--- title: BUSINESS CONTENT | Marketing description: Marketing | Want to grow your business? Content could be the fuel — get content marketing ideas for your business here on the HAW blog. --- [Skip to the main content.](https://www.hireawriter.us/business/tag/marketing#main-content) [![Untitled design (90)](https://www.hireawriter.us/hs-fs/hubfs/Untitled%20design%20(90).png?width=500&height=500&name=Untitled%20design%20(90).png "Untitled design (90)")](http://hireawriter.us) [![Untitled design (90)](https://www.hireawriter.us/hs-fs/hubfs/Untitled%20design%20(90).png?width=500&height=500&name=Untitled%20design%20(90).png "Untitled design (90)")](http://hireawriter.us) - [FOR BUSINESSES](https://www.hireawriter.us/for-businesses) - [SEO COPYWRITING](https://www.hireawriter.us/seo-copywriting) - [SOCIAL MEDIA CONTENT](https://www.hireawriter.us/social-media-services) - [WEBSITE COPYWRITING](https://www.hireawriter.us/website-copywriting) - [LEAD GEN COPYWRITING](https://www.hireawriter.us/lead-generation-copywriting) - [MARKETING STRATEGY](https://www.hireawriter.us/marketing-strategy) - [FOR AGENCIES](https://www.hireawriter.us/agency-partnership) - [WHITE LABELED COPYWRITING](https://www.hireawriter.us/white-labeled-copywriting) - [FRACTIONAL SEO LEADERSHIP](https://www.hireawriter.us/fractional-seo-leadership) - [TECHNICAL SEO](https://www.hireawriter.us/technical-seo) - [TRAINING](https://www.hireawriter.us/training) - [ABOUT HAW](https://www.hireawriter.us/about) - [JOBS](https://www.hireawriter.us/hire-a-writer-jobs) - [LEARN](https://www.hireawriter.us/learn) - [LEARN SEO](https://www.hireawriter.us/seo) - [LEARN BUSINESS CONTENT](https://www.hireawriter.us/business) - [LEARN SOCIAL MEDIA](https://www.hireawriter.us/social) - [LEARN STORYTELLING](https://www.hireawriter.us/storytelling) - [LEARN CREATIVE WRITING](https://www.hireawriter.us/creative) - [LEARN TECHNICAL WRITING](https://www.hireawriter.us/technical-content) - [LEARN FREELANCE WRITING](https://www.hireawriter.us/freelance) - [CONTACT](https://www.hireawriter.us/contact) Search Toggle Menu Search Toggle Menu - [FOR BUSINESSES](https://www.hireawriter.us/for-businesses) - [SEO COPYWRITING](https://www.hireawriter.us/seo-copywriting) - [SOCIAL MEDIA CONTENT](https://www.hireawriter.us/social-media-services) - [WEBSITE COPYWRITING](https://www.hireawriter.us/website-copywriting) - [LEAD GEN COPYWRITING](https://www.hireawriter.us/lead-generation-copywriting) - [MARKETING STRATEGY](https://www.hireawriter.us/marketing-strategy) - [FOR AGENCIES](https://www.hireawriter.us/agency-partnership) - [WHITE LABELED COPYWRITING](https://www.hireawriter.us/white-labeled-copywriting) - [FRACTIONAL SEO LEADERSHIP](https://www.hireawriter.us/fractional-seo-leadership) - [TECHNICAL SEO](https://www.hireawriter.us/technical-seo) - [TRAINING](https://www.hireawriter.us/training) - [ABOUT HAW](https://www.hireawriter.us/about) - [JOBS](https://www.hireawriter.us/hire-a-writer-jobs) - [LEARN](https://www.hireawriter.us/learn) - [LEARN SEO](https://www.hireawriter.us/seo) - [LEARN BUSINESS CONTENT](https://www.hireawriter.us/business) - [LEARN SOCIAL MEDIA](https://www.hireawriter.us/social) - [LEARN STORYTELLING](https://www.hireawriter.us/storytelling) - [LEARN CREATIVE WRITING](https://www.hireawriter.us/creative) - [LEARN TECHNICAL WRITING](https://www.hireawriter.us/technical-content) - [LEARN FREELANCE WRITING](https://www.hireawriter.us/freelance) - [CONTACT](https://www.hireawriter.us/contact) [Facebook](https://www.facebook.com/Hireawriteronline) [Instagram](https://www.instagram.com/joywriteryouell/) [Linkedin](https://www.linkedin.com/company/hireawriter/) [X](https://www.hireawriter.us/business/tag/marketing#0) [YouTube](https://www.youtube.com/channel/UC8sZOTANgCCjtn29m4J0Z6A) [Medium](https://medium.com/hireawriter) [Tiktok](https://www.tiktok.com/@joyyouell) [Pinterest](https://www.pinterest.com/joyfromhireawriter/) # HIRE A WRITER BUSINESS BLOG #### **Learn how strategic content supports growth.** GET ON THE LIST Monthly content drop — Templates, reports, business content ideas, and more. ### Marketing [![Optimize marketing budgets for local hybrid businesses, geo-targeted restaurants, and service-based companies. Real budget examples and allocation strategies that drive local revenue.](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20(2)-Jul-11-2025-09-00-16-0637-PM.png?width=1080&height=864&name=HAW%20blog%20(2)-Jul-11-2025-09-00-16-0637-PM.png)](https://www.hireawriter.us/business/local-hybrid-and-geo-targeted-business-playbooks) 5 min read #### [Local, Hybrid, and Geo-Targeted Business Playbooks](https://www.hireawriter.us/business/local-hybrid-and-geo-targeted-business-playbooks) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Jul 14, 2025, 8:00:00 AM Want to know the fastest way to waste a marketing budget? Copy what works for Amazon and apply it to your local pizza shop. We've watched businesses... [Marketing](https://www.hireawriter.us/business/tag/marketing) [geographics](https://www.hireawriter.us/business/tag/geographics) [Geotargeting](https://www.hireawriter.us/business/tag/geotargeting) [READ NOW](https://www.hireawriter.us/business/local-hybrid-and-geo-targeted-business-playbooks) [![See real marketing budget examples for small and mid-sized businesses. Learn industry benchmarks and optimize your marketing spend for maximum ROI.](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20(1)-Jul-11-2025-08-56-07-6342-PM.png?width=1080&height=864&name=HAW%20blog%20(1)-Jul-11-2025-08-56-07-6342-PM.png)](https://www.hireawriter.us/business/marketing-budget-breakdown-what-small-and-mid-sized-businesses-actually-spend) 4 min read #### [Marketing Budget Breakdown: What Small and Mid-Sized Businesses Actually Spend](https://www.hireawriter.us/business/marketing-budget-breakdown-what-small-and-mid-sized-businesses-actually-spend) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Jul 11, 2025, 4:58:39 PM Here's a fun fact that'll ruin your day: 73% of businesses have no idea if their marketing budget is working. They're throwing money at Facebook ads... [Business](https://www.hireawriter.us/business/tag/business) [Marketing](https://www.hireawriter.us/business/tag/marketing) [Finances](https://www.hireawriter.us/business/tag/finances) [READ NOW](https://www.hireawriter.us/business/marketing-budget-breakdown-what-small-and-mid-sized-businesses-actually-spend) [![Discover guerrilla