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Marketing

David Ogilvy's name will forever be synonymous with modern advertising and marketing.

4 min read

David Ogilvy: The Father of Modern Advertising

David Ogilvy is widely regarded as one of the most influential figures in modern advertising and marketing. Known for his groundbreaking campaigns,...

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Woman with soda bottle, pop art style

3 min read

Brands Gen Z Love: Content Creator & Marketer Insights

Social scientists are always studying how different generations interact with society. It’s valuable to consider how certain age groups impact...

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5 Fiction Genres to Inspire Your Copywriting

3 min read

5 Fiction Genres to Inspire Your Copywriting

If you’re in the business of selling a product or service to an audience, you already know stellar communication is key. From the “about” page on...

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