--- title: Google is Simplifying Search Results description: Google is continuing to simplify search results, and it's not just about SGE and AI - learn more here. image: https://www.hireawriter.us/hubfs/HAW%20blog%20-%202023-09-25T161310.579.png --- [Skip to the main content.](https://www.hireawriter.us/seo/google-is-simplifying-search-results#main-content) [![Untitled design (90)](https://www.hireawriter.us/hs-fs/hubfs/Untitled%20design%20(90).png?width=500&height=500&name=Untitled%20design%20(90).png "Untitled design (90)")](http://hireawriter.us) [![Untitled design (90)](https://www.hireawriter.us/hs-fs/hubfs/Untitled%20design%20(90).png?width=500&height=500&name=Untitled%20design%20(90).png "Untitled design (90)")](http://hireawriter.us) - [FOR BUSINESSES](https://www.hireawriter.us/for-businesses) - [SEO COPYWRITING](https://www.hireawriter.us/seo-copywriting) - [SOCIAL MEDIA CONTENT](https://www.hireawriter.us/social-media-services) - [WEBSITE COPYWRITING](https://www.hireawriter.us/website-copywriting) - [LEAD GEN COPYWRITING](https://www.hireawriter.us/lead-generation-copywriting) - [MARKETING STRATEGY](https://www.hireawriter.us/marketing-strategy) - [FOR AGENCIES](https://www.hireawriter.us/agency-partnership) - [WHITE LABELED COPYWRITING](https://www.hireawriter.us/white-labeled-copywriting) - [FRACTIONAL SEO LEADERSHIP](https://www.hireawriter.us/fractional-seo-leadership) - [TECHNICAL SEO](https://www.hireawriter.us/technical-seo) - [TRAINING](https://www.hireawriter.us/training) - [ABOUT HAW](https://www.hireawriter.us/about) - [JOBS](https://www.hireawriter.us/hire-a-writer-jobs) - [LEARN](https://www.hireawriter.us/learn) - [LEARN SEO](https://www.hireawriter.us/seo) - [LEARN BUSINESS CONTENT](https://www.hireawriter.us/business) - [LEARN SOCIAL MEDIA](https://www.hireawriter.us/social) - [LEARN STORYTELLING](https://www.hireawriter.us/storytelling) - [LEARN CREATIVE WRITING](https://www.hireawriter.us/creative) - [LEARN TECHNICAL WRITING](https://www.hireawriter.us/technical-content) - [LEARN FREELANCE WRITING](https://www.hireawriter.us/freelance) - [CONTACT](https://www.hireawriter.us/contact) Search Toggle Menu Search Toggle Menu - [FOR BUSINESSES](https://www.hireawriter.us/for-businesses) - [SEO COPYWRITING](https://www.hireawriter.us/seo-copywriting) - [SOCIAL MEDIA CONTENT](https://www.hireawriter.us/social-media-services) - [WEBSITE COPYWRITING](https://www.hireawriter.us/website-copywriting) - [LEAD GEN COPYWRITING](https://www.hireawriter.us/lead-generation-copywriting) - [MARKETING STRATEGY](https://www.hireawriter.us/marketing-strategy) - [FOR AGENCIES](https://www.hireawriter.us/agency-partnership) - [WHITE LABELED COPYWRITING](https://www.hireawriter.us/white-labeled-copywriting) - [FRACTIONAL SEO LEADERSHIP](https://www.hireawriter.us/fractional-seo-leadership) - [TECHNICAL SEO](https://www.hireawriter.us/technical-seo) - [TRAINING](https://www.hireawriter.us/training) - [ABOUT HAW](https://www.hireawriter.us/about) - [JOBS](https://www.hireawriter.us/hire-a-writer-jobs) - [LEARN](https://www.hireawriter.us/learn) - [LEARN SEO](https://www.hireawriter.us/seo) - [LEARN BUSINESS CONTENT](https://www.hireawriter.us/business) - [LEARN SOCIAL MEDIA](https://www.hireawriter.us/social) - [LEARN STORYTELLING](https://www.hireawriter.us/storytelling) - [LEARN CREATIVE WRITING](https://www.hireawriter.us/creative) - [LEARN TECHNICAL WRITING](https://www.hireawriter.us/technical-content) - [LEARN FREELANCE WRITING](https://www.hireawriter.us/freelance) - [CONTACT](https://www.hireawriter.us/contact) [Facebook](https://www.facebook.com/Hireawriteronline) [Instagram](https://www.instagram.com/joywriteryouell/) [Linkedin](https://www.linkedin.com/company/hireawriter/) [X](https://www.hireawriter.us/seo/google-is-simplifying-search-results#0) [YouTube](https://www.youtube.com/channel/UC8sZOTANgCCjtn29m4J0Z6A) [Medium](https://medium.com/hireawriter) [Tiktok](https://www.tiktok.com/@joyyouell) [Pinterest](https://www.pinterest.com/joyfromhireawriter/) 1 min read # Google is Simplifying Search Results [![Picture of Writing Team](https://www.hireawriter.us/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png) Writing Team](https://www.hireawriter.us/seo/author/writing-team) : Sep 25, 2023 4:16:27 PM [SEO](https://www.hireawriter.us/seo/tag/seo) [Content Strategy](https://www.hireawriter.us/seo/tag/content-strategy) [Content Marketing](https://www.hireawriter.us/seo/tag/content-marketing) ![Google is Simplifying Search