marketing tactics that create buzz without breaking budgets. Learn unconventional strategies that turn heads, spark conversations, and drive results.](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog-Jul-11-2025-08-51-33-2237-PM.png?width=1080&height=864&name=HAW%20blog-Jul-11-2025-08-51-33-2237-PM.png)](https://www.hireawriter.us/business/guerrilla-marketing-the-art-of-creative-disruption-that-actually-works) 3 min read #### [Guerrilla Marketing: The Art of Creative Disruption That Actually Works](https://www.hireawriter.us/business/guerrilla-marketing-the-art-of-creative-disruption-that-actually-works) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Jul 11, 2025, 4:54:20 PM Remember when everyone thought there was actually a witch haunting the woods of Maryland? The Blair Witch Project spent $60,000 on marketing and... [Business](https://www.hireawriter.us/business/tag/business) [Marketing](https://www.hireawriter.us/business/tag/marketing) [READ NOW](https://www.hireawriter.us/business/guerrilla-marketing-the-art-of-creative-disruption-that-actually-works) [![CMO optimism in generative AI jumps to 83%, driving $10M+ investments. ](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20(20)-Jun-09-2025-08-34-57-4097-PM.png?width=1080&height=864&name=HAW%20blog%20(20)-Jun-09-2025-08-34-57-4097-PM.png)](https://www.hireawriter.us/business/cmos-surge-ai-investments-as-optimism-reaches-83) 4 min read #### [CMOs Surge AI Investments as Optimism Reaches 83%](https://www.hireawriter.us/business/cmos-surge-ai-investments-as-optimism-reaches-83) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Jun 16, 2025, 9:00:00 AM The marketing industry's relationship with artificial intelligence has reached a tipping point. What began as cautious experimentation has evolved... 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Exciting possibilities everywhere you look, but... 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It's not winning... [Business](https://www.hireawriter.us/business/tag/business) [Marketing](https://www.hireawriter.us/business/tag/marketing) [Go to market](https://www.hireawriter.us/business/tag/go-to-market) [READ NOW](https://www.hireawriter.us/business/what-is-direct-marketing-the-unsexy-powerhouse) [![No matter your niche or marketing focus, attending a live event in 2025 is one of the smartest ways to stay sharp, get inspired, and connect with the people shaping the industry.](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20(95)-1.png?width=1080&height=864&name=HAW%20blog%20(95)-1.png)](https://www.hireawriter.us/business/marketing-events-2025) 3 min read #### [Marketing Events: 2025](https://www.hireawriter.us/business/marketing-events-2025) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Mar 24, 2025, 9:50:54 AM Attending marketing conferences is a strategic way for professionals to stay abreast of industry trends, network with peers, and gain insights from... [Marketing](https://www.hireawriter.us/business/tag/marketing) [Events](https://www.hireawriter.us/business/tag/events) [READ NOW](https://www.hireawriter.us/business/marketing-events-2025) [![Discover the ultimate guide to Account-Based Marketing (ABM) for expert marketers. Learn proven strategies, real-world examples, and best practices to drive high-value engagement and maximize ROI.](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20(72)-3.png?width=1080&height=864&name=HAW%20blog%20(72)-3.png)](https://www.hireawriter.us/business/account-based-marketing-abm) 3 min read #### [Account-Based Marketing (ABM)](https://www.hireawriter.us/business/account-based-marketing-abm) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Mar 10, 2025, 3:21:58 PM Account-Based Marketing (ABM) is a highly targeted, strategic marketing approach where businesses identify and engage high-value accounts rather than... [Marketing](https://www.hireawriter.us/business/tag/marketing) [B2B](https://www.hireawriter.us/business/tag/b2b) [READ NOW](https://www.hireawriter.us/business/account-based-marketing-abm) [![Discover the top 10 tech marketing campaigns that changed the industry.](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20(50)-2.png?width=1080&height=864&name=HAW%20blog%20(50)-2.png)](https://www.hireawriter.us/business/best-technology-marketing-campaigns) 2 min read #### [Best Technology Marketing Campaigns](https://www.hireawriter.us/business/best-technology-marketing-campaigns) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Feb 21, 2025, 6:12:54 PM Companies need to execute innovative marketing campaigns to stand out in a crowded market. From viral social media campaigns to groundbreaking... [Technical](https://www.hireawriter.us/business/tag/technical) [Marketing](https://www.hireawriter.us/business/tag/marketing) [Technology](https://www.hireawriter.us/business/tag/technology) [READ NOW](https://www.hireawriter.us/business/best-technology-marketing-campaigns) [![Learn how to convince your CEO that content marketing is a strategic investment. ](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20(31)-3.png?width=1080&height=864&name=HAW%20blog%20(31)-3.png)](https://www.hireawriter.us/business/the-ceos-guide-to-content-marketing-making-the-case-for-investment) 3 min read #### [The CEO’s Guide to Content Marketing: Making the Case for Investment](https://www.hireawriter.us/business/the-ceos-guide-to-content-marketing-making-the-case-for-investment) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Jan 27, 2025, 12:15:28 PM Content isn't a "nice-to-have." It's a "must-have" for companies aiming to build a brand, engage their audience, and drive measurable business... [Business](https://www.hireawriter.us/business/tag/business) [Marketing](https://www.hireawriter.us/business/tag/marketing) [Leadership](https://www.hireawriter.us/business/tag/leadership) [READ NOW](https://www.hireawriter.us/business/the-ceos-guide-to-content-marketing-making-the-case-for-investment) [![ Explore diverse marketing strategies, how they work, their benefits, and how to measure success.](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20(3)-Jan-19-2025-04-39-45-1626-PM.png?width=1080&height=864&name=HAW%20blog%20(3)-Jan-19-2025-04-39-45-1626-PM.png)](https://www.hireawriter.us/business/marketing-strategies-yes-theres-more-than-one) 4 min read #### [Marketing Strategies: Yes, There’s More Than One](https://www.hireawriter.us/business/marketing-strategies-yes-theres-more-than-one) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Jan 