3 min read
Google June 2025 Core Update
Google just dropped the June 2025 core update, and SEOs everywhere are either celebrating or reaching for antacids. This marks the second major core...
Get strategic about search, ranking factors, and digital marketing initiatives that put organic first.
SEO INSIDER
Monthly knowledge drop - what you need to know about Google updates and more.
3 min read
Google just dropped the June 2025 core update, and SEOs everywhere are either celebrating or reaching for antacids. This marks the second major core...
3 min read
Google just gave their URL structure documentation a makeover, and while it won't change your rankings overnight, it's worth paying attention to. The...
4 min read
Forget the lottery – the real jackpot in local search is earning one of the three coveted spots in Google's Local Pack. These prime real estate...
4 min read
For months, SEOs have been flying blind with AI Mode traffic, watching their organic visibility get consumed by Google's interactive AI responses...
5 min read
Remember when Google's biggest innovation was showing 10 blue links? Those days are officially extinct. Google's latest experiment, Audio Overviews,...
8 min read
The SEO industry stands at its most significant inflection point since Google's original PageRank algorithm. After attending Google I/O 2025, the...
3 min read
Remember when Google Marketing Live used to announce actual marketing features instead of just different flavors of AI? Those days are officially...
3 min read
Remember when websites panicked about Featured Snippets stealing clicks? That was adorable compared to what's happening now. Google's AI Overviews...
4 min read
Ever carefully crafted the perfect title tag only to find Google completely ignored your masterpiece? You're not alone. A comprehensive new study by...
4 min read
Ever feel like running Performance Max campaigns is like throwing your ad budget into a mysterious black hole? Sure, conversions happen, but who...
3 min read
Two new studies from leading marketing firms have confirmed what many SEO professionals have feared: Google's AI Overviews are taking a significant...
5 min read
Remember when we all thought AI would solve our content creation problems? Well, Google just flipped the script. In a move that's about as subtle as...
2 min read
For years, Google prioritized person entities in knowledge panels. Now, corporate entities are getting their moment with newly upgraded knowledge...
2 min read
Google has officially completed the rollout of its March 2025 core update. The update began on March 13 and concluded on March 27, taking...
2 min read
Google search operators are special commands that refine search results by specifying criteria like site, file type, exact phrases, and more. These...
3 min read
Google's search algorithm is constantly evolving, shaping how users find information and how marketers adapt to changes. Moz's original article, 11...
2 min read
Google's dominance in digital advertising and search is facing unprecedented challenges in Europe, with combined legal actions potentially costing...
3 min read
As 2024 wraps up, Google has released its annual “Year in Search” report, highlighting the trends that captured global attention. This comprehensive...
2 min read
A newly discovered exploit by Mark Williams-Cook has provided valuable insights into over 2,000 factors that Google uses to classify queries and...
2 min read
The U.S. Department of Justice (DOJ) presented its final arguments in the landmark antitrust case against Google, accusing the tech giant of...
2 min read
The much-anticipated November Core Update officially concluded its rollout on Thursday afternoon. Contrary to predictions, it took longer than...
2 min read
Recent studies show that Google does not automatically penalize AI-generated content. According to Google's Search Advocate John Mueller, the focus...
1 min read
Google has officially completed the rollout of its recommendations feature in Google Search Console. Originally introduced as an experimental feature...
2 min read
Google has officially introduced AI Overview ads in mobile search, a move that marks a significant evolution in its advertising strategy. Although...
3 min read
Google’s recently updated site reputation abuse policy aims to combat the growing issue of large, authoritative websites leveraging their domain...
1 min read
The long-awaited inclusion of advertisements in Google AI Overviews has started rolling out. Early examples of these ads have been spotted in U.S....
2 min read
Google recently redefined how it categorizes audiences for Demand Generation (Demand Gen) campaigns, labeling them as "signals" rather than strict...
5 min read
Dejavu doesn't even cover it.
2 min read
Google has announced the end of its temporary restriction on US election-related advertising, with normal operations set to resume on Monday,...
3 min read
In August 2024, a new phenomenon began surfacing in Google’s organic listings—site owners noticed the addition of a parameter called srsltid= in...
2 min read
Google, being the dominant search engine, plays a pivotal role in determining a website's visibility. But can you actually be banned on Google? This...
