2 min read
Writing Team: Nov 6, 2023 12:28:04 PM
In Piper Sandler's 46th semi-annual "Taking Stock With Teens" report, the preferences of teenagers for brands in the cosmetics, apparel, footwear,...
3 min read
Writing Team: Nov 6, 2023 12:17:08 PM
marketers face the formidable task of making the most of their limited budgets to achieve optimal results. The optimization of digital ad spend is...
2 min read
Writing Team: Nov 6, 2023 12:10:49 PM
Unlocking the secrets behind the Instagram algorithm can be a game-changer for content strategists navigating social media
2 min read
Writing Team: Nov 3, 2023 5:04:23 PM
Does Social Media Content Promotion Truly Yield Results? Absolutely, when approached correctly!
1 min read
Writing Team: Nov 3, 2023 4:55:31 PM
Viral content garners immense online visibility through massive sharing across social platforms, media sites, and search engines.
1 min read
Writing Team: Nov 3, 2023 4:34:27 PM
There are unique graphic requirements for each social media outlet and device. Your graphic designer (or you) will need to understand aspect ratios,...
1 min read
Writing Team: Oct 29, 2023 12:03:44 PM
The landscape of social media is evolving as platforms like Twitter, Facebook, Instagram, and Snapchat introduce paid subscription services (Twitter...
6 min read
Writing Team: Oct 25, 2023 7:43:10 PM
Looking to expand your LinkedIn reach and engagement? Curious about the factors that influence the LinkedIn algorithm's evaluation and ranking of...
3 min read
Writing Team: Oct 25, 2023 7:35:37 PM
A less enjoyable and more expensive online landscape could be on the horizon. A worrying trend is emerging among social media platforms, one that...
2 min read
Writing Team: Oct 25, 2023 7:28:53 PM
For parents navigating the digital landscape while raising children, sharing moments about our kids on social media can be enjoyable, but it also...
4 min read
Writing Team: Oct 25, 2023 7:23:32 PM
Organizations across many industries are grappling with restructurings, layoffs, and strategic deliberations to maximize internal resources. Some are...
5 min read
Writing Team: Oct 24, 2023 9:33:40 PM
As of 2023, 99% of social media users, which translates to nearly 4.5 billion individuals, access their preferred social networks via smartphones....
2 min read
Writing Team: Oct 24, 2023 9:22:50 PM
In social media, the battle against false information rages on. The recent decision by a three-judge panel from the U.S. Court of Appeals for the 5th...
1 min read
Writing Team: Oct 24, 2023 9:16:09 PM
At its annual Connect conference, Meta revealed upcoming AI features for its family of apps. This includes new chatbots voiced by celebrities, AI...
1 min read
Writing Team: Oct 24, 2023 9:11:08 PM
YouTube unveils transformative subscriber analytics aimed at enhancing your content planning strategy. The platform'srecent update provides insights...
1 min read
Writing Team: Oct 24, 2023 9:08:51 PM
Brands are constantly under the social media microscope. Whether you're directly tagged or not, conversations about your brand persist.
3 min read
Writing Team: Oct 24, 2023 9:01:44 PM
A social media calendar is a comprehensive schedule that outlines your upcoming social media posts, organized by date and time. These calendars can...
3 min read
Writing Team: Oct 24, 2023 8:51:53 PM
Friend.tech has rapidly gained notoriety within cryptocurrency circles, with users claiming significant profits. However, several red flags warrant...
4 min read
Writing Team: Oct 24, 2023 8:13:26 PM
Want to elevate the performance of your YouTube ad campaigns?
1 min read
Writing Team: Oct 24, 2023 8:01:16 PM
YouTube continuously evolves, requiring marketers to stay nimble and adapt strategies. Here are three major trends transforming YouTube marketing...
3 min read
Writing Team: Oct 20, 2023 7:38:39 PM
2 min read
Writing Team: Oct 20, 2023 7:30:18 PM
Are you looking to revolutionize your social media marketing? Look no further! ChatGPT is a game-changer.
3 min read
Writing Team: Oct 14, 2023 11:14:13 PM
It may sound like an exaggeration, but a simple Instagram Story really can transform your business. Instagram Stories are a unique tool. They go...
4 min read
Writing Team: Oct 14, 2023 11:06:36 PM
Customer engagement constantly evolves. We see this every day as ads on social media platforms try new and different things to keep everyone’s...
3 min read
Writing Team: Oct 7, 2023 11:56:57 PM
Whether traditional Search Engine Optimization (SEO) tactics wield influence on the dynamic platforms of social media has become a topic of heated...
