SEO BLOG

3 min read

New Data: Google AI Overviews Are Hurting Click-Through Rates

Writing Team: Apr 21, 2025 4:20:18 PM

Two new studies from leading marketing firms have confirmed what many SEO professionals have feared: Google's AI Overviews are taking a significant...

5 min read

Did Google Just Declare War on AI Content?

Writing Team: Apr 14, 2025 3:33:48 PM

Remember when we all thought AI would solve our content creation problems? Well, Google just flipped the script. In a move that's about as subtle as...

2 min read

How to Optimize Corporate Knowledge Panels

Writing Team: Apr 7, 2025 11:29:30 AM

For years, Google prioritized person entities in knowledge panels. Now, corporate entities are getting their moment with newly upgraded knowledge...

2 min read

Google Completes March 2025 Core Update

Writing Team: Mar 31, 2025 11:38:37 AM

Google has officially completed the rollout of its March 2025 core update. The update began on March 13 and concluded on March 27, taking...

2 min read

What Are Google Search Operators?

Writing Team: Mar 10, 2025 3:28:25 PM

Google search operators are special commands that refine search results by specifying criteria like site, file type, exact phrases, and more. These...

3 min read

Google Warming: A Summary and Analysis of Search Evolution

Writing Team: Mar 2, 2025 12:49:21 PM

Google's search algorithm is constantly evolving, shaping how users find information and how marketers adapt to changes. Moz's original article, 11...

2 min read

EU Sues Google for Search Bias

Writing Team: Feb 21, 2025 6:33:11 PM

Google's dominance in digital advertising and search is facing unprecedented challenges in Europe, with combined legal actions potentially costing...

3 min read

Google Shares the Top Search Trends of 2024

Writing Team: Dec 16, 2024 12:00:31 PM

As 2024 wraps up, Google has released its annual “Year in Search” report, highlighting the trends that captured global attention. This comprehensive...

2 min read

Google Exploit Sheds Light on Content Ranking Mechanisms

Writing Team: Dec 16, 2024 11:37:40 AM

A newly discovered exploit by Mark Williams-Cook has provided valuable insights into over 2,000 factors that Google uses to classify queries and...

2 min read

DOJ Delivers Closing Arguments in Adtech Antitrust Case Against Google

Writing Team: Dec 9, 2024 10:27:55 AM

The U.S. Department of Justice (DOJ) presented its final arguments in the landmark antitrust case against Google, accusing the tech giant of...

2 min read

New 12/9: Key Insights on Google’s Core Update, AI Overviews, and Future of Search

Writing Team: Dec 9, 2024 10:22:06 AM

The much-anticipated November Core Update officially concluded its rollout on Thursday afternoon. Contrary to predictions, it took longer than...

2 min read

The Impact of AI-Generated Content on Google Rankings

Writing Team: Dec 3, 2024 11:29:51 AM

Recent studies show that Google does not automatically penalize AI-generated content. According to Google's Search Advocate John Mueller, the focus...

1 min read

Google Search Console Recommendations Fully Live

Writing Team: Dec 2, 2024 1:11:41 PM

Google has officially completed the rollout of its recommendations feature in Google Search Console. Originally introduced as an experimental feature...

2 min read

Google AI Overview Ads on Mobile Search

Writing Team: Nov 25, 2024 9:28:50 AM

Google has officially introduced AI Overview ads in mobile search, a move that marks a significant evolution in its advertising strategy. Although...

3 min read

Google’s Site Reputation Abuse Policy: A Temporary Fix for a Systemic Problem

Writing Team: Nov 25, 2024 9:22:50 AM

Google’s recently updated site reputation abuse policy aims to combat the growing issue of large, authoritative websites leveraging their domain...

1 min read

Google AI Overviews Ads Appear on Mobile Search

Writing Team: Nov 19, 2024 6:17:16 PM

The long-awaited inclusion of advertisements in Google AI Overviews has started rolling out. Early examples of these ads have been spotted in U.S....

