Bing Webmaster Tools is set to retire its Disavow Links feature in October 2023, marking a significant shift in how website owners and SEO professionals manage spammy links.
This change is driven by Bing's confidence in its advanced AI technology's ability to automatically distinguish between natural and unnatural links.
The Disavow Links feature, introduced in 2012, empowered website owners to specify which incoming links should be disregarded by Bing during the evaluation of their site's quality and relevance.
This feature played a crucial role in combatting negative SEO tactics, such as the creation or purchase of spammy backlinks aimed at harming a competitor's search ranking.
Bing and AI Advancements
Bing's announcement underscores that their AI advancements have rendered manual link disavowal unnecessary.
The updated algorithms now excel in understanding the context and intent behind links, effectively separating legitimate links from those considered unnatural or unreliable.
This means website owners can rely on Bing's AI to automatically filter out low-quality links, reducing the need for labor-intensive and resource-heavy manual audits.
Bing's Guidelines Re: Links
However, Bing emphasizes the importance of website owners and marketers remaining vigilant and adhering to Bing's guidelines regarding link schemes, link buying, and link spamming.
Non-compliance can lead to delisting from Bing's index.
Despite these changes, Bing remains committed to providing valuable insights through its backlink report feature, offering website owners a glimpse into their link profiles.
Bing's Retirement of Disavow Links Feature
In closing, Fabrice Canel, Principal Program Manager of Bing Webmaster Tools, expressed gratitude for user support and encouraged feedback and questions through Bing's help center and support channels.
This move to retire the Disavow Links feature highlights the increasing reliance on AI technologies in link management, rendering traditional tools less necessary.