HIRE A WRITER BUSINESS BLOG

Learn how strategic content supports growth.

GET ON THE LIST

Monthly content drop — Templates, reports, business content ideas, and more.

Marketing

A woman with glasses, wpap style

4 min read

What Does Martech Mean: A Comprehensive Guide for Marketers

"Martech" – an inescapable buzzword.

READ NOW
listicles

2 min read

Create Better Listicles

Listicles, also known as 'list posts,' have become a popular article format characterized by their list-based structure.

READ NOW
digital copywriting

1 min read

The Essence of Digital Copywriting

Web copywriting the process of creating engaging online material, including website content, advertising text, social media updates, and various...

READ NOW
marketing absorbed by technology

2 min read

Is Marketing Being Absorbed by Technology?

Recent data indicates a diminishing role of marketing within organizational structures, particularly when compared to functions like engineering,...

READ NOW
An excited person, wpap style.

2 min read

19 Tips for Small Business Marketing

Marketing is vital for raising brand awareness and generating a pipeline of qualified leads that convert into sales. Small businesses often face...

READ NOW
content discovery a marketer's guide

2 min read

Navigating the Evolving Landscape of Content Discovery: A Marketer's Guide

The landscape of content discovery is ever-evolving. As consumers dedicate over 12 hours a day to digital content, with a significant chunk of...

READ NOW
WPAP-style image of man with a piece of technology around his ear and his hair shifts into different colors (represents neuro-movement).

3 min read

Neuromarketing: Understanding the Brain's Role in Consumer Behavior

You may have heard the term "neuromarketing" recently and wondered just what it was. You're in good company if that's the case. It's a term that's...

READ NOW
WPAP-style image of a pensive robot.

2 min read

Leveraging AI for Agility in Marketing and Sales

In today's dynamic business landscape, adapting quickly to changing market conditions is a competitive advantage. Many successful companies use AI...

READ NOW
WPAP-style image of a male influencer with glasses.

3 min read

Influencer Marketing: Does It Really Pay Off?

In the dynamic realm of digital marketing, the allure of influencer marketing beckons brands to tap into the vast potential of pre-built engaged...

READ NOW
In WPAP style: A woman reading emails on a tablet.

3 min read

Maximize Email Marketing Effectiveness with Suppression Lists

Email marketing is a powerful tool in the digital marketer's arsenal, but it comes with its own set of challenges and responsibilities.

READ NOW
In WPAP style: two young men sitting beside one another, listening carefully.

2 min read

Fostering Authenticity in Marketing During Times of Social Unrest

In today's climate of heightened social awareness and the ongoing challenges posed by COVID-19, the importance of authenticity in marketing cannot be...

READ NOW
evolution of content marketing roles

2 min read

The Evolution of Content Marketing: Essential Roles for Success

Content marketing has transformed from a mere buzzword to the heartbeat of modern marketing. As this transition unfolds, understanding a content...

READ NOW
ai influences modern marketing teams

2 min read

How AI Influences Modern Marketing Teams: A Strength or a Band-Aid?

Marketing in the digital era often feels like navigating through the uncharted territories of the Wild West. With the surge in generative AI's...

READ NOW
building trust with b2b content 2023

2 min read

Building Trust with B2B Content: the 2023 Trust in Marketing Index

Buyers today are searching for content they can trust. For those in the B2B tech sector, striking the perfect balance between content trustworthiness...

READ NOW
Woman with eyes closed tilting her head up in WPAP art style.

2 min read

Empathetic Marketing: A Guide to Genuine Connection

Empathetic marketing reached a pivotal juncture in 2020 when the pandemic prompted brands to respond to collective grief.

READ NOW
Two people talking seated at a table, WPAP style.

3 min read

Choosing Your Marketing Tech Partners: A Guide to Vendor Selection

Before we dive into the nitty-gritty of vendor selection, let's take a moment to appreciate the role marketing technology vendors play in our daily...

READ NOW
Professional video camera in WPAP style.

