SEO BLOG

Get strategic about search, ranking factors, and digital marketing initiatives that put organic first.

SEO INSIDER

Monthly knowledge drop - what you need to know about Google updates and more.

Google

google human language

2 min read

How Does Google Search Understand Human Language?

Billions of searches are conducted every day. Google stands as the unrivaled gatekeeper to a wealth of information. Have you ever wondered how this...

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ymyl

1 min read

Understanding YMYL Websites and Google's Scrutiny

Google doesn't apply a uniform standard across all sites.

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quality google search

1 min read

Quality Impacts Almost All Aspects of Google Search

The latest episode of Google's Search Off the Record podcast provides fascinating insights into how quality plays a crucial role across Search. From...

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canonicals

4 min read

How to use rel=canonical

A canonical URL is a way to inform search engines that certain similar URLs are, in fact, the same.

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AI SEO

2 min read

How Artificial Intelligence (AI) is Shaping the Future of SEO

Artificial intelligence (AI) is becoming integral to our daily lives, from managing our schedules to robotic vacuums tidying our homes. Now, AI is...

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google helpful content update

2 min read

Google's Helpful Content Update: E-Commerce Impacts

Is your e-commerce site feeling the impact of Google's latest helpful content update? Learn how to assess, adapt, and recover with these essential...

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google's video thumbnail changes impact on serp and ctr

2 min read

Google's Video Thumbnail Changes: Impact on SERPs and Click-Through Rates

On April 13, Google announced a change to how video thumbnails would be presented in the search results. Until now, a listing could receive a video...

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mastering xml sitemaps seo insights

1 min read

Mastering XML Sitemaps: 8 SEO Insights and Recommendations

Understanding XML sitemaps is paramount for SEO success, especially for larger, intricate websites. This quick guide will explore vital facts, tips,...

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google optimize

1 min read

Google Optimize Shutting Down

Google retired Google Optimize on September 30, 2022. Marketers have had to transition A/B testing activities to Google Analytics 4 (GA4) going...

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google extended

1 min read

Google-Extended Lets Publishers Control AI Training Data Access

As AI like Bard and Vertex AI expand, Google unveiled a new control called Google-Extended to let web publishers manage site content contribution to...

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google discover traffic

1 min read

Google Discover Traffic: Why It Fluctuates and Can't Be Relied On

Google recently updated its documentation on Google Discover, clarifying why websites may experience significant fluctuations or losses in traffic...

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ai and teens

1 min read

Google Brings New AI Search Experience to U.S. Teens

Google recently announced plans to extend its AI-powered search feature, Search Generative Experience (SGE), to U.S. teenagers aged 13-17. This comes...

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Cubism-style face, looks part human, part robot.

3 min read

Privacy Concerns Over Bard Chat Transcripts

Users discovered transcripts of conversations with Google's new AI chatbot Bard indexing in search results. Google says this was unintentional and...

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In cubism style, bulk emails float around a computer.

2 min read

Gmail Tightens Rules for Bulk Email Senders: What Marketers Must Know

In the age of the internet, things change fast. It’s inevitable – especially when it comes to big companies like Google. That’s why it’s so important...

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Balls bouncing around in cubism style.

3 min read

Navigating Google's Content Update: A Guide for Ecommerce & Tech

Google's September 2023 core update shook many ecommerce and tech sites to their core. Traffic and rankings dropped sharply, leaving businesses...

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A robot in cubism style.

2 min read

Empowering Web Publishers: Google-Extended Control for AI Models

Welcome to the era of Google-Extended—a game-changer for web publishers navigating the complex landscape of AI and content control.

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A small town in cubism style.

5 min read

Explore Funnels and Paths in GA4

In the transition from Universal Analytics to GA4 (Google Analytics 4), how we track and analyze user journeys has evolved significantly.

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Feminine face in cubism style.

5 min read

Decoding HTTP Status Codes and Their Significance in SEO

HTTP status codes might not be meaningful to the average website visitor but are king in SEO. Search engine crawlers, like Googlebot, rely on these...

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google perspectives

3 min read

Unveiling Google's Perspectives Filter and Carousel: A Mobile SERP Game Changer

On June 10, 2023, Google introduced the highly anticipated Perspectives feature within its mobile search results, a development initially teased at...

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google patent

2 min read

Google's Potential for On-Demand Machine Learning Models in Search Predictions

Google is continually pushing the boundaries of what's possible.

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google trained generative model

2 min read

Google's Trained Generative Model and Query Variants in Search

A Google patent was published on May 30, 2023, titled "Generating Query Variants Using A Trained Generative Model."

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A picture of shapes, cubism style.

2 min read

Impact of Plural Keywords on Search Intent and Google's Differential Ranking of Singular and Plural Keywords

John Mueller of Google recently addressed a query regarding the differing ranking of web pages for singular and plural versions of keywords. The...

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10 blue links

2 min read

The Fate of "10 Blue Links" in Search

The debate surrounding the existence of "10 blue links" on search engine results pages (SERPs) continues to stir discussions and diverse opinions...

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google trial

1 min read

Google Trial is Unveiling Some of Google's Ranking Methods

Eric Lehman, a former Google software engineer with a 17-year tenure, recently testified in the ongoing U.S. vs. Google antitrust trial, shedding...

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google bard

1 min read

Google's Bard Enhancements and Integration with Google Services

Google has introduced new features to Bard, making it more capable and integrated with various Google apps and services.

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bard versus chatgpt

5 min read

Battle of the AI Titans: Google Bard vs. ChatGPT for SEO Domination

In a world where algorithms reign supreme, ChatGPT shook the digital landscape in November 2022, amassing a staggering 1 million users in just five...

