Create a Custom Niche Keyword Generator
What is a niche keyword generator?
If you specialize in one or just a few industries, you likely strive to enhance your SEO skills for better efficiency and higher-quality results. However, meeting these expectations can become routine. This interplay between expectations and reality often leads to innovation.
One way you can improve your SEO skills and embrace the spirit of innovation is a niche keyword generator.
A niche keyword generator instantly generates categorized keyword lists by employing common query patterns unique to your field.
This article looks at how to use keyword generators to get your business and walks you through the steps to develop a keyword generator. Get your SEO skills ready and read on.
Balancing efficiency and effectiveness can be a challenge. Prioritizing one often means sacrificing the other. Some tasks are scalable and repeatable, making efficiency a priority. Different jobs require careful consideration and a personalized approach.
The keyword generator is a quick starting point for last-minute requests or a safety net for filling gaps after extensive research. It may uncover only some hidden gems in your research projects, treating every project similarly.
However, its goal is to automate the obvious so that you can dedicate more time to valuable research.
Let's look at the steps you'll need to take.
You'll need a few pieces of software to start with.
In every niche, there are issues and solutions. Unbranded terms usually encompass both categories, while branded terms fall under solutions. Compile a list of root terms for both branded and unbranded categories, considering these factors:
Let's explore the food industry for this exercise. Please note that these terms are for illustration purposes, and your actual times may vary.
The branded root terms are:
The unbranded root terms are:
During the third step, you will download all keywords containing your terms, so adjust them as needed to obtain a comprehensive and relevant dataset. Account for variations in how people might enter these terms.
For example, consider the term "McDonald's." Only some people searching for it will include the brand name. To ensure your dataset covers all relevant variations, modify the term. Additionally, consider using square brackets to denote phrase matching.
Original Term: McDonald's
Modified Term: [McDonald's]
Download rankings from your branded sites to identify additional unbranded terms and ensure your modifications do not exclude essential queries.
Use SEMrush to download variations of your branded and unbranded phrase match terms. Search each term and export the keyword list. This process can be time-consuming but is essential for gathering valuable data.
Open each spreadsheet and use the "Find and Replace" feature to generalize brand references to [Brand] for branded terms and root product terms to [Product] for unbranded terms. Start with broader terms and gradually get more specific.
For instance:
Original Term: McDonald's
Generalized Term: [Brand]
Import your spreadsheets into Power BI to combine and manipulate your data effectively. Follow these steps:
Go to the "Data" icon on the left in Power BI and select your branded queries. Create a new "Overlapping Keyword Count" column and apply the appropriate formula to count overlapping keywords.
Go to the "Report" icon above the "Data" icon on the left. Click "Refresh" in the "Home" tab. Select the "Table" icon in the "Visualizations" menu. Choose the metrics you want to display under "Values," including "Keyword," "Overlapping Keyword Count," and "Volume." Adjust the "Overlapping Keyword Count" to display a manageable list. Create a new tab for unbranded queries and repeat the process.
Export the filtered keyword lists into CSV by hovering over each table and clicking the ellipsis icon in the upper-right corner. Review and remove irrelevant keywords from the list.
Categorize your keywords by considering your industry's unique categories and search intent. Develop a standard categorization for your specific field or industry. Group keywords based on common query patterns to understand their importance to your audience.
A pre-built spreadsheet template is available for customization. Skip to the next section to learn how to tailor it to your industry's needs.
Customize the spreadsheet template by adding new category dynamics and updating formulas in column B as needed.
Remember that creating a keyword list is just one step in the keyword research process. Further tasks include combining lists, finalizing categorization, selecting target keywords, and optimizing them.
Staying current with evolving search trends in your industry is essential to maintaining the effectiveness of your keyword generator.
What is a niche keyword generator?
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