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Content Strategy

Metadata and HTML Tags for SEO

3 min read

Metadata and HTML Tags for SEO

As you may have seen in our previous post -  What is Search Engine Optimization? - SEO includes more than just writing. The technical side covers...

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What is Search Engine Optimization (SEO)?

10 min read

What is Search Engine Optimization (SEO)?

You can Google. A BUNCH of stuff. Or you can read this and get the full picture of everything SEO-related.

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Technical SEO

3 min read

Technical SEO

There are a few technical SEO components that impact organic search for your site, and are not related to words (or on-page SEO factors).

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Content, Credibility & SEO: Building Trust with Readers and Robots

4 min read

Content, Credibility & SEO: Building Trust with Readers and Robots

As of March of 2022, the internet is home to just under 2 billion websites. And probably less than 1% of them are worth visiting. How do you make...

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Writing for Search Intent: Capturing the ‘Why’ Instead of the ‘Who’

4 min read

Writing for Search Intent: Capturing the ‘Why’ Instead of the ‘Who’

Think about the last Google search you did. What did you type? Whether you typed “sushi near me,” “how to fix a leaky faucet” or basically anything...

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Best Word Count for SEO? There Isn’t One

3 min read

Best Word Count for SEO? There Isn’t One

This blog post is 950 words. Is that the best word count for SEO purposes? Nope. 

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Does Duplicate Content Affect SEO

5 min read

Does Duplicate Content Affect SEO?

When you have a blog post, landing page, product description or other piece of web content that is working well for you, the temptation to use the...

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How to Find Keywords for Your Real Estate Business Blog

5 min read

How to Find Keywords for Your Real Estate Business Blog

For real estate businesses, getting more clients is the only way to grow. You can get clients in a number of ways in this industry, but one of the...

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3 Things an SEO Specialist Should Do

3 min read

3 Things an SEO Specialist Should Do

As I’ve mentioned before, “SEO” is a term that’s thrown around a lot with like a 7% understanding of what it means. That’s not meant to be snarky,...

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Writing for Humans

4 min read

Writing for Humans

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