5 min read
Joy Youell: May 16, 2023 2:20:06 PM
A professional marketing writer is a copy expert but also capable of understanding the big picture of how marketing supports business growth. If you...
3 min read
Joy Youell: May 16, 2023 2:19:35 PM
Short-form content includes things like ads, social posts, snippets, and direct messages. This is a vital tool for any copywriter to have, and it’s...
4 min read
Mark Bowden: May 15, 2023 2:18:09 PM
I moved into a freelance role after a decade spent in sales. For me it was an opportunity to do my own thing, and have some freedom in choosing who I...
4 min read
Joy Youell: May 10, 2023 10:26:45 AM
When you are a copywriter, especially if you’re a freelancer, time is money. I coach writers on this all of the time. Becoming faster AND better is...
3 min read
Ross Henderson: May 1, 2023 2:21:43 PM
Ah, difficult clients. As a freelancer, consultant, or agency, few things are worse than a client that really grinds your gears. Perhaps they’re...
3 min read
Kaitlin Last: May 1, 2023 2:14:49 PM
One hat, two hats, red hat… writer hats?
4 min read
Amy Williams: Apr 11, 2023 6:11:05 PM
As a creative professional, even hearing the word sales might send a shiver down your spine. The idea of trying to convince someone to buy a product...
3 min read
Meagan Voulo: Apr 11, 2023 5:46:40 PM
In a previous post, I explained how a weekly writing group led me to write my first self-published novel. I’ll forever be grateful to WUTI and my...
3 min read
Mark Bowden: Apr 11, 2023 4:59:23 PM
What do you think of when you hear the word “freelancing?” When I first started off on my own, all that I could think of was the freedom that it...
3 min read
Amy Williams: Apr 11, 2023 4:47:56 PM
When you major in English, most responsible adults will assume you’re going to be a teacher. Non-English majors tend to believe teaching is the only...
4 min read
Kaitlin Last: Apr 11, 2023 4:24:03 PM
For someone who now works in marketing and publishes content on a company website for a living… I’m embarrassed to admit that my own personal website...
3 min read
Lindsey Blackmore: Apr 11, 2023 4:13:08 PM
Freelance writing doesn’t only consist of writing furiously at the keyboard for long hours at a time. (Although it can and does look like that...
3 min read
Meagan Voulo: Apr 11, 2023 3:53:41 PM
During the COVID-19 pandemic, I decided it was time for a change. After leaving my account executive/SEO copywriter role at a small marketing agency,...
3 min read
Taylor Zantingh: Apr 11, 2023 1:25:51 PM
I charged headfirst into freelance writing on a mission: I wanted to use my skills to help purpose-driven and sustainable organizations outperform...
4 min read
Amy Williams: Apr 11, 2023 1:22:10 PM
I’ve seen work-life balance listed as a perk on hundreds of jobs. When an employer adds it to a job listing, I feel it nearly screams, “We won’t make...
3 min read
Taylor Zantingh: Apr 11, 2023 9:00:31 AM
Any freelance writer who comes from a creative writing background has likely heard the advice “write what you know” over the course of their career....
3 min read
Amy Williams: Apr 11, 2023 8:54:54 AM
When I was an English teacher, an administrator once told me I should always walk around the classroom with a pencil. That way, as I’m helping my...
3 min read
Ross Henderson: Apr 11, 2023 8:34:09 AM
If you’re experiencing writer’s block, you’re not alone. It happens to most everyone. All the great writers of history have suffered through their...
2 min read
Kaitlin Last: Apr 11, 2023 8:32:59 AM
There are days when I sit at my computer and feel completely unmotivated to write anything. Drumming up inspiration can feel like a mountain of a...
2 min read
Kaitlin Last: Apr 11, 2023 8:26:25 AM
Straight-faced negotiation, tight deadlines, constantly evolving metrics, demanding bosses, heavily invested stakeholders with a lot of opinions......
3 min read
Amy Williams: Apr 11, 2023 8:14:59 AM
When I was a middle school teacher, one of the hardest parts of my job was feeling like I had to be “on” all the time. This was particularly painful...
4 min read
Joy Youell: Apr 11, 2023 8:04:48 AM
If you are a professional writer, you are in a creative field. As a creative professional, your work is inherently subjective. When you put it out in...
3 min read
Joy Youell: Apr 11, 2023 7:52:11 AM
If, as a professional writer, you think content AI and copywriting tools have nothing to do with you: you’re not looking closely enough.
3 min read
Taylor Zantingh: Apr 11, 2023 7:48:14 AM
I’ll admit it. I used to imagine writing and editing as two separate endeavors. A writer holes up in a room somewhere, toils away at a draft, and...
