2 min read
E.l.f., Nike, and Chick-fil-A Maintain Top Spots as Teens' Favorite Brands
In Piper Sandler's 46th semi-annual "Taking Stock With Teens" report, the preferences of teenagers for brands in the cosmetics, apparel, footwear,...
Monthly content drops with templates, frameworks, tips, and more.
2 min read
In Piper Sandler's 46th semi-annual "Taking Stock With Teens" report, the preferences of teenagers for brands in the cosmetics, apparel, footwear,...
3 min read
marketers face the formidable task of making the most of their limited budgets to achieve optimal results. The optimization of digital ad spend is...
2 min read
Unlocking the secrets behind the Instagram algorithm can be a game-changer for content strategists navigating social media
2 min read
Does Social Media Content Promotion Truly Yield Results? Absolutely, when approached correctly!
1 min read
Viral content garners immense online visibility through massive sharing across social platforms, media sites, and search engines.
1 min read
There are unique graphic requirements for each social media outlet and device. Your graphic designer (or you) will need to understand aspect ratios,...
1 min read
The landscape of social media is evolving as platforms like Twitter, Facebook, Instagram, and Snapchat introduce paid subscription services (Twitter...
6 min read
Looking to expand your LinkedIn reach and engagement? Curious about the factors that influence the LinkedIn algorithm's evaluation and ranking of...
3 min read
A less enjoyable and more expensive online landscape could be on the horizon. A worrying trend is emerging among social media platforms, one that...
2 min read
For parents navigating the digital landscape while raising children, sharing moments about our kids on social media can be enjoyable, but it also...
4 min read
Organizations across many industries are grappling with restructurings, layoffs, and strategic deliberations to maximize internal resources. Some are...
5 min read
As of 2023, 99% of social media users, which translates to nearly 4.5 billion individuals, access their preferred social networks via smartphones....
2 min read
In social media, the battle against false information rages on. The recent decision by a three-judge panel from the U.S. Court of Appeals for the 5th...
1 min read
At its annual Connect conference, Meta revealed upcoming AI features for its family of apps. This includes new chatbots voiced by celebrities, AI...
1 min read
YouTube unveils transformative subscriber analytics aimed at enhancing your content planning strategy. The platform'srecent update provides insights...
1 min read
Brands are constantly under the social media microscope. Whether you're directly tagged or not, conversations about your brand persist.
3 min read
A social media calendar is a comprehensive schedule that outlines your upcoming social media posts, organized by date and time. These calendars can...
3 min read
Friend.tech has rapidly gained notoriety within cryptocurrency circles, with users claiming significant profits. However, several red flags warrant...
4 min read
Want to elevate the performance of your YouTube ad campaigns?
1 min read
YouTube continuously evolves, requiring marketers to stay nimble and adapt strategies. Here are three major trends transforming YouTube marketing...
3 min read
2 min read
Are you looking to revolutionize your social media marketing? Look no further! ChatGPT is a game-changer.
3 min read
It may sound like an exaggeration, but a simple Instagram Story really can transform your business. Instagram Stories are a unique tool. They go...
4 min read
Customer engagement constantly evolves. We see this every day as ads on social media platforms try new and different things to keep everyone’s...
3 min read
Whether traditional Search Engine Optimization (SEO) tactics wield influence on the dynamic platforms of social media has become a topic of heated...
1 min read
TikTok is currently in the testing phase of integrating links to Google search results within its internal search functionality. Users have reported...
3 min read
Online communities are unique. They can be vibrant hubs of interaction. People with similar passions can come together to share their ideas and...
4 min read
If you're a seasoned YouTuber, you're well aware of the vital role a video script plays in creating engaging and coherent content. A well-crafted...
3 min read
'Tis the season when social media surges with engagement, and as seasoned social media strategists, we know exactly why. It's the time when the stars...
2 min read
Maintaining consumer engagement is crucial for brands. The focus has often been on how to attract and retain customers, but a recent study...
3 min read
Attention is the #1 currency of social media strategies.
1 min read
ByteDance has introduced a CapCut plugin designed to empower ChatGPT users to effortlessly create AI-generated videos tailor-made for TikTok and...