2 min read

Google Shifts Demand Gen Audiences to 'Signals'

Writing Team: Nov 18, 2024 9:00:00 AM

Google recently redefined how it categorizes audiences for Demand Generation (Demand Gen) campaigns, labeling them as "signals" rather than strict...

5 min read

Google’s November 2024 Core Update (Here We Go Again?)

Writing Team: Nov 12, 2024 10:12:57 AM

Dejavu doesn't even cover it.

2 min read

November 11 - Google Lifts US Political Ad Restrictions

Writing Team: Nov 11, 2024 2:31:02 PM

Google has announced the end of its temporary restriction on US election-related advertising, with normal operations set to resume on Monday,...

3 min read

Google’s srsltid= Parameter: Implications for SEO

Writing Team: Nov 11, 2024 2:25:57 PM

In August 2024, a new phenomenon began surfacing in Google’s organic listings—site owners noticed the addition of a parameter called srsltid= in...

2 min read

Can You Be Banned on Google?

Writing Team: Oct 8, 2024 1:12:48 PM

Google, being the dominant search engine, plays a pivotal role in determining a website's visibility. But can you actually be banned on Google? This...

2 min read

Fixing Headings Won’t Boost Rankings

Writing Team: Sep 23, 2024 1:28:53 PM

Google’s John Mueller recently addressed a question on Reddit about the impact of hierarchical heading structures on SEO, offering insights into how...

3 min read

Google Accelerated Mobile Pages (AMP)

Writing Team: Sep 23, 2024 5:30:00 AM

Google Accelerated Mobile Pages (AMP) was introduced to address the need for faster-loading web pages on mobile devices. In this article, we'll...

3 min read

Google News Optimization and SEO for Digital Publishers

Writing Team: Sep 20, 2024 12:07:11 PM

Digital publishers often ask, "How can we reach more people who want to engage with our content?" This question encompasses several metrics—traffic,...

1 min read

Google + AI Image Editing (+ More Updates)

Writing Team: Sep 19, 2024 11:36:18 AM

Google has recently expanded its AI-powered ad image editing capabilities beyond Performance Max campaigns, now available across Search, Display,...

2 min read

How Google Search Uses AI

Writing Team: Sep 18, 2024 3:59:55 PM

Are your SEO efforts falling short, leaving you puzzled about what’s going wrong? Traditional SEO methods like focusing on keywords and backlinks are...

1 min read

Google Wins Appeal Over $1.7B EU Antitrust Fine

Writing Team: Sep 18, 2024 3:57:37 PM

Google has successfully overturned a €1.49 billion ($1.66 billion) antitrust fine levied by the European Union in 2019. The EU’s General Court...

4 min read

Google Business Profile: 7 Frequently Asked Questions

Writing Team: Sep 16, 2024 1:47:05 PM

Managing a Google Business Profile (GBP) has become more complex over time. After years of assisting business owners in the Google Business Profile...

1 min read

Google Introduces Confidential Matching for Enhanced Data Privacy

Writing Team: Sep 16, 2024 1:41:33 PM

Google has launched a new privacy-first solution called confidential matching, aimed at securely connecting first-party data for audience targeting...

1 min read

Google August 2024 Core Update

Writing Team: Sep 6, 2024 4:06:29 PM

The Google August 2024 Core Update has officially completed its rollout, marking an impactful shift in the search engine landscape. The update, which...

1 min read

Google Search Now Uses OG Title for Title Links

Writing Team: Aug 26, 2024 3:20:29 PM

Google has added a ninth possible source for determining title links in its search results—the OG (Open Graph) title meta tag. This means that Google...

6 min read

Alternatives to Google

Writing Team: Aug 19, 2024 12:37:00 PM

While Google has dominated the search engine market for over two decades, the landscape is evolving rapidly. The emergence of AI-powered chatbots and...

1 min read

Federal Judge Rules Google Violated Antitrust Law

Writing Team: Aug 5, 2024 4:32:59 PM

A federal judge has determined that Google illegally monopolized the search and search advertising markets, marking a significant victory for the...

5 min read

Earn AI-Powered Search Market Share

Writing Team: Jul 22, 2024 4:40:05 PM

In this new age of AI-driven search, it's essential to move away from siloed marketing strategies and realign to future-proof your position in the...

