3 min read
Writing Team: Sep 29, 2023 8:50:46 PM
The landscape of direct-to-consumer (DTC) brands is ever-evolving. There's no way to get around it. A transformation is going on, and you need to adapt to survive. Thankfully, you've got this article to kickstart some ideas.
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3 min read
Writing Team: Sep 29, 2023 8:38:25 PM
From the outside, it often appears to be sheer intuition that dictates decision-making. One company landed on the right website design that...
3 min read
Writing Team: Sep 29, 2023 8:24:27 PM
This may sound nerdy, but hear me out: using AI to create a marketing strategy is exciting. Think about how you'd explain this to your past self....
2 min read
Writing Team: Sep 25, 2023 4:00:29 PM
OpenAI is enhancing ChatGPT with brand-new capabilities, namely voice and image support. These additions will provide users with more dynamic...
3 min read
Writing Team: Sep 23, 2023 11:19:44 PM
There's no doubt about it: brand visibility is important. While that's probably the understatement of the day (if not the week, maybe the year), it's...
2 min read
Writing Team: Sep 23, 2023 11:00:35 PM
The internet makes it easy to innovate marketing strategies. Gone are the days when you had to rely on TV ads and billboards to market your content....
2 min read
Writing Team: Sep 23, 2023 10:51:41 PM
Artificial intelligence (AI) is here to stay, whether you love or hate it. And for good reason, too. It can help you understand your target audience,...
3 min read
Writing Team: Sep 21, 2023 11:51:23 AM
As the Thanksgiving feast settles, marketers are already gearing up for the new year.
2 min read
Writing Team: Sep 21, 2023 11:41:53 AM
You've poured your heart and soul into crafting a remarkable piece of digital content marketing, yet you find yourself asking, "Why isn't anyone...
2 min read
Writing Team: Sep 21, 2023 10:11:00 AM
Chatbots have become a ubiquitous presence in customer service, aiding businesses in providing instant support and information to their clientele.
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Writing Team: Sep 11, 2023 12:57:34 PM
In California, a legislative bombshell is ticking away, and data brokers are feeling the heat.
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Writing Team: Sep 11, 2023 12:33:43 PM
Predictive AI can be a powerful catalyst for achieving marketing excellence. It uses artificial intelligence to analyze data, predict consumer...
2 min read
Writing Team: Sep 11, 2023 10:57:18 AM
The Digital Markets Act (DMA) introduces a precise set of criteria for identifying large online platforms as "gatekeepers." This deliberate approach...
1 min read
Writing Team: Sep 8, 2023 2:56:35 PM
Contextual advertising is making a remarkable comeback. With the impending demise of third-party cookies, stringent privacy regulations, and the...
1 min read
Writing Team: Sep 8, 2023 2:42:56 PM
When it comes to ad placements, a significant disconnect has emerged between marketers and consumers, as revealed in Kantar's latest Media...
3 min read
Writing Team: Sep 7, 2023 4:26:09 PM
It's no surprise that maintaining consistency and a unified tone of voice becomes hard at scale. But you want a unique voice. But you have a bunch...
3 min read
Writing Team: Sep 7, 2023 8:52:38 AM
The expectations of a 21st-century audience are relentless. In this era, no one is actively seeking out your advertisements on Google. More...
2 min read
Writing Team: Sep 7, 2023 8:43:17 AM
In today's world, content reigns supreme. It influences buying decisions, with consumers often relying on information rather than just product...
2 min read
Writing Team: Sep 7, 2023 8:34:36 AM
Animated infographics have a useful tool for corporate communicators, offering audiences a visually compelling and comprehensible representation of...
2 min read
Writing Team: Sep 6, 2023 3:48:36 PM
To enhance your landing pages and boost ROAS (Return on Ad Spend), we've distilled essential insights from a successful B2B SaaS company's approach.
2 min read
Writing Team: Sep 6, 2023 2:49:23 PM
Drip campaigns, a cornerstone of modern marketing strategies, offer a systematic and highly effective way to nurture leads and cultivate meaningful...
