--- title: "Because No One Can Just Chill, Now There's \"Deinfluencing\"" description: Deinfluencing is gaining 100s or maybe now millions of TikTok views - it's the anti-influencer movement. Or un-influencer? Read more here. image: https://www.hireawriter.us/hubfs/HAW%20blog%20-%202023-08-23T154554.683%20(1).png --- [Skip to the main content.](https://www.hireawriter.us/social/because-no-one-can-just-chill-now-theres-deinfluencing#main-content) [![Untitled design (90)](https://www.hireawriter.us/hs-fs/hubfs/Untitled%20design%20(90).png?width=500&height=500&name=Untitled%20design%20(90).png "Untitled design (90)")](http://hireawriter.us) [![Untitled design (90)](https://www.hireawriter.us/hs-fs/hubfs/Untitled%20design%20(90).png?width=500&height=500&name=Untitled%20design%20(90).png "Untitled design (90)")](http://hireawriter.us) - [FOR BUSINESSES](https://www.hireawriter.us/for-businesses) - [SEO COPYWRITING](https://www.hireawriter.us/seo-copywriting) - [SOCIAL MEDIA CONTENT](https://www.hireawriter.us/social-media-services) - [WEBSITE COPYWRITING](https://www.hireawriter.us/website-copywriting) - [LEAD GEN COPYWRITING](https://www.hireawriter.us/lead-generation-copywriting) - [MARKETING STRATEGY](https://www.hireawriter.us/marketing-strategy) - [FOR AGENCIES](https://www.hireawriter.us/agency-partnership) - [WHITE LABELED COPYWRITING](https://www.hireawriter.us/white-labeled-copywriting) - [FRACTIONAL SEO LEADERSHIP](https://www.hireawriter.us/fractional-seo-leadership) - [TECHNICAL SEO](https://www.hireawriter.us/technical-seo) - [TRAINING](https://www.hireawriter.us/training) - [ABOUT HAW](https://www.hireawriter.us/about) - [JOBS](https://www.hireawriter.us/hire-a-writer-jobs) - [LEARN](https://www.hireawriter.us/learn) - [LEARN SEO](https://www.hireawriter.us/seo) - [LEARN BUSINESS CONTENT](https://www.hireawriter.us/business) - [LEARN SOCIAL MEDIA](https://www.hireawriter.us/social) - [LEARN STORYTELLING](https://www.hireawriter.us/storytelling) - [LEARN CREATIVE WRITING](https://www.hireawriter.us/creative) - [LEARN TECHNICAL WRITING](https://www.hireawriter.us/technical-content) - [LEARN FREELANCE WRITING](https://www.hireawriter.us/freelance) - [CONTACT](https://www.hireawriter.us/contact) Search Toggle Menu Search Toggle Menu - [FOR BUSINESSES](https://www.hireawriter.us/for-businesses) - [SEO COPYWRITING](https://www.hireawriter.us/seo-copywriting) - [SOCIAL MEDIA CONTENT](https://www.hireawriter.us/social-media-services) - [WEBSITE COPYWRITING](https://www.hireawriter.us/website-copywriting) - [LEAD GEN COPYWRITING](https://www.hireawriter.us/lead-generation-copywriting) - [MARKETING STRATEGY](https://www.hireawriter.us/marketing-strategy) - [FOR AGENCIES](https://www.hireawriter.us/agency-partnership) - [WHITE LABELED COPYWRITING](https://www.hireawriter.us/white-labeled-copywriting) - [FRACTIONAL SEO LEADERSHIP](https://www.hireawriter.us/fractional-seo-leadership) - [TECHNICAL SEO](https://www.hireawriter.us/technical-seo) - [TRAINING](https://www.hireawriter.us/training) - [ABOUT HAW](https://www.hireawriter.us/about) - [JOBS](https://www.hireawriter.us/hire-a-writer-jobs) - [LEARN](https://www.hireawriter.us/learn) - [LEARN SEO](https://www.hireawriter.us/seo) - [LEARN BUSINESS CONTENT](https://www.hireawriter.us/business) - [LEARN SOCIAL MEDIA](https://www.hireawriter.us/social) - [LEARN STORYTELLING](https://www.hireawriter.us/storytelling) - [LEARN CREATIVE WRITING](https://www.hireawriter.us/creative) - [LEARN TECHNICAL WRITING](https://www.hireawriter.us/technical-content) - [LEARN FREELANCE WRITING](https://www.hireawriter.us/freelance) - [CONTACT](https://www.hireawriter.us/contact) [Facebook](https://www.facebook.com/Hireawriteronline) [Instagram](https://www.instagram.com/joywriteryouell/) [Linkedin](https://www.linkedin.com/company/hireawriter/) [X](https://www.hireawriter.us/social/because-no-one-can-just-chill-now-theres-deinfluencing#0) [YouTube](https://www.youtube.com/channel/UC8sZOTANgCCjtn29m4J0Z6A) [Medium](https://medium.com/hireawriter) [Tiktok](https://www.tiktok.com/@joyyouell) [Pinterest](https://www.pinterest.com/joyfromhireawriter/) 2 min read # Because No One Can Just Chill, Now There's "Deinfluencing" [![Picture of Writing Team](https://www.hireawriter.us/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png) Writing Team](https://www.hireawriter.us/social/author/writing-team) : Aug 