SOCIAL MEDIA MARKETING BLOG

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Monthly content drops with templates, frameworks, tips, and more.

Content Strategy

Social Media for Liquor Companies

9 min read

Social Media for Liquor Companies

Social media has become indispensable for liquor companies looking to connect with their audience, build brand awareness, and drive sales. However,...

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Fashionable teens hanging out in a dark-lit living room in dark edgy anime style.

3 min read

The Details You Need About TikTok’s Fashion Marketing Guide

Listen up, fashion brands, because last year, TikTok released a major key to unlocking your marketing potential on the platform. They've compiled a...

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A school president giving a speech at a podium in dark edgy anime style.

6 min read

Thought Leadership and LinkedIn

Let's talk about the struggle bus that is posting consistently on LinkedIn. You might be thinking, "But I'm a professional writer! I took all the...

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A person editing at a desktop computer in a dim room in dark, edgy anime style.

4 min read

Managing Multiple Social Media Accounts

Managing multiple social media accounts is no joke. Whether you're running the show as a social media manager or leading the charge at a marketing...

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A person sitting at their desk on their phone in dark edgy anime style

4 min read

Social Media and Monetization

Here's the deal: social media platforms, especially the big dogs like Twitter and Meta, are feeling the heat to bring in the dough. The ad market is...

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Friends sitting together at a high school football game in dark edgy anime style.

2 min read

What You Need to Know About the Close Friends List on Instagram

All right, folks, buckle up because Instagram dropped some big news a few months ago. In case you missed it, they rolled out a new way to post...

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social media content promotion

2 min read

Tips for Social Media Content Promotion

Does Social Media Content Promotion Truly Yield Results? Absolutely, when approached correctly!

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viral content

1 min read

Understanding Viral Content

Viral content garners immense online visibility through massive sharing across social platforms, media sites, and search engines.

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mobile friendly social media

5 min read

Mobile-Friendly Content on Social Media

As of 2023, 99% of social media users, which translates to nearly 4.5 billion individuals, access their preferred social networks via smartphones....

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youtube analytics

1 min read

Unlocking YouTube Analytics for Improved Content Planning

YouTube unveils transformative subscriber analytics aimed at enhancing your content planning strategy. The platform'srecent update provides insights...

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social media calendar

3 min read

How to Create an Organized Social Media Calendar

A social media calendar is a comprehensive schedule that outlines your upcoming social media posts, organized by date and time. These calendars can...

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In dark, edgy anime style: a woman sitting at a desk writing a story.

3 min read

Instagram Stories: From Creation to Conversion for Marketers

It may sound like an exaggeration, but a simple Instagram Story really can transform your business. Instagram Stories are a unique tool. They go...

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Woman in dark edgy anime style using her phone to enhance her Facebook Messenger business strategy.

4 min read

Enhance Your Facebook Messenger Business Strategy

Customer engagement constantly evolves. We see this every day as ads on social media platforms try new and different things to keep everyone’s...

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Edgy anime girl on her phone learning how to craft an effective short-form video strategy.

3 min read

Craft an Effective Short-Form Video Strategy

Let's face it: short-form videos have revolutionized how we can market to our audience. Remember Vine? Think back to how effective just six seconds...

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holiday social media

3 min read

A Winning Holiday Social Media Strategy

'Tis the season when social media surges with engagement, and as seasoned social media strategists, we know exactly why. It's the time when the stars...

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snapchat

5 min read

Marketing on Snapchat (Yes, It Still Exists)

Snapchat, the popular multimedia messaging app, offers a unique platform for marketers to connect with a younger and engaged audience. And TikTok...

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LinkedIn newsletter readers anime style

2 min read

LinkedIn Changes Newsletter UI and Adds Multi-Newsletter Hosting Feature

LinkedIn is bolstering its newsletter creation capabilities, responding to the increasing number of members signing up for newsletters within the app.

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petfluencer

2 min read

Life Gets Weirder and Weirder: Meet "Petfluencing"

In the wake of Covid-19 lockdowns, the era of "petfluencer" agencies has surged, as an array of people adopted pets during this time. Animals as the...

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mastodon

5 min read

Introduction to Mastodon: A Decentralized Revolution

In the vast landscape of social media, a new contender emerged in 2016 - Mastodon. Conceived by Eugen Rochko, this platform sought to challenge the...

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anime style girl with headphones

3 min read

Deciphering Instagram's Ranking System

You know your IG posts don't show up to everyone. Why? What are the determining ranking factors? Let's talk them through.

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bama girls anime style

2 min read

Bama Rush on TikTok: A Southern, Sorority Phenomenon

If you're in TikTok, you suddenly, randomly care about southern sorority hopefuls. Chalk it up to the "Bama Rush" trend.

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man with sunglasses anime style

2 min read

Social Media for Marketers Amid User Experience and Monetization

In social media, the convergence of user experience and monetization is reshaping the role of marketers. This transformation is characterized by a...

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woman fire anime style

5 min read

Guide to TikTok Marketing & Short-Form Creativity

As Instagram's counterpart under the Meta umbrella, TikTok presents a realm of opportunities for marketers to engage with users in innovative and...

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girl with a grid anime style

2 min read

Instagram Grid Styles (Yes, More Than One)

In Instagram land, where pictures and stories are content currency, the way you organize your posts on your profile is like arranging pieces of a...

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instagram marketing

10 min read

Guide to Instagram Marketing in the Meta Era

With Instagram now under the Meta umbrella, the platform continues to evolve as a powerful marketing tool. Mastering Instagram marketing requires a...

