New AR Experiences Enhance 2024 Olympics Viewing

The 2024 Olympics are set to be more immersive than ever, with a range of new augmented reality (AR) elements to celebrate the Games, including AR Lenses, official highlights, filters and more.

These digital innovations aim to facilitate deeper fan connection with the Games, potentially driving more engagement during the event.

AR Lenses and IOC Partnership

Several AR Lenses have been created in partnership with the International Olympic Committee (IOC), showcasing the spirit of the Games.

An IOC spokesperson stated: "A range of experiences, powered by advanced AR technology, are available through the official app of the Paris 2024 Olympic Games. Featuring Olympic data feeds, IOC archival imagery, and more, we've launched a series of AR Lenses to serve fans at home and around the world to ensure everyone feels connected to the Games."

Expanding AR Reach

The partnership extends beyond a single platform, with the official Olympics app also linking back to these AR experiences. This could be a significant way for the Olympics to better connect with younger audiences while delivering more immersive digital experiences.

The IOC has also added scannable AR elements within official posters and promos for the Games, which activate when scanned in compatible apps.

Digital Avatars and Opening Ceremony

Digital avatars are also playing a part, with some platforms partnering with NBCUniversal to incorporate Team USA athlete avatars into an Opening Ceremony in-app experience.

AR Vending Machine at the Games

There's even an AR activation at the Games itself, partnering with Coca-Cola on the first AR vending machine. "Found in the athletes' village and Coca-Cola's international Food Fest, the machine is powered by a custom AR mirror and provides photo ops, games, and prizes, as well as Coca-Cola's beloved refreshments."

Content Partnerships and Additional Features

Various platforms are also hosting a range of highlights and official Games content, via partnerships with NBCUniversal and WBD, while themed stickers and filters have been added to Olympic-related options.

These AR innovations could prove to be a valuable way to drive engagement and get more people interested in the Olympics, particularly younger, tech-savvy audiences.