--- title: Pinterest Unveils New AI Ad Format to be Showcased at Cannes description: Discover how Pinterest's new AI-powered ad format and innovative tools are set to enhance creative and performance strategies. image: https://www.hireawriter.us/hubfs/HAW%20blog%20(7)-1.png --- [Skip to the main content.](https://www.hireawriter.us/social/pinterest-unveils-new-ai-ad-format-to-be-showcased-at-cannes#main-content) [![Untitled design (90)](https://www.hireawriter.us/hs-fs/hubfs/Untitled%20design%20(90).png?width=500&height=500&name=Untitled%20design%20(90).png "Untitled design (90)")](http://hireawriter.us) [![Untitled design (90)](https://www.hireawriter.us/hs-fs/hubfs/Untitled%20design%20(90).png?width=500&height=500&name=Untitled%20design%20(90).png "Untitled design (90)")](http://hireawriter.us) - [FOR BUSINESSES](https://www.hireawriter.us/for-businesses) - [SEO COPYWRITING](https://www.hireawriter.us/seo-copywriting) - [SOCIAL MEDIA CONTENT](https://www.hireawriter.us/social-media-services) - [WEBSITE COPYWRITING](https://www.hireawriter.us/website-copywriting) - [LEAD GEN COPYWRITING](https://www.hireawriter.us/lead-generation-copywriting) - [MARKETING STRATEGY](https://www.hireawriter.us/marketing-strategy) - [FOR AGENCIES](https://www.hireawriter.us/agency-partnership) - [WHITE LABELED COPYWRITING](https://www.hireawriter.us/white-labeled-copywriting) - [FRACTIONAL SEO LEADERSHIP](https://www.hireawriter.us/fractional-seo-leadership) - [TECHNICAL SEO](https://www.hireawriter.us/technical-seo) - [TRAINING](https://www.hireawriter.us/training) - [ABOUT HAW](https://www.hireawriter.us/about) - [JOBS](https://www.hireawriter.us/hire-a-writer-jobs) - [LEARN](https://www.hireawriter.us/learn) - [LEARN SEO](https://www.hireawriter.us/seo) - [LEARN BUSINESS CONTENT](https://www.hireawriter.us/business) - [LEARN SOCIAL MEDIA](https://www.hireawriter.us/social) - [LEARN STORYTELLING](https://www.hireawriter.us/storytelling) - [LEARN CREATIVE WRITING](https://www.hireawriter.us/creative) - [LEARN TECHNICAL WRITING](https://www.hireawriter.us/technical-content) - [LEARN FREELANCE WRITING](https://www.hireawriter.us/freelance) - [CONTACT](https://www.hireawriter.us/contact) Search Toggle Menu Search Toggle Menu - [FOR BUSINESSES](https://www.hireawriter.us/for-businesses) - [SEO COPYWRITING](https://www.hireawriter.us/seo-copywriting) - [SOCIAL MEDIA CONTENT](https://www.hireawriter.us/social-media-services) - [WEBSITE COPYWRITING](https://www.hireawriter.us/website-copywriting) - [LEAD GEN COPYWRITING](https://www.hireawriter.us/lead-generation-copywriting) - [MARKETING STRATEGY](https://www.hireawriter.us/marketing-strategy) - [FOR AGENCIES](https://www.hireawriter.us/agency-partnership) - [WHITE LABELED COPYWRITING](https://www.hireawriter.us/white-labeled-copywriting) - [FRACTIONAL SEO LEADERSHIP](https://www.hireawriter.us/fractional-seo-leadership) - [TECHNICAL SEO](https://www.hireawriter.us/technical-seo) - [TRAINING](https://www.hireawriter.us/training) - [ABOUT HAW](https://www.hireawriter.us/about) - [JOBS](https://www.hireawriter.us/hire-a-writer-jobs) - [LEARN](https://www.hireawriter.us/learn) - [LEARN SEO](https://www.hireawriter.us/seo) - [LEARN BUSINESS CONTENT](https://www.hireawriter.us/business) - [LEARN SOCIAL MEDIA](https://www.hireawriter.us/social) - [LEARN STORYTELLING](https://www.hireawriter.us/storytelling) - [LEARN CREATIVE WRITING](https://www.hireawriter.us/creative) - [LEARN TECHNICAL WRITING](https://www.hireawriter.us/technical-content) - [LEARN FREELANCE WRITING](https://www.hireawriter.us/freelance) - [CONTACT](https://www.hireawriter.us/contact) [Facebook](https://www.facebook.com/Hireawriteronline) [Instagram](https://www.instagram.com/joywriteryouell/) [Linkedin](https://www.linkedin.com/company/hireawriter/) [X](https://www.hireawriter.us/social/pinterest-unveils-new-ai-ad-format-to-be-showcased-at-cannes#0) [YouTube](https://www.youtube.com/channel/UC8sZOTANgCCjtn29m4J0Z6A) [Medium](https://medium.com/hireawriter) [Tiktok](https://www.tiktok.com/@joyyouell) [Pinterest](https://www.pinterest.com/joyfromhireawriter/) 2 min read # Pinterest Unveils New AI Ad Format to be Showcased at Cannes [![Picture of Writing Team](https://www.hireawriter.us/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png) Writing Team](https://www.hireawriter.us/social/author/writing-team) : Jun 19, 2024, 9:42:46 AM [Social Media](https://www.hireawriter.us/social/tag/social-media) [Ads](https://www.hireawriter.us/social/tag/ads) [Content Marketing](https://www.hireawriter.us/social/tag/content-marketing) [Pinterest](https://www.hireawriter.us/social/tag/pinterest) ![Pinterest Unveils New AI Ad Format to be Showcased at Cannes](https://www.hireawriter.us/hubfs/HAW%20blog%20(7)-1.png) Pinterest has introduced Pinterest Ad Labs, an innovation program allowing select brands to test new creative and advertising tools. Brands like Nike and Wayfair are among the early testers of these cutting-edge features, including generative AI tools for creative enhancement and interactive shopping capabilities. The program aims to foster experimentation and gather advertiser feedback to bring the best tools to market quickly. ## **Key Features Being Tested** **Here's an overview of the new AI ad tools on [Pinterest](https://www.pinterest.com/Hireawriter/).