1 min read

Google AI Overviews Only Show for 7% of Queries

Writing Team: Jul 15, 2024 5:44:50 PM

Google's AI Overviews, part of its Search Generative Experience (SGE), now appear in less than 7% of search queries, marking a significant drop. This...

1 min read

Google Says These Are Not Good Signals

Writing Team: Jul 10, 2024 12:11:58 PM

In a recent interview, Google's Gary Illyes provided insights into why the company trusts less in signals directly controlled by site owners and...

2 min read

Google Explains Reasons for Crawled but Not Indexed Errors

Writing Team: Jul 3, 2024 11:45:39 AM

Google's Gary Illyes recently provided insights into the dreaded "crawled but not indexed" errors during an interview at the SERP Conf 2024...

2 min read

Google Infinite Scroll - What Does the Sunset Mean?

Writing Team: Jun 26, 2024 4:43:12 PM

Google has announced the end of continuous scrolling in search results, a move that is raising eyebrows in the search marketing community. This shift...

1 min read

Google to End Continuous Scroll in Search Results

Joy Youell: Jun 26, 2024 4:00:07 PM

Google has announced the discontinuation of its continuous scroll feature in search results, reverting to the traditional pagination system. This...

3 min read

Google I/O 2024: Unveiling the Future of AI with Gemini

Joy Youell: Jun 18, 2024 11:15:35 AM

Google I/O 2024 kicked off with a dynamic and futuristic keynote that highlighted Google's unwavering commitment to artificial intelligence (AI)....

4 min read

15 Google Chrome Extensions for SEO You Need to Check Out

Writing Team: Jun 7, 2024 4:22:22 PM

Search engine optimization (SEO) is an ever-evolving field that requires professionals to stay on top of the latest trends, tools, and techniques....

3 min read

Optimize Website Performance: Testing with Google Lighthouse

Writing Team: May 31, 2024 3:33:26 PM

As an SEO or digital marketer, you get the importance of page speed. You understand its impact on user experience and search engine rankings. You...

4 min read

SEO: Maintain and Optimize Your Website's Search Presence

Writing Team: May 24, 2024 2:32:58 PM

As a website owner or manager, you've likely invested time and resources into establishing your site's presence on Google. However, the work doesn't...

2 min read

404 vs. 410: Is It Worth Debating?

Writing Team: Apr 19, 2024 3:10:14 PM

In the world of SEO, specific topics seem to persist through the ages, popping up every few years like clockwork. One such topic is the debate over...

2 min read

The Google March 2024 Core Update: Uncharted SEO Territory

Writing Team: Apr 19, 2024 3:07:16 PM

As SEOs, we're no strangers to the ever-shifting landscape of search. Google's algorithm updates keep us on our toes, forcing us to adapt and evolve...

4 min read

How to Boost Your Chances of Getting into the Google Knowledge Graph

Writing Team: Apr 12, 2024 8:10:25 PM

Google's search engine has come a long way since its early days of simple keyword matching. With Knowledge Graph, Google now possesses a much deeper...

3 min read

Testing Begins: AI Overviews Integrated into Google Search Interface

Writing Team: Mar 25, 2024 2:43:37 PM

Google is conducting trials involving AI overviews directly within the primary Google Search results. This initiative is being rolled out to certain...

3 min read

Navigate the Transition from SEM to SEO: A Comprehensive Guide

Writing Team: Mar 22, 2024 7:55:34 PM

Transitioning into a new role, whether within the same company or elsewhere, can be an intimidating prospect. Amidst these transitions, professionals...

2 min read

How Does Google Search Understand Human Language?

Writing Team: Nov 6, 2023 12:05:00 PM

Billions of searches are conducted every day. Google stands as the unrivaled gatekeeper to a wealth of information. Have you ever wondered how this...

1 min read

Understanding YMYL Websites and Google's Scrutiny

Writing Team: Nov 3, 2023 4:42:49 PM

Google doesn't apply a uniform standard across all sites.

