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Marketing

Marketer and Writer: What's the Difference?

2 min read

Marketer and Writer: What's the Difference?

If you asked my friends what I do for a living, they’ll likely tell you that “she writes stuff for some businesses”... And while they’re not...

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The Content Marketing Tech Stack: What You Need to Know

4 min read

The Content Marketing Tech Stack: What You Need to Know

From the outside looking in, it’s easy to think that to be a successful writer, all you really need is a laptop with an internet connection and a...

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4 min read

Content Marketing: It’s Not a Standalone Tactic

Your audience, no matter the size, wants valuable content from your and your business. 

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6 Types of Marketing Agencies: Key Differences

4 min read

6 Types of Marketing Agencies: Key Differences

Here’s a common scenario. 

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How Web3 Will Change Digital Marketing

4 min read

How Web3 Will Change Digital Marketing

The first time I heard about Web3, I felt an excited twist in my gut. As a millennial, I vaguely remember the boom of Web 2.0 in the early 2000s. I...

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4 Ways Your B2B Marketing Strategy Needs Fixing

5 min read

4 Ways Your B2B Marketing Strategy Needs Fixing

A successful B2B marketing strategy offers every business the opportunity to find new customers and to further distinguish its brand from the...

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Four Tips for Effective Business Writing

4 min read

Four Tips for Effective Business Writing

Mastering the art of writing for business audiences can transform the trajectory of your career. It’s a skill that, on the face of it, seems simple....

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Copywriting vs. Content Writing: Breaking Down the Differences

4 min read

Copywriting vs. Content Writing: Breaking Down the Differences

Both copywriting and content writing play an important role in the marketing strategy of virtually all successful businesses. Together, they enable...

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Reinventing Your Newsletter Marketing Strategy

4 min read

Reinventing Your Newsletter Marketing Strategy

I recently got talking to a business that made me realize that a lot of brands are approaching their newsletter marketing strategy the wrong way....

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Measuring the ROI of Content Marketing

4 min read

Measuring the ROI of Content Marketing

Content marketing plays an important role in any business: helping to grow your brand, supercharge your sales process, and ultimately, convert more...

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