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Writing Team: May 2, 2025 4:32:24 PM
If you've been paying attention, you know that privacy changes have wreaked havoc on measurement capabilities over the past several years, leaving...
3 min read
Writing Team: Apr 21, 2025 4:09:15 PM
When was the last time you checked how many times your Google Ads appear on a single search results page? If you haven't looked lately, you might be...
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Writing Team: Apr 21, 2025 4:05:16 PM
Ever notice how your morning coffee keeps getting more expensive, but you keep buying it anyway? That's exactly what's happening with your Google Ads...
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Writing Team: Mar 17, 2025 12:56:51 PM
Google’s Demand Gen campaigns are changing, replacing Video Action Campaigns (VAC) and redefining how marketers reach and convert top-of-funnel...
3 min read
Writing Team: Dec 16, 2024 11:46:50 AM
AI is revolutionizing Google Ads, creating new opportunities and challenges for PPC marketers. This article explores how AI is reshaping advertising...
2 min read
Writing Team: Dec 16, 2024 11:42:04 AM
Avoid these pitfalls to optimize your PPC campaigns in the world of Google Ads. Here's a breakdown of the most common mistakes advertisers made in...
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Writing Team: Dec 9, 2024 12:21:18 PM
Marketing in 2024 was marked by both soaring highs and challenging lows. The year saw a blend of risky ventures and calculated brand-building...
3 min read
Writing Team: Dec 2, 2024 1:29:36 PM
Perplexity, the AI-powered search engine, has officially begun testing advertising in the form of sponsored follow-up questions. This move, which has...
1 min read
Writing Team: Dec 2, 2024 1:16:24 PM
Google Ads has launched a new conversion action called “conversation started,” aimed at helping advertisers track engagements through WhatsApp...
4 min read
Writing Team: Oct 21, 2024 6:50:51 PM
While traditional PR and publicity still play a role, today's earned media ecosystem is vastly more complex, encompassing everything from algorithmic...
10 min read
Writing Team: Oct 8, 2024 1:29:21 PM
Table of Contents Introduction What is Native Advertising? The Evolution of Native Advertising Types of Native Advertising Native Advertising...
1 min read
Writing Team: Aug 5, 2024 4:44:42 PM
In the competitive world of paid search, your brand is your most valuable asset. It's crucial to protect your brand terms, messaging, and unique...
2 min read
Writing Team: Jul 24, 2024 11:38:23 AM
Twenty years after the cult classic "Napoleon Dynamite" charmed audiences with its quirky humor and memorable characters, a series of innovative...
4 min read
Writing Team: Jul 10, 2024 8:09:06 AM
Google Ads has recently made broad match the default setting for new search campaigns. If advertisers aren't careful, this change can significantly...
1 min read
Writing Team: Jul 10, 2024 7:20:29 AM
For the first six months of the year, Etsy has been laser-focused on launching marketing campaigns that highlight how its community of 7 million...
1 min read
Writing Team: Jun 27, 2024 7:30:13 AM
Toys R Us has long championed the power of imagination and make-believe in fostering human development and creativity. However, the retailer's latest...
2 min read
Writing Team: May 4, 2024 12:54:16 PM
In the world of television advertising, shoppable ads are a powerful tool for brands to connect with consumers and drive sales. While QR codes made a...
2 min read
Writing Team: Apr 19, 2024 3:04:46 PM
Google now labels some ads with "People also consider" tags and the recently introduced "Related to your search" labels. This move raises questions...
2 min read
Writing Team: Apr 19, 2024 3:02:42 PM
Google is testing replacing the "call" button in Google Ads, including Local Service Ads, with a "get phone number" button. While this phrase is much...
2 min read
Writing Team: Nov 3, 2023 4:11:21 PM
Rising customer acquisition costs and fierce competition for online attention make your promotional offerings critical to the success of your...
3 min read
Writing Team: Sep 23, 2023 11:19:44 PM
There's no doubt about it: brand visibility is important. While that's probably the understatement of the day (if not the week, maybe the year), it's...
3 min read
Writing Team: Sep 21, 2023 11:51:23 AM
As the Thanksgiving feast settles, marketers are already gearing up for the new year.
1 min read
Writing Team: Sep 8, 2023 2:56:35 PM
Contextual advertising is making a remarkable comeback. With the impending demise of third-party cookies, stringent privacy regulations, and the...
1 min read
Writing Team: Sep 8, 2023 2:42:56 PM
When it comes to ad placements, a significant disconnect has emerged between marketers and consumers, as revealed in Kantar's latest Media Reactions...
2 min read
Writing Team: Sep 6, 2023 12:24:03 PM
For generations, television has stood as a stalwart advertising channel, but recent shifts in the marketing landscape are reshaping its role....
2 min read
Writing Team: Sep 1, 2023 4:01:17 PM
Reddit is elevating its Contextual Keyword Targeting ad process by introducing new features aimed at refining ad campaigns and expanding its reach.
2 min read
Writing Team: Aug 24, 2023 2:36:55 PM
Geotargeting, also known as location-based targeting, is a powerful advertising strategy that allows businesses to reach their ideal audience based...
2 min read
Writing Team: Aug 22, 2023 3:37:50 PM
Google is launching a new AI-powered campaign type known as Demand Gen campaigns. Currently in beta for advertisers, this groundbreaking approach is...
2 min read
Writing Team: Aug 18, 2023 4:17:14 PM
Digital platforms play a pivotal role in shaping political discourse. Because of that, the rules governing political advertising have become a...
5 min read
Writing Team: Aug 16, 2023 4:58:11 PM
Advertising is an art that has the power to captivate, inspire, and drive massive success.
2 min read
Writing Team: Aug 2, 2023 11:53:01 AM
In the rapidly evolving landscape of digital marketing, data-driven decision-making has become paramount.
2 min read
Writing Team: Aug 1, 2023 2:51:05 PM
Formerly known as Facebook advertising, Meta Advertising offers businesses a powerful platform to reach their target audience and achieve marketing...
3 min read
Writing Team: Aug 1, 2023 2:46:03 PM
In today's digital age, Google Ads is a potent tool for businesses seeking to reach a target audience effectively and drive meaningful results.
2 min read
Writing Team: Jul 31, 2023 4:59:27 PM
With the rise of digital streaming platforms and the decline of traditional cable TV, the landscape of video advertising has undergone a significant...
3 min read
Joy Youell: Apr 11, 2023 4:32:33 PM
Writing ads is an art.
3 min read
Joy Youell: Apr 9, 2023 11:14:37 AM
Whether you earn it or pay for it, publicity is rarely free. The nature of the investment that you make may impact how customers view you. Knowing...
4 min read
Ross Henderson: Apr 9, 2023 10:36:52 AM
Successfully marketing any business requires a lot of effort. There are so many marketing channels out there, and each of them demand unique types of...
5 min read
Ross Henderson: Apr 9, 2023 10:16:34 AM
When it comes to marketing writing, there are two distinct categories: long-form and short-form. We all know long-form well: blog articles, white...
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