2 min read
The New SEO Imperative: Branding
In 2025, SEO is evolving beyond a narrow focus on Google search rankings. With search behaviors fragmenting across multiple platforms—including...
Get strategic about search, ranking factors, and digital marketing initiatives that put organic first.
SEO INSIDER
Monthly knowledge drop - what you need to know about Google updates and more.
2 min read
In 2025, SEO is evolving beyond a narrow focus on Google search rankings. With search behaviors fragmenting across multiple platforms—including...
3 min read
Google's search algorithm is constantly evolving, shaping how users find information and how marketers adapt to changes. Moz's original article, 11...
3 min read
As 2024 wraps up, Google has released its annual “Year in Search” report, highlighting the trends that captured global attention. This comprehensive...
2 min read
A newly discovered exploit by Mark Williams-Cook has provided valuable insights into over 2,000 factors that Google uses to classify queries and...
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The U.S. Department of Justice (DOJ) presented its final arguments in the landmark antitrust case against Google, accusing the tech giant of...
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The much-anticipated November Core Update officially concluded its rollout on Thursday afternoon. Contrary to predictions, it took longer than...
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Barry Schwartz and his team delivered another insightful and entertaining update in their latest video, "It’s New 12/2." As always, their blend of...
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Google has officially completed the rollout of its recommendations feature in Google Search Console. Originally introduced as an experimental feature...
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Google has officially introduced AI Overview ads in mobile search, a move that marks a significant evolution in its advertising strategy. Although...
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Google’s recently updated site reputation abuse policy aims to combat the growing issue of large, authoritative websites leveraging their domain...
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Automate your SEO content research with this guide to create article outlines using AI, APIs, and analysis of top-ranking pages. In today’s...
1 min read
The long-awaited inclusion of advertisements in Google AI Overviews has started rolling out. Early examples of these ads have been spotted in U.S....
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Google recently redefined how it categorizes audiences for Demand Generation (Demand Gen) campaigns, labeling them as "signals" rather than strict...
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Dejavu doesn't even cover it.
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Google has announced the end of its temporary restriction on US election-related advertising, with normal operations set to resume on Monday,...
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Digital publishers often ask, "How can we reach more people who want to engage with our content?" This question encompasses several metrics—traffic,...
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If you’ve been searching for product recommendations or "how-to" guides lately, you’ve probably noticed Forbes dominating the results—whether it's...
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Google has recently undertaken a significant revamp of its crawler documentation, resulting in a more streamlined and informative resource for...
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Google has recently expanded its AI-powered ad image editing capabilities beyond Performance Max campaigns, now available across Search, Display,...
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Google has successfully overturned a €1.49 billion ($1.66 billion) antitrust fine levied by the European Union in 2019. The EU’s General Court...
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Google has launched a new privacy-first solution called confidential matching, aimed at securely connecting first-party data for audience targeting...
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OpenAI continues to push the boundaries of artificial intelligence (AI) with two upcoming game-changing models, codenamed Strawberry and Orion. These...
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The Google August 2024 Core Update has officially completed its rollout, marking an impactful shift in the search engine landscape. The update, which...
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Google has rolled out its latest core update for August 2024, marking another significant step in its ongoing mission to improve search result...
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A federal judge has determined that Google illegally monopolized the search and search advertising markets, marking a significant victory for the...
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In a bold move that could reshape the landscape of online search, OpenAI has unveiled SearchGPT, an innovative AI-powered search prototype. This new...
1 min read
Google has introduced a new feature in Google Search Console that allows you to set and manage your shipping and return policies directly. This new...
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Google's AI Overviews, part of its Search Generative Experience (SGE), now appear in less than 7% of search queries, marking a significant drop. This...
1 min read
In a recent interview, Google's Gary Illyes provided insights into why the company trusts less in signals directly controlled by site owners and...
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Google's Gary Illyes recently provided insights into the dreaded "crawled but not indexed" errors during an interview at the SERP Conf 2024...
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Google has announced the end of continuous scrolling in search results, a move that is raising eyebrows in the search marketing community. This shift...
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Google has announced the discontinuation of its continuous scroll feature in search results, reverting to the traditional pagination system. This...
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Google I/O 2024 kicked off with a dynamic and futuristic keynote that highlighted Google's unwavering commitment to artificial intelligence (AI)....
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Google recently announced plans to extend its AI-powered search feature, Search Generative Experience (SGE), to U.S. teenagers aged 13-17. This comes...
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On June 10, 2023, Google introduced the highly anticipated Perspectives feature within its mobile search results, a development initially teased at...
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In today's fiercely competitive digital marketing landscape, amplifying your brand's voice is crucial. Paid news content syndication partners promise...
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John Mueller of Google recently addressed a query regarding the differing ranking of web pages for singular and plural versions of keywords. The...
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According to reports, Alphabet's Google has granted early access to a select group of companies for its conversational artificial intelligence...
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Search engine optimization has experienced a seismic shift, and at the heart of this transformation is the concept of E-A-T, which has now evolved...
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Google has recently completed the full rollout of its highly anticipated August 2023 Core Update.
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Google Search recently underwent an update to enhance its language matching systems, impacting SEO for websites across all languages.
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In the world of Google News, the lexicon used by SEO experts to describe its diverse surfaces can be both accurate and confusing. Discerning the...
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Disctopia, a prominent podcast hosting and music streaming service catering to independent creators, has unveiled an exciting partnership with...