19, 2025, 11:40:12 AM When it comes to marketing, there’s no universal approach that guarantees success. The beauty—and challenge—of marketing lies in its diversity. A... [Content Strategy](https://www.hireawriter.us/business/tag/content-strategy) [Marketing](https://www.hireawriter.us/business/tag/marketing) [Content Marketing](https://www.hireawriter.us/business/tag/content-marketing) [READ NOW](https://www.hireawriter.us/business/marketing-strategies-yes-theres-more-than-one) [![By integrating MVP insights into your go-to-market strategy, you can ensure that your product not only meets customer needs but also has the marketing foundation for sustainable success.](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20(2)-Jan-19-2025-04-31-40-8271-PM.png?width=1080&height=864&name=HAW%20blog%20(2)-Jan-19-2025-04-31-40-8271-PM.png)](https://www.hireawriter.us/business/the-power-of-the-minimum-viable-product) 3 min read #### [The Power of the Minimum Viable Product](https://www.hireawriter.us/business/the-power-of-the-minimum-viable-product) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Jan 19, 2025, 11:33:39 AM When building a successful business, the concept of a Minimum Viable Product (MVP) can be a game-changer. It allows companies to test ideas quickly,... [Business](https://www.hireawriter.us/business/tag/business) [Marketing](https://www.hireawriter.us/business/tag/marketing) [Product marketing](https://www.hireawriter.us/business/tag/product-marketing) [Go to market](https://www.hireawriter.us/business/tag/go-to-market) [READ NOW](https://www.hireawriter.us/business/the-power-of-the-minimum-viable-product) [![Companies that maintain consistent content marketing efforts typically see their customer acquisition costs decrease by 25-30% after the first year](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20(1)-Jan-19-2025-04-26-38-7176-PM.png?width=1080&height=864&name=HAW%20blog%20(1)-Jan-19-2025-04-26-38-7176-PM.png)](https://www.hireawriter.us/business/content-marketing-as-a-marketing-strategy) 3 min read #### [Content Marketing as a Marketing Strategy](https://www.hireawriter.us/business/content-marketing-as-a-marketing-strategy) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Jan 19, 2025, 11:27:48 AM Content marketing is a foundational pillar for marketing, serving as both a demonstration of expertise and a primary lead generation channel. For a... [Content Strategy](https://www.hireawriter.us/business/tag/content-strategy) [Marketing](https://www.hireawriter.us/business/tag/marketing) [Content Marketing](https://www.hireawriter.us/business/tag/content-marketing) [READ NOW](https://www.hireawriter.us/business/content-marketing-as-a-marketing-strategy) [![These campaigns from 2024 highlight a few key marketing principles - read to learn more.](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20-%202024-12-09T120933.111.png?width=1080&height=864&name=HAW%20blog%20-%202024-12-09T120933.111.png)](https://www.hireawriter.us/business/7-top-marketing-campaigns-of-2024) 3 min read #### [7 Top Marketing Campaigns of 2024](https://www.hireawriter.us/business/7-top-marketing-campaigns-of-2024) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Dec 9, 2024, 12:21:18 PM Marketing in 2024 was marked by both soaring highs and challenging lows. The year saw a blend of risky ventures and calculated brand-building... [Marketing](https://www.hireawriter.us/business/tag/marketing) [Ads](https://www.hireawriter.us/business/tag/ads) [Content Marketing](https://www.hireawriter.us/business/tag/content-marketing) [READ NOW](https://www.hireawriter.us/business/7-top-marketing-campaigns-of-2024) [![Chaos Theory offers a fascinating lens for understanding the dynamics of viral marketing. ](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20-%202024-11-25T090753.934.png?width=1080&height=864&name=HAW%20blog%20-%202024-11-25T090753.934.png)](https://www.hireawriter.us/business/chaos-theory-in-marketing) 2 min read #### [Chaos Theory in Marketing](https://www.hireawriter.us/business/chaos-theory-in-marketing) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Nov 25, 2024, 9:08:07 AM Chaos Theory, a concept rooted in mathematics and science, emphasizes the unpredictable nature of systems and how small changes can yield significant... [Business](https://www.hireawriter.us/business/tag/business) [Marketing](https://www.hireawriter.us/business/tag/marketing) [Research](https://www.hireawriter.us/business/tag/research) [READ NOW](https://www.hireawriter.us/business/chaos-theory-in-marketing) [![The right balance depends on your business goals. 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The local restaurant that remembered your usual order. The neighborhood mechanic who kept... 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But occasionally, a well-crafted drip email will keep... 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This... 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One way to connect with this audience... [Business](https://www.hireawriter.us/business/tag/business) [Content Strategy](https://www.hireawriter.us/business/tag/content-strategy) [Marketing](https://www.hireawriter.us/business/tag/marketing) [READ NOW](https://www.hireawriter.us/business/7-effective-strategies-to-boost-credibility-with-developers) [![A salesman standing in front of a business in WPAP style.](https://www.hireawriter.us/hs-fs/hubfs/2-Apr-13-2024-12-03-28-7772-AM.png?width=1080&height=864&name=2-Apr-13-2024-12-03-28-7772-AM.png)](https://www.hireawriter.us/business/the-evolving-role-of-the-b2b-cmo) 2 min read #### [The Evolving Role of the B2B CMO](https://www.hireawriter.us/business/the-evolving-role-of-the-b2b-cmo) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Apr 12, 2024, 8:04:58 PM The landscape for business-to-business chief marketing officers (B2B CMOs) is undergoing a massive shift, driven by the rise of new technologies like... [Business](https://www.hireawriter.us/business/tag/business) [AI](https://www.hireawriter.us/business/tag/ai) [Marketing](https://www.hireawriter.us/business/tag/marketing) [READ NOW](https://www.hireawriter.us/business/the-evolving-role-of-the-b2b-cmo) [![A group of business professionals at a conference in WPAP style.](https://www.hireawriter.us/hs-fs/hubfs/1-Apr-12-2024-11-59-39-7647-PM.png?width=1080&height=864&name=1-Apr-12-2024-11-59-39-7647-PM.png)](https://www.hireawriter.us/business/industry-events-a-sales-and-marketing-collaboration) 