5 min read
How to Write a New Hire’s Press Release
Picture the scene: your company has just made a major new hire. A big-time professional with the skills and experience to provide a new category of...
The democratization of the internet has invited more players than ever into the competition of the marketplace. What does this mean? It means that your favorite brands not only aren’t local, they may not even be based in the U.S.
Start-ups, business leaders and dreamers all over the world are being empowered to function at higher levels.
This is afforded to them by access to more talent, more resources and a ready audience. They have opportunities like never before. It also means that every business has to take a critical eye to whether or not their messaging is diverse enough. As we all grow our bottom lines, our ads, posts and offerings have to get just as much attention if we hope to stay relevant.
Read on to learn some essential points of assessment and improved practices that can help you objectively critique and evolve your brand.
Need a hand with implementation? The Hire a Writer team has mad skills. Reach out to learn more.
Marketing professionals have long understood the need to incorporate diversity into imagining and even language. However, the extent of this need is greater than ever before. No more is it enough just to speak to the 3-4 largest core demographics nationwide. Now, there is the challenge (and opportunity!) to cast an even wider net through copywriting, video and PR connections.
Here are some action points to take in this assessment:
Arguably, whether or not your target customer has “always been” within certain demographic parameters, that pool is growing. Unless you want to be outpaced, your strategies must grow as well. Here are a few ways that your brand can become more diverse.
In her notorious letter to the New York Times by Heidi Zak, the CEO of a bra company called Third Love, reminded everyone that diversity isn’t groundbreaking. Rather, she claimed, it “should be the norm.”
Here are some facts:
At an Adobe Summit in 2019, marketing experts reported on a global survey. They found that 61% of Americans found diversity in ads important. 38% of consumers trust brands that show more diversity. 34% of respondents had boycotted a brand because they felt their identity was underrepresented in ads. As many as 120 million people in the U.S. alone feel they are not portrayed in ads.
This means that businesses have a chance to improve. As you reflect on these statistics, consider your own messaging and PR work, what do you see? I challenge you to identify the areas in which your company can grow. In addition to remaining competitive, it’s the right thing to do.
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