2 min read
Writing Team: Apr 12, 2024 8:04:58 PM
The landscape for business-to-business chief marketing officers (B2B CMOs) is undergoing a massive shift, driven by the rise of new technologies like generative AI and the growing need to build solid brands and enhance customer experiences. A report...
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2 min read
Writing Team: Apr 12, 2024 8:01:29 PM
Industry events often play a critical role in demand-generation efforts. However, they come with a hefty price tag, draining the budget, time, and...
3 min read
Writing Team: Apr 6, 2024 3:14:21 AM
In today's highly competitive digital landscape, businesses constantly seek innovative strategies to amplify their conversion rates and drive sales....
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Writing Team: Apr 6, 2024 3:11:06 AM
In the ever-evolving digital marketing landscape, conversion rate optimization (CRO) is a pivotal metric that serves as a barometer for the...
4 min read
Writing Team: Mar 29, 2024 1:48:42 PM
The integration of artificial intelligence (AI) in marketing strategies is very popular right now.
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Writing Team: Mar 29, 2024 12:56:21 PM
Today's consumers devour digital content at an unprecedented rate. Research reveals that individuals in the United States spend over 12 hours daily...
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Writing Team: Mar 22, 2024 7:51:13 PM
Amidst the fast-paced realm of digital communication and audience engagement, social media and content consumption dynamics are constantly shifting....
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Writing Team: Mar 14, 2024 3:29:07 PM
When you think of content marketing, what comes to mind? For many, it’s content performance or outcomes. It’s easy to associate content marketing...
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Writing Team: Mar 8, 2024 11:37:37 PM
The sheer volume of metrics in content marketing can overwhelm even the most skilled practitioners, making it challenging to prove the value of your...
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Writing Team: Mar 1, 2024 9:51:17 PM
Have you experienced the unpredictable shifts in your career caused by AI this year? Many content marketers have shared similar sentiments.
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Writing Team: Feb 9, 2024 10:22:30 PM
Discount emails are a potent tool for energizing sales and injecting vitality into your business.
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Writing Team: Feb 9, 2024 9:57:48 PM
In the realm of content marketing, technological disruption has continually reshaped the landscape. Among these transformative forces, generative...
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Writing Team: Nov 6, 2023 11:49:00 AM
Content curation involves the process of carefully selecting, gathering, packaging, and sharing content from various sources on the internet.
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Writing Team: Nov 6, 2023 11:43:15 AM
Listicles, also known as 'list posts,' have become a popular article format characterized by their list-based structure.
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Writing Team: Nov 6, 2023 11:35:36 AM
What exactly is 10x Content? 10x Content is essentially content that surpasses the next best resource by a factor of ten in terms of quality and...
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Writing Team: Nov 3, 2023 4:18:34 PM
Web copywriting the process of creating engaging online material, including website content, advertising text, social media updates, and various...
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Writing Team: Nov 3, 2023 4:11:21 PM
Rising customer acquisition costs and fierce competition for online attention make your promotional offerings critical to the success of your...
2 min read
Writing Team: Nov 3, 2023 4:03:55 PM
President Biden's recent executive order on artificial intelligence (AI) introduces new governance over AI applications, which may significantly...
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Writing Team: Oct 29, 2023 12:24:13 PM
Recent data indicates a diminishing role of marketing within organizational structures, particularly when compared to functions like engineering,...
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Writing Team: Oct 29, 2023 12:16:12 PM
Email has become an integral part of our daily lives, with billions of emails being sent daily.
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Writing Team: Oct 29, 2023 12:09:53 PM
Chatbots are becoming indispensable sales tools for engaging customers and driving revenue. Here are six ways to effectively deploy conversational AI...
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Writing Team: Oct 26, 2023 12:33:28 PM
Natural Language Generation (NLG) is integral to your daily life and business operations.
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Writing Team: Oct 25, 2023 4:52:34 PM
Navigating the tricky waters of trust is a tightrope every marketer faces. Understanding trust's role is crucial, whether it's the subtleties of a...
2 min read
Writing Team: Oct 25, 2023 4:38:03 PM
The landscape of content discovery is ever-evolving. As consumers dedicate over 12 hours a day to digital content, with a significant chunk of...
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Writing Team: Oct 25, 2023 4:29:06 PM
When diving into the nuances of OpenAI's latest offering, ChatGPT Enterprise, it's vital to understand its impact, unique features, and implications...
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Writing Team: Oct 25, 2023 4:17:58 PM
Struggling with writer's block or in need of valuable information? Google Docs' Explore tool is here to help you generate ideas and enhance your...