2 min read #### [Industry Events: A Sales and Marketing Collaboration](https://www.hireawriter.us/business/industry-events-a-sales-and-marketing-collaboration) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Apr 12, 2024, 8:01:29 PM Industry events often play a critical role in demand-generation efforts. However, they come with a hefty price tag, draining the budget, time, and... [Business](https://www.hireawriter.us/business/tag/business) [Sales](https://www.hireawriter.us/business/tag/sales) [Marketing](https://www.hireawriter.us/business/tag/marketing) [READ NOW](https://www.hireawriter.us/business/industry-events-a-sales-and-marketing-collaboration) [![A colorful picture of a larger robot looking upon a smaller robot in WPAP style.](https://www.hireawriter.us/hs-fs/hubfs/2-Mar-29-2024-05-46-11-9300-PM.png?width=1080&height=864&name=2-Mar-29-2024-05-46-11-9300-PM.png)](https://www.hireawriter.us/business/leverage-ai-marketing-unlock-growth-potential) 4 min read #### [Leverage AI Marketing: Unlock Growth Potential](https://www.hireawriter.us/business/leverage-ai-marketing-unlock-growth-potential) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Mar 29, 2024, 1:48:42 PM The integration of artificial intelligence (AI) in marketing strategies is very popular right now. [AI](https://www.hireawriter.us/business/tag/ai) [Marketing](https://www.hireawriter.us/business/tag/marketing) [Growth](https://www.hireawriter.us/business/tag/growth) [READ NOW](https://www.hireawriter.us/business/leverage-ai-marketing-unlock-growth-potential) [![Close up of man in WPAP style looking into the distance. ](https://www.hireawriter.us/hs-fs/hubfs/1-3.png?width=1080&height=864&name=1-3.png)](https://www.hireawriter.us/business/rethink-content-marketing) 3 min read #### [Rethink Content Marketing](https://www.hireawriter.us/business/rethink-content-marketing) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Mar 14, 2024, 3:29:07 PM When you think of content marketing, what comes to mind? For many, it’s content performance or outcomes. It’s easy to associate content marketing... [Business](https://www.hireawriter.us/business/tag/business) [Marketing](https://www.hireawriter.us/business/tag/marketing) [Content Marketing](https://www.hireawriter.us/business/tag/content-marketing) [READ NOW](https://www.hireawriter.us/business/rethink-content-marketing) [![A woman with glasses, wpap style](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20(44)%20(1)-2.png?width=1080&height=864&name=HAW%20blog%20(44)%20(1)-2.png)](https://www.hireawriter.us/business/what-does-martech-mean-a-comprehensive-guide-for-marketers) 4 min read #### [What Does Martech Mean: A Comprehensive Guide for Marketers](https://www.hireawriter.us/business/what-does-martech-mean-a-comprehensive-guide-for-marketers) ![Picture of Kaitlin Last](https://www.hireawriter.us/hs-fs/hubfs/Untitled%20design%20-%202023-01-11T175132.067.png?width=30&name=Untitled%20design%20-%202023-01-11T175132.067.png) [Kaitlin Last](https://www.hireawriter.us/business/author/kaitlin-last): Nov 8, 2023, 4:41:57 PM "Martech" – an inescapable buzzword. [Business](https://www.hireawriter.us/business/tag/business) [Marketing](https://www.hireawriter.us/business/tag/marketing) [Technology](https://www.hireawriter.us/business/tag/technology) [READ NOW](https://www.hireawriter.us/business/what-does-martech-mean-a-comprehensive-guide-for-marketers) [![listicles](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20-%202023-11-06T114304.381.png?width=1080&height=864&name=HAW%20blog%20-%202023-11-06T114304.381.png)](https://www.hireawriter.us/business/create-better-listicles) 2 min read #### [Create Better Listicles](https://www.hireawriter.us/business/create-better-listicles) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Nov 6, 2023, 11:43:15 AM Listicles, also known as 'list posts,' have become a popular article format characterized by their list-based structure. [Content Strategy](https://www.hireawriter.us/business/tag/content-strategy) [Marketing](https://www.hireawriter.us/business/tag/marketing) [Content Marketing](https://www.hireawriter.us/business/tag/content-marketing) [READ NOW](https://www.hireawriter.us/business/create-better-listicles) [![digital copywriting](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20(25).png?width=1080&height=864&name=HAW%20blog%20(25).png)](https://www.hireawriter.us/business/the-essence-of-digital-copywriting) 1 min read #### [The Essence of Digital Copywriting](https://www.hireawriter.us/business/the-essence-of-digital-copywriting) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Nov 3, 2023, 4:18:34 PM Web copywriting the process of creating engaging online material, including website content, advertising text, social media updates, and various... 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[Business](https://www.hireawriter.us/business/tag/business) [Marketing](https://www.hireawriter.us/business/tag/marketing) [Research](https://www.hireawriter.us/business/tag/research) [READ NOW](https://www.hireawriter.us/business/is-marketing-being-absorbed-by-technology) [![An excited person, wpap style.](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20(38)%20(1)-1.png?width=1080&height=864&name=HAW%20blog%20(38)%20(1)-1.png)](https://www.hireawriter.us/business/19-tips-for-small-business-marketing) 2 min read #### [19 Tips for Small Business Marketing](https://www.hireawriter.us/business/19-tips-for-small-business-marketing) ![Picture of Emma Goldhaber](https://www.hireawriter.us/hs-fs/hubfs/Emma.png?width=30&name=Emma.png) [Emma Goldhaber](https://www.hireawriter.us/business/author/emma-goldhaber): Oct 26, 2023, 11:12:14 AM Marketing is vital for raising brand awareness and generating a pipeline of qualified leads that convert into sales. Small businesses often face... [Business](https://www.hireawriter.us/business/tag/business) [Content Strategy](https://www.hireawriter.us/business/tag/content-strategy) [Marketing](https://www.hireawriter.us/business/tag/marketing) [READ NOW](https://www.hireawriter.us/business/19-tips-for-small-business-marketing) [![content discovery a marketer's guide](https://www.hireawriter.us/hs-fs/hubfs/content%20discovery%20marketing%20strategy.png?width=1080&height=864&name=content%20discovery%20marketing%20strategy.png)](https://www.hireawriter.us/business/the-evolving-landscape-of-content-discovery-a-marketers-guide) 