Google Introduces People Also Consider Labels on Ads

Google now labels some ads with "People also consider" tags and the recently introduced "Related to your search" labels. This move raises questions about the search giant's intentions and the potential impact on advertisers.

The implications for advertisers could be significant. By suggesting alternatives to users searching for specific brands or products, Google may be inadvertently (or intentionally) diverting traffic away from the advertisers who have paid for those ad placements. 

This could lead to increased competition, higher costs per click, and a dilution of brand loyalty. As Google continues experimenting with these new ad labels, marketers must understand how they work and what they could mean for their campaigns. 

Keep reading to dive into the details of these labels, explore their potential impact, and learn how you can adapt your Google Ads strategy in response to this latest development.

Comparison to Existing Ad Formats

Google has previously introduced "People also consider" and "People also view" ad carousels, which display alternative products or services related to the user's search. However, placing these labels directly on ads feels like a different approach that could potentially divert users away from the advertiser they initially sought.

Implications for Advertisers

Introducing "People also consider" labels on ads could have significant consequences for advertisers, particularly those bidding on branded terms. If Google starts showing competitors' ads with these labels on branded searches, it could increase competition and higher costs per click.

Additionally, this move might diminish the value of brand recognition and loyalty. If users are consistently presented with alternatives, even when searching for a specific brand, it could erode the connection between the user and their preferred company.

The Need for Clarity

As Google continues experimenting with ad labels, the company needs to provide clear guidance and reasoning behind these changes. Advertisers invest significant resources into Google Ads, and they deserve transparency about how their ads will be displayed and the potential impact on their campaigns.

Without a clear explanation from Google, advertisers are left to speculate about the implications of these new labels and how to adapt their strategies accordingly.

Looking Ahead

As the online advertising landscape evolves, marketers must stay informed about changes like the "People also consider" label. By understanding how these labels work and their potential impact, advertisers can make informed decisions about their Google Ads campaigns and ensure they get the best possible return on their investment.

Seeing how Google responds to advertisers' concerns and questions about this new label will be interesting. Will the company clarify its purpose, or will it continue introducing new ad features without a clear explanation?

Only time will tell, but one thing is sure: advertisers must remain vigilant and adaptable as Google continues to shape the future of online advertising.