For businesses just starting out, it can be extremely overwhelming to know what to post on TikTok. The platform is new and constantly changing, so if you feel lost, you’re not alone.
Luckily, there are a few trusted strategies that some of the most successful creators and brands use to develop their TikTok content strategy.
Keep reading to learn more about what to post on TikTok.
Just like any other sound strategy, you need a game plan for succeeding on TikTok. Here are the five steps you and your team need to go through to make sure you aren’t just throwing spaghetti at the wall.
Before you begin designing your content strategy on TikTok, you first need to understand your ideal audience.
Start by searching for your competition and popular creators in your niche. Here’s how:
Take some time to browse through these results. Take notes—mental or otherwise—of what kinds of videos are popular for that search phrase. Save a few that could serve as inspiration for your content bank (more on this in step 3).
Next, go to a few videos that your competitors are posting. Open the comments on their videos and take some time to scroll through them. Are any viewers asking questions? If so, write them down in your notes.
This is a practice you should make a part of your regular research process so you can make videos to answer these questions!
Using the newfound understanding of what your audience on TikTok is interested in, you can now combine this knowledge with your specialty in order to develop your content pillars.
Your content pillars are essentially the building blocks for everything you will post on TikTok. They represent the three to five different categories of value you offer to your audience.
So, if you’re a makeup company, your content pillars might be:
Once you’ve developed your content pillars, you are ready to make your content bank!
For anyone who struggles with knowing what to post on TikTok, a content bank will be your best friend.
First, take your content pillars and put them on paper. Leave ample space between each one—this is where you’ll write down ideas for each video!
For each pillar, try to brainstorm as many videos as you can. Aim for between 10-30 in each category every month, that way you’ll have plenty of options to choose from when you’re ready to make your content.
Sticking with the above example, this is what a content bank might look like for a makeup company.
User-generated GRWM videos
Makeup tutorials and tips
User-generated product reviews
Trend videos are a great way to grow your audience, so even though they are impossible to plan for, be sure to include space for them in your content plan. There are so many trending sounds to choose from that you could easily post one trend video per day.
Once you’re done with your content bank for the month, it’s time to start making the content!
For the first month of posting, you should be meticulously tracking your analytics. Keep notes about the videos that get you the most engagement.
If a video goes viral, make another video like it. You can do a part 2 or a follow-up, and be sure to include similar videos in next month’s content bank. You’ll want to continuously adjust your content plan every month to keep creating content that your viewers love.
One of the best ways to include your viewers in your content is to make videos that answer their questions. Anytime you get an interesting, thought-provoking, or general question, you have an opportunity to respond to it in a video format. This can increase your engagement and gives more people who might be interested in the answer a chance to find your content!
Reply to comments in video format by following these steps:
If you want to read about more TikTok best practices, reach out. The Hire a Writer team is equipped with experts who can help you navigate the intricacies of this platform.
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