Microsoft has made significant updates to Bing Webmaster Tools, expanding its Performance Report to provide website owners and SEO professionals with deeper insights into their website's performance on Bing's search engine and chatbot platforms.
Data From Bing Search & Chat
The upgraded Bing Webmaster Tools Performance Report now offers a comprehensive view of website performance by consolidating metrics from both web search and chat onto a single, user-friendly dashboard.
This consolidated view provides a holistic perspective on crucial website metrics, including clicks, impressions, and engagement across Bing's various services.
Performance across different verticals, such as images, videos, and news.
According to Fabrice Canel from the Bing Webmaster Tools team, this update empowers webmasters by allowing them to access vital metrics related to both web and chat performance.
These insights enable webmasters to fine-tune their websites for better discoverability and user experience.
Enhanced Click-Through Metrics
Unlike the previous focus on indexing statistics, the upgraded Bing Webmaster Tools Performance Report now incorporates granular click-through metrics across Bing's services.
This expansion provides SEO professionals with deeper insights into their website's performance across Bing. By analyzing this data, they can refine their strategies and optimize their content and online presence to maximize clicks, impressions, and overall performance.
Unlocking Possibilities with the Search Performance API
Alongside the Performance Report update, the Search Performance API has also undergone significant changes. It now reports on all traffic, not just web traffic.
This enhancement allows for the seamless integration of performance data into various applications, streamlining analysis workflows and eliminating the need for manual exports.
Furthermore, Microsoft's Bing team has hinted at future updates that will enable data access based on specific areas, similar to website segmentation.
This development opens up numerous possibilities for custom reporting and correlation of Bing search data with other data sources.
Bing Webmaster Tools: More and Better
Microsoft's updates to Bing Webmaster Tools not only enhance the Performance Report but also improve the Search Performance API, offering more granular data and comprehensive insights by consolidating metrics from both web search and chat.
These upgrades empower website owners and SEO professionals to gain a deeper understanding of their website's performance on Bing, enabling informed decisions for content optimization and strategy refinement.