5 min read
Writing Team: Oct 25, 2023 4:03:05 PM
Scaling content marketing operations is a complex challenge. Simply doing more of the same and hoping for better results won’t work. You need a...
3 min read
Writing Team: Oct 20, 2023 6:18:23 PM
You may have heard the term "neuromarketing" recently and wondered just what it was. You're in good company if that's the case. It's a term that's...
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Writing Team: Oct 20, 2023 6:10:20 PM
In today's dynamic business landscape, adapting quickly to changing market conditions is a competitive advantage. Many successful companies use AI...
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Writing Team: Oct 20, 2023 6:02:21 PM
In the dynamic realm of digital marketing, the allure of influencer marketing beckons brands to tap into the vast potential of pre-built engaged...
3 min read
Writing Team: Oct 15, 2023 12:01:34 AM
Email marketing is a powerful tool in the digital marketer's arsenal, but it comes with its own set of challenges and responsibilities.
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Writing Team: Oct 14, 2023 11:56:30 PM
In today's climate of heightened social awareness and the ongoing challenges posed by COVID-19, the importance of authenticity in marketing cannot be...
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Writing Team: Oct 14, 2023 11:49:47 PM
Communication technology evolves rapidly. In fact, in the time that it took to write this article, some form of communication technology definitely...
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Writing Team: Oct 12, 2023 7:55:37 PM
Content marketing has transformed from a mere buzzword to the heartbeat of modern marketing. As this transition unfolds, understanding a content...
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Writing Team: Oct 12, 2023 7:43:55 PM
Marketing in the digital era often feels like navigating through the uncharted territories of the Wild West. With the surge in generative AI's...
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Writing Team: Oct 12, 2023 7:29:19 PM
Buyers today are searching for content they can trust. For those in the B2B tech sector, striking the perfect balance between content trustworthiness...
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Writing Team: Oct 7, 2023 11:16:40 PM
Email marketing, a resilient cornerstone in the marketer's toolkit, stands as a testament to its enduring efficacy in the dynamic realm of marketing...
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Writing Team: Oct 7, 2023 11:07:44 PM
Staying ahead of the curve is crucial for B2B marketers.
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Writing Team: Oct 7, 2023 11:00:23 PM
Empathetic marketing reached a pivotal juncture in 2020 when the pandemic prompted brands to respond to collective grief.
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Writing Team: Sep 29, 2023 8:50:46 PM
The landscape of direct-to-consumer (DTC) brands is ever-evolving. There's no way to get around it. A transformation is going on, and you need to...
3 min read
Writing Team: Sep 29, 2023 8:38:25 PM
From the outside, it often appears to be sheer intuition that dictates decision-making. One company landed on the right website design that...
3 min read
Writing Team: Sep 29, 2023 8:24:27 PM
This may sound nerdy, but hear me out: using AI to create a marketing strategy is exciting. Think about how you'd explain this to your past self....
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Writing Team: Sep 25, 2023 4:00:29 PM
OpenAI is enhancing ChatGPT with brand-new capabilities, namely voice and image support. These additions will provide users with more dynamic ways to...
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Writing Team: Sep 23, 2023 11:19:44 PM
There's no doubt about it: brand visibility is important. While that's probably the understatement of the day (if not the week, maybe the year), it's...
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Writing Team: Sep 23, 2023 11:00:35 PM
The internet makes it easy to innovate marketing strategies. Gone are the days when you had to rely on TV ads and billboards to market your content....
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Writing Team: Sep 23, 2023 10:51:41 PM
Artificial intelligence (AI) is here to stay, whether you love or hate it. And for good reason, too. It can help you understand your target audience,...
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Writing Team: Sep 21, 2023 11:51:23 AM
As the Thanksgiving feast settles, marketers are already gearing up for the new year.
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Writing Team: Sep 21, 2023 11:41:53 AM
You've poured your heart and soul into crafting a remarkable piece of digital content marketing, yet you find yourself asking, "Why isn't anyone...
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Writing Team: Sep 21, 2023 10:11:00 AM
Chatbots have become a ubiquitous presence in customer service, aiding businesses in providing instant support and information to their clientele.
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Writing Team: Sep 11, 2023 12:57:34 PM
In California, a legislative bombshell is ticking away, and data brokers are feeling the heat.
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Writing Team: Sep 11, 2023 12:33:43 PM
Predictive AI can be a powerful catalyst for achieving marketing excellence. It uses artificial intelligence to analyze data, predict consumer...
