2 min read
Writing Team: Apr 12, 2024 8:20:09 PM
All right, folks, buckle up because Instagram dropped some big news a few months ago. In case you missed it, they rolled out a new way to post...
2 min read
Writing Team: Nov 3, 2023 5:04:23 PM
Does Social Media Content Promotion Truly Yield Results? Absolutely, when approached correctly!
1 min read
Writing Team: Nov 3, 2023 4:55:31 PM
Viral content garners immense online visibility through massive sharing across social platforms, media sites, and search engines.
5 min read
Writing Team: Oct 24, 2023 9:33:40 PM
As of 2023, 99% of social media users, which translates to nearly 4.5 billion individuals, access their preferred social networks via smartphones....
1 min read
Writing Team: Oct 24, 2023 9:11:08 PM
YouTube unveils transformative subscriber analytics aimed at enhancing your content planning strategy. The platform'srecent update provides insights...
3 min read
Writing Team: Oct 24, 2023 9:01:44 PM
A social media calendar is a comprehensive schedule that outlines your upcoming social media posts, organized by date and time. These calendars can...
3 min read
Writing Team: Oct 20, 2023 7:38:39 PM
3 min read
Writing Team: Oct 14, 2023 11:14:13 PM
It may sound like an exaggeration, but a simple Instagram Story really can transform your business. Instagram Stories are a unique tool. They go...
4 min read
Writing Team: Oct 14, 2023 11:06:36 PM
Customer engagement constantly evolves. We see this every day as ads on social media platforms try new and different things to keep everyone’s...
3 min read
Writing Team: Sep 29, 2023 9:30:17 PM
Let's face it: short-form videos have revolutionized how we can market to our audience. Remember Vine? Think back to how effective just six seconds...
3 min read
Writing Team: Sep 22, 2023 9:00:15 AM
'Tis the season when social media surges with engagement, and as seasoned social media strategists, we know exactly why. It's the time when the stars...
5 min read
Writing Team: Aug 24, 2023 10:25:07 AM
Snapchat, the popular multimedia messaging app, offers a unique platform for marketers to connect with a younger and engaged audience. And TikTok...
2 min read
Writing Team: Aug 24, 2023 10:14:45 AM
LinkedIn is bolstering its newsletter creation capabilities, responding to the increasing number of members signing up for newsletters within the app.
2 min read
Writing Team: Aug 23, 2023 3:41:20 PM
In the wake of Covid-19 lockdowns, the era of "petfluencer" agencies has surged, as an array of people adopted pets during this time. Animals as the...
5 min read
Writing Team: Aug 22, 2023 11:05:57 AM
In the vast landscape of social media, a new contender emerged in 2016 - Mastodon. Conceived by Eugen Rochko, this platform sought to challenge the...
3 min read
Writing Team: Aug 18, 2023 3:52:47 PM
You know your IG posts don't show up to everyone. Why? What are the determining ranking factors? Let's talk them through.
2 min read
Writing Team: Aug 18, 2023 1:09:25 PM
If you're in TikTok, you suddenly, randomly care about southern sorority hopefuls. Chalk it up to the "Bama Rush" trend.
2 min read
Writing Team: Aug 17, 2023 1:26:49 PM
In social media, the convergence of user experience and monetization is reshaping the role of marketers. This transformation is characterized by a...
5 min read
Writing Team: Aug 16, 2023 4:43:33 PM
As Instagram's counterpart under the Meta umbrella, TikTok presents a realm of opportunities for marketers to engage with users in innovative and...
2 min read
Writing Team: Aug 16, 2023 4:06:28 PM
In Instagram land, where pictures and stories are content currency, the way you organize your posts on your profile is like arranging pieces of a...
10 min read
Writing Team: Aug 16, 2023 3:57:40 PM
With Instagram now under the Meta umbrella, the platform continues to evolve as a powerful marketing tool. Mastering Instagram marketing requires a...
4 min read
Writing Team: Aug 16, 2023 3:32:21 PM
In the digital age, the quest for virality has become the holy grail of social media marketing. Crafting content that resonates deeply with audiences...
2 min read
Writing Team: Aug 15, 2023 2:32:01 PM
In the ever-evolving landscape of social media, where attention spans are fleeting and competition for engagement is fierce, writers need to embrace...
4 min read
Writing Team: Aug 9, 2023 3:30:19 PM
In digital marketing, where data and analytics are pivotal, a phenomenon known as "Dark Social" has been quietly shaping user behavior and...
