7 min read
Writing Team: Mar 24, 2025 10:09:37 AM
Let's be honest—direct marketing is the reliable Toyota Camry in your marketing garage while everyone's obsessing over the Tesla. It's not winning...
3 min read
Writing Team: Mar 24, 2025 9:50:54 AM
Attending marketing conferences is a strategic way for professionals to stay abreast of industry trends, network with peers, and gain insights from...
3 min read
Writing Team: Mar 10, 2025 3:21:58 PM
Account-Based Marketing (ABM) is a highly targeted, strategic marketing approach where businesses identify and engage high-value accounts rather than...
2 min read
Writing Team: Feb 21, 2025 6:12:54 PM
Companies need to execute innovative marketing campaigns to stand out in a crowded market. From viral social media campaigns to groundbreaking...
3 min read
Writing Team: Jan 27, 2025 12:15:28 PM
Content isn't a "nice-to-have." It's a "must-have" for companies aiming to build a brand, engage their audience, and drive measurable business...
4 min read
Writing Team: Jan 19, 2025 11:40:12 AM
When it comes to marketing, there’s no universal approach that guarantees success. The beauty—and challenge—of marketing lies in its diversity. A...
3 min read
Writing Team: Jan 19, 2025 11:33:39 AM
When building a successful business, the concept of a Minimum Viable Product (MVP) can be a game-changer. It allows companies to test ideas quickly,...
3 min read
Writing Team: Jan 19, 2025 11:27:48 AM
Content marketing is a foundational pillar for marketing, serving as both a demonstration of expertise and a primary lead generation channel. For a...
3 min read
Writing Team: Dec 9, 2024 12:21:18 PM
Marketing in 2024 was marked by both soaring highs and challenging lows. The year saw a blend of risky ventures and calculated brand-building...
2 min read
Writing Team: Nov 25, 2024 9:08:07 AM
Chaos Theory, a concept rooted in mathematics and science, emphasizes the unpredictable nature of systems and how small changes can yield significant...
2 min read
Writing Team: Oct 21, 2024 7:06:48 PM
When it comes to building a brand and reaching potential customers, businesses can choose between two major marketing strategies: organic and...
4 min read
Writing Team: Oct 21, 2024 6:56:45 PM
The corner store owner who knew every customer by name. The local restaurant that remembered your usual order. The neighborhood mechanic who kept...
3 min read
Writing Team: Oct 2, 2024 1:55:19 PM
Conversion rate optimization (CRO) is crucial for turning website visitors into paying customers or subscribers. Whether you’re running an eCommerce...
3 min read
Writing Team: Sep 24, 2024 5:15:00 AM
When building a business, the best starting point is identifying a clear problem to solve. New ideas may seem exciting, but without a validated...
3 min read
Writing Team: Sep 23, 2024 3:49:25 PM
Like many, I’m quick to hit the "unsubscribe" button when promotional emails clutter my inbox. But occasionally, a well-crafted drip email will keep...
2 min read
Writing Team: Aug 12, 2024 12:15:00 AM
As AI continues to advance at breakneck speed, a critical gap is emerging—a lack of AI literacy. New data reveals that most organizations are falling...
2 min read
Writing Team: Jul 30, 2024 2:58:32 PM
As we step into 2024, the marketing landscape is undergoing rapid transformation, driven by advancements in technology, the rise of artificial...
14 min read
Writing Team: Jul 8, 2024 5:18:24 PM
Table of Contents Introduction Understanding the Cannabis Industry Landscape The Unique Challenges of Cannabis Marketing Developing a Comprehensive...
1 min read
Writing Team: Jul 3, 2024 11:41:06 AM
Alessandro Manfredi, the Chief Marketing Officer of Dove, is leaving Unilever after more than 20 years. Manfredi, who played a pivotal role in...
2 min read
Writing Team: Jul 3, 2024 11:36:03 AM
Stay ahead of the curve with the latest digital marketing trends for 2024. This year has been marked by significant disruptions, including the rise...
3 min read
Writing Team: Jun 28, 2024 9:52:24 AM
Permission marketing is a form of advertising in which the intended audience is given the choice of opting in to receive promotional messages. This...
2 min read
Writing Team: Jun 14, 2024 4:31:07 PM
A striking discovery has surfaced from a recent study by the Institute of Practitioners in Advertising (IPA) and Brand Finance, a...
2 min read
Writing Team: May 18, 2024 9:42:25 AM
Taylor Swift's star has never shined brighter. The pop icon has become a beacon of economic success from her record-breaking Eras Tour to her recent...
2 min read
Writing Team: May 18, 2024 9:40:01 AM
In 2023, Disney Advertising announced a slate of sponsors for its Halloween and holiday season programming across its portfolio, including Hulu,...
