Writing Team

The Hire a Writer team frequently puts our noggins together for co-written blogs.

ai for meetings

2 min read

Claude + Copilot for AI-Powered Meeting Management

Are you tired of spending countless hours in meetings, only to struggle with remembering key points and action items afterward? It's time to harness the power of artificial intelligence (AI) to revolutionize your meeting management process. In this...

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ai copilot

2 min read

How AI Enhances Calendar and Task Management

AI can significantly simplify the process of scheduling meetings. Microsoft Outlook's Copilot, for instance, can analyze participants' availability...

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A person drinking coffee in WPAP style.

2 min read

Investors Trust Marketing But Not Marketers, According to Study

A striking discovery has surfaced from a recent study by the Institute of Practitioners in Advertising (IPA) and Brand Finance, a...

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A woman speaking in front of an audience in WPAP style.

4 min read

Audience Subscriptions: Drive Success for Your Content Product

The meteoric rise of Instagram's Threads has taken the social media world by storm. In less than three weeks since its launch, the app has amassed an...

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A man in sunglasses and a hoodie filming with a DSLR camera in WPAP style.

4 min read

What’s the Big Deal About Video Content, Anyway?

In today's digital landscape, video content has emerged as a dominant force in online marketing. With the demand for online video skyrocketing,...

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A man wearing glasses and a ballcap in WPAP style.

4 min read

How to Boost Your Email List with Lead Magnets

Lead magnets are exclusive content that marketers offer to incentivize visitors to take a specific action, such as signing up for an email newsletter...

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A younger person talking to an older person in WPAP style.

3 min read

Maximize Customer Lifetime Value Through Retention Strategies

The question on everyone’s minds:

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People sitting in a diner laughing in WPAP style.

3 min read

Harness the Power of Social Proof to Boost Conversions

As social creatures, humans have relied on one another for centuries to navigate complex social interactions and decision-making processes. This...

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A person balancing on a tightrope in WPAP style.

5 min read

Balance Familiarity and Surprise in Content Marketing

One of the most intriguing sessions at Content Marketing World was given by Derek Thompson, a writer for The Atlantic and author of Hit Makers: How...

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Two men—a customer and a salesman— talking in WPAP style.

3 min read

Content Marketing: From Trend to Cornerstone Strategy

The 2010s witnessed significant trends that left lasting impressions on popular culture, from the rise of the Marvel and DC cinematic universes to...

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A blonde woman singing into a microphone.

2 min read

The Pop Star Effect and Marketing Trends

Taylor Swift's star has never shined brighter. The pop icon has become a beacon of economic success from her record-breaking Eras Tour to her recent...

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People celebrating a holiday in WPAP style.

2 min read

Extend Brand Momentum Into the Holidays

In 2023, Disney Advertising announced a slate of sponsors for its Halloween and holiday season programming across its portfolio, including Hulu,...

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Two businessmen talking in WPAP style.

3 min read

Workforce Recruitment and Marketing in a Candidate-Driven Market

In today's rapidly evolving business landscape, technology has transformed the way companies operate, and the process of searching for a job is no...

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Groups of people in a coffee shop in WPAP style.

3 min read

Mailchimp's New Campaign: Mass Marketing and Personalized Experiences

Mailchimp, the leading email marketing platform for small and midsize businesses, recently launched a new campaign highlighting the importance of...

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A robot shopping at a store in WPAP style.

3 min read

Machine Learning: Revolutionize Experiential Marketing

Momentum Worldwide, an experiential agency within Interpublic Group (IPG), believes that artificial intelligence (AI) and machine learning (ML) hold...

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A sunglasses commercial on a 1970s television in WPAP style.

2 min read

The Evolution of Shoppable TV Ads: Beyond QR Codes

In the world of television advertising, shoppable ads are a powerful tool for brands to connect with consumers and drive sales. While QR codes made a...

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A salesman with a briefcase in WPAP style.

5 min read

Master SaaS Marketing: Terminology, Metrics, and Top Channels

Software-as-a-service (SaaS) startups have become a cornerstone of the modern cloud-based economy. The SaaS industry is thriving, with an estimated...

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A man wearing glasses coding at a desktop computer in WPAP style.

3 min read

7 Effective Strategies to Boost Credibility with Developers

As a B2B tech marketer, you may find marketing to developers more challenging than reaching other B2B buyers. One way to connect with this audience...

