7 min read
How to Become a Professional Marketing Writer
A professional marketing writer is a copy expert but also capable of understanding the big picture of how marketing supports business growth. If you...
Writers who read can write better. More proficiently. With greater expertise. Masterfully. Adeptly. Okay you get the idea. We are constantly building a bank of ideas by taking in words from authors in the world of fiction and nonfiction. I often tell people that I have to read at least a book a week to refill my words (this is Joy, BTW). Okay, so here is what some of our writers are reading. Get inspired.
Here's what Joy Youell is reading:
The Dune Series by Frank Hiebert (and NO I have not watched the movie and I'm not READING IT because of the movie - I'm reading it because I love sci-fi, etc.).
Beartown by Friedrik Backman
The Dot and the Line by Norton Juster
In case you don't know, Sanders Reese is our tech/crypto copywriting specialist. Here's what he's reading:
How to Create a Mind by Ray Kurzweil
Utopia for Realists by Rutger Bregman
Ham on Rye by Charles Bukowski
Lindsey Blackmore does all types of writing - editorials, press, SEO, etc. Here's what Lindsey's reading:
Tending the Wild by M. Kat Anderson
The Psychology of Money by Morgan Housel
In Our Own Words: Extraordinary Speeches of the American Century
The Accidental Creative by Todd Henry
Ross Henderson specializes in content strategy and business development. He writes a special series for executives on content, and here's what he's reading:
Empire of Pain by Patrick Radden Keefe
Nudge by Richard Thaler
Say Nothing by Patrick Radden Keefe
The Beast by Oscar Martinez
Born to Run by Christopher McDougall
Regardless of how little time you have, writers can't neglect reading. To imagine that you have fathomless, inexhaustible resources within yourself is the height of folly. Drink deep from what others have created, benefit from their wordplay, stories, retellings and perspectives - the best writers read. Period.
7 min read
A professional marketing writer is a copy expert but also capable of understanding the big picture of how marketing supports business growth. If you...
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Short-form content includes things like ads, social posts, snippets, and direct messages. This is a vital tool for any copywriter to have, and it’s...
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I moved into a freelance role after a decade spent in sales. For me it was an opportunity to do my own thing, and have some freedom in choosing who I...