To enhance the optimization of your web pages, shift your focus from individual keywords to comprehensive keyword themes. While it may seem like extra effort, trust us—the rewards are substantial.
In this guide, we'll explore what keyword themes are, why they're vital for your SEO strategy, and how to develop and utilize them.
Have you ever come across a webpage that seemed unnaturally stuffed with a single keyword?
These pages not only sound awkward but also struggle to rank well.
Fortunately, you can avoid this pitfall by creating content centered around a keyword theme, resulting in more natural, engaging content that ranks for multiple keywords.
Read on to discover what a keyword theme entails and how to implement it effectively.
Understanding Keyword Themes
A keyword theme refers to a collection of related words or phrases that share a common search intent. These themes can be employed to craft new content or enhance existing pages.
For example, if people are looking for information on healthy eating habits, they might use various search phrases. Some could search for "balanced diet tips," while others might type "how to maintain a healthy diet" or "nutritional advice for better eating."
These phrases are semantically connected and share the same search intent.
Creating separate pages for each would lead to keyword cannibalization.
However, by grouping them into a keyword theme, you can reinforce your page's content and signal to Google the topic of your page.
While different SEO professionals may use varying terms for this concept—such as keyword groups or keyword concepts—the core concept remains the same.
Keyword themes also play a pivotal role in Google Ads, forming the basis of Smart campaigns.
Advantages of Employing a Keyword Theme
While sticking to a single keyword might seem simpler, the advantages of using a keyword group far outweigh any additional effort involved.
Search engines scrutinize the keywords on your pages to determine their content. A keyword theme, aligned with a specific idea or concept, effectively communicates the general subject matter to search engine crawlers.
Instead of repetitively using one keyword and forcing it into your content, a keyword theme allows you to seamlessly incorporate related words and phrases used by your readers. This results in more enjoyable and authentic content.
Improved Ranking Opportunities
Keyword groups enable you to target multiple related keywords on a single page. By including closely related and long-tail keywords during optimization, you increase your chances of ranking for various keywords, enriching your overall content—something Google appreciates.
Laser-Focused Search Intent
Google heavily relies on its understanding of user search intent to generate its Search Engine Results Pages (SERPs). Since a keyword theme revolves around a concept with a particular search intent, it assists in creating content that aligns better with what users and search engines seek.
Each keyword within your theme possesses an associated search volume. By targeting multiple keywords instead of just one, you cast a wider net and enhance the potential traffic your page can generate.
Building a Keyword Theme Around a Primary Keyword
Ready to optimize a page or create new content? Follow these steps to construct a keyword theme that broadens your ranking potential:
1. Perform Keyword Research to Identify a Primary Keyword
Before diving into creating a theme, you need to identify the most suitable primary keyword for your page. Follow the steps outlined in "How to Do Keyword Research" to pinpoint your primary keywords.
2. Search for Your Primary Keyword in Google to Identify Competitor Pages Ranking Well
For instance, if your primary keyword is "tech companies Michigan," perform a Google search to find potential competitors.
3. Use Ahrefs Site Explorer or Another Paid Tool to Discover Related Keywords
Paste the URL of a well-ranking competitor page into Site Explorer and select 'URL.' Ahrefs will provide insights into backlinks, page performance, and organic keywords. Click on 'Organic keywords' to view other keywords the page ranks for. You can export this list for easy data filtering.
4. Narrow Down Your List to Formulate Your Keyword Theme
Depending on your industry, a primary keyword may have hundreds of associated keywords and phrases. To streamline your keyword theme, aim for a selection of ten or fewer keywords. Start by eliminating duplicates, plurals, grammatically incorrect terms, and keywords with spelling errors.
Exclude branded keywords and strategically refine the remaining keywords by removing those with excessively high keyword difficulty or those lacking semantic relevance.
Tips for Optimizing Content Around Your Keyword Theme
Now that you have your keyword theme, it's time to optimize your existing content or create new content.
Alongside adhering to general SEO best practices, ensure that you incorporate the keywords from your keyword theme into your content.
Each secondary keyword should appear at least once, while your primary keyword should be used naturally.
Avoid excessive repetition—if it sounds forced, it probably is. Additionally, employ secondary keywords as internal anchor text when relevant.
For instance, in this blog post, "keyword themes" is the primary keyword, and "keyword theme" is one of the secondary keywords. The meta description uses both keywords.
Mastering Keyword Themes for SEO
By following these steps and optimizing your content, you'll leverage the power of keyword themes to enhance your SEO strategy and deliver more valuable, engaging content to your audience.