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A label with an unintelligible word on a can of soup in WPAP style.

2 min read

Google Introduces People Also Consider Labels on Ads

Google now labels some ads with "People also consider" tags and the recently introduced "Related to your search" labels. This move raises questions...

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A young man with headphones answering a call in WPAP style.

2 min read

Google Experiments with Get Phone Number Button in Ads

Google is testing replacing the "call" button in Google Ads, including Local Service Ads, with a "get phone number" button. While this phrase is much...

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A salesman standing in front of a business in WPAP style.

2 min read

The Evolving Role of the B2B CMO

The landscape for business-to-business chief marketing officers (B2B CMOs) is undergoing a massive shift, driven by the rise of new technologies like...

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A group of business professionals at a conference in WPAP style.

2 min read

Industry Events: A Sales and Marketing Collaboration

Industry events often play a critical role in demand-generation efforts. However, they come with a hefty price tag, draining the budget, time, and...

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A person wearing glasses with blocks of different color in WPAP style.

3 min read

Unleash the Power of Product Landing Pages to Maximize Conversions

In today's highly competitive digital landscape, businesses constantly seek innovative strategies to amplify their conversion rates and drive sales....

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A business meeting in wpap style.

3 min read

The Importance of Conversion Rate Optimization

In the ever-evolving digital marketing landscape, conversion rate optimization (CRO) is a pivotal metric that serves as a barometer for the...

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A colorful picture of a larger robot looking upon a smaller robot in WPAP style.

4 min read

Leverage AI Marketing: Unlock Growth Potential

The integration of artificial intelligence (AI) in marketing strategies is very popular right now.

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A colorful picture of an astronaut discovering a new planet in WPAP style.

3 min read

Navigate the Evolving Landscape of Content Discovery

Today's consumers devour digital content at an unprecedented rate. Research reveals that individuals in the United States spend over 12 hours daily...

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Man with headset on staring at desktop in colorful WPAP style.

3 min read

The Changing Landscape of Social Media

Amidst the fast-paced realm of digital communication and audience engagement, social media and content consumption dynamics are constantly shifting....

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Close up of man in WPAP style looking into the distance.

3 min read

Rethink Content Marketing

When you think of content marketing, what comes to mind? For many, it’s content performance or outcomes. It’s easy to associate content marketing...

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Man with sunglasses in WPAP style.

4 min read

Rethink Measurement in Content Marketing

The sheer volume of metrics in content marketing can overwhelm even the most skilled practitioners, making it challenging to prove the value of your...

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WPAP-style image of a robot content marketer.

2 min read

AI’s Impact: Insights from CMI's 2024 Career and Salary Outlook

Have you experienced the unpredictable shifts in your career caused by AI this year? Many content marketers have shared similar sentiments.

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how to write a discount email

2 min read

The Art of Writing a Discount Email: Keeping it Classy and Profitable

Discount emails are a potent tool for energizing sales and injecting vitality into your business.

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business person using AI for better content marketing

4 min read

How to Use AI for Better Content Marketing

In the realm of content marketing, technological disruption has continually reshaped the landscape. Among these transformative forces, generative...

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content curation

2 min read

Understanding Content Curation

Content curation involves the process of carefully selecting, gathering, packaging, and sharing content from various sources on the internet.

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listicles

2 min read

Create Better Listicles

Listicles, also known as 'list posts,' have become a popular article format characterized by their list-based structure.

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10 x content

2 min read

Defining 10x Content

What exactly is 10x Content? 10x Content is essentially content that surpasses the next best resource by a factor of ten in terms of quality and...

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digital copywriting

1 min read

The Essence of Digital Copywriting

Web copywriting the process of creating engaging online material, including website content, advertising text, social media updates, and various...

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bfcm

2 min read

15 Black Friday and Cyber Monday Promotional Marketing Ideas (2024)

Rising customer acquisition costs and fierce competition for online attention make your promotional offerings critical to the success of your...

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president biden ai

2 min read

President Biden's AI Executive + Marketing Technologies

President Biden's recent executive order on artificial intelligence (AI) introduces new governance over AI applications, which may significantly...

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marketing absorbed by technology

2 min read

Is Marketing Being Absorbed by Technology?

Recent data indicates a diminishing role of marketing within organizational structures, particularly when compared to functions like engineering,...

