SOCIAL MEDIA MARKETING BLOG

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gen z online spending

2 min read

E.l.f., Nike, and Chick-fil-A Maintain Top Spots as Teens' Favorite Brands

In Piper Sandler's 46th semi-annual "Taking Stock With Teens" report, the preferences of teenagers for brands in the cosmetics, apparel, footwear,...

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ad free meta and tiktok

3 min read

News on Ad-Free Meta and TikTok

As marketers are becoming increasingly optimistic about their social media strategies, the digital advertising market in 2023 is on the path to...

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social a/b testing

3 min read

Social Ad A/B Testing to Maximize ROAS

marketers face the formidable task of making the most of their limited budgets to achieve optimal results. The optimization of digital ad spend is...

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paid social media services

1 min read

User Perceptions of Paid Social Media Services

The landscape of social media is evolving as platforms like Twitter, Facebook, Instagram, and Snapchat introduce paid subscription services (Twitter...

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meta ad free paid

1 min read

Meta Reportedly Considering Paid Ad-Free Option for Instagram and Facebook in Europe

Meta is reportedly developing a paid subscription model for European users to access ad-free versions of Instagram and Facebook. The move aims to...

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youtube ad campaigns

4 min read

Enhancing YouTube Ad Campaigns with Google Discovery Ads

Want to elevate the performance of your YouTube ad campaigns?

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tiktok and google

1 min read

TikTok's Experimental Integration: Displaying Google Search Links

TikTok is currently in the testing phase of integrating links to Google search results within its internal search functionality. Users have reported...

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tiktok ads

3 min read

TIKTOK Expands Search Ad Opportunities for All Advertisers

TikTok is introducing a significant change to its advertising landscape. Brands, including notable names like Clinique UK and DIBS Beauty, now have...

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man with sunglasses anime style

2 min read

Social Media for Marketers Amid User Experience and Monetization

In social media, the convergence of user experience and monetization is reshaping the role of marketers. This transformation is characterized by a...

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girl shopping anime style

7 min read

The Social Commerce Revolution - Shopping on Social Media

In recent years, the digital landscape has witnessed a seismic shift in the way we shop. The convergence of social media and e-commerce has given...

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woman holding a book anime style

3 min read

TikTok Ads: Unleashing the Power of Short-Form Video Marketing

Welcome to the world of TikTok Ads, where the fusion of creativity and data-driven strategies converges to captivate the young and dynamic Gen Z and...

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anime style girl mouth open in surprise

3 min read

Why Gen Z Hates Ads (And What To Do About It)

Sorry advertisers, but Gen Z hates you.

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TikTok Ad Revenue: Your Guide

2 min read

TikTok Ad Revenue: Your Guide

Let’s cut to the chase: earning TikTok ad revenue isn’t possible.

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