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YouTube Publishes New Insights Into the Rise of Virtual Influencers
The virtual creator landscape has undergone a seismic transformation in recent years, evolving from niche curiosity to mainstream cultural...
Monthly content drops with templates, frameworks, tips, and more.
3 min read
The virtual creator landscape has undergone a seismic transformation in recent years, evolving from niche curiosity to mainstream cultural...
1 min read
Instagram is stepping up its efforts to accurately identify teens on its platform through enhanced AI age verification systems, while simultaneously...
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LinkedIn is finally embracing what the rest of the internet figured out years ago: video is king. In their latest attempt to keep members glued to...
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LinkedIn is testing a new video trends feature aimed at encouraging users to participate in timely conversations through short-form video—drawing...
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Starting April 10, X (formerly Twitter) will implement new guidelines for parody, commentary, and fan (PCF) accounts, building on the platform’s...
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As dominant social platforms like X (formerly Twitter) and Facebook increasingly reflect the politics and personalities of their billionaire owners,...
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TikTok has been granted yet another lifeline in the U.S. as President Donald Trump announces a second 75-day extension for ByteDance to reach a deal...
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WhatsApp has officially introduced a new feature that lets users add music to their Status updates, bringing a more expressive and immersive...
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Instagram is rolling out a new ‘Reposts’ feature that could significantly change how content circulates within the app. According to an update in...
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In a move that many industry observers expected, Elon Musk’s AI startup xAI has officially acquired X (formerly Twitter), in a deal that helps...
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A viral trend using ChatGPT’s latest image generation tool has delighted fans of Studio Ghibli by transforming everyday photos and internet memes...
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Reddit has rolled out a new ad control feature that allows users to hide specific advertisers from their feeds for at least a year, offering a more...
16 min read
Your brand's social media presence is no longer just one aspect of your marketing strategy—it's often the primary touchpoint for customer...
2 min read
Instagram captions are more than just text beneath a photo—they enhance engagement, boost discoverability, and drive conversions. In 2025, crafting...
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Social media trends shape online conversations, fuel brand awareness, and drive consumer interest. But beyond likes and shares, trending content...
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Social media and SEO often operate in separate spheres, with distinct KPIs, strategies, and team structures. Yet, as experienced social media...
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a new platform is making waves among content creators and lifestyle enthusiasts. Lemon8, the latest offering from TikTok parent company ByteDance,...
3 min read
Since its launch in February 2022, Truth Social has carved out a unique position in social media. Created by Trump Media & Technology Group (TMTG),...
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The convergence of social media and ecommerce has created a dynamic ecosystem where the line between content consumption and shopping continues to...
3 min read
A cohesive and visually appealing color scheme can significantly boost your brand presence on social media. Expert marketers understand that the...
3 min read
Instagram is one of the most influential social media platforms, boasting over 2 billion monthly active users. Studies show that 83% of users...
3 min read
Instagram is one of the most popular social media platforms globally, offering users a way to share their stories, connect with others, and engage...
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As artificial intelligence (AI) continues to advance, one of the most exciting applications in the marketing world is the AI face generator video....
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There’s a unique segment of social media users who are highly active but rarely post or comment. Known as "silent observers" or "lurkers," these...
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In 2019, Twitter co-founder Jack Dorsey set a team within the company on a mission to create an open, decentralized protocol. His goal was to...
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As discussions about a potential TikTok ban in the U.S. continue, a new contender has entered the social media arena specifically for college...
1 min read
When evaluating the security and privacy practices of major social media platforms—Instagram, Facebook, TikTok, YouTube, X (formerly Twitter),...
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The landscape of social media and news consumption is undergoing a seismic shift that would have been unthinkable just a few years ago. Two major...
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Instagram is revamping profile displays by relocating Story Highlights from the top of the profile grid to a separate tab. This update aims to...
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Facebook is making a significant change to how personal profiles operate by removing the ability to have public followers. Over the coming months,...
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Instagram is making a significant change to how users engage with content by removing its hashtag following feature on December 13, 2024. Users will...
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The social media landscape is always shifting, but one app is proving it’s not just a fleeting trend: Threads. According to the latest data from...
