SEO BLOG

Get strategic about search, ranking factors, and digital marketing initiatives that put organic first.

SEO INSIDER

Monthly knowledge drop - what you need to know about Google updates and more.

Research

The SEOFOMO survey highlights the key threats SEOs face in 2024 and provides a roadmap for how they are responding to these challenges.

4 min read

Survey Results: Top SEO Threats in 2024 and How SEOs Are Countering Them

The landscape of SEO consulting has evolved significantly, with new threats and challenges emerging in 2024. Based on the recent SEOFOMO survey...

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Explore the evolving role of search and SEO in digital marketing and why they remain crucial for success.

2 min read

Importance of Search and SEO in Modern Marketing

In 2009, Bill Gates prophetically stated, "The future of search is verbs." This insight has proven increasingly relevant as search evolves from...

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Commentary on Rand Fishkin's research on Google's AI overviews and the decline in mobile search volume.

2 min read

Rand Fishkin's Research on Google's AI Overviews and Mobile Search Decline

In a recent study, Rand Fishkin revealed significant insights into how Google's AI overviews have impacted mobile search volumes. According to...

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google human language

2 min read

How Does Google Search Understand Human Language?

Billions of searches are conducted every day. Google stands as the unrivaled gatekeeper to a wealth of information. Have you ever wondered how this...

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ymyl

1 min read

Understanding YMYL Websites and Google's Scrutiny

Google doesn't apply a uniform standard across all sites.

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search intent user behavior

2 min read

Understanding Search Intent and Its Impact on User Behavior

Search intent, often called user intent, determines how users interact with search engines and the content they find.

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content intelligence

2 min read

Understanding Content Intelligence

Content intelligence involves harnessing artificial intelligence (AI) and machine learning through software to gain insights into the performance of...

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content and search intent

2 min read

Matching Content to Search Intent

Aligning your content with user search intent is crucial for SEO success. To achieve this, you must undertake a series of strategic steps, starting...

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quality google search

1 min read

Quality Impacts Almost All Aspects of Google Search

The latest episode of Google's Search Off the Record podcast provides fascinating insights into how quality plays a crucial role across Search. From...

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keyword generator

3 min read

Create a Custom Niche Keyword Generator

What is a niche keyword generator?

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google patent

2 min read

Google's Potential for On-Demand Machine Learning Models in Search Predictions

Google is continually pushing the boundaries of what's possible.

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trophy seo

1 min read

New Study Reveals: 85% of Top 5 Google SERPs Titles Feature Keywords

A recent survey conducted by BrightEdge (shared to the internet by SEL) has unveiled a compelling statistic: a staggering 85% of titles within the...

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google search podcast

2 min read

Google's "Search Off The Record" Podcast Sheds Light on Evolving Ranking Systems and Updates

In the latest episode of Google's podcast series, "Search Off the Record," Danny Sullivan, Search Liaison at Google, takes the spotlight to address a...

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bell cubism style

3 min read

Using ChatGPT to Navigate Microsoft Bing

Microsoft's Bing has received a turbocharged upgrade with the infusion of OpenAI's ChatGPT technology. This transformation has elevated the...

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keywords cubism style

3 min read

Future-Proof Keyword Research: Adapting to Modern SEO Realities

SEO is constantly evolving, and with it, the strategies that drive success. One major transformation is the shift from a narrow focus on search...

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face cubism style

3 min read

Unlocking Position Zero: Featured Snippets in Google Knowledge Center

In search engine optimization (SEO), securing a coveted spot on the first page of search results has long been the goal. However, with new AI...

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crazy face cubism style

2 min read

What is Semantic Search?

One significant evolution in the SEO landscape is the concept of semantic search. This revolutionary approach is transforming how search engines...

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woman with a phone cubism style

3 min read

Voice Search Optimization: Content for Conversational Queries

Voice search has emerged as a significant trend, reshaping how users interact with search engines. This article will guide you through the process of...

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woman starry cubism style

2 min read

Google's Bard: AI-Powered SERP

Google's Bard. Is it awesome? is it awful?

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woman's face cubism style

3 min read

Unlocking SEO Success with Bing Webmaster Tools

In the realm of search engine optimization (SEO), Google often takes center stage. However, seasoned SEO experts recognize the value of diversifying...

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starry night sky cubism style

2 min read

Level Set: Here are all of the Search Engines Out There

Search engines have become an integral part of our online experience, serving as gateways to information, products, and services. While Google...

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brand logo abstract cubism style

5 min read

SEO and Branding

SEO is a unique animal. It can be hard to connect the dots between search engine marketing and search engine optimization and the rest of branding or...

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