3 min read

Cultivating Organic Marketing in a Video-Centric Era

The landscape of direct-to-consumer (DTC) brands is ever-evolving. There's no way to get around it. A transformation is going on, and you need to...

READ NOW
A man and woman staring off into the distance together, in WPAP style.

3 min read

A Quick Overview of A/B Testing

From the outside, it often appears to be sheer intuition that dictates decision-making. One company landed on the right website design that...

READ NOW
Robot salesman in WPAP art style.

3 min read

The Basics of Crafting an Effective AI Marketing Strategy

This may sound nerdy, but hear me out: using AI to create a marketing strategy is exciting. Think about how you'd explain this to your past self....

READ NOW
Image of two men looking off into the distance in WPAP art style.

3 min read

Let's Compare Marketing Approaches: Content Marketing and Native Advertising

There's no doubt about it: brand visibility is important. While that's probably the understatement of the day (if not the week, maybe the year), it's...

READ NOW
A rocket boost (like your sales will after reading this article) in WPAP art style.

2 min read

8 Ways Content Marketing Can Boost Sales

The internet makes it easy to innovate marketing strategies. Gone are the days when you had to rely on TV ads and billboards to market your content....

READ NOW
An older man in glasses in WPAP art style.

2 min read

10 Ways AI Can Enhance Sales and Marketing Strategies

Artificial intelligence (AI) is here to stay, whether you love or hate it. And for good reason, too. It can help you understand your target audience,...

READ NOW
year in review campaign

3 min read

An Engaging Year-in-Review Campaign: A Step-by-Step Guide

As the Thanksgiving feast settles, marketers are already gearing up for the new year.

READ NOW
email marketing

2 min read

The New World of Email Marketing

You've poured your heart and soul into crafting a remarkable piece of digital content marketing, yet you find yourself asking, "Why isn't anyone...

READ NOW
chatbot

2 min read

What People want: Concrete Language From Chatbots

Chatbots have become a ubiquitous presence in customer service, aiding businesses in providing instant support and information to their clientele.

READ NOW
delete act

2 min read

Is The Delete Act Going to Screw Marketers?

In California, a legislative bombshell is ticking away, and data brokers are feeling the heat.

READ NOW
predictive ai

2 min read

Predictive AI: Transforming Marketing Success

Predictive AI can be a powerful catalyst for achieving marketing excellence. It uses artificial intelligence to analyze data, predict consumer...

READ NOW
digital markets act

2 min read

The Digital Markets Act for Fair and Open Digital Markets

The Digital Markets Act (DMA) introduces a precise set of criteria for identifying large online platforms as "gatekeepers." This deliberate approach...

READ NOW
contextual advertising

1 min read

The Resurgence of Contextual Advertising: A Response to the Privacy Paradigm Shift

Contextual advertising is making a remarkable comeback. With the impending demise of third-party cookies, stringent privacy regulations, and the...

READ NOW
kantar media

1 min read

Differing Preferences: Marketers and Consumers at Odds on Ad Placements

When it comes to ad placements, a significant disconnect has emerged between marketers and consumers, as revealed in Kantar's latest Media Reactions...

READ NOW
animated infographics

2 min read

Animated Infographics: Functionality and Effectiveness

Animated infographics have a useful tool for corporate communicators, offering audiences a visually compelling and comprehensible representation of...

READ NOW
landing page

2 min read

Maximizing Your Landing Page's Hero Section

To enhance your landing pages and boost ROAS (Return on Ad Spend), we've distilled essential insights from a successful B2B SaaS company's approach....

READ NOW
drip campaign

2 min read

15 Drip Campaign Best Practices to Boost Lead Generation

Drip campaigns, a cornerstone of modern marketing strategies, offer a systematic and highly effective way to nurture leads and cultivate meaningful...

READ NOW
ai market research

3 min read

The AI Revolution in Market Research: Applications and Tools

In recent years, the integration of artificial intelligence (AI) into market research has transformed the industry, offering groundbreaking solutions...

