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Napoleon Dynamite 2: Teaser Marketing Taps into Millennial Nostalgia
Twenty years after the cult classic "Napoleon Dynamite" charmed audiences with its quirky humor and memorable characters, a series of innovative...
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2 min read
Twenty years after the cult classic "Napoleon Dynamite" charmed audiences with its quirky humor and memorable characters, a series of innovative...
4 min read
Google Ads has recently made broad match the default setting for new search campaigns. If advertisers aren't careful, this change can significantly...
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For the first six months of the year, Etsy has been laser-focused on launching marketing campaigns that highlight how its community of 7 million...
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Toys R Us has long championed the power of imagination and make-believe in fostering human development and creativity. However, the retailer's latest...
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In the world of television advertising, shoppable ads are a powerful tool for brands to connect with consumers and drive sales. While QR codes made a...
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Google now labels some ads with "People also consider" tags and the recently introduced "Related to your search" labels. This move raises questions...
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Google is testing replacing the "call" button in Google Ads, including Local Service Ads, with a "get phone number" button. While this phrase is much...
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Rising customer acquisition costs and fierce competition for online attention make your promotional offerings critical to the success of your...
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There's no doubt about it: brand visibility is important. While that's probably the understatement of the day (if not the week, maybe the year), it's...
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As the Thanksgiving feast settles, marketers are already gearing up for the new year.
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Contextual advertising is making a remarkable comeback. With the impending demise of third-party cookies, stringent privacy regulations, and the...
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When it comes to ad placements, a significant disconnect has emerged between marketers and consumers, as revealed in Kantar's latest Media Reactions...
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For generations, television has stood as a stalwart advertising channel, but recent shifts in the marketing landscape are reshaping its role....
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Reddit is elevating its Contextual Keyword Targeting ad process by introducing new features aimed at refining ad campaigns and expanding its reach.
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Geotargeting, also known as location-based targeting, is a powerful advertising strategy that allows businesses to reach their ideal audience based...
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Google is launching a new AI-powered campaign type known as Demand Gen campaigns. Currently in beta for advertisers, this groundbreaking approach is...
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Digital platforms play a pivotal role in shaping political discourse. Because of that, the rules governing political advertising have become a...
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Advertising is an art that has the power to captivate, inspire, and drive massive success.
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In the rapidly evolving landscape of digital marketing, data-driven decision-making has become paramount.
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Formerly known as Facebook advertising, Meta Advertising offers businesses a powerful platform to reach their target audience and achieve marketing...
3 min read
In today's digital age, Google Ads is a potent tool for businesses seeking to reach a target audience effectively and drive meaningful results.
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With the rise of digital streaming platforms and the decline of traditional cable TV, the landscape of video advertising has undergone a significant...
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Writing ads is an art.
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Whether you earn it or pay for it, publicity is rarely free. The nature of the investment that you make may impact how customers view you. Knowing...
4 min read
Successfully marketing any business requires a lot of effort. There are so many marketing channels out there, and each of them demand unique types of...
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When it comes to marketing writing, there are two distinct categories: long-form and short-form. We all know long-form well: blog articles, white...