2 min read
Writing Team: Apr 12, 2024 8:04:58 PM
The landscape for business-to-business chief marketing officers (B2B CMOs) is undergoing a massive shift, driven by the rise of new technologies like...
2 min read
Writing Team: Apr 12, 2024 8:01:29 PM
Industry events often play a critical role in demand-generation efforts. However, they come with a hefty price tag, draining the budget, time, and...
4 min read
Writing Team: Mar 29, 2024 1:48:42 PM
The integration of artificial intelligence (AI) in marketing strategies is very popular right now.
3 min read
Writing Team: Mar 14, 2024 3:29:07 PM
When you think of content marketing, what comes to mind? For many, it’s content performance or outcomes. It’s easy to associate content marketing...
4 min read
Kaitlin Last: Nov 8, 2023 4:41:57 PM
"Martech" – an inescapable buzzword.
2 min read
Writing Team: Nov 6, 2023 11:43:15 AM
Listicles, also known as 'list posts,' have become a popular article format characterized by their list-based structure.
1 min read
Writing Team: Nov 3, 2023 4:18:34 PM
Web copywriting the process of creating engaging online material, including website content, advertising text, social media updates, and various...
2 min read
Writing Team: Oct 29, 2023 12:24:13 PM
Recent data indicates a diminishing role of marketing within organizational structures, particularly when compared to functions like engineering,...
2 min read
Emma Goldhaber: Oct 26, 2023 11:12:14 AM
Marketing is vital for raising brand awareness and generating a pipeline of qualified leads that convert into sales. Small businesses often face...
2 min read
Writing Team: Oct 25, 2023 4:38:03 PM
The landscape of content discovery is ever-evolving. As consumers dedicate over 12 hours a day to digital content, with a significant chunk of...
3 min read
Writing Team: Oct 20, 2023 6:18:23 PM
You may have heard the term "neuromarketing" recently and wondered just what it was. You're in good company if that's the case. It's a term that's...
2 min read
Writing Team: Oct 20, 2023 6:10:20 PM
In today's dynamic business landscape, adapting quickly to changing market conditions is a competitive advantage. Many successful companies use AI...
3 min read
Writing Team: Oct 20, 2023 6:02:21 PM
In the dynamic realm of digital marketing, the allure of influencer marketing beckons brands to tap into the vast potential of pre-built engaged...
3 min read
Writing Team: Oct 15, 2023 12:01:34 AM
Email marketing is a powerful tool in the digital marketer's arsenal, but it comes with its own set of challenges and responsibilities.
2 min read
Writing Team: Oct 14, 2023 11:56:30 PM
In today's climate of heightened social awareness and the ongoing challenges posed by COVID-19, the importance of authenticity in marketing cannot be...
2 min read
Writing Team: Oct 12, 2023 7:55:37 PM
Content marketing has transformed from a mere buzzword to the heartbeat of modern marketing. As this transition unfolds, understanding a content...
2 min read
Writing Team: Oct 12, 2023 7:43:55 PM
Marketing in the digital era often feels like navigating through the uncharted territories of the Wild West. With the surge in generative AI's...
2 min read
Writing Team: Oct 12, 2023 7:29:19 PM
Buyers today are searching for content they can trust. For those in the B2B tech sector, striking the perfect balance between content trustworthiness...
2 min read
Writing Team: Oct 7, 2023 11:00:23 PM
Empathetic marketing reached a pivotal juncture in 2020 when the pandemic prompted brands to respond to collective grief.
3 min read
Kaitlin Last: Oct 2, 2023 2:26:55 PM
Before we dive into the nitty-gritty of vendor selection, let's take a moment to appreciate the role marketing technology vendors play in our daily...
3 min read
Writing Team: Sep 29, 2023 8:50:46 PM
The landscape of direct-to-consumer (DTC) brands is ever-evolving. There's no way to get around it. A transformation is going on, and you need to...
3 min read
Writing Team: Sep 29, 2023 8:38:25 PM
From the outside, it often appears to be sheer intuition that dictates decision-making. One company landed on the right website design that...
3 min read
Writing Team: Sep 29, 2023 8:24:27 PM
This may sound nerdy, but hear me out: using AI to create a marketing strategy is exciting. Think about how you'd explain this to your past self....