2 min read #### [Navigating the Evolving Landscape of Content Discovery: A Marketer's Guide](https://www.hireawriter.us/business/the-evolving-landscape-of-content-discovery-a-marketers-guide) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Oct 25, 2023, 4:38:03 PM The landscape of content discovery is ever-evolving. As consumers dedicate over 12 hours a day to digital content, with a significant chunk of... [Content Strategy](https://www.hireawriter.us/business/tag/content-strategy) [Marketing](https://www.hireawriter.us/business/tag/marketing) [Content Marketing](https://www.hireawriter.us/business/tag/content-marketing) [READ NOW](https://www.hireawriter.us/business/the-evolving-landscape-of-content-discovery-a-marketers-guide) [![WPAP-style image of man with a piece of technology around his ear and his hair shifts into different colors (represents neuro-movement).](https://www.hireawriter.us/hs-fs/hubfs/3%20(1).png?width=1080&height=864&name=3%20(1).png)](https://www.hireawriter.us/business/neuromarketing-understanding-the-brains-role-in-consumer-behavior) 3 min read #### [Neuromarketing: Understanding the Brain's Role in Consumer Behavior](https://www.hireawriter.us/business/neuromarketing-understanding-the-brains-role-in-consumer-behavior) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Oct 20, 2023, 6:18:23 PM You may have heard the term "neuromarketing" recently and wondered just what it was. You're in good company if that's the case. It's a term that's... [Business](https://www.hireawriter.us/business/tag/business) [Content Strategy](https://www.hireawriter.us/business/tag/content-strategy) [Marketing](https://www.hireawriter.us/business/tag/marketing) [READ NOW](https://www.hireawriter.us/business/neuromarketing-understanding-the-brains-role-in-consumer-behavior) [![WPAP-style image of a pensive robot.](https://www.hireawriter.us/hs-fs/hubfs/2%20(2).png?width=1080&height=864&name=2%20(2).png)](https://www.hireawriter.us/business/leveraging-ai-for-agility-in-marketing-and-sales) 2 min read #### [Leveraging AI for Agility in Marketing and Sales](https://www.hireawriter.us/business/leveraging-ai-for-agility-in-marketing-and-sales) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Oct 20, 2023, 6:10:20 PM In today's dynamic business landscape, adapting quickly to changing market conditions is a competitive advantage. Many successful companies use AI... [Business](https://www.hireawriter.us/business/tag/business) [AI](https://www.hireawriter.us/business/tag/ai) [Marketing](https://www.hireawriter.us/business/tag/marketing) [READ NOW](https://www.hireawriter.us/business/leveraging-ai-for-agility-in-marketing-and-sales) [![WPAP-style image of a male influencer with glasses.](https://www.hireawriter.us/hs-fs/hubfs/1%20(4).png?width=1080&height=864&name=1%20(4).png)](https://www.hireawriter.us/business/influencer-marketing-does-it-really-pay-off) 3 min read #### [Influencer Marketing: Does It Really Pay Off?](https://www.hireawriter.us/business/influencer-marketing-does-it-really-pay-off) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Oct 20, 2023, 6:02:21 PM In the dynamic realm of digital marketing, the allure of influencer marketing beckons brands to tap into the vast potential of pre-built engaged... [Business](https://www.hireawriter.us/business/tag/business) [Marketing](https://www.hireawriter.us/business/tag/marketing) [Influencers](https://www.hireawriter.us/business/tag/influencers) [READ NOW](https://www.hireawriter.us/business/influencer-marketing-does-it-really-pay-off) [![In WPAP style: A woman reading emails on a tablet.](https://www.hireawriter.us/hs-fs/hubfs/3.png?width=1080&height=864&name=3.png)](https://www.hireawriter.us/business/maximize-email-marketing-effectiveness-with-suppression-lists) 3 min read #### [Maximize Email Marketing Effectiveness with Suppression Lists](https://www.hireawriter.us/business/maximize-email-marketing-effectiveness-with-suppression-lists) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Oct 15, 2023, 12:01:34 AM Email marketing is a powerful tool in the digital marketer's arsenal, but it comes with its own set of challenges and responsibilities. [Business](https://www.hireawriter.us/business/tag/business) [Marketing](https://www.hireawriter.us/business/tag/marketing) [Emails](https://www.hireawriter.us/business/tag/emails) [READ NOW](https://www.hireawriter.us/business/maximize-email-marketing-effectiveness-with-suppression-lists) [![In WPAP style: two young men sitting beside one another, listening carefully.](https://www.hireawriter.us/hs-fs/hubfs/2%20(1).png?width=1080&height=864&name=2%20(1).png)](https://www.hireawriter.us/business/fostering-authenticity-in-marketing-during-times-of-social-unrest) 2 min read #### [Fostering Authenticity in Marketing During Times of Social Unrest](https://www.hireawriter.us/business/fostering-authenticity-in-marketing-during-times-of-social-unrest) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Oct 14, 2023, 11:56:30 PM In today's climate of heightened social awareness and the ongoing challenges posed by COVID-19, the importance of authenticity in marketing cannot be... [Business](https://www.hireawriter.us/business/tag/business) [Marketing](https://www.hireawriter.us/business/tag/marketing) [Content Marketing](https://www.hireawriter.us/business/tag/content-marketing) [READ NOW](https://www.hireawriter.us/business/fostering-authenticity-in-marketing-during-times-of-social-unrest) [![evolution of content marketing roles](https://www.hireawriter.us/hs-fs/hubfs/evolution%20of%20content%20marketing.png?width=1080&height=864&name=evolution%20of%20content%20marketing.png)](https://www.hireawriter.us/business/the-evolution-of-content-marketing-essential-roles-for-success) 2 min read #### [The Evolution of Content Marketing: Essential Roles for Success](https://www.hireawriter.us/business/the-evolution-of-content-marketing-essential-roles-for-success) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Oct 12, 2023, 7:55:37 PM Content marketing has transformed from a mere buzzword to the heartbeat of modern marketing. As this transition unfolds, understanding a content... [Content Strategy](https://www.hireawriter.us/business/tag/content-strategy) [Marketing](https://www.hireawriter.us/business/tag/marketing) [Content Marketing](https://www.hireawriter.us/business/tag/content-marketing) [READ NOW](https://www.hireawriter.us/business/the-evolution-of-content-marketing-essential-roles-for-success) [![ai influences modern marketing teams](https://www.hireawriter.us/hs-fs/hubfs/ai%20influence%20on%20marketing%20teams.png?width=1080&height=864&name=ai%20influence%20on%20marketing%20teams.png)](https://www.hireawriter.us/business/how-ai-influences-marketing-teams) 2 min read #### [How AI Influences Modern Marketing Teams: A Strength or a Band-Aid?](https://www.hireawriter.us/business/how-ai-influences-marketing-teams) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Oct 12, 2023, 7:43:55 PM Marketing in the digital era often feels like navigating through the uncharted territories of the Wild West. With the surge in generative AI's... [AI](https://www.hireawriter.us/business/tag/ai) [Marketing](https://www.hireawriter.us/business/tag/marketing) [Content Marketing](https://www.hireawriter.us/business/tag/content-marketing) [READ NOW](https://www.hireawriter.us/business/how-ai-influences-marketing-teams) [![building trust with b2b content 2023](https://www.hireawriter.us/hs-fs/hubfs/b2b%20marketing%202023.png?width=1080&height=864&name=b2b%20marketing%202023.png)](https://www.hireawriter.us/business/building-trust-with-b2b-content-2023-trust-in-marketing-index) 2 min read #### [Building Trust with B2B Content: the 2023 Trust in Marketing Index](https://www.hireawriter.us/business/building-trust-with-b2b-content-2023-trust-in-marketing-index) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Oct 12, 2023, 7:29:19 PM Buyers today are searching for content they can trust. For those in the B2B tech sector, striking the perfect balance between content trustworthiness... [Business](https://www.hireawriter.us/business/tag/business) [Marketing](https://www.hireawriter.us/business/tag/marketing) [Trends](https://www.hireawriter.us/business/tag/trends) [READ NOW](https://www.hireawriter.us/business/building-trust-with-b2b-content-2023-trust-in-marketing-index) [![Woman with eyes closed tilting her head up in WPAP art style.](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20(24)%20(1)-1.png?width=1080&height=864&name=HAW%20blog%20(24)%20(1)-1.png)](https://www.hireawriter.us/business/empathetic-marketing-a-guide-to-genuine-connection) 2 min read #### [Empathetic Marketing: A Guide to Genuine Connection](https://www.hireawriter.us/business/empathetic-marketing-a-guide-to-genuine-connection) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Oct 7, 2023, 11:00:23 PM Empathetic marketing reached a pivotal juncture in 2020 when the pandemic prompted brands to respond to collective grief. [Business](https://www.hireawriter.us/business/tag/business) [Marketing](https://www.hireawriter.us/business/tag/marketing) [Content Marketing](https://www.hireawriter.us/business/tag/content-marketing) [READ NOW](https://www.hireawriter.us/business/empathetic-marketing-a-guide-to-genuine-connection) [![Two people talking seated at a table, WPAP style.](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20(25)%20(1).png?width=1080&height=864&name=HAW%20blog%20(25)%20(1).png)](https://www.hireawriter.us/business/choosing-your-marketing-tech-partners-a-guide-to-vendor-selection) 3 min read #### [Choosing Your Marketing Tech Partners: A Guide to Vendor Selection](https://www.hireawriter.us/business/choosing-your-marketing-tech-partners-a-guide-to-vendor-selection) ![Picture of Kaitlin Last](https://www.hireawriter.us/hs-fs/hubfs/Untitled%20design%20-%202023-01-11T175132.067.png?width=30&name=Untitled%20design%20-%202023-01-11T175132.067.png) [Kaitlin Last](https://www.hireawriter.us/business/author/kaitlin-last): Oct 2, 2023, 2:26:55 PM Before we dive into the nitty-gritty of vendor selection, let's take a moment to appreciate the role marketing technology vendors play in our daily... 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There's no way to get around it. A transformation is going on, and you need to... 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One company landed on the right website design that... 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Think about how you'd explain this to your past self.... 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While that's probably the understatement of the day (if not the week, maybe the year), it's... 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Gone are the days when you had to rely on TV ads and billboards to market your content.... 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And for good reason, too. It can help you understand your target audience,... 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[Business](https://www.hireawriter.us/business/tag/business) [Content Strategy](https://www.hireawriter.us/business/tag/content-strategy) [Marketing](https://www.hireawriter.us/business/tag/marketing) [Ads](https://www.hireawriter.us/business/tag/ads) [READ NOW](https://www.hireawriter.us/business/an-engaging-year-in-review-campaign-a-step-by-step-guide) [![email marketing](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20-%202023-09-21T114059.342%20(1).png?width=1080&height=864&name=HAW%20blog%20-%202023-09-21T114059.342%20(1).png)](https://www.hireawriter.us/business/the-new-world-of-email-marketing) 2 min read #### [The New World of Email Marketing](https://www.hireawriter.us/business/the-new-world-of-email-marketing) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Sep 21, 2023, 11:41:53 AM You've poured your heart and soul into crafting a remarkable piece of digital content marketing, yet you find yourself asking, "Why isn't anyone... 