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Google

The DOJ's proposed Google breakup targets Search, Chrome, and ads to boost competition. Here's everything you need to know about the remedies and why they matter.

3 min read

DOJ Unveils Plan to End Google's Illegal Search Monopoly: Chrome Divestiture and More

In a landmark antitrust case, the United States Department of Justice and co-plaintiff states have unveiled sweeping remedies designed to break up...

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Google said it updated its unfair advantage policy to allow for this and says this is not considered double serving.

3 min read

Google Ads to Show Ads in the Top Ads Position, Also in the Bottom Ads Position

When was the last time you checked how many times your Google Ads appear on a single search results page? If you haven't looked lately, you might be...

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CPCs are rising – but how fast? Compare ad cost inflation to consumer price index and see what it means for your ad strategy.

3 min read

CPC Inflation: How Fast Are Google Ads Costs Rising?

Ever notice how your morning coffee keeps getting more expensive, but you keep buying it anyway? That's exactly what's happening with your Google Ads...

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Google's campaign against California's privacy bill AB 566 faces unexpected backlash from digital marketers who support stronger data protection.

3 min read

Google's Anti-Privacy Bill Push Sparks Advertiser Backlash

Who would have thought that Google's attempt to rally advertisers against a privacy bill would trigger a revolt from those very advertisers? It's...

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Google DeepMind’s latest report forecasts AGI by 2030—and lays out a plan for safety and oversight. Learn what CMOs must do now to stay ahead of AI’s evolution.

3 min read

Google DeepMind’s AGI Pivot

"AGI might outthink humans by 2030." That’s not speculative fiction—that’s Google DeepMind’s public forecast, outlined in their April 2025 technical...

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Google’s new AI Mode is reshaping search with deep research and agentic AI. Learn how this powerful feature changes SEO, zero-click behavior, and the future of digital discovery.

3 min read

Google’s AI Mode and the Rise of Deep Research

Search is evolving—again. As artificial intelligence reshapes how we interact with digital platforms, Google’s AI Mode is setting the stage for the...

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Google rolls out new AI-powered travel features in Search, Maps, and Gemini, including itinerary planning, hotel tracking, and trip assistants.

2 min read

Google AI-Powered Travel Planning Tools in Search, Maps, and Gemini

Google has introduced a new wave of AI-powered vacation planning features across Search, Maps, and Gemini, offering users an easier, more intelligent...

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Project Astra is Google’s next-gen AI assistant, enabling real-time, multimodal interaction across phones and smart glasses. Discover its powerful implications for growth leaders and marketers.

1 min read

Project Astra: Transforming AI Interaction

Google's Project Astra represents a significant advancement in artificial intelligence (AI), aiming to create a universal AI assistant capable of...

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 Google rolls out real-time video features in Gemini Live, enabling the AI assistant to interpret smartphone screens and camera feeds instantly.

2 min read

Google Rolls Out Real-Time AI Video Features in Gemini Live

Google has begun the gradual rollout of real-time video understanding features in Gemini Live, expanding the assistant's capabilities beyond...

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Learn audience targeting, AI optimization, and performance measurement to drive growth.

3 min read

Google’s Demand Gen Upgrade

Google’s Demand Gen campaigns are changing, replacing Video Action Campaigns (VAC) and redefining how marketers reach and convert top-of-funnel...

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Unlock the secrets of Google My Business! Master the dashboard, boost local SEO, and drive real results.

4 min read

Mastering the Google My Business Dashboard

If you’re a marketer, you already know the power of local SEO. At the heart of it lies a game-changing tool: Google My Business (GMB). Now called...

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AI is transforming Google Ads - here's what you need to know.

3 min read

AI and Google Advertising: What's Next?

AI is revolutionizing Google Ads, creating new opportunities and challenges for PPC marketers. This article explores how AI is reshaping advertising...

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By avoiding these 11 common mistakes, you can better optimize your Google Ads campaigns in 2025.

2 min read

Top 11 Google Ads Mistakes to Avoid in 2025

Avoid these pitfalls to optimize your PPC campaigns in the world of Google Ads. Here's a breakdown of the most common mistakes advertisers made in...

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This update underscores Google’s commitment to integrating widely-used platforms like WhatsApp into its advertising tools.

1 min read

Google Ads NEW ‘Conversation Started’ Conversion Action for WhatsApp

Google Ads has launched a new conversion action called “conversation started,” aimed at helping advertisers track engagements through WhatsApp...

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The potential sale of Chrome signals a new chapter in the ongoing battle over digital advertising dominance

2 min read

Why Google’s Potential Chrome Sell-Off Could Disrupt

The digital marketing world could face a significant shake-up if Google is forced to divest its Chrome web browser. This proposed remedy, part of the...

