3 min read
Writing Team: Oct 8, 2024 1:35:58 PM
The SEO landscape has long been driven by the idea of topic clusters, a strategic approach to organizing content around core topics and subtopics....
3 min read
Writing Team: Sep 23, 2024 1:13:26 PM
When it comes to optimizing a website for SEO, image alt text is often overlooked or misused. In a recent Reddit discussion, Google's John Mueller...
7 min read
Writing Team: Jul 8, 2024 5:30:16 PM
A strong online presence is crucial for any business, and medical spas are no exception. With the increasing competition in the aesthetics industry,...
4 min read
Writing Team: Jun 14, 2024 4:37:23 PM
In recent years, podcasts have experienced a surge in popularity, with millions of shows now available across various platforms like Spotify, Apple...
4 min read
Writing Team: Mar 14, 2024 3:33:24 PM
In the dynamic world of online marketing, search engine optimizers wield a potent tool: the SEO topic cluster. With meticulous attention to detail...
3 min read
Writing Team: Mar 8, 2024 11:47:43 PM
In the fast-paced digital landscape, modern websites are at the mercy of constantly evolving algorithms dictating the content displayed in search...
2 min read
Writing Team: Oct 26, 2023 12:11:01 PM
Content intelligence involves harnessing artificial intelligence (AI) and machine learning through software to gain insights into the performance of...
5 min read
Writing Team: Oct 26, 2023 12:06:10 PM
Bots have become an indispensable part of the modern digital landscape. They assist us in ordering groceries, playing music on Slack channels, and...
3 min read
Writing Team: Oct 26, 2023 11:33:14 AM
Evergreen content is the cornerstone of enduring relevance in the digital landscape. It possesses the unique quality of remaining consistently...
4 min read
Writing Team: Oct 26, 2023 10:32:41 AM
Are you considering a content pillar strategy for your marketing efforts? Well, you've come to the right place. This guide will explore successful...
2 min read
Writing Team: Oct 25, 2023 4:32:34 PM
The conventional method for improving Search Engine Results Page (SERP) listings often involves adhering to a set of established best practices....
4 min read
Writing Team: Oct 12, 2023 8:08:41 PM
Google's continuous updates, particularly regarding YMYL (Your Money Your Life) websites and the E-A-T principle (Expertise, Authoritativeness,...
1 min read
Writing Team: Sep 25, 2023 4:16:27 PM
Google's Gary Illyes has emphasized an ongoing trend in Search results - the removal of SERP features such as HowTo and FAQ rich results.
3 min read
Writing Team: Sep 23, 2023 10:43:07 PM
There's a secret in SEO that I'll let you in on – it doesn't have to be complicated. There's an easy way to figure out how to stay ahead of the...
6 min read
Writing Team: Sep 20, 2023 12:05:09 PM
Getting Ready for Black Friday and the Holiday Season in 2023: 7 Essential SEO Tips
7 min read
Joy Youell: Sep 13, 2023 5:05:27 PM
Featured snippets, often referred to as position zero, are coveted real estate in Google's search engine results pages (SERPs). These concise and...
2 min read
Writing Team: Sep 12, 2023 9:43:24 AM
One of the most effective strategies to boost your online presence is by employing structured data markup. This markup allows search engines to...
3 min read
Writing Team: Sep 7, 2023 9:01:43 AM
To enhance the optimization of your web pages, shift your focus from individual keywords to comprehensive keyword themes. While it may seem like...
3 min read
Writing Team: Sep 6, 2023 4:43:32 PM
Google's relentless pursuit of delivering valuable content makes topical authority more important than ever before.
1 min read
Writing Team: Sep 5, 2023 9:40:27 AM
A recent survey conducted by BrightEdge (shared to the internet by SEL) has unveiled a compelling statistic: a staggering 85% of titles within the...
3 min read
Writing Team: Aug 24, 2023 2:20:07 PM
Local businesses are discovering the power of local SEO to attract nearby customers and boost their online presence. Local SEO goes beyond...
2 min read
Writing Team: Aug 18, 2023 4:23:52 PM
When it comes to the enigmatic world of SEO, a conundrum often arises: why does a well-optimized site fail to secure a high ranking, even in the face...
2 min read
Writing Team: Aug 17, 2023 10:22:49 AM
There are a bunch of ways to reach your website's tentacles out into the WWW.
2 min read
Writing Team: Aug 17, 2023 9:19:34 AM
In the ever-changing landscape of SEO, it's crucial to recognize that the results you achieve in the upcoming year are closely tied to the efforts...
1 min read
Writing Team: Aug 16, 2023 12:22:04 PM
Understanding the intricacies of search queries is a fundamental aspect of successful search engine optimization (SEO).
3 min read
Writing Team: Aug 16, 2023 12:17:54 PM
In search engine optimization (SEO), securing a coveted spot on the first page of search results has long been the goal. However, with new AI...
2 min read
Writing Team: Aug 16, 2023 11:52:07 AM
In the ever-changing landscape of search engine optimization (SEO), staying on top of Google's algorithm updates is paramount for maintaining and...
2 min read
Writing Team: Aug 11, 2023 4:32:18 PM
SEO and PPC: neither is a "set it and forget it" endeavor. They're constantly in flux.
3 min read
Writing Team: Aug 2, 2023 3:08:31 PM
In the ever-expanding digital landscape, data-driven decision-making is vital for businesses to succeed.
4 min read
Joy Youell: Jun 23, 2023 9:14:45 AM
One of the ways that content AI systems are useful to content strategists and writers is outlining. It uses the same sources we use (i.e., the...
3 min read
Meagan Voulo: Apr 11, 2023 7:33:38 AM
As you may have seen in our previous post - What is Search Engine Optimization? - SEO includes more than just writing. The technical side covers...
10 min read
Joy Youell: Apr 11, 2023 7:27:10 AM
You can Google. A BUNCH of stuff. Or you can read this and get the full picture of everything SEO-related.
3 min read
Joy Youell: Apr 9, 2023 10:08:05 AM
There are a few technical SEO components that impact organic search for your site, and are not related to words (or on-page SEO factors).
4 min read
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Alex Lindley: Apr 9, 2023 9:59:31 AM
As of March of 2022, the internet is home to just under 2 billion websites. And probably less than 1% of them are worth visiting. How do you make...
4 min read
Alex Lindley: Apr 8, 2023 11:01:08 AM
Think about the last Google search you did. What did you type? Whether you typed “sushi near me,” “how to fix a leaky faucet” or basically anything...
3 min read
Alex Lindley: Apr 8, 2023 8:39:37 AM
This blog post is 950 words. Is that the best word count for SEO purposes? Nope.
5 min read
Alex Lindley: Apr 8, 2023 8:20:19 AM
When you have a blog post, landing page, product description or other piece of web content that is working well for you, the temptation to use the...
5 min read
Joy Youell: Apr 8, 2023 8:03:19 AM
For real estate businesses, getting more clients is the only way to grow. You can get clients in a number of ways in this industry, but one of the...
3 min read
Joy Youell: Apr 8, 2023 5:37:16 AM
As I’ve mentioned before, “SEO” is a term that’s thrown around a lot with like a 7% understanding of what it means. That’s not meant to be snarky,...
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