--- title: Create A Custom Niche Keyword Generator description: Are you looking to create a custom niche keyword generator? Then look no further! 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However, meeting these expectations can become routine. This interplay between expectations and reality often leads to innovation. One way you can improve your SEO skills and embrace the spirit of innovation is a niche keyword generator. A niche keyword generator instantly generates categorized keyword lists by employing common query patterns unique to your field. This article looks at how to use keyword generators to get your business and walks you through the steps to develop a keyword generator. Get your SEO skills ready and read on. ## Why Develop a Keyword Generator for Your Industry? Balancing efficiency and effectiveness can be a challenge. Prioritizing one often means sacrificing the other. Some tasks are scalable and repeatable, making efficiency a priority. Different jobs require careful consideration and a personalized approach. The [keyword](https://www.hireawriter.us/seo/create-an-seo-keyword-list)generator is a quick starting point for last-minute requests or a safety net for filling gaps after extensive research. It may uncover only some hidden gems in your research projects, treating every project similarly. However, its goal is to automate the obvious so that you can dedicate more time to valuable research. Let's look at the steps you'll need to take. ## What You Need to Get Started You'll need a few pieces of software to start with. - Microsoft Power BI Desktop: Free - Microsoft Excel or Google Sheets: Free - [SEMrush (free trial)](https://www.semrush.com/): Free ### 1. Select Your Branded and Unbranded Root Terms In every [niche](https://www.hireawriter.us/business/unlocking-the-value-of-niches), there are issues and solutions. Unbranded terms usually encompass both categories, while branded terms fall under solutions. Compile a list of root terms for both branded and unbranded categories, considering these factors: - **High Volume:** Popular root terms yield more long-tail variations, which is crucial for this keyword generator. - **Diversity:** Ensure your root terms represent your entire industry, avoiding biases toward your specialties. - **Clarity:** Root terms with multiple meanings can create noise in your data. Let's explore the food industry for this exercise. Please note that these terms are for illustration purposes, and your actual times may vary. The branded root terms are: - McDonald's - Subway - KFC - Pizza Hut - Starbucks - Taco Bell The unbranded root terms are: - Burgers - Pizzas - Sandwiches - Fried chicken - Coffee - Tacos ### 2. Refine Terms for Phrase Matching During the third step, you will download all keywords containing your terms, so adjust them as needed to obtain a comprehensive and relevant dataset. Account for variations in how people might enter these terms. For example, consider the term "McDonald's." Only some people searching for it will include the brand name. To ensure your dataset covers all relevant variations, modify the term. Additionally, consider using square brackets to denote phrase matching. Original Term: McDonald's Modified Term: \[McDonald's\] Download rankings from your branded sites to identify additional unbranded terms and ensure your modifications do not exclude essential queries. ### 3. Download All Phrase Match Keywords Use SEMrush to download variations of your [branded and unbranded phrase](https://hawksem.com/blog/branded-vs-non-branded-keywords/#:~:text=Branded%20keywords%20are%20keyword%20terms,company's%20core%20branded%20keyword%20term.) match terms. Search each term and export the keyword list. This process can be time-consuming but is essential for gathering valuable data. ### 4. Generalize the Terms Using 'Find and Replace' Open each spreadsheet and use the "Find and Replace" feature to generalize brand references to \[Brand\] for branded terms and root product terms to \[Product\] for unbranded terms. Start with broader terms and gradually get more specific. For instance: Original Term: McDonald's Generalized Term: \[Brand\] ### 5. Upload Spreadsheets into Power BI Import your spreadsheets into Power BI to combine and manipulate your data effectively. Follow these steps: 1. Open Power BI. 2. Close any pop-up windows. 