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[Business](https://www.hireawriter.us/business/tag/business) [Content Strategy](https://www.hireawriter.us/business/tag/content-strategy) [Website](https://www.hireawriter.us/business/tag/website) [Marketing](https://www.hireawriter.us/business/tag/marketing) [Chatbots](https://www.hireawriter.us/business/tag/chatbots) [READ NOW](https://www.hireawriter.us/business/what-people-want-concrete-language-from-chatbots) [![delete act](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20-%202023-09-11T125647.493%20(1).png?width=1080&height=864&name=HAW%20blog%20-%202023-09-11T125647.493%20(1).png)](https://www.hireawriter.us/business/is-the-delete-act-going-to-screw-marketers) 2 min read #### [Is The Delete Act Going to Screw Marketers?](https://www.hireawriter.us/business/is-the-delete-act-going-to-screw-marketers) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Sep 11, 2023, 12:57:34 PM In California, a legislative bombshell is ticking away, and data brokers are feeling the heat. [Business](https://www.hireawriter.us/business/tag/business) [Marketing](https://www.hireawriter.us/business/tag/marketing) [Legal](https://www.hireawriter.us/business/tag/legal) [News](https://www.hireawriter.us/business/tag/news) [READ NOW](https://www.hireawriter.us/business/is-the-delete-act-going-to-screw-marketers) [![predictive ai](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20-%202023-09-11T123329.476.png?width=1080&height=864&name=HAW%20blog%20-%202023-09-11T123329.476.png)](https://www.hireawriter.us/business/predictive-ai-transforming-marketing-success) 2 min read #### [Predictive AI: Transforming Marketing Success](https://www.hireawriter.us/business/predictive-ai-transforming-marketing-success) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Sep 11, 2023, 12:33:43 PM Predictive AI can be a powerful catalyst for achieving marketing excellence. It uses artificial intelligence to analyze data, predict consumer... 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This deliberate approach... 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With the impending demise of third-party cookies, stringent privacy regulations, and the... [Content Strategy](https://www.hireawriter.us/business/tag/content-strategy) [Marketing](https://www.hireawriter.us/business/tag/marketing) [Ads](https://www.hireawriter.us/business/tag/ads) [READ NOW](https://www.hireawriter.us/business/the-resurgence-of-contextual-advertising-a-response-to-the-privacy-paradigm-shift) [![kantar media](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20-%202023-09-08T144235.128%20(1).png?width=1080&height=864&name=HAW%20blog%20-%202023-09-08T144235.128%20(1).png)](https://www.hireawriter.us/business/differing-preferences-marketers-and-consumers-at-odds-on-ad-placements) 1 min read #### [Differing Preferences: Marketers and Consumers at Odds on Ad Placements](https://www.hireawriter.us/business/differing-preferences-marketers-and-consumers-at-odds-on-ad-placements) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Sep 8, 2023, 2:42:56 PM When it comes to ad placements, a significant disconnect has emerged between marketers and consumers, as revealed in Kantar's latest Media Reactions... [Marketing](https://www.hireawriter.us/business/tag/marketing) [Ads](https://www.hireawriter.us/business/tag/ads) [Trends](https://www.hireawriter.us/business/tag/trends) [READ NOW](https://www.hireawriter.us/business/differing-preferences-marketers-and-consumers-at-odds-on-ad-placements) [![animated infographics](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20-%202023-09-07T083342.993%20(1).png?width=1080&height=864&name=HAW%20blog%20-%202023-09-07T083342.993%20(1).png)](https://www.hireawriter.us/business/animated-infographics-functionality-and-effectiveness) 2 min read #### [Animated Infographics: Functionality and Effectiveness](https://www.hireawriter.us/business/animated-infographics-functionality-and-effectiveness) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Sep 7, 2023, 8:34:36 AM Animated infographics have a useful tool for corporate communicators, offering audiences a visually compelling and comprehensible representation of... [Content Strategy](https://www.hireawriter.us/business/tag/content-strategy) [Marketing](https://www.hireawriter.us/business/tag/marketing) [Trends](https://www.hireawriter.us/business/tag/trends) [READ NOW](https://www.hireawriter.us/business/animated-infographics-functionality-and-effectiveness) [![landing page](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20-%202023-09-06T154747.413.png?width=1080&height=864&name=HAW%20blog%20-%202023-09-06T154747.413.png)](https://www.hireawriter.us/business/maximizing-your-landing-pages-hero-section) 2 min read #### [Maximizing Your Landing Page's Hero Section](https://www.hireawriter.us/business/maximizing-your-landing-pages-hero-section) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Sep 6, 2023, 3:48:36 PM To enhance your landing pages and boost ROAS (Return on Ad Spend), we've distilled essential insights from a successful B2B SaaS company's approach.... [Conversion](https://www.hireawriter.us/business/tag/conversion) [Marketing](https://www.hireawriter.us/business/tag/marketing) [Landing pages](https://www.hireawriter.us/business/tag/landing-pages) [READ NOW](https://www.hireawriter.us/business/maximizing-your-landing-pages-hero-section) [![drip campaign](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20-%202023-09-06T144904.196%20(1).png?width=1080&height=864&name=HAW%20blog%20-%202023-09-06T144904.196%20(1).png)](https://www.hireawriter.us/business/15-drip-campaign-best-practices-to-boost-lead-generation) 2 min read #### [15 Drip Campaign Best Practices to Boost Lead Generation](https://www.hireawriter.us/business/15-drip-campaign-best-practices-to-boost-lead-generation) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Sep 6, 2023, 2:49:23 PM Drip campaigns, a cornerstone of modern marketing strategies, offer a systematic and highly effective way to nurture leads and cultivate meaningful... 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When delving into the light vs. dark debate, it's... 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Curious about how GDPR is shaking up email marketing? No worries, we're breaking it down in simple... [Business](https://www.hireawriter.us/business/tag/business) [Copywriting](https://www.hireawriter.us/business/tag/copywriting) [Marketing](https://www.hireawriter.us/business/tag/marketing) [Emails](https://www.hireawriter.us/business/tag/emails) [READ NOW](https://www.hireawriter.us/business/gdprs-impact-on-email-marketing-what-you-need-to-know) [![email marketing ](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20-%202023-08-29T173715.614%20(1).png?width=1080&height=864&name=HAW%20blog%20-%202023-08-29T173715.614%20(1).png)](https://www.hireawriter.us/business/understanding-opt-in-email-marketing) 2 min read #### [Understanding Opt-In Email Marketing](https://www.hireawriter.us/business/understanding-opt-in-email-marketing) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Aug 29, 2023, 5:44:28 PM Hey there, fellow business owners and marketers! Ever wondered about that opt-in thing in email marketing? We've got your back with a breakdown... 