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Demand Generation

As Google pushes further into AI-based ad management, advertisers will likely see similar trends across other campaign types

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Google Shifts Demand Gen Audiences to 'Signals'

Picture of Writing Team Writing Team: Nov 18, 2024 9:00:00 AM

Google recently redefined how it categorizes audiences for Demand Generation (Demand Gen) campaigns, labeling them as "signals" rather than strict...

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