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Writing Team: Sep 11, 2023 10:57:18 AM
The Digital Markets Act (DMA) introduces a precise set of criteria for identifying large online platforms as "gatekeepers." This deliberate approach...
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Writing Team: Sep 8, 2023 2:56:35 PM
Contextual advertising is making a remarkable comeback. With the impending demise of third-party cookies, stringent privacy regulations, and the...
1 min read
Writing Team: Sep 8, 2023 2:42:56 PM
When it comes to ad placements, a significant disconnect has emerged between marketers and consumers, as revealed in Kantar's latest Media Reactions...
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Writing Team: Sep 7, 2023 4:26:09 PM
It's no surprise that maintaining consistency and a unified tone of voice becomes hard at scale. But you want a unique voice. But you have a bunch f...
3 min read
Writing Team: Sep 7, 2023 8:52:38 AM
The expectations of a 21st-century audience are relentless. In this era, no one is actively seeking out your advertisements on Google. More often...
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Writing Team: Sep 7, 2023 8:43:17 AM
In today's world, content reigns supreme. It influences buying decisions, with consumers often relying on information rather than just product...
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Writing Team: Sep 7, 2023 8:34:36 AM
Animated infographics have a useful tool for corporate communicators, offering audiences a visually compelling and comprehensible representation of...
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Writing Team: Sep 6, 2023 3:48:36 PM
To enhance your landing pages and boost ROAS (Return on Ad Spend), we've distilled essential insights from a successful B2B SaaS company's approach....
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Writing Team: Sep 6, 2023 2:49:23 PM
Drip campaigns, a cornerstone of modern marketing strategies, offer a systematic and highly effective way to nurture leads and cultivate meaningful...
3 min read
Writing Team: Sep 6, 2023 12:35:39 PM
In recent years, the integration of artificial intelligence (AI) into market research has transformed the industry, offering groundbreaking solutions...
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Writing Team: Sep 6, 2023 12:24:03 PM
For generations, television has stood as a stalwart advertising channel, but recent shifts in the marketing landscape are reshaping its role....
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Writing Team: Sep 4, 2023 11:12:47 AM
As technology continues to weave itself into the fabric of our lives, the latest entrant into the world of wearables, the Ray-Ban Stories, or...
4 min read
Writing Team: Sep 1, 2023 4:47:26 PM
Coca-Cola vs. Pepsi; Lays vs. Ruffles; Mac vs. PC - we all possess our personal preferences. When delving into the light vs. dark debate, it's...
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Writing Team: Sep 1, 2023 4:34:27 PM
Zero-party data is a valuable type of information that consumers willingly and proactively share with brands. Unlike other data categories such as...
3 min read
Writing Team: Sep 1, 2023 4:24:40 PM
Unsubscribes can be a painful experience. You've put in the effort to grow your email list and consistently deliver valuable content to your...
2 min read
Writing Team: Sep 1, 2023 4:01:17 PM
Reddit is elevating its Contextual Keyword Targeting ad process by introducing new features aimed at refining ad campaigns and expanding its reach.
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Writing Team: Aug 29, 2023 5:49:35 PM
Hey there, fellow marketers and business owners! Curious about how GDPR is shaking up email marketing? No worries, we're breaking it down in simple...
2 min read
Writing Team: Aug 29, 2023 5:44:28 PM
Hey there, fellow business owners and marketers! Ever wondered about that opt-in thing in email marketing? We've got your back with a breakdown...
2 min read
Writing Team: Aug 29, 2023 5:36:06 PM
In today's world of email marketing, automation has taken the spotlight.
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Writing Team: Aug 29, 2023 5:22:01 PM
Growth marketing is undergoing a contraction, as indicated by the findings of Dept, a digital agency, in its third annual report on the subject.
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Writing Team: Aug 25, 2023 10:47:58 AM
The world of immersive realities, from virtual reality (VR) to augmented reality (AR), is on a rollercoaster ride of innovation and evolution. Let's...
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Writing Team: Aug 25, 2023 10:39:29 AM
When it comes to artificial intelligence (AI), most of us wouldn't instantly picture it as a master of creativity. I mean, let's be real, AI is like...
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Writing Team: Aug 24, 2023 3:01:13 PM
In the digital world, where information is fleeting and trends evolve at lightning speed, marketers are faced with the challenge of staying relevant...
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Writing Team: Aug 24, 2023 2:48:28 PM
Gated content, a strategy involving offering valuable content behind a lead capture form, has sparked debate due to its potential benefits and...