3 min read
Writing Team: Sep 23, 2023 11:19:44 PM
There's no doubt about it: brand visibility is important. While that's probably the understatement of the day (if not the week, maybe the year), it's...
2 min read
Writing Team: Sep 23, 2023 11:00:35 PM
The internet makes it easy to innovate marketing strategies. Gone are the days when you had to rely on TV ads and billboards to market your content....
2 min read
Writing Team: Sep 23, 2023 10:51:41 PM
Artificial intelligence (AI) is here to stay, whether you love or hate it. And for good reason, too. It can help you understand your target audience,...
3 min read
Writing Team: Sep 21, 2023 11:51:23 AM
As the Thanksgiving feast settles, marketers are already gearing up for the new year.
2 min read
Writing Team: Sep 21, 2023 11:41:53 AM
You've poured your heart and soul into crafting a remarkable piece of digital content marketing, yet you find yourself asking, "Why isn't anyone...
2 min read
Writing Team: Sep 21, 2023 10:11:00 AM
Chatbots have become a ubiquitous presence in customer service, aiding businesses in providing instant support and information to their clientele.
2 min read
Writing Team: Sep 11, 2023 12:57:34 PM
In California, a legislative bombshell is ticking away, and data brokers are feeling the heat.
2 min read
Writing Team: Sep 11, 2023 12:33:43 PM
Predictive AI can be a powerful catalyst for achieving marketing excellence. It uses artificial intelligence to analyze data, predict consumer...
2 min read
Writing Team: Sep 11, 2023 10:57:18 AM
The Digital Markets Act (DMA) introduces a precise set of criteria for identifying large online platforms as "gatekeepers." This deliberate approach...
1 min read
Writing Team: Sep 8, 2023 2:56:35 PM
Contextual advertising is making a remarkable comeback. With the impending demise of third-party cookies, stringent privacy regulations, and the...
1 min read
Writing Team: Sep 8, 2023 2:42:56 PM
When it comes to ad placements, a significant disconnect has emerged between marketers and consumers, as revealed in Kantar's latest Media Reactions...
2 min read
Writing Team: Sep 7, 2023 8:34:36 AM
Animated infographics have a useful tool for corporate communicators, offering audiences a visually compelling and comprehensible representation of...
2 min read
Writing Team: Sep 6, 2023 3:48:36 PM
To enhance your landing pages and boost ROAS (Return on Ad Spend), we've distilled essential insights from a successful B2B SaaS company's approach....
2 min read
Writing Team: Sep 6, 2023 2:49:23 PM
Drip campaigns, a cornerstone of modern marketing strategies, offer a systematic and highly effective way to nurture leads and cultivate meaningful...
3 min read
Writing Team: Sep 6, 2023 12:35:39 PM
In recent years, the integration of artificial intelligence (AI) into market research has transformed the industry, offering groundbreaking solutions...
2 min read
Writing Team: Sep 6, 2023 12:24:03 PM
For generations, television has stood as a stalwart advertising channel, but recent shifts in the marketing landscape are reshaping its role....
2 min read
Writing Team: Sep 4, 2023 11:12:47 AM
As technology continues to weave itself into the fabric of our lives, the latest entrant into the world of wearables, the Ray-Ban Stories, or...
4 min read
Writing Team: Sep 1, 2023 4:47:26 PM
Coca-Cola vs. Pepsi; Lays vs. Ruffles; Mac vs. PC - we all possess our personal preferences. When delving into the light vs. dark debate, it's...
3 min read
Writing Team: Aug 29, 2023 5:49:35 PM
Hey there, fellow marketers and business owners! Curious about how GDPR is shaking up email marketing? No worries, we're breaking it down in simple...
2 min read
Writing Team: Aug 29, 2023 5:44:28 PM
Hey there, fellow business owners and marketers! Ever wondered about that opt-in thing in email marketing? We've got your back with a breakdown...
2 min read
Writing Team: Aug 29, 2023 5:36:06 PM
In today's world of email marketing, automation has taken the spotlight.
2 min read
Writing Team: Aug 25, 2023 10:47:58 AM
The world of immersive realities, from virtual reality (VR) to augmented reality (AR), is on a rollercoaster ride of innovation and evolution. Let's...
