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In this new age of AI-driven search, it's essential to move away from siloed marketing strategies and realign to future-proof your position in the...
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SEO INSIDER
Monthly knowledge drop - what you need to know about Google updates and more.
5 min read
In this new age of AI-driven search, it's essential to move away from siloed marketing strategies and realign to future-proof your position in the...
1 min read
Google's AI Overviews, part of its Search Generative Experience (SGE), now appear in less than 7% of search queries, marking a significant drop. This...
1 min read
In a recent interview, Google's Gary Illyes provided insights into why the company trusts less in signals directly controlled by site owners and...
2 min read
Google's Gary Illyes recently provided insights into the dreaded "crawled but not indexed" errors during an interview at the SERP Conf 2024...
2 min read
Google has announced the end of continuous scrolling in search results, a move that is raising eyebrows in the search marketing community. This shift...
1 min read
Google has announced the discontinuation of its continuous scroll feature in search results, reverting to the traditional pagination system. This...
3 min read
Google I/O 2024 kicked off with a dynamic and futuristic keynote that highlighted Google's unwavering commitment to artificial intelligence (AI)....
4 min read
Search engine optimization (SEO) is an ever-evolving field that requires professionals to stay on top of the latest trends, tools, and techniques....
3 min read
As an SEO or digital marketer, you get the importance of page speed. You understand its impact on user experience and search engine rankings. You...
4 min read
As a website owner or manager, you've likely invested time and resources into establishing your site's presence on Google. However, the work doesn't...
2 min read
In the world of SEO, specific topics seem to persist through the ages, popping up every few years like clockwork. One such topic is the debate over...
2 min read
As SEOs, we're no strangers to the ever-shifting landscape of search. Google's algorithm updates keep us on our toes, forcing us to adapt and evolve...
4 min read
Google's search engine has come a long way since its early days of simple keyword matching. With Knowledge Graph, Google now possesses a much deeper...
3 min read
Google is conducting trials involving AI overviews directly within the primary Google Search results. This initiative is being rolled out to certain...
3 min read
Transitioning into a new role, whether within the same company or elsewhere, can be an intimidating prospect. Amidst these transitions, professionals...
2 min read
Billions of searches are conducted every day. Google stands as the unrivaled gatekeeper to a wealth of information. Have you ever wondered how this...
1 min read
Google doesn't apply a uniform standard across all sites.
1 min read
The latest episode of Google's Search Off the Record podcast provides fascinating insights into how quality plays a crucial role across Search. From...
4 min read
A canonical URL is a way to inform search engines that certain similar URLs are, in fact, the same.
2 min read
Artificial intelligence (AI) is becoming integral to our daily lives, from managing our schedules to robotic vacuums tidying our homes. Now, AI is...
2 min read
Is your e-commerce site feeling the impact of Google's latest helpful content update? Learn how to assess, adapt, and recover with these essential...
2 min read
On April 13, Google announced a change to how video thumbnails would be presented in the search results. Until now, a listing could receive a video...
1 min read
Understanding XML sitemaps is paramount for SEO success, especially for larger, intricate websites. This quick guide will explore vital facts, tips,...
1 min read
Google retired Google Optimize on September 30, 2022. Marketers have had to transition A/B testing activities to Google Analytics 4 (GA4) going...
1 min read
As AI like Bard and Vertex AI expand, Google unveiled a new control called Google-Extended to let web publishers manage site content contribution to...
1 min read
Google recently updated its documentation on Google Discover, clarifying why websites may experience significant fluctuations or losses in traffic...
1 min read
Google recently announced plans to extend its AI-powered search feature, Search Generative Experience (SGE), to U.S. teenagers aged 13-17. This comes...
4 min read
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Users discovered transcripts of conversations with Google's new AI chatbot Bard indexing in search results. Google says this was unintentional and...
2 min read
In the age of the internet, things change fast. It’s inevitable – especially when it comes to big companies like Google. That’s why it’s so important...
3 min read
Google's September 2023 core update shook many ecommerce and tech sites to their core. Traffic and rankings dropped sharply, leaving businesses...
2 min read
Welcome to the era of Google-Extended—a game-changer for web publishers navigating the complex landscape of AI and content control.
5 min read
In the transition from Universal Analytics to GA4 (Google Analytics 4), how we track and analyze user journeys has evolved significantly.