3 min read
Writing Team: Sep 6, 2023 12:35:39 PM
In recent years, the integration of artificial intelligence (AI) into market research has transformed the industry, offering groundbreaking solutions...
2 min read
Writing Team: Sep 6, 2023 12:24:03 PM
For generations, television has stood as a stalwart advertising channel, but recent shifts in the marketing landscape are reshaping its role....
2 min read
Writing Team: Sep 4, 2023 11:12:47 AM
As technology continues to weave itself into the fabric of our lives, the latest entrant into the world of wearables, the Ray-Ban Stories, or...
4 min read
Writing Team: Sep 1, 2023 4:47:26 PM
Coca-Cola vs. Pepsi; Lays vs. Ruffles; Mac vs. PC - we all possess our personal preferences. When delving into the light vs. dark debate, it's...
2 min read
Writing Team: Sep 1, 2023 4:34:27 PM
Zero-party data is a valuable type of information that consumers willingly and proactively share with brands. Unlike other data categories such as...
3 min read
Writing Team: Sep 1, 2023 4:24:40 PM
Unsubscribes can be a painful experience. You've put in the effort to grow your email list and consistently deliver valuable content to your...
2 min read
Writing Team: Sep 1, 2023 4:01:17 PM
Reddit is elevating its Contextual Keyword Targeting ad process by introducing new features aimed at refining ad campaigns and expanding its reach.
3 min read
Writing Team: Aug 29, 2023 5:49:35 PM
Hey there, fellow marketers and business owners! Curious about how GDPR is shaking up email marketing? No worries, we're breaking it down in simple...
2 min read
Writing Team: Aug 29, 2023 5:44:28 PM
Hey there, fellow business owners and marketers! Ever wondered about that opt-in thing in email marketing? We've got your back with a breakdown...
2 min read
Writing Team: Aug 29, 2023 5:36:06 PM
In today's world of email marketing, automation has taken the spotlight.
1 min read
Writing Team: Aug 29, 2023 5:22:01 PM
Growth marketing is undergoing a contraction, as indicated by the findings of Dept, a digital agency, in its third annual report on the subject.
2 min read
Writing Team: Aug 25, 2023 10:47:58 AM
The world of immersive realities, from virtual reality (VR) to augmented reality (AR), is on a rollercoaster ride of innovation and evolution....
3 min read
Writing Team: Aug 25, 2023 10:39:29 AM
When it comes to artificial intelligence (AI), most of us wouldn't instantly picture it as a master of creativity. I mean, let's be real, AI...
2 min read
Writing Team: Aug 24, 2023 3:01:13 PM
In the digital world, where information is fleeting and trends evolve at lightning speed, marketers are faced with the challenge of staying...
5 min read
Writing Team: Aug 24, 2023 2:48:28 PM
Gated content, a strategy involving offering valuable content behind a lead capture form, has sparked debate due to its potential benefits and...
2 min read
Writing Team: Aug 24, 2023 2:36:55 PM
Geotargeting, also known as location-based targeting, is a powerful advertising strategy that allows businesses to reach their ideal audience based...
4 min read
Writing Team: Aug 24, 2023 2:32:09 PM
Google My Business (GMB) is a directory listing you have to validate through Google, and, believe it or not, it's kind of a big deal. Increasingly so.
2 min read
Writing Team: Aug 24, 2023 9:42:39 AM
Generative AI is prompting a reconsideration of the concept of authenticity.
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Writing Team: Aug 23, 2023 4:59:12 PM
Continuing from our previous article that unpacked the intricate relationship between language and audience engagement, we now turn our attention...
2 min read
Writing Team: Aug 23, 2023 4:50:14 PM
In the pursuit of holding an audience's undivided attention, various players across industries share a common goal.
2 min read
Writing Team: Aug 23, 2023 3:57:02 PM
Many executives and corporate leaders hold the belief that marketing departments should have a limited role in matters of customer privacy.
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Writing Team: Aug 23, 2023 10:51:01 AM
Projected spending on experiential approaches is expected to experience a compound annual growth rate of 6.6% until 2030. However, despite this...
2 min read
Writing Team: Aug 22, 2023 3:37:50 PM
Google is launching a new AI-powered campaign type known as Demand Gen campaigns. Currently in beta for advertisers, this groundbreaking approach is...