5 min read
Writing Team: Aug 24, 2023 2:48:28 PM
Gated content, a strategy involving offering valuable content behind a lead capture form, has sparked debate due to its potential benefits and...
4 min read
Writing Team: Aug 24, 2023 2:32:09 PM
Google My Business (GMB) is a directory listing you have to validate through Google, and, believe it or not, it's kind of a big deal. Increasingly so.
2 min read
Writing Team: Aug 23, 2023 3:57:02 PM
Many executives and corporate leaders hold the belief that marketing departments should have a limited role in matters of customer privacy.
4 min read
Writing Team: Aug 21, 2023 3:19:27 PM
Podcasts and videos are potent avenues for expanding audiences and bolstering brand recognition.
2 min read
Writing Team: Aug 18, 2023 2:48:51 PM
Traditionally, Account Based Marketing (ABM) has been seen as a methodical, step-by-step approach – a bit like a structured heist. But what if we...
2 min read
Writing Team: Aug 18, 2023 2:33:10 PM
Marketing and sales have evolved through distinct eras shaped by technological advancements, trends, and societal changes. The year 2020 expedited...
2 min read
Writing Team: Aug 18, 2023 2:24:33 PM
Conversational Marketing offers a seamless and real-time buying experience that addresses immediate buyer needs. It's land on a website - BOOM - have...
2 min read
Writing Team: Aug 18, 2023 8:43:38 AM
In a recent development, The New York Times (NYT) has updated its terms of service to prevent AI companies from using its content to train AI models....
3 min read
Writing Team: Aug 17, 2023 2:30:42 PM
The true magic of chatbots lies in crafting well-structured and natural-sounding conversations – known as dialog flows – that guide users seamlessly...
2 min read
Writing Team: Aug 17, 2023 2:24:31 PM
Chatbot marketing involves using AI-powered chatbots to engage with website visitors, answer their queries, provide assistance, and guide them toward...
4 min read
Writing Team: Aug 17, 2023 2:19:11 PM
Webinars have emerged as a powerful tool in the modern marketer's toolkit, enabling businesses to engage, educate, and convert their target audience...
3 min read
Writing Team: Aug 17, 2023 2:14:38 PM
Demand generation is a pivotal strategy that fuels business growth, fosters brand awareness, and drives revenue. From its definition to real-world...
2 min read
Writing Team: Aug 17, 2023 2:00:56 PM
Imagine having the power to reshape your brand's value and reputation to mirror that of another successful company. This intriguing concept takes a...
2 min read
Writing Team: Aug 17, 2023 1:53:04 PM
Unlocking audience personas is key for impactful content strategies. One platform that holds a wealth of insights is LinkedIn.
2 min read
Writing Team: Aug 17, 2023 1:34:32 PM
As the youngest and most technologically immersed generation, Generation Alpha (born between 2010 and 2025) presents unique challenges and...
2 min read
Writing Team: Aug 16, 2023 4:14:17 PM
The rapid advancements in technology have ushered in an era where Artificial Intelligence (AI) is reshaping industries and revolutionizing business...
3 min read
Writing Team: Aug 15, 2023 1:48:09 PM
In today's age of PII-savvy and safeguarding, one of the challenges that marketers face is the presence of a "dark funnel." This enigmatic term...
4 min read
Writing Team: Aug 9, 2023 4:34:51 PM
Cntent marketing is a cornerstone strategy for brands to engage their audiences, establish authority, and drive conversions. But to truly understand...
4 min read
Writing Team: Aug 9, 2023 4:20:14 PM
In today's fast-paced digital landscape, capturing and retaining users' attention is a constant challenge. Enter micro-moments: those fleeting...
5 min read
Writing Team: Aug 2, 2023 3:39:27 PM
Many project management tools are designed to manage projects for every industry.
2 min read
Writing Team: Aug 2, 2023 11:53:01 AM
In the rapidly evolving landscape of digital marketing, data-driven decision-making has become paramount.
3 min read
Writing Team: Aug 2, 2023 9:08:10 AM
A well-crafted marketing campaign can drive brand awareness, engage the audience, and ultimately lead to conversions.
2 min read
Writing Team: Aug 2, 2023 8:57:14 AM
UTM parameters (Urchin Tracking Module) are invaluable tools for tracking and analyzing the performance of your marketing campaigns. In this in-depth...
