3 min read
Joy Youell: May 16, 2023 2:19:35 PM
Short-form content includes things like ads, social posts, snippets, and direct messages. This is a vital tool for any copywriter to have, and it’s...
3 min read
Kaitlin Last: May 1, 2023 2:14:49 PM
One hat, two hats, red hat… writer hats?
3 min read
Amy Williams: Apr 11, 2023 4:47:56 PM
When you major in English, most responsible adults will assume you’re going to be a teacher. Non-English majors tend to believe teaching is the only...
3 min read
Lindsey Blackmore: Apr 11, 2023 4:13:08 PM
Freelance writing doesn’t only consist of writing furiously at the keyboard for long hours at a time. (Although it can and does look like that...
3 min read
Taylor Zantingh: Apr 11, 2023 9:00:31 AM
Any freelance writer who comes from a creative writing background has likely heard the advice “write what you know” over the course of their career....
3 min read
Amy Williams: Apr 11, 2023 8:54:54 AM
When I was an English teacher, an administrator once told me I should always walk around the classroom with a pencil. That way, as I’m helping my...
3 min read
Joy Youell: Apr 11, 2023 7:52:11 AM
If, as a professional writer, you think content AI and copywriting tools have nothing to do with you: you’re not looking closely enough.
3 min read
Taylor Zantingh: Apr 11, 2023 7:48:14 AM
I’ll admit it. I used to imagine writing and editing as two separate endeavors. A writer holes up in a room somewhere, toils away at a draft, and...
2 min read
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Viviana Whalen: Apr 10, 2023 10:56:57 AM
Do you write gray or grey? What about color or colour? Is it canceled or cancelled? If you’re from the United States, or writing for an American...
3 min read
Lindsey Blackmore: Apr 10, 2023 10:55:57 AM
The more our society turns to audio, video and bite-sized content for information, the less we’re inclined to write. Plenty of people write for...
3 min read
Viviana Whalen: Apr 9, 2023 10:43:27 AM
Information science is the study of how people physically and digitally search for, access and interact with information. Information science...
2 min read
Lindsey Blackmore: Apr 9, 2023 10:30:09 AM
If you’re a civilized human with access to the internet (hiii, you’re reading this), you probably share in the experience of being bombarded with...
3 min read
Sanders Reese: Apr 8, 2023 10:42:52 AM
It’s easy to ignore the creative side of the copywriting process — especially when creating content for SaaS, blockchain, cybersecurity and other...
1 min read
Joy Youell: Apr 8, 2023 10:28:38 AM
Writers who read can write better. More proficiently. With greater expertise. Masterfully. Adeptly. Okay you get the idea. We are constantly building...
3 min read
Joy Youell: Apr 8, 2023 9:17:12 AM
If you hope to become a more efficient writer, the only way to get there is to use effective outlining practices. There are probably endless...
4 min read
Joy Youell: Apr 8, 2023 9:15:44 AM
Being a freelance writer can be a lonely gig. Most of the time, the “freedom” part is achieved by being categorically disassociated with any one...
3 min read
Joy Youell: Apr 8, 2023 8:33:12 AM
As a professional writer, you are going to face endless (sometimes painful) rounds of edits. I often say that it’s hard to describe to someone the...
3 min read
Joy Youell: Apr 8, 2023 8:29:39 AM
Ahhh, your rates. Setting them, increasing them - it’s one of the first major business decisions you’ll make as a professional copywriter. It’s...
3 min read
Joy Youell: Apr 7, 2023 4:13:13 PM
I work with a lot of people around the world. Digital marketing has some amazing talent in countries like Saudi Arabia, Lebanon, Australia, India,...
