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Writing With a Point of View: How to Craft Actually Unique Content

Writing With a Point of View: How to Craft Actually Unique Content

When it comes to creating impactful and engaging content, going beyond mere word counts, topic pillars, or funnel stages is crucial. Writing with a distinct point of view (PoV) adds depth and authenticity to your work, capturing the attention of your audience and making your voice stand out amidst the noise.

In this article, we'll explore how to develop and integrate a unique PoV into your writing process, making your content more meaningful and memorable.

(Note, we found a resource similar to this on Mastodon but cannot trace the origin - if anyone has clues on original author of some of these ideas, just ping us and we'll credit!)

Exploring the Landscape: What Point of Views Exist?

Before you embark on shaping your point of view, it's important to assess the existing conversations surrounding your chosen topic.

This entails understanding the status quo, common assumptions, and recent debates. By asking pertinent questions, you can uncover the context in which your ideas will be received.

  • What is the "standard way" of thinking about this topic?: Delve into the prevailing narratives and widely accepted notions.

  • What do they assume I think/know already?: Identify the assumptions that underlie the existing discourse.

  • Why would the author assume this?: Understand the motivations and reasons behind these assumptions.

  • What is missing/not mentioned here?: Identify gaps or aspects that haven't been adequately explored.

  • Do I agree or disagree? Why?: Reflect on your own perspective and whether you align with or differ from the current viewpoints.

Establishing Your Purpose: Who Cares?

After gaining insights into the existing conversations, it's essential to define the purpose and significance of your unique point of view. Articulate the reasons why your perspective matters and how it adds value to the ongoing discourse.

  • Why is this topic worth talking about?: Explain the relevance and importance of the topic to your audience.

  • What will be lost if I never talk about it?: Highlight the potential consequences of neglecting this perspective.

  • How will NOT talking about this keep us from understanding something better than we already do?: Illustrate how your viewpoint can enrich collective understanding.

  • Why should others care about it?: Convey the benefits of embracing your point of view and how it resonates with your audience's interests.

Crafting Your Unique Voice: What "I" have to Say

With a clear sense of purpose, it's time to infuse your unique point of view into your content. This is where your creativity shines, as you present your thoughts in a way that distinguishes you from others and adds a fresh layer of insight.

  • Do I agree or disagree with others? Why?: Elaborate on your alignment or deviation from prevailing perspectives.

  • What context will my audience need to understand why I think this way?: Provide the necessary background to facilitate comprehension.

  • What am I adding to this conversation?: Articulate the novel elements you're introducing to the discourse.

  • Why am I/my organization worth listening to about this?: Establish your credibility and expertise on the topic.

  • How will my point of view impact my audience?: Offer insights into the transformative potential of your perspective for your readers.

Coalescing Your Perspective: Putting The Pieces Together

Having explored the landscape, defined your purpose, and crafted your distinct voice, it's time to synthesize your insights and prepare to turn your point of view into compelling content.

Summarize Your Answers:

They Say:

So What?

I Say:

Turning Your PoV Into Content Ideas

Here's a brainstorming space to develop content ideas that reflect your unique point of view. Use the insights you've gathered to create titles and outlines that will captivate your audience and convey your perspective effectively.

Content Title:


Content Ideas:


Writing With a POV

By following these steps and integrating a well-defined point of view into your writing process, you'll be able to create content that resonates deeply with your audience, offers fresh insights, and contributes to meaningful conversations in your field. Remember, it's not just about what you say, but how you say it that sets your work apart.

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