3 min read
Writing Team: May 10, 2024 9:56:28 PM
In today's rapidly evolving business landscape, technology has transformed the way companies operate, and the process of searching for a job is no...
3 min read
Writing Team: May 10, 2024 9:53:31 PM
Mailchimp, the leading email marketing platform for small and midsize businesses, recently launched a new campaign highlighting the importance of...
3 min read
Writing Team: May 4, 2024 12:58:06 PM
Momentum Worldwide, an experiential agency within Interpublic Group (IPG), believes that artificial intelligence (AI) and machine learning (ML) hold...
2 min read
Writing Team: May 4, 2024 12:54:16 PM
In the world of television advertising, shoppable ads are a powerful tool for brands to connect with consumers and drive sales. While QR codes made a...
5 min read
Writing Team: Apr 27, 2024 10:44:35 AM
Software-as-a-service (SaaS) startups have become a cornerstone of the modern cloud-based economy. The SaaS industry is thriving, with an estimated...
3 min read
Writing Team: Apr 27, 2024 10:39:48 AM
As a B2B tech marketer, you may find marketing to developers more challenging than reaching other B2B buyers. One way to connect with this audience...
2 min read
Writing Team: Apr 12, 2024 8:04:58 PM
The landscape for business-to-business chief marketing officers (B2B CMOs) is undergoing a massive shift, driven by the rise of new technologies like...
2 min read
Writing Team: Apr 12, 2024 8:01:29 PM
Industry events often play a critical role in demand-generation efforts. However, they come with a hefty price tag, draining the budget, time, and...
4 min read
Writing Team: Mar 29, 2024 1:48:42 PM
The integration of artificial intelligence (AI) in marketing strategies is very popular right now.
3 min read
Writing Team: Mar 14, 2024 3:29:07 PM
When you think of content marketing, what comes to mind? For many, it’s content performance or outcomes. It’s easy to associate content marketing...
4 min read
Kaitlin Last: Nov 8, 2023 4:41:57 PM
"Martech" – an inescapable buzzword.
2 min read
Writing Team: Nov 6, 2023 11:43:15 AM
Listicles, also known as 'list posts,' have become a popular article format characterized by their list-based structure.
1 min read
Writing Team: Nov 3, 2023 4:18:34 PM
Web copywriting the process of creating engaging online material, including website content, advertising text, social media updates, and various...
2 min read
Writing Team: Oct 29, 2023 12:24:13 PM
Recent data indicates a diminishing role of marketing within organizational structures, particularly when compared to functions like engineering,...
2 min read
Emma Goldhaber: Oct 26, 2023 11:12:14 AM
Marketing is vital for raising brand awareness and generating a pipeline of qualified leads that convert into sales. Small businesses often face...
2 min read
Writing Team: Oct 25, 2023 4:38:03 PM
The landscape of content discovery is ever-evolving. As consumers dedicate over 12 hours a day to digital content, with a significant chunk of...
3 min read
Writing Team: Oct 20, 2023 6:18:23 PM
You may have heard the term "neuromarketing" recently and wondered just what it was. You're in good company if that's the case. It's a term that's...
2 min read
Writing Team: Oct 20, 2023 6:10:20 PM
In today's dynamic business landscape, adapting quickly to changing market conditions is a competitive advantage. Many successful companies use AI...
3 min read
Writing Team: Oct 20, 2023 6:02:21 PM
In the dynamic realm of digital marketing, the allure of influencer marketing beckons brands to tap into the vast potential of pre-built engaged...
3 min read
Writing Team: Oct 15, 2023 12:01:34 AM
Email marketing is a powerful tool in the digital marketer's arsenal, but it comes with its own set of challenges and responsibilities.
2 min read
Writing Team: Oct 14, 2023 11:56:30 PM
In today's climate of heightened social awareness and the ongoing challenges posed by COVID-19, the importance of authenticity in marketing cannot be...
2 min read
Writing Team: Oct 12, 2023 7:55:37 PM
Content marketing has transformed from a mere buzzword to the heartbeat of modern marketing. As this transition unfolds, understanding a content...
2 min read
Writing Team: Oct 12, 2023 7:43:55 PM
Marketing in the digital era often feels like navigating through the uncharted territories of the Wild West. With the surge in generative AI's...
2 min read
Writing Team: Oct 12, 2023 7:29:19 PM
Buyers today are searching for content they can trust. For those in the B2B tech sector, striking the perfect balance between content trustworthiness...
2 min read
Writing Team: Oct 7, 2023 11:00:23 PM
Empathetic marketing reached a pivotal juncture in 2020 when the pandemic prompted brands to respond to collective grief.
3 min read
Kaitlin Last: Oct 2, 2023 2:26:55 PM
Before we dive into the nitty-gritty of vendor selection, let's take a moment to appreciate the role marketing technology vendors play in our daily...
