7 Best LinkedIn Tools to Improve Your Content and Presence in 2024

LinkedIn can be overwhelming for creators or brands to manage. From creating content to keeping up with engagement and relationship building, or even responding to DMs, it’s a lot to stay on top of.

That’s where automation comes in. By using the right tools, you can elevate your experience and interactions with your audience and peers.

This article highlights some of the best tools for LinkedIn and how they can help grow your following on the platform.

Buffer

Buffer’s LinkedIn capabilities are among the best on the market. Beyond being valuable for one platform, Buffer offers extensive functionality, even with the free plan.

Buffer's powerful features for LinkedIn include:

• Schedule content up to 10 LinkedIn posts: Buffer's free plan lets you publish and schedule up to 10 posts at optimal times, significantly more than most other free plans. Cross-posting to various channels, including X/Twitter, Facebook, Instagram, TikTok, Google Business Profile, Pinterest, Mastodon, Threads, and YouTube, is also possible.
• Drag-and-drop social media calendar: The intuitive calendar shows all scheduled posts and drafts at a glance, allowing you to monitor all your social accounts from a single dashboard in real-time. Custom time slots can be set to the best time to post on LinkedIn.
• Create Space: A free content library to save and plan out all your ideas, with powerful organizational features like tags and a Kanban view.
• Start Page: Set up your own landing page within minutes, ideal for your LinkedIn link-in-bio, with the ability to schedule updates.
• Buffer's AI Assistant: The AI Assistant can help create fresh posts, generate new ideas, and enhance engagement, growing your following and amplifying your social media presence.

Buffer's paid plans include:

• Essentials: $6 per month per channel
• Team: $12 per month per channel
• Agency: $120 per month for 10 channels

All paid plans come with a 14-day free trial to test advanced features.

Taplio Chrome Extension

Taplio's Chrome Extension allows you to see your best-performing content and that of anyone whose page you visit. This tool can inspire you and help you determine the best way to connect with someone. It also provides you with metrics at a glance so you know how your content performs.

Pricing: 7-day trial, with paid plans starting at $65 per month.

Canva

Canva's vast library of templates is geared toward helping you create the best LinkedIn content, including high-performing carousels, infographics, or banners for your profile. The feature that allows you to create a brand kit with your most-used colors and fonts is invaluable.

Pricing: Limited free use, with paid plans starting at $12 per month.

Crystal

Crystal is a personality assessment tool highly regarded for its ability to provide valuable insights into communication styles and personality traits. Its integration with LinkedIn helps users navigate professional relationships smoothly.

Pricing: Limited free use with paid plans starting at $49 per month.

Wiza.co

Wiza streamlines and optimizes the lead generation process on LinkedIn by allowing users to easily extract contact information from LinkedIn profiles. It is a comprehensive tool for enhancing lead-generation efforts.

Pricing: Limited free use with paid plans starting at $83 per month per user.

CapCut

CapCut is a versatile video editing tool offering a comprehensive suite of tools for both beginners and advanced users. Known for its ease of use and powerful features, it allows you to create high-quality videos without watermarks.

Pricing: Free to use with paid plans starting at $13.49 per month.

Kleo

Kleo is a free Chrome extension that enhances the content experience on LinkedIn, allowing you to find popular and upcoming posts, check the metrics of fellow brands and creators, and generate content ideas.

Pricing: Free

Focus Your Energy on Creating Engaging Content

It can be tempting to spend more time looking for the next best tool to elevate your content without actually getting anything done. Focus on creating content and less on tools, optics, or metrics. Practice makes perfect, and your content will improve with time and consistency.