2 min read

The 5 Degrees of Link Relevance

The 5 Degrees of Link Relevance

SEO theory might seem straightforward, but the real challenge lies in the execution and consistency of strategies.

This holds particularly true for the intricate practice of link building, where aligning theory with action demands a systematic approach. This article unveils the concept of the "5 Degrees of Link Relevance," bridging the gap between theoretical insights and practical link building tactics that yield consistent, high-quality results.

Deciphering the Complexity of Link Building

While the fundamentals of SEO are evident, actualizing strategies consistently remains a formidable task. Nowhere is this more apparent than in the realm of link building.

This article aims to unravel the complexities of link building and provide insight into overcoming these challenges. We will also introduce the "5 Degrees of Link Relevance" framework, which serves as a guiding compass for devising a potent link building strategy and consistently acquiring relevant, top-notch links.

Think you may have gaps in your SEO knowledge? Get our FREE eBook with every  single basic concept related to SEO.

Introducing the 5 Degrees of Link Relevance

Start by compiling a list of the most noteworthy and pertinent links within your niche. Take a moment to reflect on their attributes and commonalities.

The prevailing misconception regarding link building is the notion of binary relevance. Link relevance isn't merely a black-and-white concept; it exists on a fluid spectrum. Although certain links can be "not relevant," many fall within varying degrees of relevance. These degrees of relevance encompass both "highly" and "slightly" relevant links.

Achieving success in competitive domains demands a harmonious blend of quantity and quality. Single-minded pursuit of either is insufficient. This necessitates redefining traditional interpretations of "link relevance" into a more pragmatic definition.

Breaking Down the 5 Degrees

Alright-a-roonie - here we go.

First Degree: Highest Relevance, Yet Limited Scalability

First-degree links, often perceived as the most relevant, tend to lack scalability. The websites that epitomize relevance in your niche frequently fall into categories that hinder link building efforts, such as:

  • Direct or indirect competitors.
  • Pay-to-play platforms.
  • Nofollow-linked domains.
  • Limited scalability due to natural linking constraints.

Despite their undeniable quality, first-degree links often lack the feasibility of scalability. The effort required to secure these links is often disproportionate to the outcomes.

Second Degree: The Sweet Spot - Highly Relevant and Scalable

Second-degree links strike a balance between high relevance and scalability. This segment represents the focal point of your link building endeavors.

These links are characterized by their thematic alignment, credible brand presence, editorial basis, and capacity for scalability. Your link building strategy should concentrate on obtaining these high-quality, scalable links.

Third Degree: Audience Relevance and Scalability

Third-degree links play a pivotal role in driving quantity during your link building campaign. These links are audience-relevant, even if not directly related to your niche. They offer valuable alternatives to your primary product or service.

These links possess attributes such as mid-to-high Domain Rating (DR) ranges, consistent traffic, and niche-specific brands. They cater to the broader audience that your product or service serves indirectly.

Fourth Degree: Scalable but Less Relevant

Fourth-degree links strike a balance between scalability and relevance, albeit leaning towards reduced relevance. These links are less audience- or theme-specific and often encompass tactics like paid-for links, artificial tactics, and other strategies.

While they can contribute to the quantity aspect of link building, these links might not align perfectly with your audience or niche.

Fifth Degree: Low Quality and High Risk

Fifth-degree links, and those beyond, are low quality and carry substantial risks. These links encompass spam sites, vice-related domains (e.g., Viagra, gambling), domains with low Domain Rating and traffic, and Private Blog Networks (PBNs).

These links should be vehemently avoided due to their lack of relevance and potential for penalties.

Navigating the Spectrum of Link Relevance

In essence, link relevance operates within a fluid spectrum rather than a binary construct. While certain links can be unequivocally irrelevant, the majority fall into degrees of relevance spanning from highly to slightly relevant. To thrive in competitive niches, a balanced approach necessitates the acquisition of a diverse range of links.

5 Degrees of Link Relevance

The "5 Degrees of Link Relevance" framework equips you to navigate this nuanced spectrum strategically. By embracing this spectrum and tailoring your link building tactics accordingly, you can forge a comprehensive and robust link profile that caters to both quality and quantity. Remember, the pursuit of "most" relevant links should be complemented by a strategic acquisition of "mostly" and "slightly" relevant links to achieve scalable success.

Anchor Text for Backlinks: Types and Strategies

Anchor Text for Backlinks: Types and Strategies

So-called SEO gurus love to talk about backlinks, but when you ask them about anchor text, they clam up.

Read More
Linking Intent: The Backlink-Generating Search Intent Target

Linking Intent: The Backlink-Generating Search Intent Target

Spend enough time learning about SEO, and you will almost certainly stumble across some practitioner of the dark SEO arts telling you that you need...

Read More