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The potential sale of Chrome would upend the ad industry. Read about it here.

2 min read

DOJ's Proposed Remedies for Google's Search Monopoly

Separating Google from its Chrome browser—a cornerstone of its digital empire—could significantly impact the advertising industry, with far-reaching...

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Remember to regularly maintain and update your contacts to ensure the information remains current and valuable.

3 min read

Organizing Google Contacts

Managing your Google Contacts effectively can significantly improve your productivity and communication efficiency. This comprehensive guide will...

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The Google logo is more than just a name with colorful letters—it’s a symbol of the company’s commitment to innovation

3 min read

The Google Logo

The Google logo is one of the most iconic and instantly recognizable logos in the world. Its simplicity, paired with vibrant colors, makes it both...

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Did you know Gmail actually has built-in email newsletter templates?

2 min read

How to Send an Email Newsletter in Gmail

We’ve all seen it: someone sends a mass email but forgets to BCC the recipients. It’s a reminder that Gmail isn’t really built for large-scale email...

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The trial is expected to last several weeks. If the DOJ wins, Google could face up to $100 billion in advertiser lawsuits.

2 min read

About the Google Adtech Antitrust Trial

Google is facing trial for allegedly abusing its dominance in the $200 billion digital advertising industry. The U.S. Department of Justice (DOJ)...

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Discover Google's Prompt Library for the Gemini API—explore creative ideas, code examples, and more.

3 min read

Exploring Google's Prompt Library: Powerful Prompt Ideas for the Gemini API

Google's Prompt Library is an innovative collection of ready-to-use prompts designed to work with the Gemini API in Google AI Studio. These prompts...

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New research reveals Google is reducing AI in search results. Discover how this impacts SEO.

1 min read

Google Is Now Reducing AI in Search Results, According to New Research

BrightEdge, a leading AI-powered SEO platform, has released new research on how Google's AI Overviews—and AI in general—are impacting search.

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Google Search Console introduces experimental recommendations feature, offering actionable insights to improve site performance on Google Search.

1 min read

Google Search Console Launches Recommendations

Google Search Console is introducing an experimental feature called recommendations, aimed at providing users with actionable insights to enhance...

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Google's Merchant Center Overhaul

2 min read

Google's Merchant Center Overhaul

Google has announced a comprehensive upgrade to its Merchant Center. This significant update, slated for completion by September, will affect all...

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Google abandons plan to kill third-party cookies in Chrome, opts for new user privacy experience.

1 min read

Google Reverses Course on Third-Party Cookie Deprecation in Chrome

In a surprising turn of events, Google has announced it will not phase out third-party cookies in Chrome as previously planned. Instead, the tech...

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Learn how Google Ads' default to broad match can impact your campaign performance and budget.

4 min read

Broad Match is Now the Default - Google Ads Update

Google Ads has recently made broad match the default setting for new search campaigns. If advertisers aren't careful, this change can significantly...

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google health check up

2 min read

Google Health Check Up 2024

Google's annual Check Up event, held in New York City on June 18, 2024, showcased the company's latest developments in artificial intelligence (AI)...

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A label with an unintelligible word on a can of soup in WPAP style.

2 min read

Google Introduces People Also Consider Labels on Ads

Google now labels some ads with "People also consider" tags and the recently introduced "Related to your search" labels. This move raises questions...

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A young man with headphones answering a call in WPAP style.

2 min read

Google Experiments with Get Phone Number Button in Ads

Google is testing replacing the "call" button in Google Ads, including Local Service Ads, with a "get phone number" button. While this phrase is much...

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learn how to use google docs explore

3 min read

Learn How to Use Google Docs Explore

Struggling with writer's block or in need of valuable information? Google Docs' Explore tool is here to help you generate ideas and enhance your...

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geotargeting

2 min read

Let's Break Down Geotargeting Ad Strategies

Geotargeting, also known as location-based targeting, is a powerful advertising strategy that allows businesses to reach their ideal audience based...

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google my business windy road

4 min read

Stop Ignoring Your Google My Business (GMB) Profile

Google My Business (GMB) is a directory listing you have to validate through Google, and, believe it or not, it's kind of a big deal. Increasingly so.

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two robots fighting google ai ads

2 min read

Google's New AI Ads - Demand Gen, Here We Come

Google is launching a new AI-powered campaign type known as Demand Gen campaigns. Currently in beta for advertisers, this groundbreaking approach is...

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politician

2 min read

Google's New Rule for Political Ads

Digital platforms play a pivotal role in shaping political discourse. Because of that, the rules governing political advertising have become a...

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