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Ads

A sunglasses commercial on a 1970s television in WPAP style.

2 min read

The Evolution of Shoppable TV Ads: Beyond QR Codes

In the world of television advertising, shoppable ads are a powerful tool for brands to connect with consumers and drive sales. While QR codes made a...

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A label with an unintelligible word on a can of soup in WPAP style.

2 min read

Google Introduces People Also Consider Labels on Ads

Google now labels some ads with "People also consider" tags and the recently introduced "Related to your search" labels. This move raises questions...

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A young man with headphones answering a call in WPAP style.

2 min read

Google Experiments with Get Phone Number Button in Ads

Google is testing replacing the "call" button in Google Ads, including Local Service Ads, with a "get phone number" button. While this phrase is much...

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bfcm

2 min read

15 Black Friday and Cyber Monday Promotional Marketing Ideas (2024)

Rising customer acquisition costs and fierce competition for online attention make your promotional offerings critical to the success of your...

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Image of two men looking off into the distance in WPAP art style.

3 min read

Let's Compare Marketing Approaches: Content Marketing and Native Advertising

There's no doubt about it: brand visibility is important. While that's probably the understatement of the day (if not the week, maybe the year), it's...

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year in review campaign

3 min read

An Engaging Year-in-Review Campaign: A Step-by-Step Guide

As the Thanksgiving feast settles, marketers are already gearing up for the new year.

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contextual advertising

1 min read

The Resurgence of Contextual Advertising: A Response to the Privacy Paradigm Shift

Contextual advertising is making a remarkable comeback. With the impending demise of third-party cookies, stringent privacy regulations, and the...

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kantar media

1 min read

Differing Preferences: Marketers and Consumers at Odds on Ad Placements

When it comes to ad placements, a significant disconnect has emerged between marketers and consumers, as revealed in Kantar's latest Media Reactions...

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tv ad

2 min read

Advertising Channel Update - TV Loses Its Preferred Status

For generations, television has stood as a stalwart advertising channel, but recent shifts in the marketing landscape are reshaping its role....

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guy on reddit

2 min read

Reddit Introduces Enhanced Ad Targeting Tools and Keyword Suggestions

Reddit is elevating its Contextual Keyword Targeting ad process by introducing new features aimed at refining ad campaigns and expanding its reach.

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geotargeting

2 min read

Let's Break Down Geotargeting Ad Strategies

Geotargeting, also known as location-based targeting, is a powerful advertising strategy that allows businesses to reach their ideal audience based...

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two robots fighting google ai ads

2 min read

Google's New AI Ads - Demand Gen, Here We Come

Google is launching a new AI-powered campaign type known as Demand Gen campaigns. Currently in beta for advertisers, this groundbreaking approach is...

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politician

2 min read

Google's New Rule for Political Ads

Digital platforms play a pivotal role in shaping political discourse. Because of that, the rules governing political advertising have become a...

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woman wpap style

5 min read

The 30 Best Ads of All Time: Viewer Count, Engagement, and Revenue

Advertising is an art that has the power to captivate, inspire, and drive massive success.

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two people wpap style

2 min read

A/B Testing: The Key to Data-Driven Marketing Success

In the rapidly evolving landscape of digital marketing, data-driven decision-making has become paramount.

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woman looking up wpap style

2 min read

Effective meta Ad Campaigns

Formerly known as Facebook advertising, Meta Advertising offers businesses a powerful platform to reach their target audience and achieve marketing...

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man with a baseball cap wpap style

3 min read

A Guide to Google Ads

In today's digital age, Google Ads is a potent tool for businesses seeking to reach a target audience effectively and drive meaningful results.

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a tv wpap style

2 min read

Is Video Dead? The Evolution of Video Advertising in the Streaming Era

With the rise of digital streaming platforms and the decline of traditional cable TV, the landscape of video advertising has undergone a significant...

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Writing Ads: When Every Word Counts

3 min read

Writing Ads: When Every Word Counts

Writing ads is an art.

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Earned Media v. Advertising

3 min read

Earned Media v. Advertising

Whether you earn it or pay for it, publicity is rarely free. The nature of the investment that you make may impact how customers view you. Knowing...

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Getting More Mileage from your Marketing: How to Recycle Content

4 min read

Getting More Mileage from your Marketing: How to Recycle Content

Successfully marketing any business requires a lot of effort. There are so many marketing channels out there, and each of them demand unique types of...

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Five Tips for Writing Short-Form Ad Copy

5 min read

Five Tips for Writing Short-Form Ad Copy

When it comes to marketing writing, there are two distinct categories: long-form and short-form. We all know long-form well: blog articles, white...

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