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Writing Team: Dec 16, 2024 11:56:48 AM
There’s a unique segment of social media users who are highly active but rarely post or comment. Known as "silent observers" or "lurkers," these...
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Writing Team: Dec 9, 2024 11:13:21 AM
In 2019, Twitter co-founder Jack Dorsey set a team within the company on a mission to create an open, decentralized protocol. His goal was to...
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Writing Team: Dec 9, 2024 11:09:36 AM
As discussions about a potential TikTok ban in the U.S. continue, a new contender has entered the social media arena specifically for college...
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Writing Team: Dec 3, 2024 12:01:22 PM
When evaluating the security and privacy practices of major social media platforms—Instagram, Facebook, TikTok, YouTube, X (formerly Twitter),...
2 min read
Writing Team: Nov 26, 2024 8:00:00 AM
The landscape of social media and news consumption is undergoing a seismic shift that would have been unthinkable just a few years ago. Two major...
2 min read
Writing Team: Nov 25, 2024 8:58:30 AM
Instagram is revamping profile displays by relocating Story Highlights from the top of the profile grid to a separate tab. This update aims to...
2 min read
Writing Team: Nov 25, 2024 8:52:52 AM
Facebook is making a significant change to how personal profiles operate by removing the ability to have public followers. Over the coming months,...
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Writing Team: Nov 25, 2024 8:37:19 AM
Instagram is making a significant change to how users engage with content by removing its hashtag following feature on December 13, 2024. Users will...
2 min read
Writing Team: Nov 19, 2024 6:37:54 PM
The social media landscape is always shifting, but one app is proving it’s not just a fleeting trend: Threads. According to the latest data from...
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Writing Team: Nov 19, 2024 6:29:20 PM
@winsomepr Bye old media. Ya basic. #news ♬ APT. - ROSÉ & Bruno Mars
2 min read
Writing Team: Nov 18, 2024 9:00:00 AM
AI is revolutionizing social media marketing, enabling brands to personalize content, engage with customers, and optimize campaigns like never...
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Writing Team: Nov 18, 2024 8:30:00 AM
Social media continues to be an ever-evolving landscape, and 2025 promises a fresh wave of trends and developments. Here are 25 key predictions for...
2 min read
Writing Team: Nov 11, 2024 3:04:59 PM
Since Donald Trump’s reelection, an increase in posts referencing phrases like “your body, my choice” and “get back to the kitchen” has been observed...
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Writing Team: Nov 11, 2024 3:00:57 PM
In a significant departure from his previous position, President-elect Donald Trump has reversed his stance on TikTok, telling supporters that a vote...
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Writing Team: Nov 11, 2024 2:52:15 PM
Bridging the gap between SEO and social media teams can significantly enhance brand visibility, engagement, and ROI. Here’s how these teams can work...
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Writing Team: Nov 5, 2024 6:16:50 PM
Welcome to the wild world of TikTok influencer analytics, where your perfect brand partner might be one dancing dentist or skateboarding grandma...
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Writing Team: Oct 21, 2024 7:51:50 PM
Emotional engagement is crucial for driving user interaction and building brand loyalty. Emotion AI allows brands to track and analyze emotional...
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Writing Team: Oct 21, 2024 7:31:07 PM
TikTok's meteoric rise as a social media platform has led brands to seek innovative ways to engage with its vast, creative audience. One of the most...
3 min read
Writing Team: Oct 21, 2024 9:45:00 AM
TikTok Live Shopping is a powerhouse for real-time engagement and sales. With its seamless integration of entertainment, social interaction, and...
3 min read
Writing Team: Oct 21, 2024 8:45:00 AM
Computer Vision AI has emerged as a powerful tool for analyzing TikTok content and predicting trends. This article will guide marketing leaders and...
4 min read
Writing Team: Oct 15, 2024 2:51:54 PM
As the digital advertising space becomes increasingly competitive, leveraging advanced targeting techniques, particularly through the use of...
4 min read
Writing Team: Oct 15, 2024 2:47:00 PM
TikTok's algorithm, known for its uncanny ability to understand user preferences and deliver highly engaging content, has evolved significantly. This...
3 min read
Writing Team: Oct 8, 2024 2:58:11 PM
Google Doodles have been captivating internet users since 1998, transforming the iconic Google logo into creative, interactive, and often educational...
4 min read
Writing Team: Oct 8, 2024 2:54:33 PM
Generating leads through Google Shopping can be a highly effective strategy, but pairing it with social media is where you can truly maximize your...
4 min read
Writing Team: Oct 2, 2024 2:13:13 PM
Creating a sales funnel on social media is an effective way to guide potential customers through their buying journey, from awareness to conversion....