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email inbox

2 min read

Help Email Subscribers Manage Inbox Stress Effectively

Email has become an integral part of our daily lives, with billions of emails being sent daily.

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chatbot customer service

1 min read

6 Tips: Chatbots for Customer Service

Chatbots are becoming indispensable sales tools for engaging customers and driving revenue. Here are six ways to effectively deploy conversational AI...

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natural language generation

3 min read

Natural Language Generation for Your Business

Natural Language Generation (NLG) is integral to your daily life and business operations.

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the balance of trust in gated content

2 min read

The Delicate Balance of Trust in Gated Content

Navigating the tricky waters of trust is a tightrope every marketer faces. Understanding trust's role is crucial, whether it's the subtleties of a...

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content discovery a marketer's guide

2 min read

Navigating the Evolving Landscape of Content Discovery: A Marketer's Guide

The landscape of content discovery is ever-evolving. As consumers dedicate over 12 hours a day to digital content, with a significant chunk of...

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ChatGPT Enterprise overview

2 min read

Understanding ChatGPT Enterprise: A Comprehensive Overview

When diving into the nuances of OpenAI's latest offering, ChatGPT Enterprise, it's vital to understand its impact, unique features, and implications...

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learn how to use google docs explore

3 min read

Learn How to Use Google Docs Explore

Struggling with writer's block or in need of valuable information? Google Docs' Explore tool is here to help you generate ideas and enhance your...

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scale content production by focusing on operations

5 min read

How To Scale Content Production By Focusing on Operations

Scaling content marketing operations is a complex challenge. Simply doing more of the same and hoping for better results won’t work. You need a...

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WPAP-style image of man with a piece of technology around his ear and his hair shifts into different colors (represents neuro-movement).

3 min read

Neuromarketing: Understanding the Brain's Role in Consumer Behavior

You may have heard the term "neuromarketing" recently and wondered just what it was. You're in good company if that's the case. It's a term that's...

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WPAP-style image of a pensive robot.

2 min read

Leveraging AI for Agility in Marketing and Sales

In today's dynamic business landscape, adapting quickly to changing market conditions is a competitive advantage. Many successful companies use AI...

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WPAP-style image of a male influencer with glasses.

3 min read

Influencer Marketing: Does It Really Pay Off?

In the dynamic realm of digital marketing, the allure of influencer marketing beckons brands to tap into the vast potential of pre-built engaged...

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In WPAP style: A woman reading emails on a tablet.

3 min read

Maximize Email Marketing Effectiveness with Suppression Lists

Email marketing is a powerful tool in the digital marketer's arsenal, but it comes with its own set of challenges and responsibilities.

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In WPAP style: two young men sitting beside one another, listening carefully.

2 min read

Fostering Authenticity in Marketing During Times of Social Unrest

In today's climate of heightened social awareness and the ongoing challenges posed by COVID-19, the importance of authenticity in marketing cannot be...

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A generative AI robot crafting an email in WPAP style.

2 min read

Exploring the Potential and Pitfalls of Generative AI-Crafted Emails

Communication technology evolves rapidly. In fact, in the time that it took to write this article, some form of communication technology definitely...

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evolution of content marketing roles

2 min read

The Evolution of Content Marketing: Essential Roles for Success

Content marketing has transformed from a mere buzzword to the heartbeat of modern marketing. As this transition unfolds, understanding a content...

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ai influences modern marketing teams

2 min read

How AI Influences Modern Marketing Teams: A Strength or a Band-Aid?

Marketing in the digital era often feels like navigating through the uncharted territories of the Wild West. With the surge in generative AI's...

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building trust with b2b content 2023

2 min read

Building Trust with B2B Content: the 2023 Trust in Marketing Index

Buyers today are searching for content they can trust. For those in the B2B tech sector, striking the perfect balance between content trustworthiness...

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Short-haired girl on computer answering emails in WPAP art style.

2 min read

Enhance Email Campaigns' Inbox Placement

Email marketing, a resilient cornerstone in the marketer's toolkit, stands as a testament to its enduring efficacy in the dynamic realm of marketing...

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Man looking up to the left in a suit and sunglasses in WPAP art style.

2 min read

Empower B2B Marketing Teams With AI-Enhanced Content Creation

Staying ahead of the curve is crucial for B2B marketers.

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Woman with eyes closed tilting her head up in WPAP art style.

