The rapid advancements in artificial intelligence and machine learning have dramatically reshaped the SEO and digital marketing landscape. Attending a conference is one of the best ways to benefit from the latest industry insights while expanding your professional network. Spending hours researching articles, forum discussions, and other online resources is always valuable, but attending conferences can significantly enhance your learning experience.
By directly interacting with industry professionals and experts, and having the opportunity to ask them questions, you gain a depth of knowledge that complements and goes beyond what self-guided online research can provide.
Attending conferences, whether in-person or virtual, offers a wide range of benefits:
To help you decide which ones to attend, here is a list of the best SEO conferences for 2024-2025.
Date: September 18-20, 2024
Format: In-person or online
Location: Boston, MA
Speakers: Dale Bertrand, Jen Spencer, Carole Mahoney, among others
Cost: In-person from $899 for September 18-20; from $1,699 for the September 17-20 VIP pass
About: Powered by HubSpot, this annual event brings together global thought leaders to discuss marketing, sales, and customer success operations. It covers a wide range of topics and provides attendees with the opportunity to network and learn from some of the best in the business.
Date: October 3-4, 2024 (UK) and November 19-20, 2024 (US)
Format: In-person and online
Location: Brighton, U.K. and San Diego, US
Speakers: Adriana Stein, Dan Taylor, Amanda Walls, among others
Cost: In-person starts at £350; virtual video bundle at £110. Join a waitlist for free tickets.
About: This twice-yearly conference is attended by thousands of digital marketers worldwide. It features training workshops, sessions on niche topics, social networking events, and talks from experts. The US-based version, brightonSEO San Diego, takes place in November 2024.
Date: October 9-10, 2024
Format: In-person
Locations: Miami, FL, and Los Angeles, CA
Speakers: Ryan Ross, Winston T Marshall, David Jarvis, and many others
Cost: Free
About: Featuring education masterclasses for marketing professionals, this annual conference covers a variety of tracks, including advertising and promotion, content and experience, and commerce and sales. Hundreds of suppliers and speakers will discuss the state of the industry and recent happenings.
Date: October 17-18, 2024
Format: In-person
Location: Portland, OR
Speakers: Ryan Jones, Martha van Berkel, Jesse McDonald, among others
Cost: $299-$900
About: Engage Marketing Conference is a one-day digital marketing conference featuring informative learning tracks and panel sessions designed to provide expert insight into the latest strategies and technological advancements in digital marketing, social media, content, UX/design, creative, advertising, SEO, paid media, and more!
Date: October 17-18, 2024
Format: In-person and online
Location: Bologna, Italy
Speakers: Fiona Bradley, Tom Breeze, Valerio Celetti, among others
Cost: Early bird in-person tickets start at €529; livestream only for €199
About: Bringing together PPC experts from across the globe for the largest paid ad and conversion rate optimization event in Europe – and the largest real PPC-based conference in the world.
Date: October 21-23, 2024
Format: In-person or online
Location: San Diego, CA
Speakers: Ann Handley, Robert Rose, Cassie Kozyrkov, among others
Cost: Super Early bird in-person tickets start at $1199; livestream only for $899
About: Over four days, attendees will learn strategies for building winning SEO teams, systems, and processes. With more than 100 sessions, workshops, and industry forums, you can choose the topics and sessions that are relevant to you. Thousands of marketers and representatives from numerous global brands will be in attendance.
Date: October 24-25, 2024
Format: In-person
Location: Singapore, Pan Pacific Orchard
Speakers: Lily Ray, Aleyda Solis, Cyrus Shepard, among others
Cost: Early bird tickets start at $570
About: Ahrefs Evolve brings together five hundred SEO and digital marketing professionals from around the world to meet face to face, form genuine connections, learn from each other, and grow as a community.
Date: October 29-30, 2024
Format: Online
Speakers: Martin Splitt, Rand Fishkin, John Shehata, among others
Cost: Early bird tickets start at $169; video recordings available for $199
About: The News and Editorial SEO Summit (NESS) is an online event dedicated exclusively to all things SEO for news publishers. The NESS presents a unique opportunity to learn from the biggest brands and smartest minds in publishing and SEO.
Date: October 28-29, 2024
Format: In-person and online
Location: Grapevine, TX
Speakers: TBD
Cost: Early bird tickets start at $397
About: The State of Search brings together top speakers from the digital marketing field to cover various topics, from search engine optimization to emerging technology, lead generation, and display advertising.
Date: September 19, 2024
Format: In-person & Recording tickets available
Locations: London, Berlin, Philadelphia, PA
Speakers: Grace Frohlich, Joyann Boyce, Lily Ray, Navah Hopkins, Purna Virji, Chima Mmeje, among others
Cost: From $199 to $399 in Philadelphia, £99 or £299 in London, sold out in Berlin (waiting list available)
About: The Women in Tech SEO Festival is a full-day conference coming back to London for the fifth time on International Women’s Day, expanding this year to 2 more locations in Germany and the USA. A community-led one-track conference featuring a line of 10 brilliant speakers on analytics, search, technical SEO, and empowerment talks.
Date: TBA
Format: In-person
Location: Las Vegas, NV
Speakers: Gary Illyes, Brett Tabke, Fabrice Canel, among others
Cost: $599-$1699
About: Pubcon, a “fullstack marketing conference,” is in its 21st year. This two-day, in-person event features keynotes from Google and Bing and a packed schedule of conference sessions. Based on your interest, choose between different topic tracks such as organic SEO, marketing potpourri, site reviews, and ChatGPT and AI content.