3 min read
Writing Team: Oct 2, 2024 2:09:17 PM
Setting up a podcast page on Spotify is an excellent way to reach a global audience and grow your podcast’s listener base. Spotify is one of the...
2 min read
Writing Team: Sep 30, 2024 6:00:00 AM
Social media has dramatically transformed how we communicate, share ideas, and influence each other. One of the most intriguing phenomena on social...
3 min read
Writing Team: Sep 30, 2024 5:30:00 AM
Catchy sayings can capture the zeitgeist and become cultural touchstones. From Gen-Z slang to more refined expressions, the right phrase can resonate...
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Writing Team: Sep 23, 2024 4:10:51 PM
The best time to post on Instagram in 2024 depends on your audience, location, and industry. However, general trends and data provide valuable...
3 min read
Writing Team: Sep 23, 2024 5:30:00 AM
Social media has become an integral part of our daily lives, connecting us with friends, family, and the world at large. But when did this digital...
4 min read
Writing Team: Sep 20, 2024 12:27:30 PM
Typography plays a crucial role in how your content is perceived on social media. Whether you're creating bold statements, sharing important...
2 min read
Writing Team: Sep 20, 2024 12:24:13 PM
The word "yes" is a staple of everyday communication, but relying on it too heavily can make your speech or writing feel repetitive and...
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Writing Team: Sep 20, 2024 12:21:02 PM
Welcome to the world of Gen Z slang, where words can mean a thousand different things, and the vibe is always on point. If you've ever found yourself...
8 min read
Writing Team: Sep 19, 2024 11:52:11 AM
As a social media marketer, your words are your paintbrush. Using the right language can elevate your content from mundane to magnificent. Let's...
3 min read
Writing Team: Sep 19, 2024 11:47:00 AM
On the LOUD playing field of social media, grabbing attention is more important—and more challenging—than ever. With people scrolling through their...
4 min read
Writing Team: Sep 18, 2024 4:12:25 PM
Digital media encompasses all marketing efforts that use an electronic device or the internet, helping brands connect with current and potential...
3 min read
Writing Team: Sep 16, 2024 3:48:29 PM
To ensure the success of your LinkedIn profile, whether for personal branding or business purposes, it's essential to track your LinkedIn analytics....
3 min read
Writing Team: Sep 16, 2024 3:43:14 PM
The responsibilities of a social media manager have evolved dramatically over the years. What started as a role focused on simply posting content has...
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Writing Team: Sep 16, 2024 2:05:41 PM
Marketing trigger terms are powerful words or phrases that elicit a psychological or emotional response from your audience, driving them to take...
7 min read
Writing Team: Sep 16, 2024 2:00:32 PM
Social media has transformed from mere networking platforms into powerful tools for financial growth and business development. Whether you're an...
1 min read
Writing Team: Sep 14, 2024 8:44:20 AM
Social media has become an essential part of our daily lives, connecting us with friends, family, and interesting content. However, it also offers...
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Writing Team: Sep 10, 2024 11:00:44 AM
While Indeed is primarily a job search engine, it has gradually adopted several features that resemble social media platforms, though its core...
7 min read
Writing Team: Sep 10, 2024 10:57:23 AM
Table of Contents Introduction The Gen X Social Media Landscape Trend 1: Facebook Dominance Trend 2: Professional Networking on LinkedIn Trend 3:...
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Writing Team: Sep 6, 2024 1:51:00 PM
In an era where authenticity reigns supreme, Generation Z has emerged as a powerhouse of creative expression. Born into a world of unprecedented...
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Writing Team: Sep 5, 2024 10:40:08 AM
While ghostwriting has traditionally been associated with political speeches and memoirs, the demand for social media ghostwriters has grown rapidly...
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Writing Team: Aug 26, 2024 9:00:00 AM
The influencer marketing landscape has grown significantly, with influencers becoming key partners for brands looking to reach new audiences. But how...
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Writing Team: Aug 26, 2024 4:45:00 AM
The TikTok algorithm is the backbone of the platform's success, delivering personalized content to its 1.2 billion active users. Understanding how it...
3 min read
Writing Team: Aug 19, 2024 7:00:00 AM
Managing multiple social media accounts can be overwhelming, whether you're handling your personal profiles, business pages, or clients' accounts....
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Writing Team: Aug 19, 2024 4:45:00 AM
Do you have an update from your life or brand that's too short for a YouTube video or Short? Or a behind-the-scenes moment already shared on...
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Writing Team: Aug 19, 2024 4:30:00 AM
TikTok exploded in popularity during the pandemic and remains a powerhouse with 1.5 billion monthly active users. If your business isn't leveraging...
2 min read
Writing Team: Aug 19, 2024 4:00:00 AM
LinkedIn can be overwhelming for creators or brands to manage. From creating content to keeping up with engagement and relationship building, or even...