READ NOW
tv ad

2 min read

Advertising Channel Update - TV Loses Its Preferred Status

For generations, television has stood as a stalwart advertising channel, but recent shifts in the marketing landscape are reshaping its role....

READ NOW
ray ban smart glasses

2 min read

Ray-Ban Stories Smart Glasses: A Tech Marvel or Just a Gimmick?

As technology continues to weave itself into the fabric of our lives, the latest entrant into the world of wearables, the Ray-Ban Stories, or...

READ NOW
dark mode vs. light mode

4 min read

Dark Mode vs. Light Mode: Which Offers a Superior User Experience?

Coca-Cola vs. Pepsi; Lays vs. Ruffles; Mac vs. PC - we all possess our personal preferences. When delving into the light vs. dark debate, it's...

READ NOW
gdpr email

3 min read

GDPR's Impact on Email Marketing: What You Need to Know

Hey there, fellow marketers and business owners! Curious about how GDPR is shaking up email marketing? No worries, we're breaking it down in simple...

READ NOW
email marketing

2 min read

Understanding Opt-In Email Marketing

Hey there, fellow business owners and marketers! Ever wondered about that opt-in thing in email marketing? We've got your back with a breakdown...

READ NOW
email marketing mailbox

2 min read

A Handy Guide to Email Marketing Automation

In today's world of email marketing, automation has taken the spotlight.

READ NOW
xr skeleton in vr glasses

2 min read

VR is Dead (?) XR is Here to WOW You

The world of immersive realities, from virtual reality (VR) to augmented reality (AR), is on a rollercoaster ride of innovation and evolution. Let's...

READ NOW
gated

5 min read

Does Gated Content Still Work for Lead Generation?

Gated content, a strategy involving offering valuable content behind a lead capture form, has sparked debate due to its potential benefits and...

READ NOW
google my business windy road

4 min read

Stop Ignoring Your Google My Business (GMB) Profile

Google My Business (GMB) is a directory listing you have to validate through Google, and, believe it or not, it's kind of a big deal. Increasingly so.

READ NOW
board wpap style

2 min read

The Marketer's Role in Privacy Discussions

Many executives and corporate leaders hold the belief that marketing departments should have a limited role in matters of customer privacy.

READ NOW
podcast microphone

4 min read

AI and Podcasts: Summary of an Interview with Riverside's Head of Marketing

Podcasts and videos are potent avenues for expanding audiences and bolstering brand recognition.

READ NOW
road sign wpap style

2 min read

Rethinking Account-Based Marketing (ABM)

Traditionally, Account Based Marketing (ABM) has been seen as a methodical, step-by-step approach – a bit like a structured heist. But what if we...

READ NOW
person falling

2 min read

THE DEMISE OF MQL

Marketing and sales have evolved through distinct eras shaped by technological advancements, trends, and societal changes. The year 2020 expedited...

READ NOW
group of businesspeople

2 min read

Streamlining Buyer-Salesperson Connections through Conversational Marketing

Conversational Marketing offers a seamless and real-time buying experience that addresses immediate buyer needs. It's land on a website - BOOM - have...

READ NOW
judge openai nyt lawsuit

2 min read

Possible New York Times Lawsuit Against OpenAI

In a recent development, The New York Times (NYT) has updated its terms of service to prevent AI companies from using its content to train AI models....

READ NOW
robot wpap style

3 min read

Dialog Flows: How to Write Chatbot Conversations

The true magic of chatbots lies in crafting well-structured and natural-sounding conversations – known as dialog flows – that guide users seamlessly...

READ NOW
robot on a computer

2 min read

Chatbot Marketing: An Overview

Chatbot marketing involves using AI-powered chatbots to engage with website visitors, answer their queries, provide assistance, and guide them toward...

READ NOW
man on a computer wpap style

4 min read

Webinar Marketing: Prepare, Execute, Measure

Webinars have emerged as a powerful tool in the modern marketer's toolkit, enabling businesses to engage, educate, and convert their target audience...