2 min read
Writing Team: Aug 1, 2023 5:03:34 PM
Demand generation is the art and science of driving interest, awareness, and demand for your products or services.
2 min read
Writing Team: Aug 1, 2023 2:58:05 PM
Wix, a renowned website builder platform, has been revolutionizing the way individuals and businesses create stunning websites with its user-friendly...
3 min read
Writing Team: Aug 1, 2023 2:46:03 PM
In today's digital age, Google Ads is a potent tool for businesses seeking to reach a target audience effectively and drive meaningful results.
2 min read
Writing Team: Jul 31, 2023 4:59:27 PM
With the rise of digital streaming platforms and the decline of traditional cable TV, the landscape of video advertising has undergone a significant...
3 min read
Meagan Voulo: Jul 31, 2023 1:37:07 PM
Are you struggling to create compelling landing pages that convert visitors into customers? Unbounce, a leading landing page platform, offers robust...
4 min read
Kaitlin Last: Jul 25, 2023 9:25:07 AM
Want to boost your B2B content marketing? We've got you covered! Get two real-life marketing report examples from Company A and Company B for January...
2 min read
Sanders Reese: Jul 25, 2023 9:18:48 AM
Do you ever wonder how the digital world seems to know you better than your grandma?
3 min read
Meagan Voulo: Jul 14, 2023 2:25:39 PM
I work as a full-time data scientist, but I also do a lot of freelance SEO analytics projects. In fact, my first ‘data’ role was an SEO marketing...
2 min read
Joy Youell: Jul 1, 2023 10:34:41 AM
If you're a professional marketer, content creator, or copywriter, chances are you're heavily involved in inbound digital marketing. However, much of...
3 min read
Joy Youell: Jul 1, 2023 10:09:47 AM
Lead generation is an essential aspect of digital marketing, and as a digital marketing professional, you may find yourself responsible for...
3 min read
Kaitlin Last: Jun 20, 2023 10:11:50 AM
They say “any press is good press”, but… is it?
3 min read
Sanders Reese: Jun 20, 2023 10:08:44 AM
Startups. With the excitement and passion of getting in on the ground floor of a project comes a new set of challenges. Often, marketing teams, if...
2 min read
Meagan Voulo: Jun 20, 2023 10:06:03 AM
ChatGPT has been at the forefront of people’s minds since it was released by OpenAI at the end of 2022. By now I think we all know what ChatGPT does...
2 min read
Kaitlin Last: May 15, 2023 2:13:13 PM
If you asked my friends what I do for a living, they’ll likely tell you that “she writes stuff for some businesses”... And while they’re not...
4 min read
Ross Henderson: Apr 11, 2023 4:57:53 PM
From the outside looking in, it’s easy to think that to be a successful writer, all you really need is a laptop with an internet connection and a...
4 min read
Kaitlin Last: Apr 11, 2023 4:20:39 PM
Your audience, no matter the size, wants valuable content from your and your business.
4 min read
Ross Henderson: Apr 11, 2023 3:27:20 PM
Here’s a common scenario.
4 min read
Taylor Zantingh: Apr 11, 2023 7:42:27 AM
The first time I heard about Web3, I felt an excited twist in my gut. As a millennial, I vaguely remember the boom of Web 2.0 in the early 2000s. I...
5 min read
Writing Team: Apr 11, 2023 7:28:31 AM
A successful B2B marketing strategy offers every business the opportunity to find new customers and to further distinguish its brand from the...
4 min read
Ross Henderson: Apr 8, 2023 10:58:42 AM
Mastering the art of writing for business audiences can transform the trajectory of your career. It’s a skill that, on the face of it, seems simple....
4 min read
Ross Henderson: Apr 8, 2023 10:33:59 AM
Both copywriting and content writing play an important role in the marketing strategy of virtually all successful businesses. Together, they enable...
4 min read
Ross Henderson: Apr 8, 2023 10:31:52 AM
I recently got talking to a business that made me realize that a lot of brands are approaching their newsletter marketing strategy the wrong way....
4 min read
Ross Henderson: Apr 8, 2023 10:30:30 AM
Content marketing plays an important role in any business: helping to grow your brand, supercharge your sales process, and ultimately, convert more...
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