3 min read
Writing Team: Sep 29, 2023 8:50:46 PM
The landscape of direct-to-consumer (DTC) brands is ever-evolving. There's no way to get around it. A transformation is going on, and you need to...
3 min read
Writing Team: Sep 29, 2023 8:38:25 PM
From the outside, it often appears to be sheer intuition that dictates decision-making. One company landed on the right website design that...
3 min read
Writing Team: Sep 29, 2023 8:24:27 PM
This may sound nerdy, but hear me out: using AI to create a marketing strategy is exciting. Think about how you'd explain this to your past self....
3 min read
Writing Team: Sep 23, 2023 11:19:44 PM
There's no doubt about it: brand visibility is important. While that's probably the understatement of the day (if not the week, maybe the year), it's...
2 min read
Writing Team: Sep 23, 2023 11:00:35 PM
The internet makes it easy to innovate marketing strategies. Gone are the days when you had to rely on TV ads and billboards to market your content....
2 min read
Writing Team: Sep 23, 2023 10:51:41 PM
Artificial intelligence (AI) is here to stay, whether you love or hate it. And for good reason, too. It can help you understand your target audience,...
3 min read
Writing Team: Sep 21, 2023 11:51:23 AM
As the Thanksgiving feast settles, marketers are already gearing up for the new year.
2 min read
Writing Team: Sep 21, 2023 11:41:53 AM
You've poured your heart and soul into crafting a remarkable piece of digital content marketing, yet you find yourself asking, "Why isn't anyone...
2 min read
Writing Team: Sep 21, 2023 10:11:00 AM
Chatbots have become a ubiquitous presence in customer service, aiding businesses in providing instant support and information to their clientele.
2 min read
Writing Team: Sep 11, 2023 12:57:34 PM
In California, a legislative bombshell is ticking away, and data brokers are feeling the heat.
2 min read
Writing Team: Sep 11, 2023 12:33:43 PM
Predictive AI can be a powerful catalyst for achieving marketing excellence. It uses artificial intelligence to analyze data, predict consumer...
2 min read
Writing Team: Sep 11, 2023 10:57:18 AM
The Digital Markets Act (DMA) introduces a precise set of criteria for identifying large online platforms as "gatekeepers." This deliberate approach...
1 min read
Writing Team: Sep 8, 2023 2:56:35 PM
Contextual advertising is making a remarkable comeback. With the impending demise of third-party cookies, stringent privacy regulations, and the...
1 min read
Writing Team: Sep 8, 2023 2:42:56 PM
When it comes to ad placements, a significant disconnect has emerged between marketers and consumers, as revealed in Kantar's latest Media Reactions...
2 min read
Writing Team: Sep 7, 2023 8:34:36 AM
Animated infographics have a useful tool for corporate communicators, offering audiences a visually compelling and comprehensible representation of...
2 min read
Writing Team: Sep 6, 2023 3:48:36 PM
To enhance your landing pages and boost ROAS (Return on Ad Spend), we've distilled essential insights from a successful B2B SaaS company's approach....
2 min read
Writing Team: Sep 6, 2023 2:49:23 PM
Drip campaigns, a cornerstone of modern marketing strategies, offer a systematic and highly effective way to nurture leads and cultivate meaningful...
3 min read
Writing Team: Sep 6, 2023 12:35:39 PM
In recent years, the integration of artificial intelligence (AI) into market research has transformed the industry, offering groundbreaking solutions...
2 min read
Writing Team: Sep 6, 2023 12:24:03 PM
For generations, television has stood as a stalwart advertising channel, but recent shifts in the marketing landscape are reshaping its role....
2 min read
Writing Team: Sep 4, 2023 11:12:47 AM
As technology continues to weave itself into the fabric of our lives, the latest entrant into the world of wearables, the Ray-Ban Stories, or...
4 min read
Writing Team: Sep 1, 2023 4:47:26 PM
Coca-Cola vs. Pepsi; Lays vs. Ruffles; Mac vs. PC - we all possess our personal preferences. When delving into the light vs. dark debate, it's...
3 min read
Writing Team: Aug 29, 2023 5:49:35 PM
Hey there, fellow marketers and business owners! Curious about how GDPR is shaking up email marketing? No worries, we're breaking it down in simple...
2 min read
Writing Team: Aug 29, 2023 5:44:28 PM
Hey there, fellow business owners and marketers! Ever wondered about that opt-in thing in email marketing? We've got your back with a breakdown...
2 min read
Writing Team: Aug 29, 2023 5:36:06 PM
In today's world of email marketing, automation has taken the spotlight.
2 min read
Writing Team: Aug 25, 2023 10:47:58 AM
The world of immersive realities, from virtual reality (VR) to augmented reality (AR), is on a rollercoaster ride of innovation and evolution. Let's...
