3 Things an SEO Specialist Should Do
As I’ve mentioned before, “SEO” is a term that’s thrown around a lot with like a 7% understanding of what it means. That’s not meant to be snarky,...
In the ever-changing landscape of SEO, it's crucial to recognize that the results you achieve in the upcoming year are closely tied to the efforts you put in during the current year. To help you justify the value of your SEO investment, here's a comprehensive five-step model that offers insights into forecasting the long-term impact of your organic search endeavors.
Before delving into the model, consider this: when you analyze your Google Analytics data and sort by top content, you'll likely notice that the highest-trafficked pages are often at least a year old.
This realization highlights a few key points:
This understanding underscores the importance of those who consistently advance their strategies, even when faced with challenges. While others might be faltering or pivoting every few months, those who remain committed and steadfast will be the first to reap the rewards down the road.
For the majority of websites, achieving significant rankings isn't an instantaneous process.
Unlike the fortunate few with high-authority sites, for whom results seem immediate, most others have a longer journey.
Here's how the process typically unfolds:
This ranking trajectory highlights the investment aspect of SEO, with a defined payback period typically spanning 12 to 18 to 24 months in the future.
While SEO boasts impressive ROI and low customer acquisition costs, it's not a swift overnight solution.
Here's a five-step model to help you illustrate the long-term value of SEO:
Begin by compiling a list of relevant keywords in your industry. Start with keywords of easy-to-moderate difficulty. Create a table to compare volume and traffic potential for these keywords.
Determine the number of articles you plan to create. For instance, you might create a 2,000-word article for each identified keyword. Assuming you'll produce 10 articles per month, you'd end up with 120 articles over a year.
Understand that during the initial six months, traffic might not be substantial, unless specific circumstances apply. If you're starting from scratch, allow time to establish a strong foundation before expecting significant traffic.
Consider the ranking timeline and how it affects traffic growth. As your content continues to improve and mature, you can anticipate a rise in average ranking positions, leading to increased traffic.
Finally, compare the potential traffic and revenue generated by your SEO efforts against alternative strategies. This comparison helps you make a compelling case for allocating budget to SEO and content creation.
Bottom line: recognize that SEO is an investment with a substantial payback period.
While it requires dedication and patience, the results are well worth it.
As you consider your marketing endeavors, remember that growth should never be compromised, especially when it comes to SEO.
The efforts you invest today will shape the outcomes you achieve in the future.
As I’ve mentioned before, “SEO” is a term that’s thrown around a lot with like a 7% understanding of what it means. That’s not meant to be snarky,...
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