Date: March 18-19, 2025
Format: In-person
Location: Munich
Speakers: Bastian Grimm, Andrey Lipattsev, Jes Scholz, among others
Cost: Starting from €550-€2,295
About: SMX Munich is a large event with over 1000 attendees focused on search marketing, attracting a diverse range of industry professionals. It offers a valuable opportunity for networking, learning, and discovering new tools and practices in SEO, social media, and PPC.
Date: March 30-April 1, 2025
Format: In-person and on-demand
Location: San Diego, CA
Speakers: Michael Stelzner, Ann Handley, Dr. Mindy Weinstein, Joe Pulizzi, among others
Cost: In-person starting at $1497-$1997; streaming for $697; on-demand for $997
About: Bringing together top social media marketing pros, this conference is not directly focused on SEO but features sessions on organic social marketing, paid social marketing, social strategy, content marketing, and several workshops. It strives to immediately provide attendees with ideas they can implement for their clients or businesses.
Date: March, 2025
Format: In-person
Location: Amsterdam, Netherlands
Speakers: Kevin Indig, Aleyda Solís, Purna Virji, Barry Adams, among others
Cost: Starting from €477,95-€568,95
About: One of Europe’s largest search conferences, this event brings together consultants, marketers, and business owners to share their insights on SEO, PPC, and digital marketing. This three-day event features sessions designed to provide attendees with actionable insights and the latest information from industry experts.
Date: March, 2025
Format: In-person, on-demand sessions available
Location: Las Vegas, NV
Speakers: Shantanu Narayen, Karen Hopkins, Greg Cobb, Trevor Paulsen, Bob Conklin, Badsah Mukherji, among others
Cost: $1895-$2095 with various discounts available; on-demand sessions after the event are free
About: The Adobe Summit features a massive variety of guests and keynotes, including actors, producers, CEOs, and Olympians. The in-person conference includes sessions, hands-on labs, meals, and evening events. You can register for the virtual summit for free to access keynotes and speaking sessions after the event.
Date: TBA
Format: In-person or live streaming
Location: Seattle, WA
Speakers: Amanda Jordan, Andy Crestodina, Azeem Ahmad, among others
Cost: Post-conference Bundle of Video Recordings for $349
About: The annual digital marketing conference hosted by Moz, this event features networking and expert sessions from SEO industry leaders, as well as experts in mobile search, conversion optimization, and search marketing.
Date: TBA
Format: In-person
Location: Saint Paul RiverCentre in St. Paul, Minnesota
Speakers: Aleyda Solis, Wil Reynolds, Ginny Marvin, Chima Mmeje, among others
Cost: $347-547
About: MnSearch Summit is a full day of learning and networking with thought leaders from the digital marketing industry. It includes keynotes, sessions, and events focused on SEO, PPC, AI, and analytics, among other topics. Their 10th Annual Summit is a one-day event featuring a roster of women in the industry.
Date: June 18, 2025
Format: In-person
Location: Frankfurt am Main, Germany
Speakers: Michael Aagaard, Lukas Vermeer, Erin Weigel, among others
Cost: Early bird rate from €699
About: Assembling growth marketers and digital professionals worldwide, this single-day event features world-class speakers sharing their expertise on flexible and data-driven marketing solutions.
Date: On-going throughout 2024
Format: In-person and online
Location: Various global locations
About: DigiMarCon offers a range of events throughout the year, both virtual and in-person conferences in various global locations. Digital Marketing Conferences is a global series of events bringing together thought leaders from the digital marketing, media, and advertising industries. These conferences focus on emerging strategies, the latest technology, recent best practices, networking, and collaboration.
Date: November 14, 2024
Format: In-person
Location: World Trade Center, Barcelona, Spain
Speakers: TBA. Past speakers include Gary Illyes, Mordy Oberstein, Olga Andrienko, Navah Hopkins, among others
Cost: Tickets from €750, including access to ISS and International SEO Workshop
About: The International Search Summit is dedicated entirely to global digital marketing and learning the strategies to drive sales and growth around the world. With a focus on people, as well as learning, networking sessions are integrated into the whole event to ensure attendees leave with new knowledge and new connections. In the past, there have been 3 tracks with 30 sessions, all focused on international SEO and PPC. There will also be a deep dive International SEO Workshop running on November 14.
Date: February 24-27, 2025
Format: In-person with on-demand available for a limited time following events
Location: Palm Springs, CA
Speakers: Kristin Shane, Drew Green, Dave Spector, Anngelica Newland, among many others
Cost: In-person starting at $2,099
About: With a focus on digital commerce, this event is a four-day retreat designed to help ecommerce and omnichannel stores uncover new ways to maximize profits from some of America’s most successful retailers. Check out the full series of conferences throughout the year in Boston, Toronto, and London.
Date: TBA
Format: In-person
Location: Napa Valley, CA
Speakers: TBA
Cost: TBA
About: Digital Marketers Organization will again host their advanced digital marketing event, blending interactive and educational sessions with networking opportunities. There will be numerous sessions specifically designed for SEO, including information on technical debt, localization, and internationalization.
For an SEO professional, experience is important, but staying up-to-date is even more vital. While you can keep an eye on what’s going on in the world of search engines, paid advertising, and digital marketing by reading expert publications, it’s also great to meet with other people who are performing the same job. This gives you a chance to interact, ask questions, and develop relationships that could reap rewards far down the line. SEO conferences are a great place to do this.
So, whether you’re trying to brush up on the basics, identify the latest techniques, or just take a trip on the company dime, the above events are a great place to start.
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