2 min read
Google’s John Mueller recently addressed a question on Reddit about the impact of hierarchical heading structures on SEO, offering insights into how...
3 min read
Google Accelerated Mobile Pages (AMP) was introduced to address the need for faster-loading web pages on mobile devices. In this article, we'll...
3 min read
Digital publishers often ask, "How can we reach more people who want to engage with our content?" This question encompasses several metrics—traffic,...
1 min read
Google has recently expanded its AI-powered ad image editing capabilities beyond Performance Max campaigns, now available across Search, Display,...
2 min read
Are your SEO efforts falling short, leaving you puzzled about what’s going wrong? Traditional SEO methods like focusing on keywords and backlinks are...
1 min read
Google has successfully overturned a €1.49 billion ($1.66 billion) antitrust fine levied by the European Union in 2019. The EU’s General Court...
4 min read
Managing a Google Business Profile (GBP) has become more complex over time. After years of assisting business owners in the Google Business Profile...
1 min read
Google has launched a new privacy-first solution called confidential matching, aimed at securely connecting first-party data for audience targeting...
1 min read
The Google August 2024 Core Update has officially completed its rollout, marking an impactful shift in the search engine landscape. The update, which...
1 min read
Google has added a ninth possible source for determining title links in its search results—the OG (Open Graph) title meta tag. This means that Google...
6 min read
While Google has dominated the search engine market for over two decades, the landscape is evolving rapidly. The emergence of AI-powered chatbots and...
1 min read
A federal judge has determined that Google illegally monopolized the search and search advertising markets, marking a significant victory for the...
5 min read
In this new age of AI-driven search, it's essential to move away from siloed marketing strategies and realign to future-proof your position in the...
1 min read
Google's AI Overviews, part of its Search Generative Experience (SGE), now appear in less than 7% of search queries, marking a significant drop. This...
1 min read
In a recent interview, Google's Gary Illyes provided insights into why the company trusts less in signals directly controlled by site owners and...
2 min read
Google's Gary Illyes recently provided insights into the dreaded "crawled but not indexed" errors during an interview at the SERP Conf 2024...
2 min read
Google has announced the end of continuous scrolling in search results, a move that is raising eyebrows in the search marketing community. This shift...
1 min read
Google has announced the discontinuation of its continuous scroll feature in search results, reverting to the traditional pagination system. This...
3 min read
Google I/O 2024 kicked off with a dynamic and futuristic keynote that highlighted Google's unwavering commitment to artificial intelligence (AI)....
4 min read
Search engine optimization (SEO) is an ever-evolving field that requires professionals to stay on top of the latest trends, tools, and techniques....
3 min read
As an SEO or digital marketer, you get the importance of page speed. You understand its impact on user experience and search engine rankings. You...
4 min read
As a website owner or manager, you've likely invested time and resources into establishing your site's presence on Google. However, the work doesn't...
2 min read
In the world of SEO, specific topics seem to persist through the ages, popping up every few years like clockwork. One such topic is the debate over...
2 min read
As SEOs, we're no strangers to the ever-shifting landscape of search. Google's algorithm updates keep us on our toes, forcing us to adapt and evolve...
4 min read
Google's search engine has come a long way since its early days of simple keyword matching. With Knowledge Graph, Google now possesses a much deeper...
3 min read
Google is conducting trials involving AI overviews directly within the primary Google Search results. This initiative is being rolled out to certain...
3 min read
Transitioning into a new role, whether within the same company or elsewhere, can be an intimidating prospect. Amidst these transitions, professionals...
2 min read
Billions of searches are conducted every day. Google stands as the unrivaled gatekeeper to a wealth of information. Have you ever wondered how this...
1 min read
Google doesn't apply a uniform standard across all sites.
1 min read
The latest episode of Google's Search Off the Record podcast provides fascinating insights into how quality plays a crucial role across Search. From...
4 min read
A canonical URL is a way to inform search engines that certain similar URLs are, in fact, the same.
2 min read
Artificial intelligence (AI) is becoming integral to our daily lives, from managing our schedules to robotic vacuums tidying our homes. Now, AI is...
2 min read
Is your e-commerce site feeling the impact of Google's latest helpful content update? Learn how to assess, adapt, and recover with these essential...