** ### **Personalized Background Generation** Pinterest is experimenting with personalized background generation in the US, powered by its [generative AI](https://www.hireawriter.us/business/generative-ai-is-making-us-rethink-authenticity) foundation model. This feature leverages Pinterest's visual search and taste graph to create personalized lifestyle backgrounds for Product Pins, enriching user engagement. For example, users might see a chair with a background that aligns with their home decor style, such as "Japandi" or "Minimalism," instead of a plain white background. ### **Collages for Advertisers** Collages offer a new way for users to curate, share ideas, and shop on Pinterest. Users can create collages by cutting, remixing, and reassembling visual elements. Pinterest is now testing collages with advertisers to make this engaging content more shoppable and discoverable through promotion. Select advertisers can tag products in their collages and promote them as Showcase or Collection ads, allowing users to tap to learn more about the brand and its products. Currently, a small group of advertisers, including Nike, Wayfair, NYX Professional Makeup, John Lewis, and Bumble and bumble, are testing this feature. Wayfair's use of collages for shoppable Showcase ads has shown promising results, with a [28% more efficient cost per click (CPC)](https://newsroom.pinterest.com/news/introducing-new-ai-tools-for-creative-and-performance/) and 5.4x higher engagement compared to retail benchmarks. ### **Driving Campaign Results with Pinterest Performance+** Pinterest is also investing in new automation and AI-powered tools to enhance campaign performance. Pinterest Performance+, currently in closed beta, integrates the latest AI and automation features to improve advertiser performance and streamline campaign creation. Early testing shows a 10%+ improvement in cost per acquisition (CPA) for conversion and catalog [sales campaigns](https://winsomemarketing.com/lead-generation-content), and a 10%+ improvement in CPC for consideration campaigns. The Performance+ tools also reduce campaign creation time by 50%. ### **Expanding Brand Safety Efforts** [Pinterest](https://www.hireawriter.us/seo/pinterest-seo-4-simple-strategies-for-searchable-pins) is committed to creating a positive online experience and ensuring brand safety. The platform collaborates with industry leaders like Integral Ad Science (IAS) and DoubleVerify (DV) to validate brand safety measures. IAS provides Brand Safety Measurement across all monetized markets using AI-driven technology for frame-by-frame analysis. During beta testing, 99% of ad impressions on Pinterest were deemed brand safe. Pinterest will soon integrate with DV to offer global advertisers brand safety and suitability measurement, with initial tests showing that over 99% of measured impressions were safe. ## **AI-Powered Ads on Pinterest** Pinterest's new AI-powered ad formats and tools demonstrate the platform's commitment to innovation and brand safety. By fostering experimentation and leveraging advanced AI technology, Pinterest aims to enhance user engagement, optimize advertiser performance, and create a safer online environment for brands and users alike. - [Tweet](https://twitter.com/share) [![Other Places to Gather Pictures Besides Pinterest](https://www.hireawriter.us/hubfs/HAW%20blog%20-%202024-09-18T160700.824.png)](https://www.hireawriter.us/social/other-places-to-gather-pictures-besides-pinterest) 3 min read #### [Other Places to Gather Pictures Besides Pinterest](https://www.hireawriter.us/social/other-places-to-gather-pictures-besides-pinterest) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/social/author/writing-team) : Sep 18, 2024, 4:08:28 PM Pinterest has long been a go-to platform for collecting and discovering images, whether for personal projects, creative inspiration, or marketing... [Art](https://www.hireawriter.us/social/tag/art) [Pinterest](https://www.hireawriter.us/social/tag/pinterest) [Read More](https://www.hireawriter.us/social/other-places-to-gather-pictures-besides-pinterest) [![Enhancing YouTube Ad Campaigns with Google Discovery Ads](https://www.hireawriter.us/hubfs/HAW%20blog%20(2)%20(1)-3.png)](https://www.hireawriter.us/social/enhancing-youtube-ad-campaigns-with-google-discovery-ads) 1 min read #### [Enhancing YouTube Ad Campaigns with Google Discovery Ads](https://www.hireawriter.us/social/enhancing-youtube-ad-campaigns-with-google-discovery-ads) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/social/author/writing-team) : Oct 24, 2023, 8:13:26 PM Want to elevate the performance of your YouTube ad campaigns? [Social Media](https://www.hireawriter.us/social/tag/social-media) [Ads](https://www.hireawriter.us/social/tag/ads) [YouTube](https://www.hireawriter.us/social/tag/youtube) [Google](https://www.hireawriter.us/social/tag/google) [Read More](https://www.hireawriter.us/social/enhancing-youtube-ad-campaigns-with-google-discovery-ads) [![How to Use AI to Enhance Social Media Campaigns](https://www.hireawriter.us/hubfs/HAW%20blog%20-%202024-11-11T144449.948.png)](https://www.hireawriter.us/social/how-to-use-ai-to-enhance-social-media-campaigns) 1 min read #### [How to Use AI to Enhance Social Media Campaigns](https://www.hireawriter.us/social/how-to-use-ai-to-enhance-social-media-campaigns) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/social/author/writing-team) : Nov 18, 2024, 9:00:00 AM AI is revolutionizing social media marketing, enabling brands to personalize content, engage with customers, and optimize campaigns like never... 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