Megan Schutz

Megan Schutz is a marketing strategist and content creator.

A picture of shapes, cubism style.

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Impact of Plural Keywords on Search Intent and Google's Differential Ranking of Singular and Plural Keywords

John Mueller of Google recently addressed a query regarding the differing ranking of web pages for singular and plural versions of keywords. The inquiry stemmed from a publisher whose client's website experienced divergent rankings for "garden shed...

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