1 min read
Writing Team: Sep 25, 2023 4:12:01 PM
TikTok is currently in the testing phase of integrating links to Google search results within its internal search functionality. Users have reported...
3 min read
Writing Team: Sep 23, 2023 9:54:27 PM
Online communities are unique. They can be vibrant hubs of interaction. People with similar passions can come together to share their ideas and...
4 min read
Writing Team: Sep 22, 2023 9:09:51 AM
If you're a seasoned YouTuber, you're well aware of the vital role a video script plays in creating engaging and coherent content. A well-crafted...
3 min read
Writing Team: Sep 22, 2023 9:00:15 AM
'Tis the season when social media surges with engagement, and as seasoned social media strategists, we know exactly why. It's the time when the stars...
2 min read
Writing Team: Sep 21, 2023 10:21:34 AM
Maintaining consumer engagement is crucial for brands. The focus has often been on how to attract and retain customers, but a recent study...
3 min read
Writing Team: Sep 21, 2023 10:03:51 AM
Attention is the #1 currency of social media strategies.
1 min read
Writing Team: Sep 15, 2023 10:56:22 AM
ByteDance has introduced a CapCut plugin designed to empower ChatGPT users to effortlessly create AI-generated videos tailor-made for TikTok and...
2 min read
Writing Team: Sep 15, 2023 10:47:38 AM
TikTok Shop has officially launched in the United States, and it's poised to reshape the world of social commerce. With seamless integrations...
2 min read
Writing Team: Sep 14, 2023 12:22:37 PM
Social media has changed the way we communicate, connect, and consume information. Likes, comments, and shares have become the currency of...
3 min read
Writing Team: Sep 8, 2023 4:44:21 PM
Hyperlocal social media marketing is a dynamic approach to crafting marketing campaigns that zero in on specific geographic regions.
6 min read
Writing Team: Sep 8, 2023 4:34:07 PM
Deciding to rebrand your business is a significant decision that should not be taken lightly, as it can impact your business's image, perception, and...
2 min read
Writing Team: Sep 8, 2023 4:22:52 PM
In 2022, 49% of influencers bought followers. Yes, for real.
1 min read
Writing Team: Sep 8, 2023 2:50:36 PM
Let's dive into the latest buzz dominating our social media feeds this week.
2 min read
Writing Team: Sep 5, 2023 9:11:49 AM
In a groundbreaking move back in 2014, Facebook, now rebranded as Meta, took a significant leap into the world of communication technology by...
1 min read
Writing Team: Sep 5, 2023 9:06:09 AM
In a significant shift, X, the rebranded version of Twitter under the leadership of Elon Musk, has initiated a subscription-based model for...
2 min read
Writing Team: Sep 5, 2023 9:01:22 AM
As heavy rain wreaks havoc on Burning Man 2023, transforming the iconic festival into a muddy quagmire, the internet has responded with an outpouring...
1 min read
Writing Team: Sep 1, 2023 4:10:41 PM
In a familiar twist of the ever-evolving social media landscape, Instagram is currently in the experimental phase of testing lengthier Reels,...
1 min read
Writing Team: Sep 1, 2023 4:05:25 PM
The Threads app by Meta is introducing a significant new feature, as the Threads team begins testing keyword search functionality with users in...
3 min read
Writing Team: Sep 1, 2023 3:55:55 PM
TikTok, a dynamic platform where users seamlessly transition from glamorous transformations to playful experiments, owes much of its creative...
1 min read
Writing Team: Aug 29, 2023 5:26:45 PM
Get a glimpse into the buzz dominating our social media feeds this week – from trending topics to the latest shifts in marketing strategies.
4 min read
Writing Team: Aug 29, 2023 11:46:11 AM
Elevate your online presence and allure organic traffic to your website with these insightful techniques for optimizing your social media platforms...
2 min read
Writing Team: Aug 25, 2023 11:19:03 AM
Meta, a frontrunner in the competitive landscape of generative AI technology, is making waves by adopting an open source strategy. Building on...
3 min read
Writing Team: Aug 25, 2023 11:14:43 AM
A silent revolution is sweeping across social spheres, spearheaded by a groundbreaking EU law that is reshaping the way social media users interact...
2 min read
Joy Youell: Aug 24, 2023 11:08:35 AM
LinkedIn is a platform known for less fluff, providing meaningful and relevant content to enhance professional growth and networking. Continuing to...
5 min read
Writing Team: Aug 24, 2023 10:25:07 AM
Snapchat, the popular multimedia messaging app, offers a unique platform for marketers to connect with a younger and engaged audience. And TikTok...
2 min read
Writing Team: Aug 24, 2023 10:14:45 AM
LinkedIn is bolstering its newsletter creation capabilities, responding to the increasing number of members signing up for newsletters within the app.
