2 min read
Tips for Social Media Content Promotion
Writing Team: Nov 3, 2023 5:04:23 PM
Does Social Media Content Promotion Truly Yield Results? Absolutely, when approached correctly!
Content Strategy
1 min read
Understanding Viral Content
Writing Team: Nov 3, 2023 4:55:31 PM
Viral content garners immense online visibility through massive sharing across social platforms, media sites, and search engines.
5 min read
Mobile-Friendly Content on Social Media
Writing Team: Oct 24, 2023 9:33:40 PM
As of 2023, 99% of social media users, which translates to nearly 4.5 billion individuals, access their preferred social networks via smartphones....
1 min read
Unlocking YouTube Analytics for Improved Content Planning
Writing Team: Oct 24, 2023 9:11:08 PM
YouTube unveils transformative subscriber analytics aimed at enhancing your content planning strategy. The platform'srecent update provides insights...
3 min read
How to Create an Organized Social Media Calendar
Writing Team: Oct 24, 2023 9:01:44 PM
A social media calendar is a comprehensive schedule that outlines your upcoming social media posts, organized by date and time. These calendars can...
3 min read
Is the Dominance of Instagram Carousels Over Reels Still Valid?
Writing Team: Oct 20, 2023 7:38:39 PM
3 min read
Instagram Stories: From Creation to Conversion for Marketers
Writing Team: Oct 14, 2023 11:14:13 PM
It may sound like an exaggeration, but a simple Instagram Story really can transform your business. Instagram Stories are a unique tool. They go...
4 min read
Enhance Your Facebook Messenger Business Strategy
Writing Team: Oct 14, 2023 11:06:36 PM
Customer engagement constantly evolves. We see this every day as ads on social media platforms try new and different things to keep everyone’s...
3 min read
Craft an Effective Short-Form Video Strategy
Writing Team: Sep 29, 2023 9:30:17 PM
Let's face it: short-form videos have revolutionized how we can market to our audience. Remember Vine? Think back to how effective just six seconds...
3 min read
A Winning Holiday Social Media Strategy
Writing Team: Sep 22, 2023 9:00:15 AM
'Tis the season when social media surges with engagement, and as seasoned social media strategists, we know exactly why. It's the time when the stars...
5 min read
Marketing on Snapchat (Yes, It Still Exists)
Writing Team: Aug 24, 2023 10:25:07 AM
Snapchat, the popular multimedia messaging app, offers a unique platform for marketers to connect with a younger and engaged audience. And TikTok...
2 min read
LinkedIn Changes Newsletter UI and Adds Multi-Newsletter Hosting Feature
Writing Team: Aug 24, 2023 10:14:45 AM
LinkedIn is bolstering its newsletter creation capabilities, responding to the increasing number of members signing up for newsletters within the app.
2 min read
Life Gets Weirder and Weirder: Meet "Petfluencing"
Writing Team: Aug 23, 2023 3:41:20 PM
In the wake of Covid-19 lockdowns, the era of "petfluencer" agencies has surged, as an array of people adopted pets during this time. Animals as the...
5 min read
Introduction to Mastodon: A Decentralized Revolution
Writing Team: Aug 22, 2023 11:05:57 AM
In the vast landscape of social media, a new contender emerged in 2016 - Mastodon. Conceived by Eugen Rochko, this platform sought to challenge the...
3 min read
Deciphering Instagram's Ranking System
Writing Team: Aug 18, 2023 3:52:47 PM
You know your IG posts don't show up to everyone. Why? What are the determining ranking factors? Let's talk them through.
2 min read
Bama Rush on TikTok: A Southern, Sorority Phenomenon
Writing Team: Aug 18, 2023 1:09:25 PM
If you're in TikTok, you suddenly, randomly care about southern sorority hopefuls. Chalk it up to the "Bama Rush" trend.
2 min read
Social Media for Marketers Amid User Experience and Monetization
Writing Team: Aug 17, 2023 1:26:49 PM
In social media, the convergence of user experience and monetization is reshaping the role of marketers. This transformation is characterized by a...
5 min read
Guide to TikTok Marketing & Short-Form Creativity
Writing Team: Aug 16, 2023 4:43:33 PM
As Instagram's counterpart under the Meta umbrella, TikTok presents a realm of opportunities for marketers to engage with users in innovative and...
2 min read
Instagram Grid Styles (Yes, More Than One)
Writing Team: Aug 16, 2023 4:06:28 PM
In Instagram land, where pictures and stories are content currency, the way you organize your posts on your profile is like arranging pieces of a...
10 min read
Guide to Instagram Marketing in the Meta Era
Writing Team: Aug 16, 2023 3:57:40 PM
With Instagram now under the Meta umbrella, the platform continues to evolve as a powerful marketing tool. Mastering Instagram marketing requires a...
4 min read
How to Go Viral: Decoding the Method
Writing Team: Aug 16, 2023 3:32:21 PM
In the digital age, the quest for virality has become the holy grail of social media marketing. Crafting content that resonates deeply with audiences...
2 min read
Write Social Media Content Using Unconventional Dialogue Styles
Writing Team: Aug 15, 2023 2:32:01 PM
In the ever-evolving landscape of social media, where attention spans are fleeting and competition for engagement is fierce, writers need to embrace...
4 min read
Dark Social: Unveiling the Power of Private Sharing
Writing Team: Aug 9, 2023 3:30:19 PM
In digital marketing, where data and analytics are pivotal, a phenomenon known as "Dark Social" has been quietly shaping user behavior and...
