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Acquisition

Publicis acquires influencer platform Captiv8 for $150M, combining it with Influential to create comprehensive creator marketing powerhouse serving 15 million global creators.

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Publicis Makes a $150M Captiv8 Acquisition

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Writing Team: Jun 16, 2025 8:00:00 AM

The advertising industry's transformation toward creator-driven marketing has reached another milestone as Publicis Groupe acquires influencer...

Business Social Media Acquisition

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