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virus anime style

4 min read

How to Go Viral: Decoding the Method

In the digital age, the quest for virality has become the holy grail of social media marketing. Crafting content that resonates deeply with audiences...

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girl reading anime style

2 min read

Write Social Media Content Using Unconventional Dialogue Styles

In the ever-evolving landscape of social media, where attention spans are fleeting and competition for engagement is fierce, writers need to embrace...

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dark social

4 min read

Dark Social: Unveiling the Power of Private Sharing

In digital marketing, where data and analytics are pivotal, a phenomenon known as "Dark Social" has been quietly shaping user behavior and...

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ghost anime style

6 min read

The Rise of Ephemeral Content:  Stories and Disappearing Posts

In the landscape of social media, one trend has captured the attention of both individuals and businesses: ephemeral content. This dynamic form of...

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girl using an iphone anime style

2 min read

The Art of Branded Hashtags

Branded hashtags have become a powerful tool for businesses to enhance their social media presence, build brand awareness, and engage their audience.

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girl standing anime style

3 min read

Threads: are you on it? Do we care?

The Threads app, introduced by Meta (formerly Facebook), has sparked both excitement and skepticism within the social media landscape.

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group of people smiling anime style

3 min read

50 Examples of User-Generated Content (UGC) for Social Media

User-Generated Content (UGC) is a powerful marketing tool that allows brands to harness the creativity and enthusiasm of their customers to promote...

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girl in headphones anime style

2 min read

Influencer Marketing for Social Media

Influencer marketing has become an integral part of social media strategies, offering brands a powerful way to reach their target audience...

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anime style girl mouth open in surprise

3 min read

Why Gen Z Hates Ads (And What To Do About It)

Sorry advertisers, but Gen Z hates you.

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social stats

2 min read

Sharing Social Stats With A Client

Demonstrating ROI is Business 101. Doing so in the realm of social media isn’t always easy. As more companies expand their digital footprint,...

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Which Social Media Platform is the Right Fit For Your Marketing Strategy?

3 min read

Which Social Media Platform is the Right Fit For Your Marketing Strategy?

The number of social media platforms seems to increase on a regular basis. And each one has an ever-evolving list of features and functionalities.

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Treat Social Strategy Like a Math Problem

3 min read

Treat Social Strategy Like a Math Problem

Have you heard the analogy that social media is a bit like a puzzle? You start with a small number of pieces and consistently work toward the bigger...

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How to Troubleshoot Your Content Using TikTok Metrics

5 min read

How to Troubleshoot Your Content Using TikTok Metrics

Ah, TikTok. The enigmatic, mysterious youngster of social media platforms. The belief that TikTok is a wild west of unknowable outcomes is easy to...

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How Digital Trends are Changing User-Generated Content

3 min read

How Digital Trends are Changing User-Generated Content

Emma Chamberlain sent the internet into a frenzy earlier this year when she announced that the era of the influencer was coming to an end. Her...

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Is a Social Media Scheduling Tool Right For Your Company?

4 min read

Is a Social Media Scheduling Tool Right For Your Company?

If you aren’t on social media, are you even a company? Of course, this is merely a jest, but you will find that fewer and fewer companies are...

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Build Brand Authority: Social Media Strategies

3 min read

Build Brand Authority: Social Media Strategies

Social proof: this isn’t proof that you have a personality or are capable of small talk over dinner. Social proof is the term used to describe...

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4 LinkedIn Tools You May (or May Not) Know About

3 min read

4 LinkedIn Tools You May (or May Not) Know About

Believe it or not, LinkedIn is quickly approaching its 20th birthday. With over 800 million users spread across 200+ countries, the platform has...

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3 Simple Ways To Scale Your Social Media Presence

3 min read

3 Simple Ways To Scale Your Social Media Presence

In the business world, time IS money. It might sound cliche but it is a hard truth that business owners face when it comes to devoting resources to...

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5 Social Media Writing Tips to Instantly Connect With Your Audience

2 min read

5 Social Media Writing Tips to Instantly Connect With Your Audience

Whether you are new to social media or have been posting since you had to decide who was going to be on your “Top 8,” connecting with your audience...

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4 Social Media Mistakes You Are Likely Making

3 min read

4 Social Media Mistakes You Are Likely Making

There are 7.7 billion people on the face of this earth, and over half of them are using social media. Of the 4.5 billion social media users, the...

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Turn Your Organic Posts Up to 11

2 min read

Turn Your Organic Posts Up to 11

Are you looking to increase your social media presence in 2022? Boosting your organic posts could be the key to unlocking your social potential, and...

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Keep These Tips In Mind When Using Hashtags

3 min read

Keep These Tips In Mind When Using Hashtags

Hashtags, we have all seen them, they look awkward in text, and some people use them like Frank’s Red Hot (they put that ___ on everything)! There is...

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4 Social Media Tips You Can Implement Today

2 min read

4 Social Media Tips You Can Implement Today

Social media as we know it today is approaching its 20th birthday (yikes, that hurts to type). In the past two decades, much has changed. Social...

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Social Media Writing Tips

3 min read

Social Media Writing Tips

Let’s launch this off with a social media writing tip worthy of its own headline:

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Social Media Strategies: Avoiding the Dark Side

3 min read

Social Media Strategies: Avoiding the Dark Side

For everything positive that social media can bring to a company, it is not without its pitfalls and care must be taken to avoid going to the dark...

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The Four Pillars of Social Media

3 min read

The Four Pillars of Social Media

The term social media has only been in existence for around 20 years, yet depending on the person, it evokes an entirely different emotional...

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