6 min read
Writing Team: Aug 9, 2023 3:04:39 PM
In the landscape of social media, one trend has captured the attention of both individuals and businesses: ephemeral content. This dynamic form of...
2 min read
Writing Team: Aug 2, 2023 8:50:50 AM
Branded hashtags have become a powerful tool for businesses to enhance their social media presence, build brand awareness, and engage their audience.
3 min read
Writing Team: Aug 1, 2023 4:44:08 PM
The Threads app, introduced by Meta (formerly Facebook), has sparked both excitement and skepticism within the social media landscape.
3 min read
Writing Team: Aug 1, 2023 4:33:51 PM
User-Generated Content (UGC) is a powerful marketing tool that allows brands to harness the creativity and enthusiasm of their customers to promote...
2 min read
Writing Team: Aug 1, 2023 4:15:02 PM
Influencer marketing has become an integral part of social media strategies, offering brands a powerful way to reach their target audience...
3 min read
Taylor Zantingh: Jul 14, 2023 2:07:28 PM
Sorry advertisers, but Gen Z hates you.
2 min read
Mark Bowden: Jun 6, 2023 12:22:53 PM
Demonstrating ROI is Business 101. Doing so in the realm of social media isn’t always easy. As more companies expand their digital footprint,...
3 min read
Taylor Zantingh: Apr 11, 2023 8:22:08 AM
The number of social media platforms seems to increase on a regular basis. And each one has an ever-evolving list of features and functionalities.
3 min read
Mark Bowden: Apr 11, 2023 8:16:10 AM
Have you heard the analogy that social media is a bit like a puzzle? You start with a small number of pieces and consistently work toward the bigger...
5 min read
Taylor Zantingh: Apr 11, 2023 8:08:38 AM
Ah, TikTok. The enigmatic, mysterious youngster of social media platforms. The belief that TikTok is a wild west of unknowable outcomes is easy to...
3 min read
Taylor Zantingh: Apr 11, 2023 7:45:51 AM
Emma Chamberlain sent the internet into a frenzy earlier this year when she announced that the era of the influencer was coming to an end. Her...
4 min read
Mark Bowden: Apr 10, 2023 10:58:46 AM
If you aren’t on social media, are you even a company? Of course, this is merely a jest, but you will find that fewer and fewer companies are...
3 min read
Joy Youell: Apr 10, 2023 9:50:22 AM
Social proof: this isn’t proof that you have a personality or are capable of small talk over dinner. Social proof is the term used to describe...
3 min read
Mark Bowden: Apr 9, 2023 11:05:04 AM
Believe it or not, LinkedIn is quickly approaching its 20th birthday. With over 800 million users spread across 200+ countries, the platform has...
3 min read
Mark Bowden: Apr 9, 2023 11:03:43 AM
In the business world, time IS money. It might sound cliche but it is a hard truth that business owners face when it comes to devoting resources to...
2 min read
Mark Bowden: Apr 9, 2023 9:57:36 AM
Whether you are new to social media or have been posting since you had to decide who was going to be on your “Top 8,” connecting with your audience...
3 min read
Mark Bowden: Apr 8, 2023 10:45:06 AM
There are 7.7 billion people on the face of this earth, and over half of them are using social media. Of the 4.5 billion social media users, the...
2 min read
Mark Bowden: Apr 8, 2023 10:01:44 AM
Are you looking to increase your social media presence in 2022? Boosting your organic posts could be the key to unlocking your social potential, and...
3 min read
Mark Bowden: Apr 8, 2023 8:57:30 AM
Hashtags, we have all seen them, they look awkward in text, and some people use them like Frank’s Red Hot (they put that ___ on everything)! There is...
2 min read
Mark Bowden: Apr 8, 2023 8:51:26 AM
Social media as we know it today is approaching its 20th birthday (yikes, that hurts to type). In the past two decades, much has changed. Social...
3 min read
Mark Bowden: Apr 8, 2023 8:48:22 AM
Let’s launch this off with a social media writing tip worthy of its own headline:
3 min read
Mark Bowden: Apr 8, 2023 8:14:54 AM
For everything positive that social media can bring to a company, it is not without its pitfalls and care must be taken to avoid going to the dark...
3 min read
Mark Bowden: Apr 8, 2023 7:54:25 AM
The term social media has only been in existence for around 20 years, yet depending on the person, it evokes an entirely different emotional...
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