2 min read
Writing Team: Aug 23, 2023 3:41:20 PM
In the wake of Covid-19 lockdowns, the era of "petfluencer" agencies has surged, as an array of people adopted pets during this time. Animals...
2 min read
Writing Team: Aug 23, 2023 11:17:45 AM
A captivating and innovative creator subgenre has emerged - the Social Media Alternate Universe (SMAU). Blurring the lines between fiction and...
2 min read
Writing Team: Aug 23, 2023 11:10:00 AM
The emergence of screenshots has given rise to fresh modes of narrative expression, extending from Twitter (X) fan fiction to cinematic storytelling...
1 min read
Writing Team: Aug 23, 2023 10:44:18 AM
Instagram's Latest Move: Threads Brings Microblogging to Web Browsers
3 min read
Writing Team: Aug 23, 2023 10:27:40 AM
Let's talk about LinkedIn. The platform traditionally associated with professional networking is undergoing a metamorphosis, attracting a new...
3 min read
Writing Team: Aug 22, 2023 2:58:26 PM
TikTok is introducing a significant change to its advertising landscape. Brands, including notable names like Clinique UK and DIBS Beauty, now have...
4 min read
Writing Team: Aug 22, 2023 11:15:07 AM
Born in 2015, Discord defied the conventions set by social media giants, introducing a platform centered around shared interests and a sense of...
5 min read
Writing Team: Aug 22, 2023 11:05:57 AM
In the vast landscape of social media, a new contender emerged in 2016 - Mastodon. Conceived by Eugen Rochko, this platform sought to challenge the...
2 min read
Writing Team: Aug 21, 2023 3:05:47 PM
In a move that resonates with the sentiments of Gen Z listeners, Spotify has launched its 'Bummer Summer' campaign, leveraging the popularity of sad...
3 min read
Writing Team: Aug 18, 2023 3:52:47 PM
You know your IG posts don't show up to everyone. Why? What are the determining ranking factors? Let's talk them through.
2 min read
Writing Team: Aug 18, 2023 3:28:22 PM
With X (formerly Twitter) sparking concerns and dissatisfaction since Elon Musk's acquisition in late 2022, users seeking an alternative have...
2 min read
Writing Team: Aug 18, 2023 3:20:13 PM
The colossal Meta-backed scientific endeavor aimed at studying the impact of Facebook and Instagram on people's political attitudes during the 2020...
2 min read
Writing Team: Aug 18, 2023 3:12:21 PM
The avian emblem may have perished, but the once-vibrant Twitter, now known as X, endures as a shadowy presence, catering to communities, news...
2 min read
Writing Team: Aug 18, 2023 3:02:46 PM
Discovering fresh tracks to listen to can be unexpectedly challenging — which is why YouTube is incorporating some ideas from TikTok in its latest...
2 min read
Writing Team: Aug 17, 2023 1:26:49 PM
In social media, the convergence of user experience and monetization is reshaping the role of marketers. This transformation is characterized by a...
2 min read
Writing Team: Aug 17, 2023 1:16:26 PM
Millennials, born between the early 1980s and late 1990s, are a generation known for their tech-savviness, diverse interests, and unique online...
3 min read
Writing Team: Aug 17, 2023 1:10:39 PM
One demographic that should not be overlooked in your social media marketing strategy is the baby boomer generation. These individuals, born...
9 min read
Writing Team: Aug 16, 2023 4:52:33 PM
TikTok land, captions are the gateway to engaging storytelling.
5 min read
Writing Team: Aug 16, 2023 4:43:33 PM
As Instagram's counterpart under the Meta umbrella, TikTok presents a realm of opportunities for marketers to engage with users in innovative...
2 min read
Writing Team: Aug 16, 2023 4:06:28 PM
In Instagram land, where pictures and stories are content currency, the way you organize your posts on your profile is like arranging pieces of a...
10 min read
Writing Team: Aug 16, 2023 3:57:40 PM
With Instagram now under the Meta umbrella, the platform continues to evolve as a powerful marketing tool. Mastering Instagram marketing requires a...
2 min read
Writing Team: Aug 16, 2023 3:39:57 PM
In the expansive world of social media, audio has taken on a life of its own.
4 min read
Writing Team: Aug 16, 2023 3:32:21 PM
In the digital age, the quest for virality has become the holy grail of social media marketing. Crafting content that resonates deeply with audiences...
2 min read
Writing Team: Aug 15, 2023 2:32:01 PM
In the ever-evolving landscape of social media, where attention spans are fleeting and competition for engagement is fierce, writers need to...
