SEO BLOG

2 min read

404 vs. 410: Is It Worth Debating?

Writing Team: Apr 19, 2024 3:10:14 PM

In the world of SEO, specific topics seem to persist through the ages, popping up every few years like clockwork. One such topic is the debate over...

2 min read

The Google March 2024 Core Update: Uncharted SEO Territory

Writing Team: Apr 19, 2024 3:07:16 PM

As SEOs, we're no strangers to the ever-shifting landscape of search. Google's algorithm updates keep us on our toes, forcing us to adapt and evolve...

4 min read

How to Boost Your Chances of Getting into the Google Knowledge Graph

Writing Team: Apr 12, 2024 8:10:25 PM

Google's search engine has come a long way since its early days of simple keyword matching. With Knowledge Graph, Google now possesses a much deeper...

3 min read

Testing Begins: AI Overviews Integrated into Google Search Interface

Writing Team: Mar 25, 2024 2:43:37 PM

Google is conducting trials involving AI overviews directly within the primary Google Search results. This initiative is being rolled out to certain...

3 min read

Navigate the Transition from SEM to SEO: A Comprehensive Guide

Writing Team: Mar 22, 2024 7:55:34 PM

Transitioning into a new role, whether within the same company or elsewhere, can be an intimidating prospect. Amidst these transitions, professionals...

2 min read

How Does Google Search Understand Human Language?

Writing Team: Nov 6, 2023 12:05:00 PM

Billions of searches are conducted every day. Google stands as the unrivaled gatekeeper to a wealth of information. Have you ever wondered how this...

1 min read

Understanding YMYL Websites and Google's Scrutiny

Writing Team: Nov 3, 2023 4:42:49 PM

Google doesn't apply a uniform standard across all sites.

1 min read

Quality Impacts Almost All Aspects of Google Search

Writing Team: Oct 26, 2023 11:20:45 AM

The latest episode of Google's Search Off the Record podcast provides fascinating insights into how quality plays a crucial role across Search. From...

4 min read

How to use rel=canonical

Writing Team: Oct 26, 2023 10:44:21 AM

A canonical URL is a way to inform search engines that certain similar URLs are, in fact, the same.

2 min read

How Artificial Intelligence (AI) is Shaping the Future of SEO

Writing Team: Oct 26, 2023 10:36:14 AM

Artificial intelligence (AI) is becoming integral to our daily lives, from managing our schedules to robotic vacuums tidying our homes. Now, AI is...

2 min read

Google's Helpful Content Update: E-Commerce Impacts

Writing Team: Oct 26, 2023 10:17:38 AM

Is your e-commerce site feeling the impact of Google's latest helpful content update? Learn how to assess, adapt, and recover with these essential...

2 min read

Google's Video Thumbnail Changes: Impact on SERPs and Click-Through Rates

Joy Youell: Oct 25, 2023 6:26:11 PM

On April 13, Google announced a change to how video thumbnails would be presented in the search results. Until now, a listing could receive a video...

1 min read

Mastering XML Sitemaps: 8 SEO Insights and Recommendations

Writing Team: Oct 25, 2023 6:17:06 PM

Understanding XML sitemaps is paramount for SEO success, especially for larger, intricate websites. This quick guide will explore vital facts, tips,...

1 min read

Google Optimize Shutting Down

Writing Team: Oct 25, 2023 4:57:38 PM

Google retired Google Optimize on September 30, 2022. Marketers have had to transition A/B testing activities to Google Analytics 4 (GA4) going...

1 min read

Google-Extended Lets Publishers Control AI Training Data Access

Writing Team: Oct 25, 2023 4:49:24 PM

As AI like Bard and Vertex AI expand, Google unveiled a new control called Google-Extended to let web publishers manage site content contribution to...

1 min read

Google Discover Traffic: Why It Fluctuates and Can't Be Relied On

Writing Team: Oct 25, 2023 4:45:55 PM

Google recently updated its documentation on Google Discover, clarifying why websites may experience significant fluctuations or losses in traffic...

1 min read

Google Brings New AI Search Experience to U.S. Teens

Writing Team: Oct 25, 2023 4:40:56 PM

Google recently announced plans to extend its AI-powered search feature, Search Generative Experience (SGE), to U.S. teenagers aged 13-17. This comes...

4 min read

The Fascinating Evolution of SEO: From the 1990s to the Present

Writing Team: Oct 20, 2023 6:45:08 PM

3 min read

Privacy Concerns Over Bard Chat Transcripts

Writing Team: Oct 20, 2023 6:24:37 PM

Users discovered transcripts of conversations with Google's new AI chatbot Bard indexing in search results. Google says this was unintentional and...

2 min read

Gmail Tightens Rules for Bulk Email Senders: What Marketers Must Know

Writing Team: Oct 14, 2023 11:35:06 PM

In the age of the internet, things change fast. It’s inevitable – especially when it comes to big companies like Google. That’s why it’s so important...