3 min read
Lindsey Blackmore: Apr 10, 2023 12:57:39 PM
Full-time freelance writing isn’t for the mentally weak. But unless you’re proactive about maintaining your body, you’ll start trading in your...
3 min read
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Viviana Whalen: Apr 10, 2023 12:42:42 PM
Copywriting is an excellent job for talented writers who are self-motivated. However, it’s not for everyone. Understanding your limitations is key...
6 min read
Joy Youell: Apr 10, 2023 12:32:58 PM
Whether you’re fresh out of college or fresh out of the corporate world, freelancers typically start out solo. Freelancing solo is a reasonable way...
3 min read
Lindsey Blackmore: Apr 10, 2023 10:55:57 AM
The more our society turns to audio, video and bite-sized content for information, the less we’re inclined to write. Plenty of people write for...
5 min read
Joy Youell: Apr 9, 2023 10:54:06 AM
Writing a scope of work for a copywriting job is essential to setting the right client expectations, forming the right (enforceable) boundaries, and...
3 min read
Lindsey Blackmore: Apr 9, 2023 10:52:30 AM
To those who don’t freelance, it sounds like a dream. You get to choose your projects, make your own hours and work remotely. Well, as many of us...
3 min read
Lindsey Blackmore: Apr 9, 2023 10:51:06 AM
Have you ever met someone who seemed like they were born to be in sales? They’re high in extroversion, they always know exactly what to say and they...
3 min read
Viviana Whalen: Apr 9, 2023 10:43:27 AM
Information science is the study of how people physically and digitally search for, access and interact with information. Information science...
2 min read
Lindsey Blackmore: Apr 9, 2023 10:30:09 AM
If you’re a civilized human with access to the internet (hiii, you’re reading this), you probably share in the experience of being bombarded with...
5 min read
Joy Youell: Apr 9, 2023 10:22:36 AM
If I’ve learned anything from living in the freelance world, it’s that your career is made or broken based on the strength of your client...
3 min read
Joy Youell: Apr 9, 2023 10:18:25 AM
It blows my mind how many freelance copywriters have no plan. No organization. No structure to their work life. This is a quick way to make a small...
3 min read
Sanders Reese: Apr 8, 2023 10:42:52 AM
It’s easy to ignore the creative side of the copywriting process — especially when creating content for SaaS, blockchain, cybersecurity and other...
4 min read
Joy Youell: Apr 8, 2023 9:57:13 AM
As your copywriting business grows, you will inevitably outgrow clients. Now, I’m writing this in part because I’ve done this poorly in the past,...
4 min read
Joy Youell: Apr 8, 2023 9:23:55 AM
As someone who both interviews as a copywriter and interviews copywriters, there are a few oh-no-nos. These are all mistakes I’ve made that I kick...
3 min read
Joy Youell: Apr 8, 2023 9:17:12 AM
If you hope to become a more efficient writer, the only way to get there is to use effective outlining practices. There are probably endless...
4 min read
Joy Youell: Apr 8, 2023 9:15:44 AM
Being a freelance writer can be a lonely gig. Most of the time, the “freedom” part is achieved by being categorically disassociated with any one...
3 min read
Joy Youell: Apr 8, 2023 9:09:08 AM
Everyone is different. Profound. But seriously: I have copywriting colleagues who have three to five clients, and others who have 20+ (me, which is...
2 min read
Joy Youell: Apr 8, 2023 8:37:49 AM
When you are fresh on the scene as a freelance writer, or when you transition to a copywriting career, you need to understand how pay cycles work....
3 min read
Joy Youell: Apr 8, 2023 8:33:12 AM
As a professional writer, you are going to face endless (sometimes painful) rounds of edits. I often say that it’s hard to describe to someone the...
3 min read
Joy Youell: Apr 8, 2023 8:31:44 AM
Unpopular opinion? Let’s say controversial at least: I love Upwork. I get jobs on Upwork, I hire people on Upwork and I think it’s an awesome...
3 min read
Joy Youell: Apr 8, 2023 8:29:39 AM
Ahhh, your rates. Setting them, increasing them - it’s one of the first major business decisions you’ll make as a professional copywriter. It’s...
2 min read
Joy Youell: Apr 8, 2023 8:27:30 AM
There are two types of copywriting clients, one kind you want; the other you don’t. There are some dead giveaways to which is which, and it’s...
10 min read
Joy Youell: Apr 8, 2023 5:49:08 AM
Every blogger should read novels. Every marketing writer should read novels. If you don’t read, you can’t write. Period. If you can admit, “I don’t...
3 min read
Joy Youell: Apr 7, 2023 4:13:13 PM
I work with a lot of people around the world. Digital marketing has some amazing talent in countries like Saudi Arabia, Lebanon, Australia, India,...
