2 min read
Writing Team: Nov 6, 2023 12:28:04 PM
In Piper Sandler's 46th semi-annual "Taking Stock With Teens" report, the preferences of teenagers for brands in the cosmetics, apparel, footwear,...
4 min read
Writing Team: Oct 25, 2023 7:23:32 PM
Organizations across many industries are grappling with restructurings, layoffs, and strategic deliberations to maximize internal resources. Some are...
5 min read
Writing Team: Oct 24, 2023 9:33:40 PM
As of 2023, 99% of social media users, which translates to nearly 4.5 billion individuals, access their preferred social networks via smartphones....
2 min read
Writing Team: Oct 24, 2023 9:22:50 PM
In social media, the battle against false information rages on. The recent decision by a three-judge panel from the U.S. Court of Appeals for the 5th...
2 min read
Writing Team: Sep 15, 2023 10:47:38 AM
TikTok Shop has officially launched in the United States, and it's poised to reshape the world of social commerce. With seamless integrations with...
3 min read
Writing Team: Sep 8, 2023 4:44:21 PM
Hyperlocal social media marketing is a dynamic approach to crafting marketing campaigns that zero in on specific geographic regions.
2 min read
Writing Team: Sep 5, 2023 9:11:49 AM
In a groundbreaking move back in 2014, Facebook, now rebranded as Meta, took a significant leap into the world of communication technology by...
2 min read
Joy Youell: Aug 24, 2023 11:08:35 AM
LinkedIn is a platform known for less fluff, providing meaningful and relevant content to enhance professional growth and networking. Continuing to...
5 min read
Writing Team: Aug 22, 2023 11:05:57 AM
In the vast landscape of social media, a new contender emerged in 2016 - Mastodon. Conceived by Eugen Rochko, this platform sought to challenge the...
2 min read
Writing Team: Aug 21, 2023 3:05:47 PM
In a move that resonates with the sentiments of Gen Z listeners, Spotify has launched its 'Bummer Summer' campaign, leveraging the popularity of sad...
5 min read
Writing Team: Aug 16, 2023 4:43:33 PM
As Instagram's counterpart under the Meta umbrella, TikTok presents a realm of opportunities for marketers to engage with users in innovative and...
10 min read
Writing Team: Aug 16, 2023 3:57:40 PM
With Instagram now under the Meta umbrella, the platform continues to evolve as a powerful marketing tool. Mastering Instagram marketing requires a...
4 min read
Writing Team: Aug 9, 2023 3:11:24 PM
Staying attuned to the pulse of online conversations has become a necessity for businesses. This practice, known as social listening, has undergone a...
2 min read
Taylor Zantingh: Apr 11, 2023 4:15:46 PM
Valuable: it’s the most overused adjective used to describe good social media content. In fact, if you’ve spent any time looking for social media...
3 min read
Joy Youell: Apr 10, 2023 9:50:22 AM
Social proof: this isn’t proof that you have a personality or are capable of small talk over dinner. Social proof is the term used to describe...
4 min read
Joy Youell: Apr 8, 2023 7:32:34 AM
Like it or not, social media comprises a huge portion of people's time, interactions and decisions. There is a great deal of compelling evidence that...
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