3 min read
Writing Team: Mar 17, 2025 12:56:51 PM
Google’s Demand Gen campaigns are changing, replacing Video Action Campaigns (VAC) and redefining how marketers reach and convert top-of-funnel...
4 min read
Writing Team: Jan 19, 2025 12:08:58 PM
If you’re a marketer, you already know the power of local SEO. At the heart of it lies a game-changing tool: Google My Business (GMB). Now called...
3 min read
Writing Team: Dec 16, 2024 11:46:50 AM
AI is revolutionizing Google Ads, creating new opportunities and challenges for PPC marketers. This article explores how AI is reshaping advertising...
2 min read
Writing Team: Dec 16, 2024 11:42:04 AM
Avoid these pitfalls to optimize your PPC campaigns in the world of Google Ads. Here's a breakdown of the most common mistakes advertisers made in...
1 min read
Writing Team: Dec 2, 2024 1:16:24 PM
Google Ads has launched a new conversion action called “conversation started,” aimed at helping advertisers track engagements through WhatsApp...
2 min read
Writing Team: Nov 25, 2024 9:17:29 AM
The digital marketing world could face a significant shake-up if Google is forced to divest its Chrome web browser. This proposed remedy, part of the...
2 min read
Writing Team: Nov 22, 2024 10:07:41 AM
Separating Google from its Chrome browser—a cornerstone of its digital empire—could significantly impact the advertising industry, with far-reaching...
3 min read
Writing Team: Nov 18, 2024 9:00:00 AM
Managing your Google Contacts effectively can significantly improve your productivity and communication efficiency. This comprehensive guide will...
3 min read
Writing Team: Oct 2, 2024 1:25:20 PM
The Google logo is one of the most iconic and instantly recognizable logos in the world. Its simplicity, paired with vibrant colors, makes it both...
2 min read
Writing Team: Sep 23, 2024 4:02:30 PM
We’ve all seen it: someone sends a mass email but forgets to BCC the recipients. It’s a reminder that Gmail isn’t really built for large-scale email...
2 min read
Writing Team: Sep 14, 2024 8:34:47 AM
Google is facing trial for allegedly abusing its dominance in the $200 billion digital advertising industry. The U.S. Department of Justice (DOJ)...
3 min read
Writing Team: Aug 26, 2024 12:09:34 PM
Google's Prompt Library is an innovative collection of ready-to-use prompts designed to work with the Gemini API in Google AI Studio. These prompts...
1 min read
Writing Team: Aug 12, 2024 6:45:00 AM
BrightEdge, a leading AI-powered SEO platform, has released new research on how Google's AI Overviews—and AI in general—are impacting search.
1 min read
Writing Team: Aug 5, 2024 4:35:31 PM
Google Search Console is introducing an experimental feature called recommendations, aimed at providing users with actionable insights to enhance...
2 min read
Writing Team: Jul 25, 2024 3:53:07 PM
Google has announced a comprehensive upgrade to its Merchant Center. This significant update, slated for completion by September, will affect all...
1 min read
Writing Team: Jul 22, 2024 5:06:42 PM
In a surprising turn of events, Google has announced it will not phase out third-party cookies in Chrome as previously planned. Instead, the tech...
4 min read
Writing Team: Jul 10, 2024 8:09:06 AM
Google Ads has recently made broad match the default setting for new search campaigns. If advertisers aren't careful, this change can significantly...
2 min read
Joy Youell: Jun 18, 2024 11:10:14 AM
Google's annual Check Up event, held in New York City on June 18, 2024, showcased the company's latest developments in artificial intelligence (AI)...
2 min read
Writing Team: Apr 19, 2024 3:04:46 PM
Google now labels some ads with "People also consider" tags and the recently introduced "Related to your search" labels. This move raises questions...
2 min read
Writing Team: Apr 19, 2024 3:02:42 PM
Google is testing replacing the "call" button in Google Ads, including Local Service Ads, with a "get phone number" button. While this phrase is much...
3 min read
Writing Team: Oct 25, 2023 4:17:58 PM
Struggling with writer's block or in need of valuable information? Google Docs' Explore tool is here to help you generate ideas and enhance your...
2 min read
Writing Team: Aug 24, 2023 2:36:55 PM
Geotargeting, also known as location-based targeting, is a powerful advertising strategy that allows businesses to reach their ideal audience based...
4 min read
Writing Team: Aug 24, 2023 2:32:09 PM
Google My Business (GMB) is a directory listing you have to validate through Google, and, believe it or not, it's kind of a big deal. Increasingly so.
2 min read
Writing Team: Aug 22, 2023 3:37:50 PM
Google is launching a new AI-powered campaign type known as Demand Gen campaigns. Currently in beta for advertisers, this groundbreaking approach is...
2 min read
Writing Team: Aug 18, 2023 4:17:14 PM
Digital platforms play a pivotal role in shaping political discourse. Because of that, the rules governing political advertising have become a...
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