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Writing Ads: When Every Word Counts

3 min read

Writing Ads: When Every Word Counts

Writing ads is an art.

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Earned Media v. Advertising

3 min read

Earned Media v. Advertising

Whether you earn it or pay for it, publicity is rarely free. The nature of the investment that you make may impact how customers view you. Knowing...

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Getting More Mileage from your Marketing: How to Recycle Content

4 min read

Getting More Mileage from your Marketing: How to Recycle Content

Successfully marketing any business requires a lot of effort. There are so many marketing channels out there, and each of them demand unique types of...

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Five Tips for Writing Short-Form Ad Copy

5 min read

Five Tips for Writing Short-Form Ad Copy

When it comes to marketing writing, there are two distinct categories: long-form and short-form. We all know long-form well: blog articles, white...

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