READ NOW
high demand tennis shoe

3 min read

Demystifying Demand Generation: Take it Step-by-Step

Demand generation is a pivotal strategy that fuels business growth, fosters brand awareness, and drives revenue. From its definition to real-world...

READ NOW
guy in a hat wpap style

2 min read

Moz Releases Brand Authority Metric - What Does it Mean?

Imagine having the power to reshape your brand's value and reputation to mirror that of another successful company. This intriguing concept takes a...

READ NOW
woman wpap style

2 min read

Here's an Idea: Use LinkedIn Profiles to Define Audience Personas

Unlocking audience personas is key for impactful content strategies. One platform that holds a wealth of insights is LinkedIn.

READ NOW
generation alpha boy

2 min read

Marketing to Generation Alpha (Yes, They're Old Enough)

As the youngest and most technologically immersed generation, Generation Alpha (born between 2010 and 2025) presents unique challenges and...

READ NOW
robot wpap style

2 min read

Marketing in the AI Era

The rapid advancements in technology have ushered in an era where Artificial Intelligence (AI) is reshaping industries and revolutionizing business...

READ NOW
car in a tunnel wpap style

3 min read

Dark Funnels: Hidden Lead Generation Opportunities

In today's age of PII-savvy and safeguarding, one of the challenges that marketers face is the presence of a "dark funnel." This enigmatic term...

READ NOW
man with sunglasses

4 min read

Content Marketing ROI Attribution

Cntent marketing is a cornerstone strategy for brands to engage their audiences, establish authority, and drive conversions. But to truly understand...

READ NOW
bug on a log wpap style

4 min read

Micro-Moments and Content: Meeting User Needs in Real-Time

In today's fast-paced digital landscape, capturing and retaining users' attention is a constant challenge. Enter micro-moments: those fleeting...

READ NOW
man fist pumping wpap style

5 min read

Best Marketing Project Management Software, Tools, & Platforms

Many project management tools are designed to manage projects for every industry.

READ NOW
two people wpap style

2 min read

A/B Testing: The Key to Data-Driven Marketing Success

In the rapidly evolving landscape of digital marketing, data-driven decision-making has become paramount.

READ NOW
group of businesspeople wpap style

3 min read

Let's Talk About Marketing Campaigns

A well-crafted marketing campaign can drive brand awareness, engage the audience, and ultimately lead to conversions.

READ NOW
a dog wpap style colorful

2 min read

UTM Parameters FOR MARKETING TRACKING

UTM parameters (Urchin Tracking Module) are invaluable tools for tracking and analyzing the performance of your marketing campaigns. In this in-depth...

READ NOW
man screaming wpap style

2 min read

Demand Generation: Strategy, Always Strategy

Demand generation is the art and science of driving interest, awareness, and demand for your products or services.

READ NOW
robot wpap style

2 min read

Wix Studio: you can build a website with ai (for real)

Wix, a renowned website builder platform, has been revolutionizing the way individuals and businesses create stunning websites with its user-friendly...

READ NOW
man with a baseball cap wpap style

3 min read

A Guide to Google Ads

In today's digital age, Google Ads is a potent tool for businesses seeking to reach a target audience effectively and drive meaningful results.

READ NOW
a tv wpap style

2 min read

Is Video Dead? The Evolution of Video Advertising in the Streaming Era

With the rise of digital streaming platforms and the decline of traditional cable TV, the landscape of video advertising has undergone a significant...

READ NOW
guy throwing a ball wpap style

3 min read

How Does Unbounce Work?

Are you struggling to create compelling landing pages that convert visitors into customers? Unbounce, a leading landing page platform, offers robust...

READ NOW
woman presenting a marketing report wpap style

4 min read

B2B Content Marketing Report: 2 Examples

Want to boost your B2B content marketing? We've got you covered! Get two real-life marketing report examples from Company A and Company B for January...