4 min read
Writing Team: Aug 9, 2023 3:30:19 PM
In digital marketing, where data and analytics are pivotal, a phenomenon known as "Dark Social" has been quietly shaping user behavior and...
7 min read
Writing Team: Aug 9, 2023 3:20:37 PM
In recent years, the digital landscape has witnessed a seismic shift in the way we shop. The convergence of social media and e-commerce has given...
4 min read
Writing Team: Aug 9, 2023 3:11:24 PM
Staying attuned to the pulse of online conversations has become a necessity for businesses. This practice, known as social listening, has undergone a...
6 min read
Writing Team: Aug 9, 2023 3:04:39 PM
In the landscape of social media, one trend has captured the attention of both individuals and businesses: ephemeral content. This dynamic form of...
2 min read
Writing Team: Aug 2, 2023 8:50:50 AM
Branded hashtags have become a powerful tool for businesses to enhance their social media presence, build brand awareness, and engage their audience.
3 min read
Writing Team: Aug 1, 2023 4:44:08 PM
The Threads app, introduced by Meta (formerly Facebook), has sparked both excitement and skepticism within the social media landscape.
3 min read
Writing Team: Aug 1, 2023 4:33:51 PM
User-Generated Content (UGC) is a powerful marketing tool that allows brands to harness the creativity and enthusiasm of their customers to promote...
4 min read
Writing Team: Aug 1, 2023 4:22:12 PM
Influencer marketing has emerged as a powerful strategy for brands to connect with their target audience authentically.
2 min read
Writing Team: Aug 1, 2023 4:15:02 PM
Influencer marketing has become an integral part of social media strategies, offering brands a powerful way to reach their target audience...
2 min read
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Angela Wyatt: Jul 25, 2023 9:14:44 AM
Generation X–the forgotten generation–is made up of everyone born between 1965 and 1980 and sandwiched between the baby boomers and the millennials,...
3 min read
Taylor Zantingh: Jul 14, 2023 2:07:28 PM
Sorry advertisers, but Gen Z hates you.
2 min read
Taylor Zantingh: Jul 14, 2023 2:04:01 PM
Let’s cut to the chase: earning TikTok ad revenue isn’t possible.
2 min read
Angela Wyatt: Jun 20, 2023 10:23:02 AM
Social media marketing is great for brand awareness, product or service promotions, and engaging with your audience. But it's important to know where...
2 min read
Mark Bowden: Jun 6, 2023 12:22:53 PM
Demonstrating ROI is Business 101. Doing so in the realm of social media isn’t always easy. As more companies expand their digital footprint,...
2 min read
Taylor Zantingh: Apr 11, 2023 6:14:45 PM
The TikTok For You Feed (FYF) is a hot topic in the social media marketing world. It is a seemingly unprejudiced, algorithmically driven heartbeat...
3 min read
Taylor Zantingh: Apr 11, 2023 6:09:54 PM
Creating a series has long been a reliable addition to any growth strategy on TikTok, but an official Series feature didn’t exist until earlier this...
4 min read
Taylor Zantingh: Apr 11, 2023 4:42:09 PM
Everyone wants to know how to go viral. But the truth is, that isn’t a good strategy for growth.
3 min read
Taylor Zantingh: Apr 11, 2023 4:17:34 PM
When following TikTok's best practices, it’s easy to get overwhelmed. Most social media gurus or specialists will recommend a high volume of content...
2 min read
Taylor Zantingh: Apr 11, 2023 4:15:46 PM
Valuable: it’s the most overused adjective used to describe good social media content. In fact, if you’ve spent any time looking for social media...
3 min read
Mark Bowden: Apr 11, 2023 3:49:41 PM
The new year brings a fresh start, renewed energy, and for many small businesses lofty goals. Chances are social media will play a role in your...
3 min read
Mark Bowden: Apr 11, 2023 3:40:23 PM
In the small business world, marketing dollars are frequently hard to come by making social media a phenomenal marketing tool that can generate ROI...
3 min read
Taylor Zantingh: Apr 11, 2023 3:38:58 PM
Hear me out: TikTok will be the next Google.
4 min read
Taylor Zantingh: Apr 11, 2023 3:29:07 PM
TikTok is one of the best platforms for building a social media following in 2023. The potential for growth is significant, which is why so many...
3 min read
Taylor Zantingh: Apr 11, 2023 8:56:37 AM
If you’ve spent a decent amount of time researching TikTok growth strategies, you’ve probably heard of the dreaded shadowban. Maybe you’re here...
3 min read
Taylor Zantingh: Apr 11, 2023 8:22:08 AM
The number of social media platforms seems to increase on a regular basis. And each one has an ever-evolving list of features and functionalities.
