4 min read
Joy Youell: Jul 29, 2024 10:41:56 AM
A new paradigm is emerging that promises to revolutionize how businesses connect with their audience. Generative Engine Optimization (GEO) is rapidly becoming a crucial strategy for brands looking to maintain visibility and relevance in an...
Read More
1 min read
Joy Youell: Jun 26, 2024 4:00:07 PM
Google has announced the discontinuation of its continuous scroll feature in search results, reverting to the traditional pagination system. This...
1 min read
Joy Youell: Jun 19, 2024 9:31:04 AM
Google has updated its popular Google Analytics platform with two new metrics for measuring user conversions. The new “User Key Event Rate” and...
1 min read
Joy Youell: Jun 19, 2024 9:23:55 AM
YouTube is experimenting with a new feature that allows creators and viewers to add context notes to videos, aiming to enhance the accuracy of...
3 min read
Joy Youell: Jun 18, 2024 11:15:35 AM
Google I/O 2024 kicked off with a dynamic and futuristic keynote that highlighted Google's unwavering commitment to artificial intelligence (AI)....
1 min read
Joy Youell: Mar 21, 2024 3:19:31 PM
John Mueller from Google recently shed light on the topic of spammy backlinks and their influence on search engine rankings, providing valuable...
2 min read
Joy Youell: Mar 21, 2024 3:14:16 PM
In March 2024, Google launched a significant Core Update, focusing on the enhancement of search result quality and the implementation of stricter...
2 min read
Joy Youell: Oct 25, 2023 6:26:11 PM
On April 13, Google announced a change to how video thumbnails would be presented in the search results. Until now, a listing could receive a video...
3 min read
Joy Youell: Oct 6, 2023 8:34:16 AM
In today's fiercely competitive digital marketing landscape, amplifying your brand's voice is crucial. Paid news content syndication partners promise...
2 min read
Joy Youell: Oct 6, 2023 8:28:43 AM
A Google patent was published on May 30, 2023, titled "Generating Query Variants Using A Trained Generative Model."
3 min read
Joy Youell: Oct 6, 2023 8:26:40 AM
When exploring the world of search engine optimization, keeping tabs on search engines' evolving features and tools is crucial. Recently,Bing...
7 min read
Joy Youell: Sep 13, 2023 5:05:27 PM
Featured snippets, often referred to as position zero, are coveted real estate in Google's search engine results pages (SERPs). These concise and...
2 min read
Joy Youell: Sep 12, 2023 9:58:42 AM
Bounce rates are a crucial metric in the world of website analytics, holding significant implications for your website's performance and its search...
2 min read
Joy Youell: Sep 12, 2023 9:49:37 AM
Smartphones have become an integral part of our lives, and with them, mobile browsing has soared. As a result, Google has prioritized...
2 min read
Joy Youell: Sep 12, 2023 9:26:47 AM
Structured data refers to a method of organizing and presenting information on a web page in a format that search engines can easily understand. This...
2 min read
Joy Youell: Jul 27, 2023 11:09:52 AM
Understanding user intent is the key to search engine optimization (SEO), allowing brands to go beyond simply chasing after consumers and instead...
3 min read
Joy Youell: Jul 1, 2023 10:23:27 AM
If you've watched many of my SEO trainings, you know that I am extremely passionate about providing our clients with SEO transparency. I want them to...
4 min read
Joy Youell: Jun 23, 2023 9:14:45 AM
One of the ways that content AI systems are useful to content strategists and writers is outlining. It uses the same sources we use (i.e., the...
7 min read
Joy Youell: Apr 11, 2023 6:07:52 PM
When it comes to SEO content, the conversation is rising: can’t we just use AI? Can ChatGPT help me rank in Google? What about Jasper? Or one of the...
9 min read
Joy Youell: Apr 11, 2023 8:29:57 AM
Most SEO writers know how to create search-friendly content. But really, the foundation of any SEO strategy has to be a level set. An SEO audit...
4 min read
Joy Youell: Apr 11, 2023 8:25:29 AM
An SEO topic cluster is a sophisticated on-page SEO strategy. Most SEO experts would agree it’s a pretty reliable way to get results.
10 min read
Joy Youell: Apr 11, 2023 7:27:10 AM
You can Google. A BUNCH of stuff. Or you can read this and get the full picture of everything SEO-related.
3 min read
Joy Youell: Apr 9, 2023 10:08:05 AM
There are a few technical SEO components that impact organic search for your site, and are not related to words (or on-page SEO factors).
5 min read
Joy Youell: Apr 8, 2023 8:03:19 AM
For real estate businesses, getting more clients is the only way to grow. You can get clients in a number of ways in this industry, but one of the...
6 min read
Joy Youell: Apr 8, 2023 7:28:50 AM
The more I work with teams of writers - including content people, web developers and marketers - the more I realize that a lot of teams really don't...
3 min read
Joy Youell: Apr 8, 2023 5:37:16 AM
As I’ve mentioned before, “SEO” is a term that’s thrown around a lot with like a 7% understanding of what it means. That’s not meant to be snarky,...
4 min read
Joy Youell: Apr 8, 2023 5:34:19 AM
If you want to know how to write an SEO blog, read on.
2 min read
Joy Youell: Apr 7, 2023 6:05:47 PM
Blogging is great. But a blog is way more than an online editorial, info hub or brand positioning opportunity. Writing a blog is a huge opportunity...
.png?width=500&height=500&name=Untitled%20design%20(90).png "Untitled design (90)")