3 min read
Writing Team: Aug 22, 2023 10:43:27 AM
To achieve tangible results such as increased sales or heightened brand recognition, it's essential to raise the bar beyond content that is merely...
4 min read
Writing Team: Aug 21, 2023 3:19:27 PM
Podcasts and videos are potent avenues for expanding audiences and bolstering brand recognition.
2 min read
Writing Team: Aug 21, 2023 2:47:55 PM
Reliable research is the cornerstone of effective marketing strategies and campaigns. Accurate data and well-substantiated insights are what set...
7 min read
Writing Team: Aug 21, 2023 2:33:46 PM
Staying updated with the latest news, trends, and content from various sources can be a daunting task.
3 min read
Writing Team: Aug 21, 2023 12:43:40 PM
Favicons enhance user experience, improve branding, and contribute to a professional image. Favicons are not directly linked to Search Engine...
1 min read
Writing Team: Aug 21, 2023 9:29:57 AM
The Associated Press (AP) has introduced a set of guidelines for its journalists regarding the responsible utilization of generative artificial...
4 min read
Writing Team: Aug 18, 2023 4:58:44 PM
Ah, it's that time of year - summer is winding down and we're all gathering data in advance of asking for budget increases.
3 min read
Writing Team: Aug 18, 2023 4:42:16 PM
The Federal Trade Commission (FTC) released its revamped Guides Concerning the Use of Endorsements and Testimonials in Advertising on June 29, 2023.
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Writing Team: Aug 18, 2023 4:17:14 PM
Digital platforms play a pivotal role in shaping political discourse. Because of that, the rules governing political advertising have become a...
1 min read
Writing Team: Aug 18, 2023 3:59:04 PM
OpenAI, the creator of ChatGPT and other AI systems, has introduced a new web crawler named GPTBot, which is used to train AI models like GPT-5....
2 min read
Writing Team: Aug 18, 2023 2:48:51 PM
Traditionally, Account Based Marketing (ABM) has been seen as a methodical, step-by-step approach – a bit like a structured heist. But what if we...
2 min read
Writing Team: Aug 18, 2023 2:33:10 PM
Marketing and sales have evolved through distinct eras shaped by technological advancements, trends, and societal changes. The year 2020 expedited...
2 min read
Writing Team: Aug 18, 2023 2:24:33 PM
Conversational Marketing offers a seamless and real-time buying experience that addresses immediate buyer needs. It's land on a website - BOOM - have...
2 min read
Writing Team: Aug 18, 2023 8:43:38 AM
In a recent development, The New York Times (NYT) has updated its terms of service to prevent AI companies from using its content to train AI models....
3 min read
Writing Team: Aug 17, 2023 2:30:42 PM
The true magic of chatbots lies in crafting well-structured and natural-sounding conversations – known as dialog flows – that guide users seamlessly...
2 min read
Writing Team: Aug 17, 2023 2:24:31 PM
Chatbot marketing involves using AI-powered chatbots to engage with website visitors, answer their queries, provide assistance, and guide them toward...
4 min read
Writing Team: Aug 17, 2023 2:19:11 PM
Webinars have emerged as a powerful tool in the modern marketer's toolkit, enabling businesses to engage, educate, and convert their target audience...
3 min read
Writing Team: Aug 17, 2023 2:14:38 PM
Demand generation is a pivotal strategy that fuels business growth, fosters brand awareness, and drives revenue. From its definition to...
2 min read
Writing Team: Aug 17, 2023 2:00:56 PM
Imagine having the power to reshape your brand's value and reputation to mirror that of another successful company. This intriguing concept takes a...
2 min read
Writing Team: Aug 17, 2023 1:53:04 PM
Unlocking audience personas is key for impactful content strategies. One platform that holds a wealth of insights is LinkedIn.
2 min read
Writing Team: Aug 17, 2023 1:34:32 PM
As the youngest and most technologically immersed generation, Generation Alpha (born between 2010 and 2025) presents unique challenges and...