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gemini

2 min read

Google Nears Launch of AI Software Gemini

According to reports, Alphabet's Google has granted early access to a select group of companies for its conversational artificial intelligence...

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microsoft generative retrieval

1 min read

Microsoft's Groundbreaking Generative Retrieval Model

Microsoft Research recently unveiled a groundbreaking conversational question answering model that promises to redefine the future of web search....

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featured snippets

7 min read

Featured Snippets: Strategies and Benefits

Featured snippets, often referred to as position zero, are coveted real estate in Google's search engine results pages (SERPs). These concise and...

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faqs and how tos

1 min read

Changes in Google's Rich Results: FAQs & How-Tos

Google is undergoing some significant alterations in its search results to enhance the overall search experience. These changes will impact two...

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core update

1 min read

Google Successfully Completes Rollout of August 2023 Core Update

Google has recently completed the full rollout of its highly anticipated August 2023 Core Update.

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language matching systems

1 min read

Google Search Update Enhances Language Matching Systems for Improved SEO

Google Search recently underwent an update to enhance its language matching systems, impacting SEO for websites across all languages.

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bloom filters

2 min read

Bloom Filters Explain Increased Filtered Data in Search Console

Google employs Bloom filters within Search Console, emphasizing rapidity at the expense of precision, resulting in higher volumes of filtered data....

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topical authority

3 min read

Let's Get Topical (Authority, That Is)

Google's relentless pursuit of delivering valuable content makes topical authority more important than ever before.

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august algo update

2 min read

August Algo Update: Indented Results Drop

In the days leading up to the August Core Update announcement, MozCast, a Google algorithm tracking tool, recorded unprecedented volatility in...

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local pack

1 min read

Google's Search Generative Experience (SGE) Removes Local Pack Results

When Google's Search Generative Experience (SGE) was introduced, it included local results from Google Business Profiles in a format known as the...

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universal analytics

2 min read

Universal Analytics Continues Data Processing Two Months Past 'Sunset'

As of September 1, 2023, Universal Analytics (UA) is still actively processing data, despite Google's earlier announcement that it would be phased...

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301 and 404

2 min read

Choosing Between 301 Redirects and 404 Error Pages

A common question that often arises pertains to the choice between utilizing millions of 404 error pages or employing 301 redirects. Google's very...

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technical seo

1 min read

Is Technical SEO Still Relevant? Google's John Mueller Weighs In

In SEO, one question has been a topic of debate among professionals: Is technical SEO losing its significance? Well, Google's John Mueller's X...

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googlebot cubism style

1 min read

Mueller's Latest: Changes in HowTo and FAQ Rich Results

Google is implementing modifications to the presentation of certain rich result types within Google's search results. Specifically, they are...

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martin splitt from google

2 min read

Google's Approach to Handling AI-Generated Content, Explained by Martin Splitt

In a recent discussion, Martin Splitt from Google provided valuable insights into how Googlebot manages the surge in AI-generated content, shedding...

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girl walking to a local business local SEO

3 min read

Mastering Local SEO

Local businesses are discovering the power of local SEO to attract nearby customers and boost their online presence. Local SEO goes beyond...

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google local map pack

2 min read

Google Local Pack Map Auto Expand Is Now Live

Google is constantly working to enhance its user experience and provide more relevant and useful information to its users. One of the recent updates...

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URL inspection tool

2 min read

Guide to Using Google's URL Inspection Tool

Solid website optimization requires efficient tools that provide deep insights into your web pages.

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error sign

3 min read

Google Search Console Errors

Ever wondered about those pesky errors you come across while dealing with websites? You're not alone.

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google news surfaces woman's head

2 min read

Google News Surfaces: Jargon, Traffic Impact, and More

In the world of Google News, the lexicon used by SEO experts to describe its diverse surfaces can be both accurate and confusing. Discerning the...

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google search podcast

2 min read

Google's "Search Off The Record" Podcast Sheds Light on Evolving Ranking Systems and Updates

In the latest episode of Google's podcast series, "Search Off the Record," Danny Sullivan, Search Liaison at Google, takes the spotlight to address a...

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fence cubism style

2 min read

Mastering Event Parameters in GA4

Google Analytics 4 (GA4) is a powerful tool that provides deep insights into website performance. While GA4 comes pre-configured with some metrics...

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keywords cubism style

3 min read

Future-Proof Keyword Research: Adapting to Modern SEO Realities

SEO is constantly evolving, and with it, the strategies that drive success. One major transformation is the shift from a narrow focus on search...

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sad woman cubism style

2 min read

Google's Explanation for Low Rankings Despite Good SEO

When it comes to the enigmatic world of SEO, a conundrum often arises: why does a well-optimized site fail to secure a high ranking, even in the face...

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businessman surfing

2 min read

A Guide to Google Safe Browsing

In a world where online threats are becoming increasingly sophisticated, ensuring a safe and secure browsing experience is paramount. Google Safe...

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light bulb cubism style

2 min read

Google's Search Generative Experience (SGE) Updates From 8/15/23

On August 15, 2023, Google introduced a range of exciting features for its revolutionary Search Generative Experience. These upgrades include the...

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a spinning loom cubism style

3 min read

Unraveling Spun Content

In SEO, not all content is created equal.

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two objects side by side cubism style

4 min read

Plagiarism, SEO, and How to Safeguard Your Website

In SEO, originality and quality reign supreme. Plagiarism in SEO involves copying content from other sources without proper attribution or consent....

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