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Writing Team: Aug 24, 2023 2:36:55 PM
Geotargeting, also known as location-based targeting, is a powerful advertising strategy that allows businesses to reach their ideal audience based...
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Writing Team: Aug 24, 2023 2:32:09 PM
Google My Business (GMB) is a directory listing you have to validate through Google, and, believe it or not, it's kind of a big deal. Increasingly so.
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Writing Team: Aug 24, 2023 9:42:39 AM
Generative AI is prompting a reconsideration of the concept of authenticity.
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Writing Team: Aug 23, 2023 4:59:12 PM
Continuing from our previous article that unpacked the intricate relationship between language and audience engagement, we now turn our attention to...
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Writing Team: Aug 23, 2023 4:50:14 PM
In the pursuit of holding an audience's undivided attention, various players across industries share a common goal.
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Writing Team: Aug 23, 2023 3:57:02 PM
Many executives and corporate leaders hold the belief that marketing departments should have a limited role in matters of customer privacy.
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Writing Team: Aug 23, 2023 10:51:01 AM
Projected spending on experiential approaches is expected to experience a compound annual growth rate of 6.6% until 2030. However, despite this...
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Writing Team: Aug 22, 2023 3:37:50 PM
Google is launching a new AI-powered campaign type known as Demand Gen campaigns. Currently in beta for advertisers, this groundbreaking approach is...
3 min read
Writing Team: Aug 22, 2023 10:43:27 AM
To achieve tangible results such as increased sales or heightened brand recognition, it's essential to raise the bar beyond content that is merely...
4 min read
Writing Team: Aug 21, 2023 3:19:27 PM
Podcasts and videos are potent avenues for expanding audiences and bolstering brand recognition.
2 min read
Writing Team: Aug 21, 2023 2:47:55 PM
Reliable research is the cornerstone of effective marketing strategies and campaigns. Accurate data and well-substantiated insights are what set...
7 min read
Writing Team: Aug 21, 2023 2:33:46 PM
Staying updated with the latest news, trends, and content from various sources can be a daunting task.
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Writing Team: Aug 21, 2023 12:43:40 PM
Favicons enhance user experience, improve branding, and contribute to a professional image. Favicons are not directly linked to Search Engine...
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Writing Team: Aug 21, 2023 9:29:57 AM
The Associated Press (AP) has introduced a set of guidelines for its journalists regarding the responsible utilization of generative artificial...
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Writing Team: Aug 18, 2023 4:58:44 PM
Ah, it's that time of year - summer is winding down and we're all gathering data in advance of asking for budget increases.
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Writing Team: Aug 18, 2023 4:42:16 PM
The Federal Trade Commission (FTC) released its revamped Guides Concerning the Use of Endorsements and Testimonials in Advertising on June 29, 2023.
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Writing Team: Aug 18, 2023 4:17:14 PM
Digital platforms play a pivotal role in shaping political discourse. Because of that, the rules governing political advertising have become a...
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Writing Team: Aug 18, 2023 3:59:04 PM
OpenAI, the creator of ChatGPT and other AI systems, has introduced a new web crawler named GPTBot, which is used to train AI models like GPT-5....
2 min read
Writing Team: Aug 18, 2023 2:48:51 PM
Traditionally, Account Based Marketing (ABM) has been seen as a methodical, step-by-step approach – a bit like a structured heist. But what if we...
2 min read
Writing Team: Aug 18, 2023 2:33:10 PM
Marketing and sales have evolved through distinct eras shaped by technological advancements, trends, and societal changes. The year 2020 expedited...
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Writing Team: Aug 18, 2023 2:24:33 PM
Conversational Marketing offers a seamless and real-time buying experience that addresses immediate buyer needs. It's land on a website - BOOM - have...
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Writing Team: Aug 18, 2023 8:43:38 AM
In a recent development, The New York Times (NYT) has updated its terms of service to prevent AI companies from using its content to train AI models....
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Writing Team: Aug 17, 2023 2:30:42 PM
The true magic of chatbots lies in crafting well-structured and natural-sounding conversations – known as dialog flows – that guide users seamlessly...
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Writing Team: Aug 17, 2023 2:24:31 PM
Chatbot marketing involves using AI-powered chatbots to engage with website visitors, answer their queries, provide assistance, and guide them toward...
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Writing Team: Aug 17, 2023 2:19:11 PM
Webinars have emerged as a powerful tool in the modern marketer's toolkit, enabling businesses to engage, educate, and convert their target audience...
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