SEO BLOG

Get strategic about search, ranking factors, and digital marketing initiatives that put organic first.

SEO INSIDER

Monthly knowledge drop - what you need to know about Google updates and more.

News

SEO in 2025 is all about brand-building. Learn how to boost visibility, track key KPIs, and integrate paid search strategies for long-term success.

2 min read

The New SEO Imperative: Branding

In 2025, SEO is evolving beyond a narrow focus on Google search rankings. With search behaviors fragmenting across multiple platforms—including...

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Explore 11 years of Google algorithm updates, search volatility, and AI-driven changes. Learn key takeaways for SEO marketers on adapting

3 min read

Google Warming: A Summary and Analysis of Search Evolution

Google's search algorithm is constantly evolving, shaping how users find information and how marketers adapt to changes. Moz's original article, 11...

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Google’s Year in Search 2024 highlights the cultural moments, technological shifts, and changing online behaviors.

3 min read

Google Shares the Top Search Trends of 2024

As 2024 wraps up, Google has released its annual “Year in Search” report, highlighting the trends that captured global attention. This comprehensive...

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Discover how Google ranks content with insights on query types, site quality, and consensus scoring.

2 min read

Google Exploit Sheds Light on Content Ranking Mechanisms

A newly discovered exploit by Mark Williams-Cook has provided valuable insights into over 2,000 factors that Google uses to classify queries and...

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 A ruling in favor of the DOJ could reshape the adtech landscape, promoting more competition and limiting Google's power.

2 min read

DOJ Delivers Closing Arguments in Adtech Antitrust Case Against Google

The U.S. Department of Justice (DOJ) presented its final arguments in the landmark antitrust case against Google, accusing the tech giant of...

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Concerns about ethical considerations, transparency, and content creator incentives remain unresolved. Read more here.

2 min read

New 12/9: Key Insights on Google’s Core Update, AI Overviews, and Future of Search

The much-anticipated November Core Update officially concluded its rollout on Thursday afternoon. Contrary to predictions, it took longer than...

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As the search world continues to evolve, Barry's updates remind us to stay curious, critical, and ready to embrace change

2 min read

What's New in Google Search (From Barry Schwartz)

Barry Schwartz and his team delivered another insightful and entertaining update in their latest video, "It’s New 12/2." As always, their blend of...

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This feature could offer valuable insights into how websites or client sites perform in Google Search.

1 min read

Google Search Console Recommendations Fully Live

Google has officially completed the rollout of its recommendations feature in Google Search Console. Originally introduced as an experimental feature...

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Google’s AI Overview ads represent a significant step in blending conversational AI with advertising.

2 min read

Google AI Overview Ads on Mobile Search

Google has officially introduced AI Overview ads in mobile search, a move that marks a significant evolution in its advertising strategy. Although...

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The site reputation abuse policy serves as a warning to websites engaging in or considering parasite SEO.

3 min read

Google’s Site Reputation Abuse Policy: A Temporary Fix for a Systemic Problem

Google’s recently updated site reputation abuse policy aims to combat the growing issue of large, authoritative websites leveraging their domain...

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By aligning your content with the structure, topics, and intent of top-ranking pages, you’re leveraging Google’s proven preferences.

3 min read

Create Article Outlines Using AI Based on Google Ranked Results

Automate your SEO content research with this guide to create article outlines using AI, APIs, and analysis of top-ranking pages. In today’s...

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As Google refines this feature, further announcements about ad placement and expanded availability are expected.

1 min read

Google AI Overviews Ads Appear on Mobile Search

The long-awaited inclusion of advertisements in Google AI Overviews has started rolling out. Early examples of these ads have been spotted in U.S....

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As Google pushes further into AI-based ad management, advertisers will likely see similar trends across other campaign types

2 min read

Google Shifts Demand Gen Audiences to 'Signals'

Google recently redefined how it categorizes audiences for Demand Generation (Demand Gen) campaigns, labeling them as "signals" rather than strict...

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Building a foundation of high-quality, user-focused content is your best defense against fluctuations from Google core updates. But you already knew that.

5 min read

Google’s November 2024 Core Update (Here We Go Again?)

Dejavu doesn't even cover it.

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The lifting of Google's political ad restrictions marks a return to normal operations for political advertisers.

2 min read

November 11 - Google Lifts US Political Ad Restrictions

Google has announced the end of its temporary restriction on US election-related advertising, with normal operations set to resume on Monday,...

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Optimize your news site for Google News with SEO tips to boost visibility and increase traffic.

3 min read

Google News Optimization and SEO for Digital Publishers

Digital publishers often ask, "How can we reach more people who want to engage with our content?" This question encompasses several metrics—traffic,...

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At the end of the day, the success of Forbes Marketplace serves as both a cautionary tale and a blueprint for anyone looking to dominate Google’s rankings

4 min read

Forbes' Parasite SEO: The Empire Built on Affiliate Content

If you’ve been searching for product recommendations or "how-to" guides lately, you’ve probably noticed Forbes dominating the results—whether it's...

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Google revamps crawler docs: new structure, more info on bot types, and improved user experience.

2 min read

Google's Overhaul of Crawler Documentation

Google has recently undertaken a significant revamp of its crawler documentation, resulting in a more streamlined and informative resource for...

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Automated Image Editing uses machine learning models trained on advertising best practices to streamline ad creatives - learn more here.

1 min read

Google + AI Image Editing (+ More Updates)

Google has recently expanded its AI-powered ad image editing capabilities beyond Performance Max campaigns, now available across Search, Display,...

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This ruling highlights the ongoing legal battles between tech giants and regulators as they navigate the complexities of digital competition and antitrust enforcement.