3. In the "Home" tab, click "Get data"\> "More..." 4. Select "All"\> "Folder"\> "Connect." 5. Select the folder containing your exports, then click "OK." 6. Click the yellow "Combine" dropdown and choose "Combine & Load." 7. Select the common sheet name under the folder and click "OK." 8. Add Overlapping Keyword Counts Go to the "Data" icon on the left in Power BI and select your branded queries. Create a new "Overlapping Keyword Count" column and apply the appropriate formula to count overlapping keywords. ### 6. Identify Common Query Patterns Go to the "Report" icon above the "Data" icon on the left. Click "Refresh" in the "Home" tab. Select the "Table" icon in the "Visualizations" menu. Choose the metrics you want to display under "Values," including "Keyword," "Overlapping Keyword Count," and "Volume." Adjust the "Overlapping Keyword Count" to display a manageable list. Create a new tab for unbranded queries and repeat the process. ### 7. Select Your Keywords Export the filtered keyword lists into CSV by hovering over each table and clicking the ellipsis icon in the upper-right corner. Review and remove irrelevant keywords from the list. ### 8. Categorize Your Keywords [Categorize your keywords](https://www.hireawriter.us/seo/mastering-keyword-themes-for-effective-seo-strategies) by considering your industry's unique categories and search intent. Develop a standard categorization for your specific field or industry. Group keywords based on common query patterns to understand their importance to your audience. ### 9. Build Your Spreadsheet A pre-built spreadsheet template is available for customization. Skip to the next section to learn how to tailor it to your industry's needs. ### 10. Customize Your Spreadsheet Customize the spreadsheet template by adding new category dynamics and updating formulas in column B as needed. Remember that creating a keyword list is just one step in the keyword research process. Further tasks include combining lists, finalizing categorization, selecting target keywords, and optimizing them.  Staying current with evolving search trends in your industry is essential to maintaining the effectiveness of your keyword generator. - [Tweet](https://twitter.com/share) [![A Comprehensive Guide to User Intent](https://www.hireawriter.us/hubfs/HAW%20blog%20(46)%20(1).png)](https://www.hireawriter.us/seo/a-comprehensive-guide-to-user-intent) 1 min read #### [A Comprehensive Guide to User Intent](https://www.hireawriter.us/seo/a-comprehensive-guide-to-user-intent) ![Picture of Joy Youell](https://www.hireawriter.us/hs-fs/hubfs/Untitled%20design%20-%202023-01-11T142651.001.png?width=30&name=Untitled%20design%20-%202023-01-11T142651.001.png) [Joy Youell](https://www.hireawriter.us/seo/author/joy-youell) : Jul 27, 2023, 11:09:52 AM Understanding user intent is the key to search engine optimization (SEO), allowing brands to go beyond simply chasing after consumers and instead... [Business](https://www.hireawriter.us/seo/tag/business) [SEO](https://www.hireawriter.us/seo/tag/seo) [Keywords](https://www.hireawriter.us/seo/tag/keywords) [Read More](https://www.hireawriter.us/seo/a-comprehensive-guide-to-user-intent) [![Everything That’s Changed About Keyword Research in 2024](https://www.hireawriter.us/hubfs/HAW%20blog%20(88).png)](https://www.hireawriter.us/seo/everything-thats-changed-about-keyword-research-in-2024) 1 min read #### [Everything That’s Changed About Keyword Research in 2024](https://www.hireawriter.us/seo/everything-thats-changed-about-keyword-research-in-2024) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/seo/author/writing-team) : Sep 10, 2024, 10:45:33 AM Keyword research has evolved dramatically in 2024, driven by major algorithm updates from Google and advancements in AI-powered tools. The focus