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@winsomepr Bye old media. Ya basic. #news ♬ APT. - ROSÉ & Bruno Mars
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AI is revolutionizing social media marketing, enabling brands to personalize content, engage with customers, and optimize campaigns like never...
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Social media continues to be an ever-evolving landscape, and 2025 promises a fresh wave of trends and developments. Here are 25 key predictions for...
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Since Donald Trump’s reelection, an increase in posts referencing phrases like “your body, my choice” and “get back to the kitchen” has been observed...
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In a significant departure from his previous position, President-elect Donald Trump has reversed his stance on TikTok, telling supporters that a vote...
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Bridging the gap between SEO and social media teams can significantly enhance brand visibility, engagement, and ROI. Here’s how these teams can work...
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Welcome to the wild world of TikTok influencer analytics, where your perfect brand partner might be one dancing dentist or skateboarding grandma...
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Emotional engagement is crucial for driving user interaction and building brand loyalty. Emotion AI allows brands to track and analyze emotional...
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TikTok's meteoric rise as a social media platform has led brands to seek innovative ways to engage with its vast, creative audience. One of the most...
3 min read
TikTok Live Shopping is a powerhouse for real-time engagement and sales. With its seamless integration of entertainment, social interaction, and...
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Computer Vision AI has emerged as a powerful tool for analyzing TikTok content and predicting trends. This article will guide marketing leaders and...
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As the digital advertising space becomes increasingly competitive, leveraging advanced targeting techniques, particularly through the use of...
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TikTok's algorithm, known for its uncanny ability to understand user preferences and deliver highly engaging content, has evolved significantly. This...
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Google Doodles have been captivating internet users since 1998, transforming the iconic Google logo into creative, interactive, and often educational...
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Generating leads through Google Shopping can be a highly effective strategy, but pairing it with social media is where you can truly maximize your...
4 min read
Creating a sales funnel on social media is an effective way to guide potential customers through their buying journey, from awareness to conversion....
3 min read
Setting up a podcast page on Spotify is an excellent way to reach a global audience and grow your podcast’s listener base. Spotify is one of the...
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Social media has dramatically transformed how we communicate, share ideas, and influence each other. One of the most intriguing phenomena on social...
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Catchy sayings can capture the zeitgeist and become cultural touchstones. From Gen-Z slang to more refined expressions, the right phrase can resonate...
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The best time to post on Instagram in 2024 depends on your audience, location, and industry. However, general trends and data provide valuable...
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Social media has become an integral part of our daily lives, connecting us with friends, family, and the world at large. But when did this digital...
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Typography plays a crucial role in how your content is perceived on social media. Whether you're creating bold statements, sharing important...
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The word "yes" is a staple of everyday communication, but relying on it too heavily can make your speech or writing feel repetitive and...
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Welcome to the world of Gen Z slang, where words can mean a thousand different things, and the vibe is always on point. If you've ever found yourself...
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As a social media marketer, your words are your paintbrush. Using the right language can elevate your content from mundane to magnificent. Let's...
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On the LOUD playing field of social media, grabbing attention is more important—and more challenging—than ever. With people scrolling through their...
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Digital media encompasses all marketing efforts that use an electronic device or the internet, helping brands connect with current and potential...
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To ensure the success of your LinkedIn profile, whether for personal branding or business purposes, it's essential to track your LinkedIn analytics....
3 min read
The responsibilities of a social media manager have evolved dramatically over the years. What started as a role focused on simply posting content has...
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Marketing trigger terms are powerful words or phrases that elicit a psychological or emotional response from your audience, driving them to take...
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Social media has transformed from mere networking platforms into powerful tools for financial growth and business development. Whether you're an...
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Social media has become an essential part of our daily lives, connecting us with friends, family, and interesting content. However, it also offers...
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While Indeed is primarily a job search engine, it has gradually adopted several features that resemble social media platforms, though its core...
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Table of Contents Introduction The Gen X Social Media Landscape Trend 1: Facebook Dominance Trend 2: Professional Networking on LinkedIn Trend 3:...
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In an era where authenticity reigns supreme, Generation Z has emerged as a powerhouse of creative expression. Born into a world of unprecedented...
