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2 min read
Joy Youell: Jul 1, 2023 9:54:24 AM
Are you looking to enhance your writing skills? The key to becoming a better writer lies in reading. There are numerous excellent books available on the subject of writing, the writer's experience, and effective writing techniques. Whether you...
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5 min read
Joy Youell: May 16, 2023 2:20:06 PM
A professional marketing writer is a copy expert but also capable of understanding the big picture of how marketing supports business growth. If you...
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3 min read
Joy Youell: May 16, 2023 2:19:35 PM
Short-form content includes things like ads, social posts, snippets, and direct messages. This is a vital tool for any copywriter to have, and it’s...
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4 min read
Joy Youell: May 10, 2023 10:26:45 AM
When you are a copywriter, especially if you’re a freelancer, time is money. I coach writers on this all of the time. Becoming faster AND better is...
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4 min read
Joy Youell: Apr 11, 2023 8:04:48 AM
If you are a professional writer, you are in a creative field. As a creative professional, your work is inherently subjective. When you put it out in...
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3 min read
Joy Youell: Apr 11, 2023 7:52:11 AM
If, as a professional writer, you think content AI and copywriting tools have nothing to do with you: you’re not looking closely enough.
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6 min read
Joy Youell: Apr 10, 2023 12:32:58 PM
Whether you’re fresh out of college or fresh out of the corporate world, freelancers typically start out solo. Freelancing solo is a reasonable way...
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5 min read
Joy Youell: Apr 9, 2023 10:54:06 AM
Writing a scope of work for a copywriting job is essential to setting the right client expectations, forming the right (enforceable) boundaries, and...
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5 min read
Joy Youell: Apr 9, 2023 10:22:36 AM
If I’ve learned anything from living in the freelance world, it’s that your career is made or broken based on the strength of your client...
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3 min read
Joy Youell: Apr 9, 2023 10:18:25 AM
It blows my mind how many freelance copywriters have no plan. No organization. No structure to their work life. This is a quick way to make a small...
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1 min read
Joy Youell: Apr 8, 2023 10:28:38 AM
Writers who read can write better. More proficiently. With greater expertise. Masterfully. Adeptly. Okay you get the idea. We are constantly building...
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4 min read
Joy Youell: Apr 8, 2023 9:57:13 AM
As your copywriting business grows, you will inevitably outgrow clients. Now, I’m writing this in part because I’ve done this poorly in the past,...
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4 min read
Joy Youell: Apr 8, 2023 9:23:55 AM
As someone who both interviews as a copywriter and interviews copywriters, there are a few oh-no-nos. These are all mistakes I’ve made that I kick...
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3 min read
Joy Youell: Apr 8, 2023 9:17:12 AM
If you hope to become a more efficient writer, the only way to get there is to use effective outlining practices. There are probably endless...
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4 min read
Joy Youell: Apr 8, 2023 9:15:44 AM
Being a freelance writer can be a lonely gig. Most of the time, the “freedom” part is achieved by being categorically disassociated with any one...
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3 min read
Joy Youell: Apr 8, 2023 9:09:08 AM
Everyone is different. Profound. But seriously: I have copywriting colleagues who have three to five clients, and others who have 20+ (me, which is...
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2 min read
Joy Youell: Apr 8, 2023 8:37:49 AM
When you are fresh on the scene as a freelance writer, or when you transition to a copywriting career, you need to understand how pay cycles work....
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3 min read
Joy Youell: Apr 8, 2023 8:33:12 AM
As a professional writer, you are going to face endless (sometimes painful) rounds of edits. I often say that it’s hard to describe to someone the...
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3 min read
Joy Youell: Apr 8, 2023 8:31:44 AM
Unpopular opinion? Let’s say controversial at least: I love Upwork. I get jobs on Upwork, I hire people on Upwork and I think it’s an awesome...
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3 min read
Joy Youell: Apr 8, 2023 8:29:39 AM
Ahhh, your rates. Setting them, increasing them - it’s one of the first major business decisions you’ll make as a professional copywriter. It’s...
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2 min read
Joy Youell: Apr 8, 2023 8:27:30 AM
There are two types of copywriting clients, one kind you want; the other you don’t. There are some dead giveaways to which is which, and it’s...
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10 min read
Joy Youell: Apr 8, 2023 5:49:08 AM
Every blogger should read novels. Every marketing writer should read novels. If you don’t read, you can’t write. Period. If you can admit, “I don’t...
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3 min read
Joy Youell: Apr 7, 2023 4:13:13 PM
I work with a lot of people around the world. Digital marketing has some amazing talent in countries like Saudi Arabia, Lebanon, Australia, India,...
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