1 min read
Understanding the Impact of Spammy Backlinks
John Mueller from Google recently shed light on the topic of spammy backlinks and their influence on search engine rankings, providing valuable guidance for web publishers.
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John Mueller from Google recently shed light on the topic of spammy backlinks and their influence on search engine rankings, providing valuable guidance for web publishers.
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In March 2024, Google launched a significant Core Update, focusing on the enhancement of search result quality and the implementation of stricter...
2 min read
On April 13, Google announced a change to how video thumbnails would be presented in the search results. Until now, a listing could receive a video...
3 min read
In today's fiercely competitive digital marketing landscape, amplifying your brand's voice is crucial. Paid news content syndication partners promise...
2 min read
A Google patent was published on May 30, 2023, titled "Generating Query Variants Using A Trained Generative Model."
3 min read
When exploring the world of search engine optimization, keeping tabs on search engines' evolving features and tools is crucial. Recently,Bing...
7 min read
Featured snippets, often referred to as position zero, are coveted real estate in Google's search engine results pages (SERPs). These concise and...
2 min read
Bounce rates are a crucial metric in the world of website analytics, holding significant implications for your website's performance and its search...
2 min read
Smartphones have become an integral part of our lives, and with them, mobile browsing has soared. As a result, Google has prioritized...
2 min read
Structured data refers to a method of organizing and presenting information on a web page in a format that search engines can easily understand. This...
2 min read
Understanding user intent is the key to search engine optimization (SEO), allowing brands to go beyond simply chasing after consumers and instead...
3 min read
If you've watched many of my SEO trainings, you know that I am extremely passionate about providing our clients with SEO transparency. I want them to...
4 min read
One of the ways that content AI systems are useful to content strategists and writers is outlining. It uses the same sources we use (i.e., the...
7 min read
When it comes to SEO content, the conversation is rising: can’t we just use AI? Can ChatGPT help me rank in Google? What about Jasper? Or one of the...
9 min read
Most SEO writers know how to create search-friendly content. But really, the foundation of any SEO strategy has to be a level set. An SEO audit...
4 min read
An SEO topic cluster is a sophisticated on-page SEO strategy. Most SEO experts would agree it’s a pretty reliable way to get results.
10 min read
You can Google. A BUNCH of stuff. Or you can read this and get the full picture of everything SEO-related.
3 min read
There are a few technical SEO components that impact organic search for your site, and are not related to words (or on-page SEO factors).
5 min read
For real estate businesses, getting more clients is the only way to grow. You can get clients in a number of ways in this industry, but one of the...
6 min read
The more I work with teams of writers - including content people, web developers and marketers - the more I realize that a lot of teams really don't...
3 min read
As I’ve mentioned before, “SEO” is a term that’s thrown around a lot with like a 7% understanding of what it means. That’s not meant to be snarky,...
4 min read
If you want to know how to write an SEO blog, read on.
2 min read
Blogging is great. But a blog is way more than an online editorial, info hub or brand positioning opportunity. Writing a blog is a huge opportunity...