2 min read
Writing Team: Aug 12, 2024 5:30:00 AM
LinkedIn newsletters offer a powerful way to share insights, build your brand, and engage your professional network. This comprehensive guide will...
2 min read
Writing Team: Aug 12, 2024 4:45:00 AM
LinkedIn Audio Events offer a powerful way for businesses and creators to connect with their professional network in real-time. This guide covers...
7 min read
Writing Team: Aug 6, 2024 2:29:26 PM
Social media users are facing significant challenges today. They're frustrated by changeable algorithms or having their data sold to the highest...
3 min read
Writing Team: Aug 6, 2024 2:22:48 PM
You know how they say the best things in life are free? Well, it’s true when it comes to gaining Instagram followers. You don’t need black hat...
2 min read
Writing Team: Aug 5, 2024 5:00:44 PM
As we dive into 2024, TikTok continues to be a hotbed of creativity and viral sensations. From dance challenges to life hacks, the platform has seen...
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Writing Team: Aug 5, 2024 4:55:55 PM
You've seen it before: the cool kids go to Paris and post pictures of charm bracelets and leather shops, but not the Eiffel Tower. Have you ever...
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Writing Team: Jul 29, 2024 5:42:14 PM
Building a personal brand on social media can lead to many new opportunities, from building personal relationships with other industry experts to...
1 min read
Writing Team: Jul 29, 2024 5:23:31 PM
The 2024 Olympics are set to be more immersive than ever, with a range of new augmented reality (AR) elements to celebrate the Games, including AR...
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Writing Team: Jul 26, 2024 9:53:53 AM
In a move to enhance user interaction and engagement, Instagram has announced a significant expansion of its Notes feature. As of July 18, 2024,...
1 min read
Writing Team: Jul 26, 2024 9:48:45 AM
On July 25, 2024, Reddit unveiled its latest addition to its advertising suite: Lead Generation Ads. This new feature aims to revolutionize how...
1 min read
Writing Team: Jul 26, 2024 9:44:13 AM
In a significant update for content creators, TikTok has introduced a new feature allowing users to upload custom thumbnail images for their videos....
2 min read
Writing Team: Jul 22, 2024 5:02:54 PM
In today's digital landscape, the synergy between SEO and social media is more crucial than ever. Yet, these teams often operate in silos, missing...
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Writing Team: Jul 15, 2024 5:54:11 PM
A recent study by Memo reveals that social media engagement does not significantly correlate with content readership for news publishers. This...
1 min read
Writing Team: Jul 15, 2024 5:36:52 PM
Meta is introducing a new feature for advertisers that enables the display of custom offers directly on Instagram ad call-to-action (CTA) buttons....
2 min read
Writing Team: Jul 10, 2024 8:15:50 AM
TikTok has recently rolled out new restrictions on ads targeting teens and introduced AI disclosure requirements for advertisers. These changes aim...
9 min read
Writing Team: Jul 8, 2024 5:42:44 PM
Social media has become indispensable for liquor companies looking to connect with their audience, build brand awareness, and drive sales. However,...
1 min read
Writing Team: Jul 3, 2024 11:59:39 AM
In a historic move, Pope Francis, alongside a group of cardinals, has approved the canonization of Carlo Acutis, an Italian teenager and devoted...
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Writing Team: Jul 3, 2024 11:55:37 AM
The latest social media trend, "sadfishing," has sparked widespread discussions as more users engage in what some perceive as attention-seeking...
3 min read
Writing Team: Jun 28, 2024 10:13:22 AM
The first presidential debate in 2024 between Donald Trump and Joe Biden has set social media ablaze. This highly anticipated event on Thursday night...
4 min read
Writing Team: Jun 28, 2024 9:59:49 AM
Social media optimization (SMO) uses social media platforms to manage and enhance an organization’s message and online presence. As a crucial...
2 min read
Writing Team: Jun 19, 2024 9:42:46 AM
Pinterest has introduced Pinterest Ad Labs, an innovation program allowing select brands to test new creative and advertising tools. Brands like Nike...
1 min read
Writing Team: Jun 19, 2024 9:36:19 AM
The Los Angeles Unified School District Board of Education has voted to prohibit student use of smartphones and social media during school hours. The...
6 min read
Writing Team: Jun 14, 2024 4:42:19 PM
Let's be real for a second: networking can be awkward. The idea of schmoozing at some stuffy business conference or crafting the perfect cold email...
3 min read
Writing Team: Jun 14, 2024 4:39:27 PM
In a world where AI-generated content is becoming more prevalent, TikTok refused to be left behind. The social media giant announced a game-changing...