1 min read

Google Wins Appeal Over $1.7B EU Antitrust Fine

Google has successfully overturned a €1.49 billion ($1.66 billion) antitrust fine levied by the European Union in 2019. The EU’s General Court...

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Confidential matching is now the default for Customer Match in Google Ads, with more features, including encryption support, rolling out soon.

1 min read

Google Introduces Confidential Matching for Enhanced Data Privacy

Google has launched a new privacy-first solution called confidential matching, aimed at securely connecting first-party data for audience targeting...

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The development of Strawberry and Orion marks a significant leap forward for OpenAI and the broader AI industry.

2 min read

OpenAI's Game-Changing Models: Project Strawberry and Orion

OpenAI continues to push the boundaries of artificial intelligence (AI) with two upcoming game-changing models, codenamed Strawberry and Orion. These...

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Google’s August 2024 core update has reshaped the SEO environment, pushing content creators and marketers to continually improve their strategies and content quality.

1 min read

Google August 2024 Core Update

The Google August 2024 Core Update has officially completed its rollout, marking an impactful shift in the search engine landscape. The update, which...

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The August 2024 core update reinforces Google’s commitment to delivering the most relevant, useful content to users. Supposedly.

2 min read

Everything We Know About the August 2024 Core Update

Google has rolled out its latest core update for August 2024, marking another significant step in its ongoing mission to improve search result...

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Federal judge rules Google violated antitrust law by monopolizing search and search advertising markets through exclusive deals with Apple and Android.

1 min read

Federal Judge Rules Google Violated Antitrust Law

A federal judge has determined that Google illegally monopolized the search and search advertising markets, marking a significant victory for the...

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OpenAI launches SearchGPT: AI-powered search with direct answers, citations, and publisher controls.

2 min read

OpenAI Launches SearchGPT: AI-Powered Search Prototype

In a bold move that could reshape the landscape of online search, OpenAI has unveiled SearchGPT, an innovative AI-powered search prototype. This new...

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Set and manage your e-commerce shipping and return policies directly in Google Search Console settings.

1 min read

Google Search Console Now Supports Setting Shipping and Return Policies

Google has introduced a new feature in Google Search Console that allows you to set and manage your shipping and return policies directly. This new...

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Google AI Overviews Only Show for 7% of Queries

1 min read

Google AI Overviews Only Show for 7% of Queries

Google's AI Overviews, part of its Search Generative Experience (SGE), now appear in less than 7% of search queries, marking a significant drop. This...

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Google devalues SEO-controlled markup, advising digital marketers to focus on improving content quality over authorship.

1 min read

Google Says These Are Not Good Signals

In a recent interview, Google's Gary Illyes provided insights into why the company trusts less in signals directly controlled by site owners and...

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Google's Gary Illyes explains reasons for crawled but not indexed errors and how to fix them.

2 min read

Google Explains Reasons for Crawled but Not Indexed Errors

Google's Gary Illyes recently provided insights into the dreaded "crawled but not indexed" errors during an interview at the SERP Conf 2024...

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Google to End Continuous Scroll in Search Results - Reverting to pagination for improved speed.

2 min read

Google Infinite Scroll - What Does the Sunset Mean?

Google has announced the end of continuous scrolling in search results, a move that is raising eyebrows in the search marketing community. This shift...

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 Google to End Continuous Scroll in Search Results - Reverting to pagination for improved speed.

1 min read

Google to End Continuous Scroll in Search Results

Google has announced the discontinuation of its continuous scroll feature in search results, reverting to the traditional pagination system. This...

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google gemini

3 min read

Google I/O 2024: Unveiling the Future of AI with Gemini

Google I/O 2024 kicked off with a dynamic and futuristic keynote that highlighted Google's unwavering commitment to artificial intelligence (AI)....

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ai and teens

1 min read

Google Brings New AI Search Experience to U.S. Teens

Google recently announced plans to extend its AI-powered search feature, Search Generative Experience (SGE), to U.S. teenagers aged 13-17. This comes...

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google perspectives

3 min read

Unveiling Google's Perspectives Filter and Carousel: A Mobile SERP Game Changer

On June 10, 2023, Google introduced the highly anticipated Perspectives feature within its mobile search results, a development initially teased at...

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news syndication

3 min read

Guard Your SEO: Are News Syndication Partners Hijacking Your Traffic?

In today's fiercely competitive digital marketing landscape, amplifying your brand's voice is crucial. Paid news content syndication partners promise...

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A picture of shapes, cubism style.

2 min read

Impact of Plural Keywords on Search Intent and Google's Differential Ranking of Singular and Plural Keywords

John Mueller of Google recently addressed a query regarding the differing ranking of web pages for singular and plural versions of keywords. The...

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gemini

2 min read

Google Nears Launch of AI Software Gemini

According to reports, Alphabet's Google has granted early access to a select group of companies for its conversational artificial intelligence...

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digital pr

2 min read

Digital PR is the New Necessity in SEO: The Evolution of E-A-T

Search engine optimization has experienced a seismic shift, and at the heart of this transformation is the concept of E-A-T, which has now evolved...

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core update

1 min read

Google Successfully Completes Rollout of August 2023 Core Update

Google has recently completed the full rollout of its highly anticipated August 2023 Core Update.

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language matching systems

1 min read

Google Search Update Enhances Language Matching Systems for Improved SEO

Google Search recently underwent an update to enhance its language matching systems, impacting SEO for websites across all languages.

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google news surfaces woman's head

2 min read

Google News Surfaces: Jargon, Traffic Impact, and More

In the world of Google News, the lexicon used by SEO experts to describe its diverse surfaces can be both accurate and confusing. Discerning the...

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the podcast app semrush

2 min read

Semrush Partners With Podcast Hosting App

Disctopia, a prominent podcast hosting and music streaming service catering to independent creators, has unveiled an exciting partnership with...

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