2 min read
Writing Team: Aug 17, 2023 8:19:33 AM
In an era marked by economic volatility and dynamic business landscapes, content creation has emerged as a cornerstone of successful marketing...
2 min read
Writing Team: Aug 17, 2023 8:11:38 AM
A content gap analysis empowers marketing leaders to uncover valuable insights, seize opportunities, and craft compelling content that...
5 min read
Writing Team: Aug 16, 2023 4:58:11 PM
Advertising is an art that has the power to captivate, inspire, and drive massive success.
3 min read
Writing Team: Aug 16, 2023 4:27:00 PM
Buttons are the unsung heroes of web design, directing users' actions and driving conversions.
2 min read
Writing Team: Aug 16, 2023 4:18:31 PM
Personalization has been hailed as a game-changer in modern marketing, allowing businesses to tailor their messages to individual consumer...
2 min read
Writing Team: Aug 16, 2023 4:14:17 PM
The rapid advancements in technology have ushered in an era where Artificial Intelligence (AI) is reshaping industries and revolutionizing business...
3 min read
Writing Team: Aug 15, 2023 1:48:09 PM
In today's age of PII-savvy and safeguarding, one of the challenges that marketers face is the presence of a "dark funnel." This enigmatic term...
6 min read
Writing Team: Aug 15, 2023 1:35:04 PM
Webforms play a crucial role in collecting user information, engaging with visitors, and driving conversions on websites.
2 min read
Writing Team: Aug 11, 2023 4:17:04 PM
LinkedIn has evolved beyond being a platform for networking and job searching.
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Writing Team: Aug 11, 2023 3:40:17 PM
The rise of the subscription economy has revolutionized the way companies engage with their customers.
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Writing Team: Aug 9, 2023 4:34:51 PM
Cntent marketing is a cornerstone strategy for brands to engage their audiences, establish authority, and drive conversions. But to truly understand...
4 min read
Writing Team: Aug 9, 2023 4:26:31 PM
In the fiercely competitive landscape of digital marketing, staying ahead requires more than just producing content; it requires producing the right...
4 min read
Writing Team: Aug 9, 2023 4:20:14 PM
In today's fast-paced digital landscape, capturing and retaining users' attention is a constant challenge. Enter micro-moments: those fleeting...
5 min read
Writing Team: Aug 8, 2023 6:59:18 AM
In today's dynamic business landscape, having a strong public relations (PR) function in-house is essential for building brand awareness, fostering...
5 min read
Writing Team: Aug 2, 2023 3:39:27 PM
Many project management tools are designed to manage projects for every industry.
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Writing Team: Aug 2, 2023 11:53:01 AM
In the rapidly evolving landscape of digital marketing, data-driven decision-making has become paramount.
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Writing Team: Aug 2, 2023 9:08:10 AM
A well-crafted marketing campaign can drive brand awareness, engage the audience, and ultimately lead to conversions.
2 min read
Writing Team: Aug 2, 2023 8:57:14 AM
UTM parameters (Urchin Tracking Module) are invaluable tools for tracking and analyzing the performance of your marketing campaigns. In this in-depth...
2 min read
Writing Team: Aug 1, 2023 5:03:34 PM
Demand generation is the art and science of driving interest, awareness, and demand for your products or services.
2 min read
Writing Team: Aug 1, 2023 2:58:05 PM
Wix, a renowned website builder platform, has been revolutionizing the way individuals and businesses create stunning websites with its user-friendly...
2 min read
Writing Team: Aug 1, 2023 2:51:05 PM
Formerly known as Facebook advertising, Meta Advertising offers businesses a powerful platform to reach their target audience and achieve marketing...
3 min read
Writing Team: Aug 1, 2023 2:46:03 PM
In today's digital age, Google Ads is a potent tool for businesses seeking to reach a target audience effectively and drive meaningful results.
2 min read
Writing Team: Jul 31, 2023 4:59:27 PM
With the rise of digital streaming platforms and the decline of traditional cable TV, the landscape of video advertising has undergone a...
5 min read
Writing Team: Apr 11, 2023 7:28:31 AM
A successful B2B marketing strategy offers every business the opportunity to find new customers and to further distinguish its brand from the...