2 min read
TikTok Shop has officially launched in the United States, and it's poised to reshape the world of social commerce. With seamless integrations...
2 min read
Social media has changed the way we communicate, connect, and consume information. Likes, comments, and shares have become the currency of...
3 min read
Hyperlocal social media marketing is a dynamic approach to crafting marketing campaigns that zero in on specific geographic regions.
6 min read
Deciding to rebrand your business is a significant decision that should not be taken lightly, as it can impact your business's image, perception, and...
2 min read
In 2022, 49% of influencers bought followers. Yes, for real.
1 min read
Let's dive into the latest buzz dominating our social media feeds this week.
2 min read
In a groundbreaking move back in 2014, Facebook, now rebranded as Meta, took a significant leap into the world of communication technology by...
1 min read
In a significant shift, X, the rebranded version of Twitter under the leadership of Elon Musk, has initiated a subscription-based model for...
2 min read
As heavy rain wreaks havoc on Burning Man 2023, transforming the iconic festival into a muddy quagmire, the internet has responded with an outpouring...
1 min read
In a familiar twist of the ever-evolving social media landscape, Instagram is currently in the experimental phase of testing lengthier Reels,...
1 min read
The Threads app by Meta is introducing a significant new feature, as the Threads team begins testing keyword search functionality with users in...
3 min read
TikTok, a dynamic platform where users seamlessly transition from glamorous transformations to playful experiments, owes much of its creative...
1 min read
Get a glimpse into the buzz dominating our social media feeds this week – from trending topics to the latest shifts in marketing strategies.
4 min read
Elevate your online presence and allure organic traffic to your website with these insightful techniques for optimizing your social media platforms...
2 min read
Meta, a frontrunner in the competitive landscape of generative AI technology, is making waves by adopting an open source strategy. Building on...
3 min read
A silent revolution is sweeping across social spheres, spearheaded by a groundbreaking EU law that is reshaping the way social media users interact...
2 min read
LinkedIn is a platform known for less fluff, providing meaningful and relevant content to enhance professional growth and networking. Continuing to...
5 min read
Snapchat, the popular multimedia messaging app, offers a unique platform for marketers to connect with a younger and engaged audience. And TikTok...
2 min read
LinkedIn is bolstering its newsletter creation capabilities, responding to the increasing number of members signing up for newsletters within the app.
2 min read
In the wake of Covid-19 lockdowns, the era of "petfluencer" agencies has surged, as an array of people adopted pets during this time. Animals...
2 min read
A captivating and innovative creator subgenre has emerged - the Social Media Alternate Universe (SMAU). Blurring the lines between fiction and...
2 min read
The emergence of screenshots has given rise to fresh modes of narrative expression, extending from Twitter (X) fan fiction to cinematic storytelling...
1 min read
Instagram's Latest Move: Threads Brings Microblogging to Web Browsers
3 min read
Let's talk about LinkedIn. The platform traditionally associated with professional networking is undergoing a metamorphosis, attracting a new...
3 min read
TikTok is introducing a significant change to its advertising landscape. Brands, including notable names like Clinique UK and DIBS Beauty, now have...
4 min read
Born in 2015, Discord defied the conventions set by social media giants, introducing a platform centered around shared interests and a sense of...
5 min read
In the vast landscape of social media, a new contender emerged in 2016 - Mastodon. Conceived by Eugen Rochko, this platform sought to challenge the...
2 min read
In a move that resonates with the sentiments of Gen Z listeners, Spotify has launched its 'Bummer Summer' campaign, leveraging the popularity of sad...
3 min read
You know your IG posts don't show up to everyone. Why? What are the determining ranking factors? Let's talk them through.
2 min read
With X (formerly Twitter) sparking concerns and dissatisfaction since Elon Musk's acquisition in late 2022, users seeking an alternative have...
2 min read
The colossal Meta-backed scientific endeavor aimed at studying the impact of Facebook and Instagram on people's political attitudes during the 2020...
2 min read
The avian emblem may have perished, but the once-vibrant Twitter, now known as X, endures as a shadowy presence, catering to communities, news...
2 min read
Discovering fresh tracks to listen to can be unexpectedly challenging — which is why YouTube is incorporating some ideas from TikTok in its latest...
