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4 Short-Form Content Exercises
Short-form content includes things like ads, social posts, snippets, and direct messages. This is a vital tool for any copywriter to have, and it’s...
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3 min read
Short-form content includes things like ads, social posts, snippets, and direct messages. This is a vital tool for any copywriter to have, and it’s...
3 min read
One hat, two hats, red hat… writer hats?
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In a previous post, I explained how a weekly writing group led me to write my first self-published novel. I’ll forever be grateful to WUTI and my...
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When you major in English, most responsible adults will assume you’re going to be a teacher. Non-English majors tend to believe teaching is the only...
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During the COVID-19 pandemic, I decided it was time for a change. After leaving my account executive/SEO copywriter role at a small marketing agency,...
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Any freelance writer who comes from a creative writing background has likely heard the advice “write what you know” over the course of their career....
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If you’re experiencing writer’s block, you’re not alone. It happens to most everyone. All the great writers of history have suffered through their...
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When I was a middle school teacher, one of the hardest parts of my job was feeling like I had to be “on” all the time. This was particularly painful...
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Copywriting is an excellent job for talented writers who are self-motivated. However, it’s not for everyone. Understanding your limitations is key...
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The more our society turns to audio, video and bite-sized content for information, the less we’re inclined to write. Plenty of people write for...
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It’s easy to ignore the creative side of the copywriting process — especially when creating content for SaaS, blockchain, cybersecurity and other...
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If you hope to become a more efficient writer, the only way to get there is to use effective outlining practices. There are probably endless...