5 min read
HTTP status codes might not be meaningful to the average website visitor but are king in SEO. Search engine crawlers, like Googlebot, rely on these...
3 min read
On June 10, 2023, Google introduced the highly anticipated Perspectives feature within its mobile search results, a development initially teased at...
2 min read
Google is continually pushing the boundaries of what's possible.
2 min read
A Google patent was published on May 30, 2023, titled "Generating Query Variants Using A Trained Generative Model."
2 min read
John Mueller of Google recently addressed a query regarding the differing ranking of web pages for singular and plural versions of keywords. The...
2 min read
The debate surrounding the existence of "10 blue links" on search engine results pages (SERPs) continues to stir discussions and diverse opinions...
1 min read
Eric Lehman, a former Google software engineer with a 17-year tenure, recently testified in the ongoing U.S. vs. Google antitrust trial, shedding...
1 min read
Google has introduced new features to Bard, making it more capable and integrated with various Google apps and services.
5 min read
In a world where algorithms reign supreme, ChatGPT shook the digital landscape in November 2022, amassing a staggering 1 million users in just five...
2 min read
According to reports, Alphabet's Google has granted early access to a select group of companies for its conversational artificial intelligence...
1 min read
Microsoft Research recently unveiled a groundbreaking conversational question answering model that promises to redefine the future of web search....
7 min read
Featured snippets, often referred to as position zero, are coveted real estate in Google's search engine results pages (SERPs). These concise and...
1 min read
Google is undergoing some significant alterations in its search results to enhance the overall search experience. These changes will impact two...
1 min read
Google has recently completed the full rollout of its highly anticipated August 2023 Core Update.
1 min read
Google Search recently underwent an update to enhance its language matching systems, impacting SEO for websites across all languages.
2 min read
Google employs Bloom filters within Search Console, emphasizing rapidity at the expense of precision, resulting in higher volumes of filtered data....
3 min read
Google's relentless pursuit of delivering valuable content makes topical authority more important than ever before.
2 min read
In the days leading up to the August Core Update announcement, MozCast, a Google algorithm tracking tool, recorded unprecedented volatility in...
1 min read
When Google's Search Generative Experience (SGE) was introduced, it included local results from Google Business Profiles in a format known as the...
2 min read
As of September 1, 2023, Universal Analytics (UA) is still actively processing data, despite Google's earlier announcement that it would be phased...
2 min read
A common question that often arises pertains to the choice between utilizing millions of 404 error pages or employing 301 redirects. Google's very...
1 min read
In SEO, one question has been a topic of debate among professionals: Is technical SEO losing its significance? Well, Google's John Mueller's X...
1 min read
Google is implementing modifications to the presentation of certain rich result types within Google's search results. Specifically, they are...
2 min read
In a recent discussion, Martin Splitt from Google provided valuable insights into how Googlebot manages the surge in AI-generated content, shedding...
3 min read
Local businesses are discovering the power of local SEO to attract nearby customers and boost their online presence. Local SEO goes beyond...
2 min read
Google is constantly working to enhance its user experience and provide more relevant and useful information to its users. One of the recent updates...
2 min read
Solid website optimization requires efficient tools that provide deep insights into your web pages.
3 min read
Ever wondered about those pesky errors you come across while dealing with websites? You're not alone.
2 min read
In the world of Google News, the lexicon used by SEO experts to describe its diverse surfaces can be both accurate and confusing. Discerning the...
2 min read
In the latest episode of Google's podcast series, "Search Off the Record," Danny Sullivan, Search Liaison at Google, takes the spotlight to address a...
2 min read
Google Analytics 4 (GA4) is a powerful tool that provides deep insights into website performance. While GA4 comes pre-configured with some metrics...
3 min read
SEO is constantly evolving, and with it, the strategies that drive success. One major transformation is the shift from a narrow focus on search...
2 min read
When it comes to the enigmatic world of SEO, a conundrum often arises: why does a well-optimized site fail to secure a high ranking, even in the face...
2 min read
In a world where online threats are becoming increasingly sophisticated, ensuring a safe and secure browsing experience is paramount. Google Safe...
2 min read
On August 15, 2023, Google introduced a range of exciting features for its revolutionary Search Generative Experience. These upgrades include the...
3 min read
In SEO, not all content is created equal.
4 min read
In SEO, originality and quality reign supreme. Plagiarism in SEO involves copying content from other sources without proper attribution or consent....