4 min read
Writing Team: Jun 9, 2025 4:04:13 PM
As TikTok faces an uncertain future in the United States with just nine days remaining until the extended sale deadline, the platform continues...
3 min read
Writing Team: Jun 5, 2025 12:37:42 PM
YouTube just solved one of livestreaming's biggest problems: how to monetize without destroying the viewing experience. Their new side-by-side ad...
5 min read
Writing Team: May 8, 2025 1:14:45 PM
If you want to know where to focus your social media marketing efforts, sometimes it pays to listen to the platform itself. After all, Meta has a...
3 min read
Writing Team: Feb 9, 2025 12:43:03 PM
The convergence of social media and ecommerce has created a dynamic ecosystem where the line between content consumption and shopping continues to...
4 min read
Writing Team: Oct 15, 2024 2:51:54 PM
As the digital advertising space becomes increasingly competitive, leveraging advanced targeting techniques, particularly through the use of...
4 min read
Writing Team: Oct 8, 2024 2:54:33 PM
Generating leads through Google Shopping can be a highly effective strategy, but pairing it with social media is where you can truly maximize your...
3 min read
Writing Team: Sep 16, 2024 4:45:00 AM
YouTube is one of the most powerful platforms for digital advertising, reaching billions of users worldwide. However, with great reach comes great...
1 min read
Writing Team: Jul 15, 2024 5:36:52 PM
Meta is introducing a new feature for advertisers that enables the display of custom offers directly on Instagram ad call-to-action (CTA) buttons....
2 min read
Writing Team: Jul 10, 2024 11:41:03 AM
TikTok’s advertising momentum is decelerating amid uncertainty over a potential U.S. ban, which is creating caution among advertisers.
2 min read
Writing Team: Jun 19, 2024 9:42:46 AM
Pinterest has introduced Pinterest Ad Labs, an innovation program allowing select brands to test new creative and advertising tools. Brands like Nike...
4 min read
Writing Team: May 10, 2024 10:13:04 PM
Let's talk about the elephant in the room when it comes to marketing and advertising: wasted ad spend. You know, all those eyeballs you're paying for...
4 min read
Writing Team: Apr 27, 2024 11:08:42 AM
Here's the deal: social media platforms, especially the big dogs like Twitter and Meta, are feeling the heat to bring in the dough. The ad market is...
2 min read
Writing Team: Nov 6, 2023 12:28:04 PM
In Piper Sandler's 46th semi-annual "Taking Stock With Teens" report, the preferences of teenagers for brands in the cosmetics, apparel, footwear,...
3 min read
Writing Team: Nov 6, 2023 12:23:45 PM
As marketers are becoming increasingly optimistic about their social media strategies, the digital advertising market in 2023 is on the path to...
3 min read
Writing Team: Nov 6, 2023 12:17:08 PM
marketers face the formidable task of making the most of their limited budgets to achieve optimal results. The optimization of digital ad spend is...
1 min read
Writing Team: Oct 29, 2023 12:03:44 PM
The landscape of social media is evolving as platforms like Twitter, Facebook, Instagram, and Snapchat introduce paid subscription services (Twitter...
1 min read
Writing Team: Oct 24, 2023 9:04:44 PM
Meta is reportedly developing a paid subscription model for European users to access ad-free versions of Instagram and Facebook. The move aims to...
4 min read
Writing Team: Oct 24, 2023 8:13:26 PM
Want to elevate the performance of your YouTube ad campaigns?
1 min read
Writing Team: Sep 25, 2023 4:12:01 PM
TikTok is currently in the testing phase of integrating links to Google search results within its internal search functionality. Users have reported...
3 min read
Writing Team: Aug 22, 2023 2:58:26 PM
TikTok is introducing a significant change to its advertising landscape. Brands, including notable names like Clinique UK and DIBS Beauty, now have...
2 min read
Writing Team: Aug 17, 2023 1:26:49 PM
In social media, the convergence of user experience and monetization is reshaping the role of marketers. This transformation is characterized by a...
7 min read
Writing Team: Aug 9, 2023 3:20:37 PM
In recent years, the digital landscape has witnessed a seismic shift in the way we shop. The convergence of social media and e-commerce has given...
3 min read
Writing Team: Aug 1, 2023 4:55:54 PM
Welcome to the world of TikTok Ads, where the fusion of creativity and data-driven strategies converges to captivate the young and dynamic Gen Z and...
3 min read
Taylor Zantingh: Jul 14, 2023 2:07:28 PM
Sorry advertisers, but Gen Z hates you.
2 min read
Taylor Zantingh: Jul 14, 2023 2:04:01 PM
Let’s cut to the chase: earning TikTok ad revenue isn’t possible.
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