Are you looking to increase your social media presence in 2022? Boosting your organic posts could be the key to unlocking your social potential, and it can be done at a fraction of the cost of traditional paid advertising.
Let’s face it, organic social media can be painstakingly boring. It takes time to build up a following, devouring resources along the way. On the other hand, paid advertising is a great way to increase your presence and get in front of new audiences but be expensive. Boosting your posts serves as a middle ground, yet most companies ignore the power of that simple button on their social pages.
Before we jump into some of the glaring benefits, what is boosting? In its simplest form, boosting a post involves paying a small amount of money to amplify a single piece of social media content to a larger audience. Essentially you are turning it up to 11 for the people in the back.
But why boost a post? Couldn’t you just structure a paid advertising campaign across your various social media channels? Absolutely, but that may not be feasible for every company. Boosting is a rapid deployment to help you get the most ROI out of specific pieces of content.
Let’s cut to the chase, time is money. And if something is overly complicated, especially something foreign, chances are you will only do it once if you do it at all. In many ways this is the biggest appeal to an organic social media strategy. You just post and go without the need for an advanced marketing degree. The designers at the largest social media companies have taken notice of this and the complexities have been stripped away.
Most platforms offer a small number of key demographic data points that you can change as well as the amount you would like to spend. It really is that simple. In truth this point alone could be the entire article. Once you boost your first post, you will be able to get these implemented in less than a minute.
We would be remiss if we ignored the importance of budgeting and the role it plays in marketing strategy. One of the biggest reasons many companies are turning to boosted posts in their overall social strategy is the fact that it is incredibly budget friendly. Although costs vary based on the social media platform, the ROI with minimal investment can be staggering.
Those that are looking to dip their toe in the water before jumping into the paid advertising side of social media will find that boosting posts can be a great solution as they continue to build their audience. Better yet, there is no large financial commitment.
Those that are familiar with paid advertising can also use boosted posts to cheaply A/B test their messaging. Over time this can help you dial in your content, saving you time and money.
While cost might be the first thing that comes to mind, ROI is the inevitable landing point that many will use to determine if they should divert a portion of their marketing budget toward boosted posts. As with most things related to social media, reach is a critical component.
At its core, boosted posts leverage the same technology, demographic data, and advanced algorithms that draw marketing attention. Parameters can be adjusted to pinpoint specific audiences, and your budget can be tuned to get the most impact. Platforms like LinkedIn and Facebook will show you the expected audience based on your selections.
Once deployed, the system will take care of the rest. For companies just getting started on social media this can be immensely beneficial, as you don’t need to have a large following or a ton of connections to reach a wider audience.
Companies that are just getting started with social media should make it a priority to regularly boost posts that are performing well. This can be a great way to rapidly build your audience and refine your message. Those that have a bank of content can revitalize posts that are still relevant to reach broader audiences. In either case, the benefits greatly outweigh any costs associated with a boosted post strategy. For more social media tips make sure that you are connected with the Hire A Writer team.
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