Results](https://www.hireawriter.us/hubfs/HAW%20blog%20-%202023-09-25T161310.579.png) Google's Gary Illyes has emphasized an ongoing trend in Search results - the removal of SERP features such as HowTo and [FAQ rich results](https://www.hireawriter.us/seo/muellers-latest-changes-in-howto-and-faq-rich-results). Contrary to speculations that these changes are tied to the Google Search Generative Experience (SGE), Illyes clarified that the goal isn't solely AI-driven. Instead, it's about presenting cleaner and more user-friendly results, allowing Google to explore new possibilities. ## Simplifying Search Results [Illyes](https://developers.google.com/search/blog/authors/gary-illyes) highlighted Google's efforts to eliminate SERP features that users seldom use or find valuable. Recent changes, such as altering video thumbnails and reducing the visibility of HowTo and FAQ rich results, reflect this commitment. Google's trajectory, as discussed in relation to the SGE and CEO Sundar Pichai's vision, indicates a shift away from the traditional concept of "10 blue links" [dominating SERPs](https://www.hireawriter.us/seo/new-study-reveals-85-of-top-5-google-serps-titles-feature-keywords), a constant for the past 25 years. Illyes cautioned against overly focusing on Google's periodic feature launches, suggesting the need for a balanced, adaptable SEO strategy. He stressed the enduring importance of "10 blue links" and advised creating content that resonates with users, establishing trust, and showcasing authority in your niche. While initial success might come from addressing broad topics, long-term sustainability requires a more comprehensive approach. ## Focus on What Matters in SEO The evolution of Google's Search results and features has implications for SEO strategies. Observing these changes, particularly the removal of SERP features, is crucial for SEO professionals. Ultimately, Illyes reaffirmed the timeless value of original, user-centric content and the importance of building trust and authority in the digital landscape. - [Tweet](https://twitter.com/share) [![New Study Reveals: 85% of Top 5 Google SERPs Titles Feature Keywords](https://www.hireawriter.us/hubfs/HAW%20blog%20-%202023-09-05T093938.433%20(1).png)](https://www.hireawriter.us/seo/new-study-reveals-85-of-top-5-google-serps-titles-feature-keywords) 1 min read #### [New Study Reveals: 85% of Top 5 Google SERPs Titles Feature Keywords](https://www.hireawriter.us/seo/new-study-reveals-85-of-top-5-google-serps-titles-feature-keywords) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/seo/author/writing-team) : Sep 5, 2023 9:40:27 AM A recent survey conducted by BrightEdge (shared to the internet by SEL) has unveiled a compelling statistic: a staggering 85% of titles within... [SEO](https://www.hireawriter.us/seo/tag/seo) [Content Strategy](https://www.hireawriter.us/seo/tag/content-strategy) [Research](https://www.hireawriter.us/seo/tag/research) [Trends](https://www.hireawriter.us/seo/tag/trends) [Read More](https://www.hireawriter.us/seo/new-study-reveals-85-of-top-5-google-serps-titles-feature-keywords) [![Understanding Content Intelligence](https://www.hireawriter.us/hubfs/HAW%20blog%20-%202023-10-26T121040.599%20(1).png)](https://www.hireawriter.us/seo/understanding-content-intelligence) 1 min read #### [Understanding Content Intelligence](https://www.hireawriter.us/seo/understanding-content-intelligence) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/seo/author/writing-team) : Oct 26, 2023 12:11:01 PM Content intelligence involves harnessing artificial intelligence (AI) and machine learning through software to gain insights into the performance of... [SEO](https://www.hireawriter.us/seo/tag/seo) [Content Strategy](https://www.hireawriter.us/seo/tag/content-strategy) [Research](https://www.hireawriter.us/seo/tag/research) [Content Marketing](https://www.hireawriter.us/seo/tag/content-marketing) [Read More](https://www.hireawriter.us/seo/understanding-content-intelligence) [![The Ultimate Guide to Medspa SEO](https://www.hireawriter.us/hubfs/HAW%20blog%20(58).png)](https://www.hireawriter.us/seo/the-ultimate-guide-to-medspa-seo) 1 min read #### [The Ultimate Guide to Medspa SEO](https://www.hireawriter.us/seo/the-ultimate-guide-to-medspa-seo) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/seo/author/writing-team) : Jul 8, 2024 5:30:16 PM A strong online presence is crucial for any business, and medical spas are no exception. With the increasing competition in the aesthetics industry,... 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