has... [SEO](https://www.hireawriter.us/seo/tag/seo) [Keywords](https://www.hireawriter.us/seo/tag/keywords) [Read More](https://www.hireawriter.us/seo/everything-thats-changed-about-keyword-research-in-2024) [![Create an SEO Keyword List](https://www.hireawriter.us/hubfs/HAW%20Blog%20-%20image%20to%20post%20in%20Webflow%20on%20the%20blog%20itself%20(36)%20(1).png)](https://www.hireawriter.us/seo/create-an-seo-keyword-list) 1 min read #### [Create an SEO Keyword List](https://www.hireawriter.us/seo/create-an-seo-keyword-list) ![Picture of Joy Youell](https://www.hireawriter.us/hs-fs/hubfs/Untitled%20design%20-%202023-01-11T142651.001.png?width=30&name=Untitled%20design%20-%202023-01-11T142651.001.png) [Joy Youell](https://www.hireawriter.us/seo/author/joy-youell) : Apr 8, 2023, 5:35:57 AM [SEO](https://www.hireawriter.us/seo/tag/seo) [Keywords](https://www.hireawriter.us/seo/tag/keywords) [Read More](https://www.hireawriter.us/seo/create-an-seo-keyword-list) HIRE US HIRE US - [MARKETING SERVICES](https://www.hireawriter.us/marketing-content) - [SEO SERVICES](https://www.hireawriter.us/seo-services) - [FOR YOUR AGENCY](https://www.hireawriter.us/agency-partnership) - [COACHING](https://www.hireawriter.us/coaching) ABOUT HIRE A WRITER (HAW) ABOUT HIRE A WRITER (HAW) - [ABOUT](https://www.hireawriter.us/about) - [CONTACT](https://www.hireawriter.us/contact) - [JOBS](https://www.hireawriter.us/hire-a-writer-jobs) LEARN LEARN - [BUSINESS CONTENT](https://www.hireawriter.us/business) - [SEO STRATEGY BLOG](https://www.hireawriter.us/seo) - [SOCIAL MEDIA MARKETING BLOG](https://www.hireawriter.us/social) - [STORYTELLING BLOG](https://www.hireawriter.us/storytelling) - [CREATIVE WRITING BLOG](https://www.hireawriter.us/creative) - [FREELANCE WRITING BLOG](https://www.hireawriter.us/freelance) - [TECHNICAL WRITING BLOG](https://www.hireawriter.us/technical-content) HOUSE OF BRANDS HOUSE OF BRANDS | ![2-Mar-03-2024-04-31-09-9544-PM](https://www.hireawriter.us/hs-fs/hubfs/2-Mar-03-2024-04-31-09-9544-PM.png?width=100&height=67&name=2-Mar-03-2024-04-31-09-9544-PM.png) | [![TRAINING (2)](https://www.hireawriter.us/hs-fs/hubfs/TRAINING%20(2).png?width=100&height=100&name=TRAINING%20(2).png)](https://www.academyofcontinuingeducation.com/) | | --- | --- | | [![5-3](https://www.hireawriter.us/hs-fs/hubfs/5-3.png?width=100&height=67&name=5-3.png)](https://babygotbacklink.com/) | [![4-Mar-03-2024-04-31-09-9108-PM](https://www.hireawriter.us/hs-fs/hubfs/4-Mar-03-2024-04-31-09-9108-PM.png?width=100&height=67&name=4-Mar-03-2024-04-31-09-9108-PM.png)](https://joyyouell.com/) | | ![3-Mar-03-2024-04-31-09-9008-PM](https://www.hireawriter.us/hs-fs/hubfs/3-Mar-03-2024-04-31-09-9008-PM.png?width=100&height=67&name=3-Mar-03-2024-04-31-09-9008-PM.png) | [![1-1](https://www.hireawriter.us/hs-fs/hubfs/1-1.png?width=100&height=67&name=1-1.png)](https://winsomepr.com/) |   Hire a Writer: 31 Newton Ave Woodbury, NJ 08096     [![HAW Logo T & White square](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square.png?width=300&height=169&name=HAW%20Logo%20T%20%26%20White%20square.png)](https://www.hireawriter.us/oldhome) - Legal Stuff - Privacy Policy © 2026 Hire a Writer™ [Facebook](https://www.facebook.com/Hireawriteronline)[Instagram](https://www.instagram.com/joywriteryouell/)[Linkedin](https://www.linkedin.com/company/hireawriter/)[YouTube](https://www.youtube.com/channel/UC8sZOTANgCCjtn29m4J0Z6A)[Medium](https://medium.com/hireawriter) [Tiktok](https://www.tiktok.com/@joyyouell) [Pinterest](https://www.pinterest.com/joyfromhireawriter/) Return to top ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Writing Team", "url" : "https://www.hireawriter.us/seo/author/writing-team" }, "dateModified" : "2023-10-08T03:39:35.648Z", "datePublished" : "2023-10-08T03:39:35.000Z", "headline" : "Create A Custom Niche Keyword Generator", "image" : [ "https://www.hireawriter.us/hubfs/HAW%20blog%20(28)%20(1)-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.hireawriter.us/seo/create-a-custom-niche-keyword-generator", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.hireawriter.us/hubfs/HAW%20Logo%20T%20&%20White%20square-1.png" } } } ```