2 min read
In social media, the convergence of user experience and monetization is reshaping the role of marketers. This transformation is characterized by a...
2 min read
Millennials, born between the early 1980s and late 1990s, are a generation known for their tech-savviness, diverse interests, and unique online...
3 min read
One demographic that should not be overlooked in your social media marketing strategy is the baby boomer generation. These individuals, born...
9 min read
TikTok land, captions are the gateway to engaging storytelling.
5 min read
As Instagram's counterpart under the Meta umbrella, TikTok presents a realm of opportunities for marketers to engage with users in innovative...
2 min read
In Instagram land, where pictures and stories are content currency, the way you organize your posts on your profile is like arranging pieces of a...
10 min read
With Instagram now under the Meta umbrella, the platform continues to evolve as a powerful marketing tool. Mastering Instagram marketing requires a...
2 min read
In the expansive world of social media, audio has taken on a life of its own.
4 min read
In the digital age, the quest for virality has become the holy grail of social media marketing. Crafting content that resonates deeply with audiences...
2 min read
In the ever-evolving landscape of social media, where attention spans are fleeting and competition for engagement is fierce, writers need to...
4 min read
In digital marketing, where data and analytics are pivotal, a phenomenon known as "Dark Social" has been quietly shaping user behavior and...
7 min read
In recent years, the digital landscape has witnessed a seismic shift in the way we shop. The convergence of social media and e-commerce has given...
4 min read
Staying attuned to the pulse of online conversations has become a necessity for businesses. This practice, known as social listening, has undergone a...
6 min read
In the landscape of social media, one trend has captured the attention of both individuals and businesses: ephemeral content. This dynamic form of...
2 min read
Branded hashtags have become a powerful tool for businesses to enhance their social media presence, build brand awareness, and engage their audience.
3 min read
The Threads app, introduced by Meta (formerly Facebook), has sparked both excitement and skepticism within the social media landscape.
3 min read
User-Generated Content (UGC) is a powerful marketing tool that allows brands to harness the creativity and enthusiasm of their customers to promote...
4 min read
Influencer marketing has emerged as a powerful strategy for brands to connect with their target audience authentically.
2 min read
Influencer marketing has become an integral part of social media strategies, offering brands a powerful way to reach their target audience...
2 min read
Generation X–the forgotten generation–is made up of everyone born between 1965 and 1980 and sandwiched between the baby boomers and the millennials,...
3 min read
Sorry advertisers, but Gen Z hates you.
2 min read
Let’s cut to the chase: earning TikTok ad revenue isn’t possible.
2 min read
Social media marketing is great for brand awareness, product or service promotions, and engaging with your audience. But it's important to know where...
2 min read
Demonstrating ROI is Business 101. Doing so in the realm of social media isn’t always easy. As more companies expand their digital footprint,...
2 min read
The TikTok For You Feed (FYF) is a hot topic in the social media marketing world. It is a seemingly unprejudiced, algorithmically driven heartbeat...
3 min read
Creating a series has long been a reliable addition to any growth strategy on TikTok, but an official Series feature didn’t exist until earlier this...
4 min read
Everyone wants to know how to go viral. But the truth is, that isn’t a good strategy for growth.
3 min read
When following TikTok's best practices, it’s easy to get overwhelmed. Most social media gurus or specialists will recommend a high volume of content...
2 min read
Valuable: it’s the most overused adjective used to describe good social media content. In fact, if you’ve spent any time looking for social media...
3 min read
The new year brings a fresh start, renewed energy, and for many small businesses lofty goals. Chances are social media will play a role in your...
3 min read
In the small business world, marketing dollars are frequently hard to come by making social media a phenomenal marketing tool that can generate ROI...
3 min read
Hear me out: TikTok will be the next Google.
4 min read
TikTok is one of the best platforms for building a social media following in 2023. The potential for growth is significant, which is why so many...
3 min read
If you’ve spent a decent amount of time researching TikTok growth strategies, you’ve probably heard of the dreaded shadowban. Maybe you’re here...
3 min read
The number of social media platforms seems to increase on a regular basis. And each one has an ever-evolving list of features and functionalities.