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While ghostwriting has traditionally been associated with political speeches and memoirs, the demand for social media ghostwriters has grown rapidly...
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The influencer marketing landscape has grown significantly, with influencers becoming key partners for brands looking to reach new audiences. But how...
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The TikTok algorithm is the backbone of the platform's success, delivering personalized content to its 1.2 billion active users. Understanding how it...
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Managing multiple social media accounts can be overwhelming, whether you're handling your personal profiles, business pages, or clients' accounts....
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Do you have an update from your life or brand that's too short for a YouTube video or Short? Or a behind-the-scenes moment already shared on...
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TikTok exploded in popularity during the pandemic and remains a powerhouse with 1.5 billion monthly active users. If your business isn't leveraging...
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LinkedIn can be overwhelming for creators or brands to manage. From creating content to keeping up with engagement and relationship building, or even...
2 min read
LinkedIn newsletters offer a powerful way to share insights, build your brand, and engage your professional network. This comprehensive guide will...
2 min read
LinkedIn Audio Events offer a powerful way for businesses and creators to connect with their professional network in real-time. This guide covers...
7 min read
Social media users are facing significant challenges today. They're frustrated by changeable algorithms or having their data sold to the highest...
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You know how they say the best things in life are free? Well, it’s true when it comes to gaining Instagram followers. You don’t need black hat...
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As we dive into 2024, TikTok continues to be a hotbed of creativity and viral sensations. From dance challenges to life hacks, the platform has seen...
2 min read
You've seen it before: the cool kids go to Paris and post pictures of charm bracelets and leather shops, but not the Eiffel Tower. Have you ever...
2 min read
Building a personal brand on social media can lead to many new opportunities, from building personal relationships with other industry experts to...
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The 2024 Olympics are set to be more immersive than ever, with a range of new augmented reality (AR) elements to celebrate the Games, including AR...
1 min read
In a move to enhance user interaction and engagement, Instagram has announced a significant expansion of its Notes feature. As of July 18, 2024,...
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On July 25, 2024, Reddit unveiled its latest addition to its advertising suite: Lead Generation Ads. This new feature aims to revolutionize how...
1 min read
In a significant update for content creators, TikTok has introduced a new feature allowing users to upload custom thumbnail images for their videos....
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In today's digital landscape, the synergy between SEO and social media is more crucial than ever. Yet, these teams often operate in silos, missing...
2 min read
A recent study by Memo reveals that social media engagement does not significantly correlate with content readership for news publishers. This...
1 min read
Meta is introducing a new feature for advertisers that enables the display of custom offers directly on Instagram ad call-to-action (CTA) buttons....
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TikTok has recently rolled out new restrictions on ads targeting teens and introduced AI disclosure requirements for advertisers. These changes aim...
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Social media has become indispensable for liquor companies looking to connect with their audience, build brand awareness, and drive sales. However,...
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In a historic move, Pope Francis, alongside a group of cardinals, has approved the canonization of Carlo Acutis, an Italian teenager and devoted...
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The latest social media trend, "sadfishing," has sparked widespread discussions as more users engage in what some perceive as attention-seeking...
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The first presidential debate in 2024 between Donald Trump and Joe Biden has set social media ablaze. This highly anticipated event on Thursday night...
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Social media optimization (SMO) uses social media platforms to manage and enhance an organization’s message and online presence. As a crucial...
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Pinterest has introduced Pinterest Ad Labs, an innovation program allowing select brands to test new creative and advertising tools. Brands like Nike...
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The Los Angeles Unified School District Board of Education has voted to prohibit student use of smartphones and social media during school hours. The...
6 min read
Let's be real for a second: networking can be awkward. The idea of schmoozing at some stuffy business conference or crafting the perfect cold email...
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In a world where AI-generated content is becoming more prevalent, TikTok refused to be left behind. The social media giant announced a game-changing...
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Listen up, all you eCommerce brands out there—TikTok sent you a shiny new guide to help you improve your ad game.
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Real talk: are people actually using TikTok to stay informed, or is it just a never-ending stream of dance challenges and lip-syncing teens?