2 min read
On April 13, Google announced a change to how video thumbnails would be presented in the search results. Until now, a listing could receive a video...
1 min read
Understanding XML sitemaps is paramount for SEO success, especially for larger, intricate websites. This quick guide will explore vital facts, tips,...
1 min read
Google retired Google Optimize on September 30, 2022. Marketers have had to transition A/B testing activities to Google Analytics 4 (GA4) going...
1 min read
As AI like Bard and Vertex AI expand, Google unveiled a new control called Google-Extended to let web publishers manage site content contribution to...
1 min read
Google recently updated its documentation on Google Discover, clarifying why websites may experience significant fluctuations or losses in traffic...
1 min read
Google recently announced plans to extend its AI-powered search feature, Search Generative Experience (SGE), to U.S. teenagers aged 13-17. This comes...
4 min read
3 min read
Users discovered transcripts of conversations with Google's new AI chatbot Bard indexing in search results. Google says this was unintentional and...
2 min read
In the age of the internet, things change fast. It’s inevitable – especially when it comes to big companies like Google. That’s why it’s so important...
3 min read
Google's September 2023 core update shook many ecommerce and tech sites to their core. Traffic and rankings dropped sharply, leaving businesses...
2 min read
Welcome to the era of Google-Extended—a game-changer for web publishers navigating the complex landscape of AI and content control.
5 min read
In the transition from Universal Analytics to GA4 (Google Analytics 4), how we track and analyze user journeys has evolved significantly.
5 min read
HTTP status codes might not be meaningful to the average website visitor but are king in SEO. Search engine crawlers, like Googlebot, rely on these...
3 min read
On June 10, 2023, Google introduced the highly anticipated Perspectives feature within its mobile search results, a development initially teased at...
2 min read
Google is continually pushing the boundaries of what's possible.
2 min read
A Google patent was published on May 30, 2023, titled "Generating Query Variants Using A Trained Generative Model."
2 min read
John Mueller of Google recently addressed a query regarding the differing ranking of web pages for singular and plural versions of keywords. The...
2 min read
The debate surrounding the existence of "10 blue links" on search engine results pages (SERPs) continues to stir discussions and diverse opinions...
1 min read
Eric Lehman, a former Google software engineer with a 17-year tenure, recently testified in the ongoing U.S. vs. Google antitrust trial, shedding...
1 min read
Google has introduced new features to Bard, making it more capable and integrated with various Google apps and services.
5 min read
In a world where algorithms reign supreme, ChatGPT shook the digital landscape in November 2022, amassing a staggering 1 million users in just five...
2 min read
According to reports, Alphabet's Google has granted early access to a select group of companies for its conversational artificial intelligence...
1 min read
Microsoft Research recently unveiled a groundbreaking conversational question answering model that promises to redefine the future of web search....
7 min read
Featured snippets, often referred to as position zero, are coveted real estate in Google's search engine results pages (SERPs). These concise and...
1 min read
Google is undergoing some significant alterations in its search results to enhance the overall search experience. These changes will impact two...
1 min read
Google has recently completed the full rollout of its highly anticipated August 2023 Core Update.
1 min read
Google Search recently underwent an update to enhance its language matching systems, impacting SEO for websites across all languages.
2 min read
Google employs Bloom filters within Search Console, emphasizing rapidity at the expense of precision, resulting in higher volumes of filtered data....
3 min read
Google's relentless pursuit of delivering valuable content makes topical authority more important than ever before.
2 min read
In the days leading up to the August Core Update announcement, MozCast, a Google algorithm tracking tool, recorded unprecedented volatility in...
1 min read
When Google's Search Generative Experience (SGE) was introduced, it included local results from Google Business Profiles in a format known as the...
2 min read
As of September 1, 2023, Universal Analytics (UA) is still actively processing data, despite Google's earlier announcement that it would be phased...
2 min read
A common question that often arises pertains to the choice between utilizing millions of 404 error pages or employing 301 redirects. Google's very...
1 min read
In SEO, one question has been a topic of debate among professionals: Is technical SEO losing its significance? Well, Google's John Mueller's X...
1 min read
Google is implementing modifications to the presentation of certain rich result types within Google's search results. Specifically, they are...
2 min read
In a recent discussion, Martin Splitt from Google provided valuable insights into how Googlebot manages the surge in AI-generated content, shedding...