3 min read

Navigating Google's Content Update: A Guide for Ecommerce & Tech

Writing Team: Oct 14, 2023 11:30:26 PM

Google's September 2023 core update shook many ecommerce and tech sites to their core. Traffic and rankings dropped sharply, leaving businesses...

2 min read

Empowering Web Publishers: Google-Extended Control for AI Models

Writing Team: Oct 14, 2023 11:22:23 PM

Welcome to the era of Google-Extended—a game-changer for web publishers navigating the complex landscape of AI and content control.

5 min read

Explore Funnels and Paths in GA4

Writing Team: Oct 7, 2023 11:49:34 PM

In the transition from Universal Analytics to GA4 (Google Analytics 4), how we track and analyze user journeys has evolved significantly.

5 min read

Decoding HTTP Status Codes and Their Significance in SEO

Writing Team: Oct 7, 2023 11:30:07 PM

HTTP status codes might not be meaningful to the average website visitor but are king in SEO. Search engine crawlers, like Googlebot, rely on these...

3 min read

Unveiling Google's Perspectives Filter and Carousel: A Mobile SERP Game Changer

Writing Team: Oct 6, 2023 8:48:38 AM

On June 10, 2023, Google introduced the highly anticipated Perspectives feature within its mobile search results, a development initially teased at...

2 min read

Google's Potential for On-Demand Machine Learning Models in Search Predictions

Writing Team: Oct 6, 2023 8:36:23 AM

Google is continually pushing the boundaries of what's possible.

2 min read

Google's Trained Generative Model and Query Variants in Search

Joy Youell: Oct 6, 2023 8:28:43 AM

A Google patent was published on May 30, 2023, titled "Generating Query Variants Using A Trained Generative Model."

2 min read

Impact of Plural Keywords on Search Intent and Google's Differential Ranking of Singular and Plural Keywords

Megan Schutz: Oct 2, 2023 3:45:09 PM

John Mueller of Google recently addressed a query regarding the differing ranking of web pages for singular and plural versions of keywords. The...

2 min read

The Fate of "10 Blue Links" in Search

Writing Team: Sep 25, 2023 4:23:11 PM

The debate surrounding the existence of "10 blue links" on search engine results pages (SERPs) continues to stir discussions and diverse opinions...

1 min read

Google Trial is Unveiling Some of Google's Ranking Methods

Writing Team: Sep 25, 2023 4:07:53 PM

Eric Lehman, a former Google software engineer with a 17-year tenure, recently testified in the ongoing U.S. vs. Google antitrust trial, shedding...

1 min read

Google's Bard Enhancements and Integration with Google Services

Writing Team: Sep 21, 2023 1:44:58 PM

Google has introduced new features to Bard, making it more capable and integrated with various Google apps and services.

5 min read

Battle of the AI Titans: Google Bard vs. ChatGPT for SEO Domination

Writing Team: Sep 21, 2023 1:35:53 PM

In a world where algorithms reign supreme, ChatGPT shook the digital landscape in November 2022, amassing a staggering 1 million users in just five...

2 min read

Google Nears Launch of AI Software Gemini

Writing Team: Sep 18, 2023 12:46:10 PM

According to reports, Alphabet's Google has granted early access to a select group of companies for its conversational artificial intelligence...

1 min read

Microsoft's Groundbreaking Generative Retrieval Model

Writing Team: Sep 14, 2023 12:43:23 PM

Microsoft Research recently unveiled a groundbreaking conversational question answering model that promises to redefine the future of web search....

7 min read

Featured Snippets: Strategies and Benefits

Joy Youell: Sep 13, 2023 5:05:27 PM

Featured snippets, often referred to as position zero, are coveted real estate in Google's search engine results pages (SERPs). These concise and...

1 min read

Changes in Google's Rich Results: FAQs & How-Tos

Writing Team: Sep 13, 2023 4:46:45 PM

Google is undergoing some significant alterations in its search results to enhance the overall search experience. These changes will impact two...

1 min read

Google Successfully Completes Rollout of August 2023 Core Update

Writing Team: Sep 11, 2023 10:47:41 AM

Google has recently completed the full rollout of its highly anticipated August 2023 Core Update.

1 min read

Google Search Update Enhances Language Matching Systems for Improved SEO

Writing Team: Sep 8, 2023 9:54:02 AM

Google Search recently underwent an update to enhance its language matching systems, impacting SEO for websites across all languages.

2 min read

Bloom Filters Explain Increased Filtered Data in Search Console

Writing Team: Sep 8, 2023 9:48:29 AM

Google employs Bloom filters within Search Console, emphasizing rapidity at the expense of precision, resulting in higher volumes of filtered data....

3 min read

Let's Get Topical (Authority, That Is)

Writing Team: Sep 6, 2023 4:43:32 PM

Google's relentless pursuit of delivering valuable content makes topical authority more important than ever before.