1 min read

Quality Impacts Almost All Aspects of Google Search

Writing Team: Oct 26, 2023 11:20:45 AM

The latest episode of Google's Search Off the Record podcast provides fascinating insights into how quality plays a crucial role across Search. From...

4 min read

How to use rel=canonical

Writing Team: Oct 26, 2023 10:44:21 AM

A canonical URL is a way to inform search engines that certain similar URLs are, in fact, the same.

2 min read

How Artificial Intelligence (AI) is Shaping the Future of SEO

Writing Team: Oct 26, 2023 10:36:14 AM

Artificial intelligence (AI) is becoming integral to our daily lives, from managing our schedules to robotic vacuums tidying our homes. Now, AI is...

2 min read

Google's Helpful Content Update: E-Commerce Impacts

Writing Team: Oct 26, 2023 10:17:38 AM

Is your e-commerce site feeling the impact of Google's latest helpful content update? Learn how to assess, adapt, and recover with these essential...

2 min read

Google's Video Thumbnail Changes: Impact on SERPs and Click-Through Rates

Joy Youell: Oct 25, 2023 6:26:11 PM

On April 13, Google announced a change to how video thumbnails would be presented in the search results. Until now, a listing could receive a video...

1 min read

Mastering XML Sitemaps: 8 SEO Insights and Recommendations

Writing Team: Oct 25, 2023 6:17:06 PM

Understanding XML sitemaps is paramount for SEO success, especially for larger, intricate websites. This quick guide will explore vital facts, tips,...

1 min read

Google Optimize Shutting Down

Writing Team: Oct 25, 2023 4:57:38 PM

Google retired Google Optimize on September 30, 2022. Marketers have had to transition A/B testing activities to Google Analytics 4 (GA4) going...

1 min read

Google-Extended Lets Publishers Control AI Training Data Access

Writing Team: Oct 25, 2023 4:49:24 PM

As AI like Bard and Vertex AI expand, Google unveiled a new control called Google-Extended to let web publishers manage site content contribution to...

1 min read

Google Discover Traffic: Why It Fluctuates and Can't Be Relied On

Writing Team: Oct 25, 2023 4:45:55 PM

Google recently updated its documentation on Google Discover, clarifying why websites may experience significant fluctuations or losses in traffic...

1 min read

Google Brings New AI Search Experience to U.S. Teens

Writing Team: Oct 25, 2023 4:40:56 PM

Google recently announced plans to extend its AI-powered search feature, Search Generative Experience (SGE), to U.S. teenagers aged 13-17. This comes...

4 min read

The Fascinating Evolution of SEO: From the 1990s to the Present

Writing Team: Oct 20, 2023 6:45:08 PM

3 min read

Privacy Concerns Over Bard Chat Transcripts

Writing Team: Oct 20, 2023 6:24:37 PM

Users discovered transcripts of conversations with Google's new AI chatbot Bard indexing in search results. Google says this was unintentional and...

2 min read

Gmail Tightens Rules for Bulk Email Senders: What Marketers Must Know

Writing Team: Oct 14, 2023 11:35:06 PM

In the age of the internet, things change fast. It’s inevitable – especially when it comes to big companies like Google. That’s why it’s so important...

3 min read

Navigating Google's Content Update: A Guide for Ecommerce & Tech

Writing Team: Oct 14, 2023 11:30:26 PM

Google's September 2023 core update shook many ecommerce and tech sites to their core. Traffic and rankings dropped sharply, leaving businesses...

2 min read

Empowering Web Publishers: Google-Extended Control for AI Models

Writing Team: Oct 14, 2023 11:22:23 PM

Welcome to the era of Google-Extended—a game-changer for web publishers navigating the complex landscape of AI and content control.

5 min read

Explore Funnels and Paths in GA4

Writing Team: Oct 7, 2023 11:49:34 PM

In the transition from Universal Analytics to GA4 (Google Analytics 4), how we track and analyze user journeys has evolved significantly.

5 min read

Decoding HTTP Status Codes and Their Significance in SEO

Writing Team: Oct 7, 2023 11:30:07 PM

HTTP status codes might not be meaningful to the average website visitor but are king in SEO. Search engine crawlers, like Googlebot, rely on these...

