Sanders Reese

Sanders Reese is a crypto specialist and copywriter.

snapchat spooky

1 min read

Snapchat's Spooky Strategy: Introducing 'Phantom House'

In a novel approach to Halloween, Snapchat has rolled out an immersive content series titled "Phantom House.”

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social media duplication

1 min read

Innovative Marketing in the Age of Social Media Duplication

In a savvy response to the burgeoning trend of 'dupes' on TikTok, Olaplex, a leading hair care brand, decided to beat imitators at their own game....

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