2 min read
Writing Team: Jun 7, 2024 4:31:13 PM
Listen up, all you eCommerce brands out there—TikTok sent you a shiny new guide to help you improve your ad game.
4 min read
Writing Team: Jun 7, 2024 4:29:25 PM
Real talk: are people actually using TikTok to stay informed, or is it just a never-ending stream of dance challenges and lip-syncing teens?
3 min read
Writing Team: May 31, 2024 3:43:20 PM
Listen up, fashion brands, because last year, TikTok released a major key to unlocking your marketing potential on the platform. They've compiled a...
3 min read
Writing Team: May 31, 2024 3:41:07 PM
This news dropped in 2023, but it’s still worth talking about (and it’s not just because we’re nerds about the internet).
2 min read
Writing Team: May 24, 2024 2:40:21 PM
TikTok, the popular short-form video platform, released a game-changing update: a new label that creators can apply to their content to indicate when...
6 min read
Writing Team: May 24, 2024 2:37:47 PM
Let's talk about the struggle bus that is posting consistently on LinkedIn. You might be thinking, "But I'm a professional writer! I took all the...
7 min read
Writing Team: May 18, 2024 9:57:08 AM
If you're still sleeping on Instagram as just a place to post cat memes, you're missing out on a major opportunity. This platform is a powerhouse for...
3 min read
Writing Team: May 18, 2024 9:54:02 AM
Let's talk about alt text. Adding alt text to your social media posts isn't just some feel-good accessibility trend - it's a game-changer that can...
4 min read
Writing Team: May 10, 2024 10:13:04 PM
Let's talk about the elephant in the room when it comes to marketing and advertising: wasted ad spend. You know, all those eyeballs you're paying for...
4 min read
Writing Team: May 10, 2024 10:10:19 PM
If you're in the B2B game and lead generation is your jam, you've probably pondered the age-old question: LinkedIn Lead Generation Forms or good...
3 min read
Writing Team: May 4, 2024 1:15:31 PM
Let's talk about the unsung hero of your Instagram profile: your bio. This tiny little blurb is like your digital elevator pitch, and it can make or...
3 min read
Writing Team: May 4, 2024 1:12:21 PM
Alright, let's talk about the holy grail of Instagram metrics: your engagement rate. If you're not tracking this number, you're basically flying...
4 min read
Writing Team: Apr 27, 2024 11:12:44 AM
Managing multiple social media accounts is no joke. Whether you're running the show as a social media manager or leading the charge at a marketing...
4 min read
Writing Team: Apr 27, 2024 11:08:42 AM
Here's the deal: social media platforms, especially the big dogs like Twitter and Meta, are feeling the heat to bring in the dough. The ad market is...
3 min read
Writing Team: Apr 19, 2024 4:12:32 PM
If you work in a "boring" industry, you might be stressed about what to post on social media.
3 min read
Writing Team: Apr 19, 2024 4:02:06 PM
Let's talk about the elephant in the room: ChatGPT and all these other AI tools blowing up right now. We know some of y'all are shook, thinking...
2 min read
Writing Team: Apr 12, 2024 8:20:09 PM
All right, folks, buckle up because Instagram dropped some big news a few months ago. In case you missed it, they rolled out a new way to post...
4 min read
Writing Team: Apr 12, 2024 8:18:03 PM
If you're still sleeping on influencer marketing, it's time to wake up. This isn't some flash-in-the-pan trend with a market set to hit $21.1B. It's...
2 min read
Writing Team: Apr 6, 2024 3:53:29 AM
One trend has emerged as the undisputed king: video content. Industry-leading publications have been abuzz with discussions about the unparalleled...
3 min read
Writing Team: Apr 6, 2024 3:49:17 AM
In the dynamic realm of social media, few platforms have captured the attention and imagination of creators and audiences like TikTok. With its...
3 min read
Writing Team: Mar 29, 2024 1:55:29 PM
Platforms are constantly reevaluating how they acknowledge and reward their top creators. Once a coveted symbol of influence and recognition, the...
3 min read
Writing Team: Mar 22, 2024 7:58:04 PM
Connecting with fellow brands and creators on Instagram is an excellent strategy for expanding your presence on the platform, and Instagram Collab...
1 min read
Sanders Reese: Mar 22, 2024 2:36:30 PM
In a novel approach to Halloween, Snapchat has rolled out an immersive content series titled "Phantom House.”
1 min read
Sanders Reese: Mar 22, 2024 2:34:08 PM
In a savvy response to the burgeoning trend of 'dupes' on TikTok, Olaplex, a leading hair care brand, decided to beat imitators at their own game....
4 min read
Writing Team: Mar 14, 2024 3:39:20 PM
The quest for effectiveness is paramount in the ever-evolving marketing and advertising landscape. With consumers inundated with countless messages...
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