2 min read

Empathetic Marketing: A Guide to Genuine Connection

Empathetic marketing reached a pivotal juncture in 2020 when the pandemic prompted brands to respond to collective grief.

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Professional video camera in WPAP style.

3 min read

Cultivating Organic Marketing in a Video-Centric Era

The landscape of direct-to-consumer (DTC) brands is ever-evolving. There's no way to get around it. A transformation is going on, and you need to...

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A man and woman staring off into the distance together, in WPAP style.

3 min read

A Quick Overview of A/B Testing

From the outside, it often appears to be sheer intuition that dictates decision-making. One company landed on the right website design that...

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Robot salesman in WPAP art style.

3 min read

The Basics of Crafting an Effective AI Marketing Strategy

This may sound nerdy, but hear me out: using AI to create a marketing strategy is exciting. Think about how you'd explain this to your past self....

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chatgpt voice and image

2 min read

Introducing Voice and Image Features for ChatGPT

OpenAI is enhancing ChatGPT with brand-new capabilities, namely voice and image support. These additions will provide users with more dynamic ways to...

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Image of two men looking off into the distance in WPAP art style.

3 min read

Let's Compare Marketing Approaches: Content Marketing and Native Advertising

There's no doubt about it: brand visibility is important. While that's probably the understatement of the day (if not the week, maybe the year), it's...

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A rocket boost (like your sales will after reading this article) in WPAP art style.

2 min read

8 Ways Content Marketing Can Boost Sales

The internet makes it easy to innovate marketing strategies. Gone are the days when you had to rely on TV ads and billboards to market your content....

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An older man in glasses in WPAP art style.

2 min read

10 Ways AI Can Enhance Sales and Marketing Strategies

Artificial intelligence (AI) is here to stay, whether you love or hate it. And for good reason, too. It can help you understand your target audience,...

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year in review campaign

3 min read

An Engaging Year-in-Review Campaign: A Step-by-Step Guide

As the Thanksgiving feast settles, marketers are already gearing up for the new year.

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email marketing

2 min read

The New World of Email Marketing

You've poured your heart and soul into crafting a remarkable piece of digital content marketing, yet you find yourself asking, "Why isn't anyone...

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chatbot

2 min read

What People want: Concrete Language From Chatbots

Chatbots have become a ubiquitous presence in customer service, aiding businesses in providing instant support and information to their clientele.

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delete act

2 min read

Is The Delete Act Going to Screw Marketers?

In California, a legislative bombshell is ticking away, and data brokers are feeling the heat.

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predictive ai

2 min read

Predictive AI: Transforming Marketing Success

Predictive AI can be a powerful catalyst for achieving marketing excellence. It uses artificial intelligence to analyze data, predict consumer...

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digital markets act

2 min read

The Digital Markets Act for Fair and Open Digital Markets

The Digital Markets Act (DMA) introduces a precise set of criteria for identifying large online platforms as "gatekeepers." This deliberate approach...

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contextual advertising

1 min read

The Resurgence of Contextual Advertising: A Response to the Privacy Paradigm Shift

Contextual advertising is making a remarkable comeback. With the impending demise of third-party cookies, stringent privacy regulations, and the...

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kantar media

1 min read

Differing Preferences: Marketers and Consumers at Odds on Ad Placements

When it comes to ad placements, a significant disconnect has emerged between marketers and consumers, as revealed in Kantar's latest Media Reactions...

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writers brand voice

3 min read

Teach all Your Writers the Brand Voice

It's no surprise that maintaining consistency and a unified tone of voice becomes hard at scale. But you want a unique voice. But you have a bunch f...

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incrementalism

3 min read

The Impact of Incrementalism in Content Marketing Strategy

The expectations of a 21st-century audience are relentless. In this era, no one is actively seeking out your advertisements on Google. More often...

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global content strategy

2 min read

Do You Need a Global Content Strategy?

In today's world, content reigns supreme. It influences buying decisions, with consumers often relying on information rather than just product...

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animated infographics

2 min read

Animated Infographics: Functionality and Effectiveness

Animated infographics have a useful tool for corporate communicators, offering audiences a visually compelling and comprehensible representation of...

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landing page

2 min read

Maximizing Your Landing Page's Hero Section

To enhance your landing pages and boost ROAS (Return on Ad Spend), we've distilled essential insights from a successful B2B SaaS company's approach....

