9 min read
Social Media for Liquor Companies
Social media has become indispensable for liquor companies looking to connect with their audience, build brand awareness, and drive sales. However,...
Monthly content drops with templates, frameworks, tips, and more.
9 min read
Social media has become indispensable for liquor companies looking to connect with their audience, build brand awareness, and drive sales. However,...
3 min read
Listen up, fashion brands, because last year, TikTok released a major key to unlocking your marketing potential on the platform. They've compiled a...
6 min read
Let's talk about the struggle bus that is posting consistently on LinkedIn. You might be thinking, "But I'm a professional writer! I took all the...
4 min read
Managing multiple social media accounts is no joke. Whether you're running the show as a social media manager or leading the charge at a marketing...
4 min read
Here's the deal: social media platforms, especially the big dogs like Twitter and Meta, are feeling the heat to bring in the dough. The ad market is...
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All right, folks, buckle up because Instagram dropped some big news a few months ago. In case you missed it, they rolled out a new way to post...
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Does Social Media Content Promotion Truly Yield Results? Absolutely, when approached correctly!
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Viral content garners immense online visibility through massive sharing across social platforms, media sites, and search engines.
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As of 2023, 99% of social media users, which translates to nearly 4.5 billion individuals, access their preferred social networks via smartphones....
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YouTube unveils transformative subscriber analytics aimed at enhancing your content planning strategy. The platform'srecent update provides insights...
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A social media calendar is a comprehensive schedule that outlines your upcoming social media posts, organized by date and time. These calendars can...
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It may sound like an exaggeration, but a simple Instagram Story really can transform your business. Instagram Stories are a unique tool. They go...
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Customer engagement constantly evolves. We see this every day as ads on social media platforms try new and different things to keep everyone’s...
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Let's face it: short-form videos have revolutionized how we can market to our audience. Remember Vine? Think back to how effective just six seconds...
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'Tis the season when social media surges with engagement, and as seasoned social media strategists, we know exactly why. It's the time when the stars...
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Snapchat, the popular multimedia messaging app, offers a unique platform for marketers to connect with a younger and engaged audience. And TikTok...
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LinkedIn is bolstering its newsletter creation capabilities, responding to the increasing number of members signing up for newsletters within the app.
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In the wake of Covid-19 lockdowns, the era of "petfluencer" agencies has surged, as an array of people adopted pets during this time. Animals as the...
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In the vast landscape of social media, a new contender emerged in 2016 - Mastodon. Conceived by Eugen Rochko, this platform sought to challenge the...
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You know your IG posts don't show up to everyone. Why? What are the determining ranking factors? Let's talk them through.
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If you're in TikTok, you suddenly, randomly care about southern sorority hopefuls. Chalk it up to the "Bama Rush" trend.
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In social media, the convergence of user experience and monetization is reshaping the role of marketers. This transformation is characterized by a...
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As Instagram's counterpart under the Meta umbrella, TikTok presents a realm of opportunities for marketers to engage with users in innovative and...
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In Instagram land, where pictures and stories are content currency, the way you organize your posts on your profile is like arranging pieces of a...
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With Instagram now under the Meta umbrella, the platform continues to evolve as a powerful marketing tool. Mastering Instagram marketing requires a...
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In the digital age, the quest for virality has become the holy grail of social media marketing. Crafting content that resonates deeply with audiences...
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In the ever-evolving landscape of social media, where attention spans are fleeting and competition for engagement is fierce, writers need to embrace...
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In digital marketing, where data and analytics are pivotal, a phenomenon known as "Dark Social" has been quietly shaping user behavior and...
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In the landscape of social media, one trend has captured the attention of both individuals and businesses: ephemeral content. This dynamic form of...
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Branded hashtags have become a powerful tool for businesses to enhance their social media presence, build brand awareness, and engage their audience.
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The Threads app, introduced by Meta (formerly Facebook), has sparked both excitement and skepticism within the social media landscape.
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User-Generated Content (UGC) is a powerful marketing tool that allows brands to harness the creativity and enthusiasm of their customers to promote...
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Influencer marketing has become an integral part of social media strategies, offering brands a powerful way to reach their target audience...
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Sorry advertisers, but Gen Z hates you.
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Demonstrating ROI is Business 101. Doing so in the realm of social media isn’t always easy. As more companies expand their digital footprint,...
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The number of social media platforms seems to increase on a regular basis. And each one has an ever-evolving list of features and functionalities.
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Have you heard the analogy that social media is a bit like a puzzle? You start with a small number of pieces and consistently work toward the bigger...
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Ah, TikTok. The enigmatic, mysterious youngster of social media platforms. The belief that TikTok is a wild west of unknowable outcomes is easy to...
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Emma Chamberlain sent the internet into a frenzy earlier this year when she announced that the era of the influencer was coming to an end. Her...
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If you aren’t on social media, are you even a company? Of course, this is merely a jest, but you will find that fewer and fewer companies are...
3 min read
Social proof: this isn’t proof that you have a personality or are capable of small talk over dinner. Social proof is the term used to describe...
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Believe it or not, LinkedIn is quickly approaching its 20th birthday. With over 800 million users spread across 200+ countries, the platform has...
3 min read
In the business world, time IS money. It might sound cliche but it is a hard truth that business owners face when it comes to devoting resources to...
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Whether you are new to social media or have been posting since you had to decide who was going to be on your “Top 8,” connecting with your audience...
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There are 7.7 billion people on the face of this earth, and over half of them are using social media. Of the 4.5 billion social media users, the...
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Are you looking to increase your social media presence in 2022? Boosting your organic posts could be the key to unlocking your social potential, and...
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Hashtags, we have all seen them, they look awkward in text, and some people use them like Frank’s Red Hot (they put that ___ on everything)! There is...
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Social media as we know it today is approaching its 20th birthday (yikes, that hurts to type). In the past two decades, much has changed. Social...
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Let’s launch this off with a social media writing tip worthy of its own headline:
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For everything positive that social media can bring to a company, it is not without its pitfalls and care must be taken to avoid going to the dark...
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The term social media has only been in existence for around 20 years, yet depending on the person, it evokes an entirely different emotional...