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Copywriting

4 Short-Form Content Exercises

3 min read

4 Short-Form Content Exercises

Short-form content includes things like ads, social posts, snippets, and direct messages. This is a vital tool for any copywriter to have, and it’s...

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changing gears

3 min read

Changing Gears as a Freelance Writer

One hat, two hats, red hat… writer hats?

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Copywriting Skills You Don't Learn in School

3 min read

Copywriting Skills You Don't Learn in School

When you major in English, most responsible adults will assume you’re going to be a teacher. Non-English majors tend to believe teaching is the only...

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How to Learn to Write for New Copywriting Clients

3 min read

How to Learn to Write for New Copywriting Clients

Freelance writing doesn’t only consist of writing furiously at the keyboard for long hours at a time. (Although it can and does look like that...

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Freelancers, Write What You Know (Nothing About)

3 min read

Freelancers, Write What You Know (Nothing About)

Any freelance writer who comes from a creative writing background has likely heard the advice “write what you know” over the course of their career....

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Why Editing is Divine

3 min read

Why Editing is Divine

When I was an English teacher, an administrator once told me I should always walk around the classroom with a pencil. That way, as I’m helping my...

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Content AI is About to Make You Obsolete. Unless…

3 min read

Content AI is About to Make You Obsolete. Unless…

If, as a professional writer, you think content AI and copywriting tools have nothing to do with you: you’re not looking closely enough.

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Editing 101: 3 Steps to Your Best Writing

3 min read

Editing 101: 3 Steps to Your Best Writing

I’ll admit it. I used to imagine writing and editing as two separate endeavors. A writer holes up in a room somewhere, toils away at a draft, and...

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History of Language: American vs. British Spelling

2 min read

History of Language: American vs. British Spelling

Do you write gray or grey? What about color or colour? Is it canceled or cancelled? If you’re from the United States, or writing for an American...

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What are the Benefits of Writing for Yourself?

3 min read

What are the Benefits of Writing for Yourself?

The more our society turns to audio, video and bite-sized content for information, the less we’re inclined to write. Plenty of people write for...

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Why Copywriters Should Think Like a Librarian

3 min read

Why Copywriters Should Think Like a Librarian

Information science is the study of how people physically and digitally search for, access and interact with information. Information science...

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How to Repurpose Content as a Copywriter

2 min read

How to Repurpose Content as a Copywriter

If you’re a civilized human with access to the internet (hiii, you’re reading this), you probably share in the experience of being bombarded with...

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Refining Your Copywriting Process

3 min read

Refining Your Copywriting Process

It’s easy to ignore the creative side of the copywriting process — especially when creating content for SaaS, blockchain, cybersecurity and other...

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Writer Book Recommendations

1 min read

Writer Book Recommendations

Writers who read can write better. More proficiently. With greater expertise. Masterfully. Adeptly. Okay you get the idea. We are constantly building...

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Outlining: 4 Ways to Approach a Blank Page

3 min read

Outlining: 4 Ways to Approach a Blank Page

If you hope to become a more efficient writer, the only way to get there is to use effective outlining practices. There are probably endless...

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Five Benefits of Working With a Writer Group

4 min read

Five Benefits of Working With a Writer Group

Being a freelance writer can be a lonely gig. Most of the time, the “freedom” part is achieved by being categorically disassociated with any one...

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Should You Limit Client Edits

3 min read

Should You Limit Client Edits?

As a professional writer, you are going to face endless (sometimes painful) rounds of edits. I often say that it’s hard to describe to someone the...

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3 Things That Impact Copywriter Pricing

3 min read

3 Things That Impact Copywriter Pricing

Ahhh, your rates. Setting them, increasing them - it’s one of the first major business decisions you’ll make as a professional copywriter. It’s...

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How to Write Like a Native English Speaker

3 min read

How to Write Like a Native English Speaker

I work with a lot of people around the world. Digital marketing has some amazing talent in countries like Saudi Arabia, Lebanon, Australia, India,...

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