6 min read
The Rise of Ephemeral Content: Stories and Disappearing Posts
Writing Team: Aug 9, 2023 3:04:39 PM
In the landscape of social media, one trend has captured the attention of both individuals and businesses: ephemeral content. This dynamic form of...
2 min read
The Art of Branded Hashtags
Writing Team: Aug 2, 2023 8:50:50 AM
Branded hashtags have become a powerful tool for businesses to enhance their social media presence, build brand awareness, and engage their audience.
3 min read
Threads: are you on it? Do we care?
Writing Team: Aug 1, 2023 4:44:08 PM
The Threads app, introduced by Meta (formerly Facebook), has sparked both excitement and skepticism within the social media landscape.
3 min read
50 Examples of User-Generated Content (UGC) for Social Media
Writing Team: Aug 1, 2023 4:33:51 PM
User-Generated Content (UGC) is a powerful marketing tool that allows brands to harness the creativity and enthusiasm of their customers to promote...
2 min read
Influencer Marketing for Social Media
Writing Team: Aug 1, 2023 4:15:02 PM
Influencer marketing has become an integral part of social media strategies, offering brands a powerful way to reach their target audience...
3 min read
Why Gen Z Hates Ads (And What To Do About It)
Taylor Zantingh: Jul 14, 2023 2:07:28 PM
Sorry advertisers, but Gen Z hates you.
2 min read
Sharing Social Stats With A Client
Mark Bowden: Jun 6, 2023 12:22:53 PM
Demonstrating ROI is Business 101. Doing so in the realm of social media isn’t always easy. As more companies expand their digital footprint,...
3 min read
Which Social Media Platform is the Right Fit For Your Marketing Strategy?
Taylor Zantingh: Apr 11, 2023 8:22:08 AM
The number of social media platforms seems to increase on a regular basis. And each one has an ever-evolving list of features and functionalities.
3 min read
Treat Social Strategy Like a Math Problem
Mark Bowden: Apr 11, 2023 8:16:10 AM
Have you heard the analogy that social media is a bit like a puzzle? You start with a small number of pieces and consistently work toward the bigger...
5 min read
How to Troubleshoot Your Content Using TikTok Metrics
Taylor Zantingh: Apr 11, 2023 8:08:38 AM
Ah, TikTok. The enigmatic, mysterious youngster of social media platforms. The belief that TikTok is a wild west of unknowable outcomes is easy to...
3 min read
How Digital Trends are Changing User-Generated Content
Taylor Zantingh: Apr 11, 2023 7:45:51 AM
Emma Chamberlain sent the internet into a frenzy earlier this year when she announced that the era of the influencer was coming to an end. Her...
4 min read
Is a Social Media Scheduling Tool Right For Your Company?
Mark Bowden: Apr 10, 2023 10:58:46 AM
If you aren’t on social media, are you even a company? Of course, this is merely a jest, but you will find that fewer and fewer companies are...
3 min read
Build Brand Authority: Social Media Strategies
Joy Youell: Apr 10, 2023 9:50:22 AM
Social proof: this isn’t proof that you have a personality or are capable of small talk over dinner. Social proof is the term used to describe...
3 min read
4 LinkedIn Tools You May (or May Not) Know About
Mark Bowden: Apr 9, 2023 11:05:04 AM
Believe it or not, LinkedIn is quickly approaching its 20th birthday. With over 800 million users spread across 200+ countries, the platform has...
3 min read
3 Simple Ways To Scale Your Social Media Presence
Mark Bowden: Apr 9, 2023 11:03:43 AM
In the business world, time IS money. It might sound cliche but it is a hard truth that business owners face when it comes to devoting resources to...
2 min read
5 Social Media Writing Tips to Instantly Connect With Your Audience
Mark Bowden: Apr 9, 2023 9:57:36 AM
Whether you are new to social media or have been posting since you had to decide who was going to be on your “Top 8,” connecting with your audience...
3 min read
4 Social Media Mistakes You Are Likely Making
Mark Bowden: Apr 8, 2023 10:45:06 AM
There are 7.7 billion people on the face of this earth, and over half of them are using social media. Of the 4.5 billion social media users, the...
2 min read
Turn Your Organic Posts Up to 11
Mark Bowden: Apr 8, 2023 10:01:44 AM
Are you looking to increase your social media presence in 2022? Boosting your organic posts could be the key to unlocking your social potential, and...
3 min read
Keep These Tips In Mind When Using Hashtags
Mark Bowden: Apr 8, 2023 8:57:30 AM
Hashtags, we have all seen them, they look awkward in text, and some people use them like Frank’s Red Hot (they put that ___ on everything)! There is...
2 min read
4 Social Media Tips You Can Implement Today
Mark Bowden: Apr 8, 2023 8:51:26 AM
Social media as we know it today is approaching its 20th birthday (yikes, that hurts to type). In the past two decades, much has changed. Social...
3 min read
Social Media Writing Tips
Mark Bowden: Apr 8, 2023 8:48:22 AM
Let’s launch this off with a social media writing tip worthy of its own headline:
3 min read
Social Media Strategies: Avoiding the Dark Side
Mark Bowden: Apr 8, 2023 8:14:54 AM
For everything positive that social media can bring to a company, it is not without its pitfalls and care must be taken to avoid going to the dark...
3 min read
The Four Pillars of Social Media
Mark Bowden: Apr 8, 2023 7:54:25 AM
The term social media has only been in existence for around 20 years, yet depending on the person, it evokes an entirely different emotional...