STORYTELLING BLOG

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4 min read

How to Use Plot Archetypes in Marketing

Adele McKenna: Apr 8, 2023 8:16:06 AM

While story structure provides a general framework for novels and films, getting familiar with the most common plot archetypes in storytelling can help you deliver your brand’s messaging in creative, engaging ways. Much in the same way popular story...

Creative Storytelling

4 min read

Story Structure: How to Write a Compelling Narrative

Adele McKenna: Apr 8, 2023 8:01:44 AM

Whether you're working on a comedy, drama, cozy mystery or fast-paced thriller, one of the most important components of your story is the structural...

Creative Storytelling