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drip campaign

2 min read

15 Drip Campaign Best Practices to Boost Lead Generation

Drip campaigns, a cornerstone of modern marketing strategies, offer a systematic and highly effective way to nurture leads and cultivate meaningful...

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ai market research

3 min read

The AI Revolution in Market Research: Applications and Tools

In recent years, the integration of artificial intelligence (AI) into market research has transformed the industry, offering groundbreaking solutions...

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tv ad

2 min read

Advertising Channel Update - TV Loses Its Preferred Status

For generations, television has stood as a stalwart advertising channel, but recent shifts in the marketing landscape are reshaping its role....

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ray ban smart glasses

2 min read

Ray-Ban Stories Smart Glasses: A Tech Marvel or Just a Gimmick?

As technology continues to weave itself into the fabric of our lives, the latest entrant into the world of wearables, the Ray-Ban Stories, or...

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dark mode vs. light mode

4 min read

Dark Mode vs. Light Mode: Which Offers a Superior User Experience?

Coca-Cola vs. Pepsi; Lays vs. Ruffles; Mac vs. PC - we all possess our personal preferences. When delving into the light vs. dark debate, it's...

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zero party data

2 min read

A Marketer's Guide to Zero-Party Data

Zero-party data is a valuable type of information that consumers willingly and proactively share with brands. Unlike other data categories such as...

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email preferences

3 min read

How an Email Preference Center Can Mitigate Unsubscribes

Unsubscribes can be a painful experience. You've put in the effort to grow your email list and consistently deliver valuable content to your...

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guy on reddit

2 min read

Reddit Introduces Enhanced Ad Targeting Tools and Keyword Suggestions

Reddit is elevating its Contextual Keyword Targeting ad process by introducing new features aimed at refining ad campaigns and expanding its reach.

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gdpr email

3 min read

GDPR's Impact on Email Marketing: What You Need to Know

Hey there, fellow marketers and business owners! Curious about how GDPR is shaking up email marketing? No worries, we're breaking it down in simple...

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email marketing

2 min read

Understanding Opt-In Email Marketing

Hey there, fellow business owners and marketers! Ever wondered about that opt-in thing in email marketing? We've got your back with a breakdown...

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email marketing mailbox

2 min read

A Handy Guide to Email Marketing Automation

In today's world of email marketing, automation has taken the spotlight.

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growth marketing

1 min read

Report Reveals Decrease in Growth Marketing Strategies

Growth marketing is undergoing a contraction, as indicated by the findings of Dept, a digital agency, in its third annual report on the subject.

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xr skeleton in vr glasses

2 min read

VR is Dead (?) XR is Here to WOW You

The world of immersive realities, from virtual reality (VR) to augmented reality (AR), is on a rollercoaster ride of innovation and evolution. Let's...

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chatgpt creativity

3 min read

AI's Remarkable Leap in Creative Thinking

When it comes to artificial intelligence (AI), most of us wouldn't instantly picture it as a master of creativity. I mean, let's be real, AI is like...

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wayback machine

2 min read

Leveraging the Wayback Machine to Mine Internet Archives for Marketers

In the digital world, where information is fleeting and trends evolve at lightning speed, marketers are faced with the challenge of staying relevant...

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gated

5 min read

Does Gated Content Still Work for Lead Generation?

Gated content, a strategy involving offering valuable content behind a lead capture form, has sparked debate due to its potential benefits and...

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geotargeting

2 min read

Let's Break Down Geotargeting Ad Strategies

Geotargeting, also known as location-based targeting, is a powerful advertising strategy that allows businesses to reach their ideal audience based...

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google my business windy road

4 min read

Stop Ignoring Your Google My Business (GMB) Profile

Google My Business (GMB) is a directory listing you have to validate through Google, and, believe it or not, it's kind of a big deal. Increasingly so.

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authentic lion wpap style

2 min read

Generative AI is Making Us Rethink Authenticity

Generative AI is prompting a reconsideration of the concept of authenticity.

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audience engagement

2 min read

Emotional Language's Role in Audience Engagement (PT. 2)

Continuing from our previous article that unpacked the intricate relationship between language and audience engagement, we now turn our attention to...

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audience engaging

2 min read

Audience Engagement: The Interplay Between Language and Attention (PT. 1)

In the pursuit of holding an audience's undivided attention, various players across industries share a common goal.

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