Evergreen content is the cornerstone of enduring relevance in the digital landscape. It possesses the unique quality of remaining consistently pertinent to readers over extended periods—often spanning several years. This type of content typically addresses common problems or questions that retain relevance without frequent updates.
For example, consider a blog post on "how to write a book." Such content stands as a shining example of evergreen material. Its information remains timeless, and it continues to pique readers' interest over the long term.
Distinguishing Evergreen from Seasonal and Trending Content
It's essential to differentiate evergreen content from its seasonal and trending counterparts. Seasonal content, as the name suggests, holds relevance only during specific times of the year, such as content related to holidays like Halloween. On the other hand, trending content experiences a surge in interest for a brief period, but its popularity inevitably wanes over time.
Evergreen content maintains its relevance far more consistently than these other content types. It is not tied to:
Creating evergreen content offers a multitude of advantages, making it a strategic investment in your content marketing efforts:
Higher Return on Investment (ROI)
Evergreen content often yields a superior ROI compared to trending content. Its enduring relevance ensures consistent traffic, leads, and potential sales. Over time, the cumulative results can surpass the initial buzz generated by trending content.
Evergreen content typically garners more shares on social media platforms. Since these topics remain perpetually relevant, readers are inclined to share them year after year. This accumulation of social shares amplifies brand exposure and contributes to establishing credibility within your niche.
Websites with a substantial number of backlinks tend to rank higher in search engine results. Evergreen content's extended lifespan naturally attracts more backlinks over time. As your backlink profile grows, so does your site's authority, increasing the likelihood of achieving higher search result rankings and driving more organic traffic.
Optimizing evergreen content for search engines ensures a steady traffic flow to your site throughout the year. Unlike seasonal or trending content, you need not fret about traffic dwindling during off-peak periods.
Real-Life Examples of Evergreen Content Success
Let's explore some real-world examples of evergreen content that continues to thrive:
Casper's Guide on "How to Fix Your Sleep Schedule": Casper's guide caters to a topic with nearly 12,000 monthly searches for various keyword variations. Thanks to its high ranking, it consistently draws around 1,400 monthly visitors from organic search.
Calculator.net's Mortgage Calculator: Calculator.net's "Mortgage Calculator" addresses a topic with over 3.4 million monthly searches in the United States alone. By securing a prominent position in search results, it attracts over 340,000 monthly visitors from organic search.
Creating Evergreen Content in Four Steps
To craft evergreen content that stands the test of time, follow these steps:
Choose a Timeless Topic
Start by selecting a topic that possesses enduring relevance to your target audience. Consider whether this topic will interest people several years from now. Utilize tools like the Topic Research tool to identify potential evergreen topics.
Conduct Keyword Research
Keyword research aids in identifying keywords that can secure high rankings in search results. After choosing your topic, delve into keyword research to uncover relevant keywords that align with your evergreen content.
Choose Your Content Format
The format of your content significantly influences its effectiveness. Tailor your format to suit your audience and the chosen keyword. The Keyword Overview tool can offer insights into the optimal format by analyzing top-ranking content.
Write and Publish Your Content
Craft your content with tools like the SEO Writing Assistant, which recommends improving readability, SEO optimization, tone, and originality. Additionally, incorporate visual enhancements like infographics and imagery, maintain clear and concise language, avoid pop culture references, encourage user interaction, and add internal links to relevant pieces to enhance your evergreen content's appeal.
Evergreen Content for SEO
By following these steps and adhering to best practices, you can create evergreen content that becomes a powerful asset in your SEO strategy, driving sustained traffic and engagement to your website.