3 min read

Unveiling Google's Perspectives Filter and Carousel: A Mobile SERP Game Changer

Writing Team: Oct 6, 2023 8:48:38 AM

On June 10, 2023, Google introduced the highly anticipated Perspectives feature within its mobile search results, a development initially teased at...

2 min read

Google's Potential for On-Demand Machine Learning Models in Search Predictions

Writing Team: Oct 6, 2023 8:36:23 AM

Google is continually pushing the boundaries of what's possible.

2 min read

Google's Trained Generative Model and Query Variants in Search

Joy Youell: Oct 6, 2023 8:28:43 AM

A Google patent was published on May 30, 2023, titled "Generating Query Variants Using A Trained Generative Model."

2 min read

Impact of Plural Keywords on Search Intent and Google's Differential Ranking of Singular and Plural Keywords

Megan Schutz: Oct 2, 2023 3:45:09 PM

John Mueller of Google recently addressed a query regarding the differing ranking of web pages for singular and plural versions of keywords. The...

2 min read

The Fate of "10 Blue Links" in Search

Writing Team: Sep 25, 2023 4:23:11 PM

The debate surrounding the existence of "10 blue links" on search engine results pages (SERPs) continues to stir discussions and diverse opinions...

1 min read

Google Trial is Unveiling Some of Google's Ranking Methods

Writing Team: Sep 25, 2023 4:07:53 PM

Eric Lehman, a former Google software engineer with a 17-year tenure, recently testified in the ongoing U.S. vs. Google antitrust trial, shedding...

1 min read

Google's Bard Enhancements and Integration with Google Services

Writing Team: Sep 21, 2023 1:44:58 PM

Google has introduced new features to Bard, making it more capable and integrated with various Google apps and services.

5 min read

Battle of the AI Titans: Google Bard vs. ChatGPT for SEO Domination

Writing Team: Sep 21, 2023 1:35:53 PM

In a world where algorithms reign supreme, ChatGPT shook the digital landscape in November 2022, amassing a staggering 1 million users in just five...

2 min read

Google Nears Launch of AI Software Gemini

Writing Team: Sep 18, 2023 12:46:10 PM

According to reports, Alphabet's Google has granted early access to a select group of companies for its conversational artificial intelligence...

1 min read

Microsoft's Groundbreaking Generative Retrieval Model

Writing Team: Sep 14, 2023 12:43:23 PM

Microsoft Research recently unveiled a groundbreaking conversational question answering model that promises to redefine the future of web search....

7 min read

Featured Snippets: Strategies and Benefits

Joy Youell: Sep 13, 2023 5:05:27 PM

Featured snippets, often referred to as position zero, are coveted real estate in Google's search engine results pages (SERPs). These concise and...

1 min read

Changes in Google's Rich Results: FAQs & How-Tos

Writing Team: Sep 13, 2023 4:46:45 PM

Google is undergoing some significant alterations in its search results to enhance the overall search experience. These changes will impact two...

1 min read

Google Successfully Completes Rollout of August 2023 Core Update

Writing Team: Sep 11, 2023 10:47:41 AM

Google has recently completed the full rollout of its highly anticipated August 2023 Core Update.

1 min read

Google Search Update Enhances Language Matching Systems for Improved SEO

Writing Team: Sep 8, 2023 9:54:02 AM

Google Search recently underwent an update to enhance its language matching systems, impacting SEO for websites across all languages.

2 min read

Bloom Filters Explain Increased Filtered Data in Search Console

Writing Team: Sep 8, 2023 9:48:29 AM

Google employs Bloom filters within Search Console, emphasizing rapidity at the expense of precision, resulting in higher volumes of filtered data....

3 min read

Let's Get Topical (Authority, That Is)

Writing Team: Sep 6, 2023 4:43:32 PM

Google's relentless pursuit of delivering valuable content makes topical authority more important than ever before.