READ NOW
A MAN'S HAND IN A COOKIE JAR WPAP STYLE

2 min read

Digital Marketing Without Cookies: Breaking Free From the Cookie Jar

Do you ever wonder how the digital world seems to know you better than your grandma?

READ NOW
woman with glasses looking up wpap style

3 min read

5 Data Driven Marketing Trends in 2023

I work as a full-time data scientist, but I also do a lot of freelance SEO analytics projects. In fact, my first ‘data’ role was an SEO marketing...

READ NOW
skyscraper wpap style

3 min read

Top Martech Companies

READ NOW
Inbound Marketing Roadmap: A Comprehensive Overview

2 min read

Inbound Marketing Roadmap: A Comprehensive Overview

If you're a professional marketer, content creator, or copywriter, chances are you're heavily involved in inbound digital marketing. However, much of...

READ NOW
A Guide to Successful Lead Generation Campaigns

3 min read

A Guide to Successful Lead Generation Campaigns

Lead generation is an essential aspect of digital marketing, and as a digital marketing professional, you may find yourself responsible for...

READ NOW
Unpopular Brands: Advertising Gone Wrong

3 min read

Unpopular Brands: Advertising Gone Wrong

They say “any press is good press”, but… is it?

READ NOW
Mastering Startup Newsletter: Doing More With Less

3 min read

Mastering Startup Newsletter: Doing More With Less

Startups. With the excitement and passion of getting in on the ground floor of a project comes a new set of challenges. Often, marketing teams, if...

READ NOW
AI Prompt Engineering for Marketing

2 min read

AI Prompt Engineering for Marketing

ChatGPT has been at the forefront of people’s minds since it was released by OpenAI at the end of 2022. By now I think we all know what ChatGPT does...

READ NOW
Marketer and Writer: What's the Difference?

2 min read

Marketer and Writer: What's the Difference?

If you asked my friends what I do for a living, they’ll likely tell you that “she writes stuff for some businesses”... And while they’re not...

READ NOW
The Content Marketing Tech Stack: What You Need to Know

4 min read

The Content Marketing Tech Stack: What You Need to Know

From the outside looking in, it’s easy to think that to be a successful writer, all you really need is a laptop with an internet connection and a...

READ NOW

4 min read

Content Marketing: It’s Not a Standalone Tactic

Your audience, no matter the size, wants valuable content from your and your business.

READ NOW
6 Types of Marketing Agencies: Key Differences

4 min read

6 Types of Marketing Agencies: Key Differences

Here’s a common scenario.

READ NOW
How Web3 Will Change Digital Marketing

4 min read

How Web3 Will Change Digital Marketing

The first time I heard about Web3, I felt an excited twist in my gut. As a millennial, I vaguely remember the boom of Web 2.0 in the early 2000s. I...

READ NOW
4 Ways Your B2B Marketing Strategy Needs Fixing

5 min read

4 Ways Your B2B Marketing Strategy Needs Fixing

A successful B2B marketing strategy offers every business the opportunity to find new customers and to further distinguish its brand from the...

READ NOW
Four Tips for Effective Business Writing

4 min read

Four Tips for Effective Business Writing

Mastering the art of writing for business audiences can transform the trajectory of your career. It’s a skill that, on the face of it, seems simple....

READ NOW
Copywriting vs. Content Writing: Breaking Down the Differences

4 min read

Copywriting vs. Content Writing: Breaking Down the Differences

Both copywriting and content writing play an important role in the marketing strategy of virtually all successful businesses. Together, they enable...

READ NOW
Reinventing Your Newsletter Marketing Strategy

4 min read

Reinventing Your Newsletter Marketing Strategy

I recently got talking to a business that made me realize that a lot of brands are approaching their newsletter marketing strategy the wrong way....

READ NOW
Measuring the ROI of Content Marketing

4 min read

Measuring the ROI of Content Marketing

Content marketing plays an important role in any business: helping to grow your brand, supercharge your sales process, and ultimately, convert more...

READ NOW