2 min read

August Algo Update: Indented Results Drop

Writing Team: Sep 6, 2023 3:55:19 PM

In the days leading up to the August Core Update announcement, MozCast, a Google algorithm tracking tool, recorded unprecedented volatility in...

1 min read

Google's Search Generative Experience (SGE) Removes Local Pack Results

Writing Team: Sep 5, 2023 9:25:29 AM

When Google's Search Generative Experience (SGE) was introduced, it included local results from Google Business Profiles in a format known as the...

2 min read

Universal Analytics Continues Data Processing Two Months Past 'Sunset'

Writing Team: Sep 4, 2023 11:36:16 AM

As of September 1, 2023, Universal Analytics (UA) is still actively processing data, despite Google's earlier announcement that it would be phased...

2 min read

Choosing Between 301 Redirects and 404 Error Pages

Writing Team: Sep 4, 2023 11:22:59 AM

A common question that often arises pertains to the choice between utilizing millions of 404 error pages or employing 301 redirects. Google's very...

1 min read

Is Technical SEO Still Relevant? Google's John Mueller Weighs In

Writing Team: Sep 4, 2023 11:18:43 AM

In SEO, one question has been a topic of debate among professionals: Is technical SEO losing its significance? Well, Google's John Mueller's X...

1 min read

Mueller's Latest: Changes in HowTo and FAQ Rich Results

Writing Team: Sep 1, 2023 3:33:14 PM

Google is implementing modifications to the presentation of certain rich result types within Google's search results. Specifically, they are...

2 min read

Google's Approach to Handling AI-Generated Content, Explained by Martin Splitt

Writing Team: Aug 28, 2023 3:33:42 PM

In a recent discussion, Martin Splitt from Google provided valuable insights into how Googlebot manages the surge in AI-generated content, shedding...

3 min read

Mastering Local SEO

Writing Team: Aug 24, 2023 2:20:07 PM

Local businesses are discovering the power of local SEO to attract nearby customers and boost their online presence. Local SEO goes beyond...

2 min read

Google Local Pack Map Auto Expand Is Now Live

Writing Team: Aug 24, 2023 2:13:13 PM

Google is constantly working to enhance its user experience and provide more relevant and useful information to its users. One of the recent updates...

2 min read

Guide to Using Google's URL Inspection Tool

Writing Team: Aug 24, 2023 9:55:20 AM

Solid website optimization requires efficient tools that provide deep insights into your web pages.

3 min read

Google Search Console Errors

Writing Team: Aug 24, 2023 9:48:52 AM

Ever wondered about those pesky errors you come across while dealing with websites? You're not alone.

2 min read

Google News Surfaces: Jargon, Traffic Impact, and More

Writing Team: Aug 23, 2023 3:35:29 PM

In the world of Google News, the lexicon used by SEO experts to describe its diverse surfaces can be both accurate and confusing. Discerning the...

2 min read

Google's "Search Off The Record" Podcast Sheds Light on Evolving Ranking Systems and Updates

Writing Team: Aug 23, 2023 10:39:28 AM

In the latest episode of Google's podcast series, "Search Off the Record," Danny Sullivan, Search Liaison at Google, takes the spotlight to address a...

2 min read

Mastering Event Parameters in GA4

Writing Team: Aug 21, 2023 3:00:18 PM

Google Analytics 4 (GA4) is a powerful tool that provides deep insights into website performance. While GA4 comes pre-configured with some metrics...

3 min read

Future-Proof Keyword Research: Adapting to Modern SEO Realities

Writing Team: Aug 21, 2023 2:56:07 PM

SEO is constantly evolving, and with it, the strategies that drive success. One major transformation is the shift from a narrow focus on search...

2 min read

Google's Explanation for Low Rankings Despite Good SEO

Writing Team: Aug 18, 2023 4:23:52 PM

When it comes to the enigmatic world of SEO, a conundrum often arises: why does a well-optimized site fail to secure a high ranking, even in the face...

2 min read

A Guide to Google Safe Browsing

Writing Team: Aug 18, 2023 4:07:44 PM

In a world where online threats are becoming increasingly sophisticated, ensuring a safe and secure browsing experience is paramount. Google Safe...

2 min read

Google's Search Generative Experience (SGE) Updates From 8/15/23

Writing Team: Aug 17, 2023 8:35:17 AM

On August 15, 2023, Google introduced a range of exciting features for its revolutionary Search Generative Experience. These upgrades include the...

3 min read

Unraveling Spun Content

Writing Team: Aug 8, 2023 6:36:41 AM

In SEO, not all content is created equal.

4 min read

Plagiarism, SEO, and How to Safeguard Your Website

Writing Team: Aug 8, 2023 6:25:55 AM

In SEO, originality and quality reign supreme. Plagiarism in SEO involves copying content from other sources without proper attribution or consent....