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What Children's Literature Can Teach Copywriters

4 min read

What Children's Literature Can Teach Copywriters

When was the last time you picked up a children’s book? If you don’t have kids, it’s probably been a while. Even if you do have kids, when was the...

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A Farewell to Hemingway’s Rules for Writing

4 min read

A Farewell to Hemingway’s Rules for Writing

It was printed on the wall in brilliant block letters. “What is popular is not always right. What is right is not always popular.” This phrase is...

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How to Use Narrative Voice in Marketing

3 min read

How to Use Narrative Voice in Marketing

When approaching a new story, one of the very first — and most important — decisions an author must make is that of narrative voice. This determines...

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The Heroine’s Journey: Expanding the Narrative

4 min read

The Heroine’s Journey: Expanding the Narrative

In my previous post, I discussed one of the most popular story templates of all time: The Hero’s Journey. As noted in that discussion, the classic...

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How to Use Plot Archetypes in Marketing

4 min read

How to Use Plot Archetypes in Marketing

While story structure provides a general framework for novels and films, getting familiar with the most common plot archetypes in storytelling can...

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Story Structure: How to Write a Compelling Narrative

4 min read

Story Structure: How to Write a Compelling Narrative

Whether you're working on a comedy, drama, cozy mystery or fast-paced thriller, one of the most important components of your story is the structural...

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