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XR is Here to WOW You](https://www.hireawriter.us/business/vr-is-dead-xr-is-here-to-wow-you) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Aug 25, 2023, 10:47:58 AM The world of immersive realities, from virtual reality (VR) to augmented reality (AR), is on a rollercoaster ride of innovation and evolution. Let's... 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Increasingly so. [Business](https://www.hireawriter.us/business/tag/business) [Content Strategy](https://www.hireawriter.us/business/tag/content-strategy) [Marketing](https://www.hireawriter.us/business/tag/marketing) [Google](https://www.hireawriter.us/business/tag/google) [Networking](https://www.hireawriter.us/business/tag/networking) [READ NOW](https://www.hireawriter.us/business/stop-ignoring-your-google-my-business-gmb-profile) [![board wpap style](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20-%202023-08-23T155615.715%20(1).png?width=1080&height=864&name=HAW%20blog%20-%202023-08-23T155615.715%20(1).png)](https://www.hireawriter.us/business/the-marketers-role-in-privacy-discussions) 2 min read #### [The Marketer's Role in Privacy Discussions](https://www.hireawriter.us/business/the-marketers-role-in-privacy-discussions) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Aug 23, 2023, 3:57:02 PM Many executives and corporate leaders hold the belief that marketing departments should have a limited role in matters of customer privacy. [Marketing](https://www.hireawriter.us/business/tag/marketing) [Leadership](https://www.hireawriter.us/business/tag/leadership) [Data](https://www.hireawriter.us/business/tag/data) [READ NOW](https://www.hireawriter.us/business/the-marketers-role-in-privacy-discussions) [![podcast microphone](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20-%202023-08-21T151843.100%20(1).png?width=1080&height=864&name=HAW%20blog%20-%202023-08-21T151843.100%20(1).png)](https://www.hireawriter.us/business/ai-and-podcasts-summary-of-an-interview-with-riversides-head-of-marketing) 4 min read #### [AI and Podcasts: Summary of an Interview with Riverside's Head of Marketing](https://www.hireawriter.us/business/ai-and-podcasts-summary-of-an-interview-with-riversides-head-of-marketing) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Aug 21, 2023, 3:19:27 PM Podcasts and videos are potent avenues for expanding audiences and bolstering brand recognition. [AI](https://www.hireawriter.us/business/tag/ai) [Marketing](https://www.hireawriter.us/business/tag/marketing) [Podcast](https://www.hireawriter.us/business/tag/podcast) [READ NOW](https://www.hireawriter.us/business/ai-and-podcasts-summary-of-an-interview-with-riversides-head-of-marketing) [![road sign wpap style](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20-%202023-08-18T144804.469%20(1).png?width=1080&height=864&name=HAW%20blog%20-%202023-08-18T144804.469%20(1).png)](https://www.hireawriter.us/business/rethinking-account-based-marketing-abm) 2 min read #### [Rethinking Account-Based Marketing (ABM)](https://www.hireawriter.us/business/rethinking-account-based-marketing-abm) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Aug 18, 2023, 2:48:51 PM Traditionally, Account Based Marketing (ABM) has been seen as a methodical, step-by-step approach – a bit like a structured heist. But what if we... [Content Strategy](https://www.hireawriter.us/business/tag/content-strategy) [Marketing](https://www.hireawriter.us/business/tag/marketing) [Leadership](https://www.hireawriter.us/business/tag/leadership) [Lead Generation](https://www.hireawriter.us/business/tag/lead-generation) [READ NOW](https://www.hireawriter.us/business/rethinking-account-based-marketing-abm) [![person falling](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20-%202023-08-18T143250.437%20(1).png?width=1080&height=864&name=HAW%20blog%20-%202023-08-18T143250.437%20(1).png)](https://www.hireawriter.us/business/the-demise-of-mql) 2 min read #### [THE DEMISE OF MQL](https://www.hireawriter.us/business/the-demise-of-mql) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Aug 18, 2023, 2:33:10 PM Marketing and sales have evolved through distinct eras shaped by technological advancements, trends, and societal changes. The year 2020 expedited... [Marketing](https://www.hireawriter.us/business/tag/marketing) [Lead Generation](https://www.hireawriter.us/business/tag/lead-generation) [Demand Generation](https://www.hireawriter.us/business/tag/demand-generation) [READ NOW](https://www.hireawriter.us/business/the-demise-of-mql) [![group of businesspeople](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20-%202023-08-18T142323.462%20(1).png?width=1080&height=864&name=HAW%20blog%20-%202023-08-18T142323.462%20(1).png)](https://www.hireawriter.us/business/streamlining-buyer-salesperson-connections-through-conversational-marketing) 2 min read #### [Streamlining Buyer-Salesperson Connections through Conversational Marketing](https://www.hireawriter.us/business/streamlining-buyer-salesperson-connections-through-conversational-marketing) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Aug 18, 2023, 2:24:33 PM Conversational Marketing offers a seamless and real-time buying experience that addresses immediate buyer needs. It's land on a website - BOOM - have... [Website](https://www.hireawriter.us/business/tag/website) [Marketing](https://www.hireawriter.us/business/tag/marketing) [Lead Generation](https://www.hireawriter.us/business/tag/lead-generation) [Demand Generation](https://www.hireawriter.us/business/tag/demand-generation) [READ NOW](https://www.hireawriter.us/business/streamlining-buyer-salesperson-connections-through-conversational-marketing) [![judge openai nyt lawsuit](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20-%202023-08-18T084235.574.png?width=1080&height=864&name=HAW%20blog%20-%202023-08-18T084235.574.png)](https://www.hireawriter.us/business/possible-new-york-times-lawsuit-against-openai) 2 min read #### [Possible New York Times Lawsuit Against OpenAI](https://www.hireawriter.us/business/possible-new-york-times-lawsuit-against-openai) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Aug 18, 2023, 8:43:38 AM In a recent development, The New York Times (NYT) has updated its terms of service to prevent AI companies from using its content to train AI models.... 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