SEO BLOG

Get strategic about search, ranking factors, and digital marketing initiatives that put organic first.

SEO INSIDER

Monthly knowledge drop - what you need to know about Google updates and more.

News

Optimize your news site for Google News with SEO tips to boost visibility and increase traffic.

3 min read

Google News Optimization and SEO for Digital Publishers

Digital publishers often ask, "How can we reach more people who want to engage with our content?" This question encompasses several metrics—traffic,...

Read More
At the end of the day, the success of Forbes Marketplace serves as both a cautionary tale and a blueprint for anyone looking to dominate Google’s rankings

4 min read

Forbes' Parasite SEO: The Empire Built on Affiliate Content

If you’ve been searching for product recommendations or "how-to" guides lately, you’ve probably noticed Forbes dominating the results—whether it's...

Read More
Google revamps crawler docs: new structure, more info on bot types, and improved user experience.

2 min read

Google's Overhaul of Crawler Documentation

Google has recently undertaken a significant revamp of its crawler documentation, resulting in a more streamlined and informative resource for...

Read More
Automated Image Editing uses machine learning models trained on advertising best practices to streamline ad creatives - learn more here.

1 min read

Google + AI Image Editing (+ More Updates)

Google has recently expanded its AI-powered ad image editing capabilities beyond Performance Max campaigns, now available across Search, Display,...

Read More
This ruling highlights the ongoing legal battles between tech giants and regulators as they navigate the complexities of digital competition and antitrust enforcement.

1 min read

Google Wins Appeal Over $1.7B EU Antitrust Fine

Google has successfully overturned a €1.49 billion ($1.66 billion) antitrust fine levied by the European Union in 2019. The EU’s General Court...

Read More
Confidential matching is now the default for Customer Match in Google Ads, with more features, including encryption support, rolling out soon.

1 min read

Google Introduces Confidential Matching for Enhanced Data Privacy

Google has launched a new privacy-first solution called confidential matching, aimed at securely connecting first-party data for audience targeting...

Read More
The development of Strawberry and Orion marks a significant leap forward for OpenAI and the broader AI industry.

2 min read

OpenAI's Game-Changing Models: Project Strawberry and Orion

OpenAI continues to push the boundaries of artificial intelligence (AI) with two upcoming game-changing models, codenamed Strawberry and Orion. These...

Read More
Google’s August 2024 core update has reshaped the SEO environment, pushing content creators and marketers to continually improve their strategies and content quality.

1 min read

Google August 2024 Core Update

The Google August 2024 Core Update has officially completed its rollout, marking an impactful shift in the search engine landscape. The update, which...

Read More
The August 2024 core update reinforces Google’s commitment to delivering the most relevant, useful content to users. Supposedly.

2 min read

Everything We Know About the August 2024 Core Update

Google has rolled out its latest core update for August 2024, marking another significant step in its ongoing mission to improve search result...

Read More
Federal judge rules Google violated antitrust law by monopolizing search and search advertising markets through exclusive deals with Apple and Android.

1 min read

Federal Judge Rules Google Violated Antitrust Law

A federal judge has determined that Google illegally monopolized the search and search advertising markets, marking a significant victory for the...

Read More
OpenAI launches SearchGPT: AI-powered search with direct answers, citations, and publisher controls.

2 min read

OpenAI Launches SearchGPT: AI-Powered Search Prototype

In a bold move that could reshape the landscape of online search, OpenAI has unveiled SearchGPT, an innovative AI-powered search prototype. This new...

Read More
Set and manage your e-commerce shipping and return policies directly in Google Search Console settings.

1 min read

Google Search Console Now Supports Setting Shipping and Return Policies

Google has introduced a new feature in Google Search Console that allows you to set and manage your shipping and return policies directly. This new...

Read More
Google AI Overviews Only Show for 7% of Queries

1 min read

Google AI Overviews Only Show for 7% of Queries

Google's AI Overviews, part of its Search Generative Experience (SGE), now appear in less than 7% of search queries, marking a significant drop. This...

Read More
Google devalues SEO-controlled markup, advising digital marketers to focus on improving content quality over authorship.

1 min read

Google Says These Are Not Good Signals

In a recent interview, Google's Gary Illyes provided insights into why the company trusts less in signals directly controlled by site owners and...

Read More
Google's Gary Illyes explains reasons for crawled but not indexed errors and how to fix them.

2 min read

Google Explains Reasons for Crawled but Not Indexed Errors

Google's Gary Illyes recently provided insights into the dreaded "crawled but not indexed" errors during an interview at the SERP Conf 2024...

Read More
Google to End Continuous Scroll in Search Results - Reverting to pagination for improved speed.

2 min read

Google Infinite Scroll - What Does the Sunset Mean?

Google has announced the end of continuous scrolling in search results, a move that is raising eyebrows in the search marketing community. This shift...

Read More
 Google to End Continuous Scroll in Search Results - Reverting to pagination for improved speed.

1 min read

Google to End Continuous Scroll in Search Results

Google has announced the discontinuation of its continuous scroll feature in search results, reverting to the traditional pagination system. This...

Read More
google gemini

3 min read

Google I/O 2024: Unveiling the Future of AI with Gemini

Google I/O 2024 kicked off with a dynamic and futuristic keynote that highlighted Google's unwavering commitment to artificial intelligence (AI)....

Read More
ai and teens

1 min read

Google Brings New AI Search Experience to U.S. Teens

Google recently announced plans to extend its AI-powered search feature, Search Generative Experience (SGE), to U.S. teenagers aged 13-17. This comes...

Read More
google perspectives

3 min read

Unveiling Google's Perspectives Filter and Carousel: A Mobile SERP Game Changer

On June 10, 2023, Google introduced the highly anticipated Perspectives feature within its mobile search results, a development initially teased at...

Read More
news syndication

3 min read

Guard Your SEO: Are News Syndication Partners Hijacking Your Traffic?

In today's fiercely competitive digital marketing landscape, amplifying your brand's voice is crucial. Paid news content syndication partners promise...

Read More
A picture of shapes, cubism style.

2 min read

Impact of Plural Keywords on Search Intent and Google's Differential Ranking of Singular and Plural Keywords

John Mueller of Google recently addressed a query regarding the differing ranking of web pages for singular and plural versions of keywords. The...

Read More
gemini

2 min read

Google Nears Launch of AI Software Gemini

According to reports, Alphabet's Google has granted early access to a select group of companies for its conversational artificial intelligence...

Read More
digital pr

2 min read

Digital PR is the New Necessity in SEO: The Evolution of E-A-T

Search engine optimization has experienced a seismic shift, and at the heart of this transformation is the concept of E-A-T, which has now evolved...

Read More
core update

1 min read

Google Successfully Completes Rollout of August 2023 Core Update

Google has recently completed the full rollout of its highly anticipated August 2023 Core Update.

Read More
language matching systems

1 min read

Google Search Update Enhances Language Matching Systems for Improved SEO

Google Search recently underwent an update to enhance its language matching systems, impacting SEO for websites across all languages.

Read More
google news surfaces woman's head

2 min read

Google News Surfaces: Jargon, Traffic Impact, and More

In the world of Google News, the lexicon used by SEO experts to describe its diverse surfaces can be both accurate and confusing. Discerning the...

Read More
the podcast app semrush

2 min read

Semrush Partners With Podcast Hosting App

Disctopia, a prominent podcast hosting and music streaming service catering to independent creators, has unveiled an exciting partnership with...

Read More