excellent way to build a freelance business, especially when you're new to freelancing. These types of platforms, such as Upwork or Fiverr, can be an effective way to advertise your writing services and connect with clients.

The first thing you need to do when you join one of these platforms is create a compelling profile that showcases your skills, experience, and writing samples. Then, it's time to actively search for writing gigs that align with your expertise and submit well-crafted proposals.

If you want to be successful it finding jobs on freelance platforms, there's a lot to keep up with. Instead of just creating a profile and hoping work comes to you, keep applying for jobs and building trust and credibility with potential clients.

Ask for Testimonials and Referrals

Client testimonials and referrals can be worth more than gold when building a freelance writing business. Not only can they significantly boost your credibility, but they can also help you attract new clients.

Getting testimonials and referrals can be simple if you've already completed a handful of writing jobs. All you have to do is request feedback from satisfied clients to showcase on your website or portfolio.

If it works for your business, you can even take this a step further by encouraging clients to refer your services by offering incentives or discounts for successful referrals. Word-of-mouth recommendations are sometimes the best and simplest ways to gain new clients.

Learn How to Advertise Writing Services with Hire a Writer

It would be nice if clients just showed up on your doorstep, but that's not how the world works. To be a successful freelance writer, you must know how to advertise writing services. As simple as it may seem, effectively advertising your services is crucial to establishing a successful career.

While this isn't an exhaustive list, these six steps are a great way to start. Consistency, professionalism, and a genuine passion for writing are key to standing out in a competitive market. By adapting these tips to your unique style, you can help your freelance business thrive.

Another simple way to gain more clients is to build your knowledge and become a better writer. 

At Hire a Writer, we help freelance writers and business owners hone their craft and improve their writing skills. Subscribe to our blog for more tips about building a successful freelance writing business!

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