Valuable: it’s the most overused adjective used to describe good social media content. In fact, if you’ve spent any time looking for social media content creation advice, you’ve almost certainly heard that you should aim to create valuable content.
But what, exactly, is valuable content? What are the metrics to measure value? And, more importantly, how can you create valuable content?
In this article, I’ll break down the basics of valuable content: what it is and how to make it. Keep reading to learn more.
Here’s the simple answer to this question: a piece of valuable content is a social media post that adds value to the lives of your audience. Because audiences vary drastically, the metrics to measure value will be varied as well.
Luckily, there are some general guidelines that can be applied to most audiences. Let’s discuss.
The best way to ensure you’re producing valuable content for your audience is by basing your content strategy on the value pillars discussed above. This means planning and scheduling content that always entertains, inspires, or informs.
When crafting your content strategy, ask yourself: how could I make my audience laugh? What stories would they want to hear? What kinds of T.V. shows or movies do they like? What music do they listen to? And, most importantly, what influencers or content creators do they follow?
All of this will give you a solid idea of what kinds of content your audience finds entertaining. If you can master this, your profile will become a go-to hotspot whenever your audience is bored.
To make content that inspires, ask yourself: what goals does my audience have? What are the major challenges they have to overcome to reach those goals? How can they overcome these challenges? And what will they get if they do overcome them?
The answers to these questions will help you understand what inspires your audience. This will establish you as a supportive, encouraging figure, and an integral part of someone’s success story.
Finally, ask yourself: What problems does my audience have? What industry or niche are they a part of, and what are their objectives in viewing this content? What questions do they ask in competitors’ comment sections? And what is the most interesting, effective, and engaging way you can present the answers to those problems and questions?
These answers will help you turn your profile into a valuable informative resource for your audience. Mastering this type of content will establish you as an authority figure in your niche or industry.
Providing valuable content is really just about establishing and building trust with your target audience. It’s your way of showing your audience that your relationship is reciprocal and that they can rely on you for quality content that enriches their lives.
While it might be tempting to focus your social media strategy on promotional content that results in immediate conversions, this is not a good strategy for growth. Valuable content is what makes the difference between someone following or subscribing to your profile, or scrolling past.