5 min read
Writing Team: Aug 24, 2023 2:48:28 PM
Gated content, a strategy involving offering valuable content behind a lead capture form, has sparked debate due to its potential benefits and...
4 min read
Writing Team: Aug 24, 2023 2:32:09 PM
Google My Business (GMB) is a directory listing you have to validate through Google, and, believe it or not, it's kind of a big deal. Increasingly so.
2 min read
Writing Team: Aug 23, 2023 3:57:02 PM
Many executives and corporate leaders hold the belief that marketing departments should have a limited role in matters of customer privacy.
4 min read
Writing Team: Aug 21, 2023 3:19:27 PM
Podcasts and videos are potent avenues for expanding audiences and bolstering brand recognition.
2 min read
Writing Team: Aug 18, 2023 2:48:51 PM
Traditionally, Account Based Marketing (ABM) has been seen as a methodical, step-by-step approach – a bit like a structured heist. But what if we...
2 min read
Writing Team: Aug 18, 2023 2:33:10 PM
Marketing and sales have evolved through distinct eras shaped by technological advancements, trends, and societal changes. The year 2020 expedited...
2 min read
Writing Team: Aug 18, 2023 2:24:33 PM
Conversational Marketing offers a seamless and real-time buying experience that addresses immediate buyer needs. It's land on a website - BOOM - have...
2 min read
Writing Team: Aug 18, 2023 8:43:38 AM
In a recent development, The New York Times (NYT) has updated its terms of service to prevent AI companies from using its content to train AI models....
3 min read
Writing Team: Aug 17, 2023 2:30:42 PM
The true magic of chatbots lies in crafting well-structured and natural-sounding conversations – known as dialog flows – that guide users seamlessly...
2 min read
Writing Team: Aug 17, 2023 2:24:31 PM
Chatbot marketing involves using AI-powered chatbots to engage with website visitors, answer their queries, provide assistance, and guide them toward...
4 min read
Writing Team: Aug 17, 2023 2:19:11 PM
Webinars have emerged as a powerful tool in the modern marketer's toolkit, enabling businesses to engage, educate, and convert their target audience...
3 min read
Writing Team: Aug 17, 2023 2:14:38 PM
Demand generation is a pivotal strategy that fuels business growth, fosters brand awareness, and drives revenue. From its definition to real-world...
2 min read
Writing Team: Aug 17, 2023 2:00:56 PM
Imagine having the power to reshape your brand's value and reputation to mirror that of another successful company. This intriguing concept takes a...
2 min read
Writing Team: Aug 17, 2023 1:53:04 PM
Unlocking audience personas is key for impactful content strategies. One platform that holds a wealth of insights is LinkedIn.
2 min read
Writing Team: Aug 17, 2023 1:34:32 PM
As the youngest and most technologically immersed generation, Generation Alpha (born between 2010 and 2025) presents unique challenges and...
2 min read
Writing Team: Aug 16, 2023 4:14:17 PM
The rapid advancements in technology have ushered in an era where Artificial Intelligence (AI) is reshaping industries and revolutionizing business...
3 min read
Writing Team: Aug 15, 2023 1:48:09 PM
In today's age of PII-savvy and safeguarding, one of the challenges that marketers face is the presence of a "dark funnel." This enigmatic term...
4 min read
Writing Team: Aug 9, 2023 4:34:51 PM
Cntent marketing is a cornerstone strategy for brands to engage their audiences, establish authority, and drive conversions. But to truly understand...
4 min read
Writing Team: Aug 9, 2023 4:20:14 PM
In today's fast-paced digital landscape, capturing and retaining users' attention is a constant challenge. Enter micro-moments: those fleeting...
5 min read
Writing Team: Aug 2, 2023 3:39:27 PM
Many project management tools are designed to manage projects for every industry.
2 min read
Writing Team: Aug 2, 2023 11:53:01 AM
In the rapidly evolving landscape of digital marketing, data-driven decision-making has become paramount.
3 min read
Writing Team: Aug 2, 2023 9:08:10 AM
A well-crafted marketing campaign can drive brand awareness, engage the audience, and ultimately lead to conversions.
2 min read
Writing Team: Aug 2, 2023 8:57:14 AM
UTM parameters (Urchin Tracking Module) are invaluable tools for tracking and analyzing the performance of your marketing campaigns. In this in-depth...
2 min read
Writing Team: Aug 1, 2023 5:03:34 PM
Demand generation is the art and science of driving interest, awareness, and demand for your products or services.
2 min read
Writing Team: Aug 1, 2023 2:58:05 PM
Wix, a renowned website builder platform, has been revolutionizing the way individuals and businesses create stunning websites with its user-friendly...
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