2 min read

August Algo Update: Indented Results Drop

Writing Team: Sep 6, 2023 3:55:19 PM

In the days leading up to the August Core Update announcement, MozCast, a Google algorithm tracking tool, recorded unprecedented volatility in...

1 min read

Google's Search Generative Experience (SGE) Removes Local Pack Results

Writing Team: Sep 5, 2023 9:25:29 AM

When Google's Search Generative Experience (SGE) was introduced, it included local results from Google Business Profiles in a format known as the...

2 min read

Universal Analytics Continues Data Processing Two Months Past 'Sunset'

Writing Team: Sep 4, 2023 11:36:16 AM

As of September 1, 2023, Universal Analytics (UA) is still actively processing data, despite Google's earlier announcement that it would be phased...

2 min read

Choosing Between 301 Redirects and 404 Error Pages

Writing Team: Sep 4, 2023 11:22:59 AM

A common question that often arises pertains to the choice between utilizing millions of 404 error pages or employing 301 redirects. Google's very...

1 min read

Is Technical SEO Still Relevant? Google's John Mueller Weighs In

Writing Team: Sep 4, 2023 11:18:43 AM

In SEO, one question has been a topic of debate among professionals: Is technical SEO losing its significance? Well, Google's John Mueller's X...

1 min read

Mueller's Latest: Changes in HowTo and FAQ Rich Results

Writing Team: Sep 1, 2023 3:33:14 PM

Google is implementing modifications to the presentation of certain rich result types within Google's search results. Specifically, they are...

2 min read

Google's Approach to Handling AI-Generated Content, Explained by Martin Splitt

Writing Team: Aug 28, 2023 3:33:42 PM

In a recent discussion, Martin Splitt from Google provided valuable insights into how Googlebot manages the surge in AI-generated content, shedding...

3 min read

Mastering Local SEO

Writing Team: Aug 24, 2023 2:20:07 PM

Local businesses are discovering the power of local SEO to attract nearby customers and boost their online presence. Local SEO goes beyond...

2 min read

Google Local Pack Map Auto Expand Is Now Live

Writing Team: Aug 24, 2023 2:13:13 PM

Google is constantly working to enhance its user experience and provide more relevant and useful information to its users. One of the recent updates...

2 min read

Guide to Using Google's URL Inspection Tool

Writing Team: Aug 24, 2023 9:55:20 AM

Solid website optimization requires efficient tools that provide deep insights into your web pages.

3 min read

Google Search Console Errors

Writing Team: Aug 24, 2023 9:48:52 AM

Ever wondered about those pesky errors you come across while dealing with websites? You're not alone.

2 min read

Google News Surfaces: Jargon, Traffic Impact, and More

Writing Team: Aug 23, 2023 3:35:29 PM

In the world of Google News, the lexicon used by SEO experts to describe its diverse surfaces can be both accurate and confusing. Discerning the...

2 min read

Google's "Search Off The Record" Podcast Sheds Light on Evolving Ranking Systems and Updates

Writing Team: Aug 23, 2023 10:39:28 AM

In the latest episode of Google's podcast series, "Search Off the Record," Danny Sullivan, Search Liaison at Google, takes the spotlight to address a...

2 min read

Mastering Event Parameters in GA4

Writing Team: Aug 21, 2023 3:00:18 PM

Google Analytics 4 (GA4) is a powerful tool that provides deep insights into website performance. While GA4 comes pre-configured with some metrics...

3 min read

Future-Proof Keyword Research: Adapting to Modern SEO Realities

Writing Team: Aug 21, 2023 2:56:07 PM

SEO is constantly evolving, and with it, the strategies that drive success. One major transformation is the shift from a narrow focus on search...

2 min read

Google's Explanation for Low Rankings Despite Good SEO

Writing Team: Aug 18, 2023 4:23:52 PM

When it comes to the enigmatic world of SEO, a conundrum often arises: why does a well-optimized site fail to secure a high ranking, even in the face...

2 min read

A Guide to Google Safe Browsing

Writing Team: Aug 18, 2023 4:07:44 PM

In a world where online threats are becoming increasingly sophisticated, ensuring a safe and secure browsing experience is paramount. Google Safe...