23, 2023, 3:46:20 PM [TikTok](https://www.hireawriter.us/social/tag/tiktok) [Trends](https://www.hireawriter.us/social/tag/trends) [Influencers](https://www.hireawriter.us/social/tag/influencers) ![Because No One Can Just Chill, Now There's ](https://www.hireawriter.us/hubfs/HAW%20blog%20-%202023-08-23T154554.683%20(1).png) A novel term is circulating on TikTok these days: "deinfluencing." This buzzword, boasting [over 100 million TikTok views](https://www.cnn.com/2023/06/11/us/deinfluencing-tiktok-trend-explained-cec/index.html), essentially denotes a counteraction against the endorsement and recommendation of trendy, often pricey products by influencers. This movement is not only embraced by the TikTok community but also by creators who openly discuss products one shouldn't purchase. ## To Deinfluence, or Not to Deinfluence The ripple effect of "deinfluencing" has raised questions about its impact on the influencer industry as a whole, an industry worth billions through brand collaborations. Some experts argue that, despite the rebranding, promoting budget-friendly alternatives in response to expensive influencer-endorsed products still falls under the [category of influencing](https://www.hireawriter.us/social/influencer-marketing-for-social-media). ## The Deinfluencing Trend "Deinfluencing" videos frequently feature individuals showcasing stockpiles of influencer-promoted products they've accumulated. Some aim to reduce excessive spending by deinfluencing themselves, while certain influencers hesitate to contribute to overconsumption. [Emma Austin](https://www.instagram.com/hey_emmakay/?hl=en), a social media marketing manager, is a prominent voice on TikTok advocating for deinfluencing. She provides money-saving tips and encourages conscious purchasing in light of the current economic climate. According to Austin, this trend empowers consumers to make decisions based on their preferences rather than blindly following opinions. ## Brands That are Deinfluencing Brands such as Stanley 1913, Charlotte Tilbury, and [Olaplex](https://www.huffpost.com/entry/deinfluencing-trend_l_63e42b6de4b07f036b9a57b8) have been mentioned in deinfluencing content. While Stanley refrained from commenting, the other brands did not respond to inquiries. [![New call-to-action](https://no-cache.hubspot.com/cta/default/24409333/59fe000f-66f9-4623-98d7-a2fc038a77db.png)](https://cta-redirect.hubspot.com/cta/redirect/24409333/59fe000f-66f9-4623-98d7-a2fc038a77db) ## Influence's Future Is this the dawn of the influencer era's demise? Austin doesn't believe so. To remain relevant amid deinfluencing, Austin suggests brands partner with influencers precisely aligned with their niche, boasting strong reputations and active engagement within their community. This is where microinfluencers might excel. Sinead Norenius-Raniere, VP of Product and Influencer Marketing Strategy at Cision, emphasizes that microinfluencers possess the ability to effectively connect with niche audiences and navigate the delicate balance between paid and organic content. Ali Fazal, VP of Marketing at creator management platform Grin, underscores the shift from one-time activations to ongoing partnerships. This evolution aligns with authenticity, as consumers are more likely to perceive genuine endorsements. Fazal envisions a future where paid placements coexist harmoniously with organic content. Fighting Influence with Influence Ironically, the very existence of the deinfluencing trend showcases the endurance of influencing. While some leverage deinfluencing for mindful spending, others use it to promote similar, more affordable products. ## Influence Isn't Going Anywhere This highlights that influence isn't dissipating; it's evolving. Claudia Ratterman, Director Analyst at Gartner for Marketers, acknowledges the trend's intention to redirect purchasing choices. Nonetheless, she points out that even if the shift is toward cost-effective alternatives, the core concept of influencing remains as people continue to look for the next appealing item, regardless of the underlying message. - [Tweet](https://twitter.com/share) [![Influencer Contracts: Stay Legal, Stay Cool](https://www.hireawriter.us/hubfs/HAW%20blog%20(75)%20(1).png)](https://www.hireawriter.us/social/influencer-contracts-stay-legal-stay-cool) 1 min read #### [Influencer Contracts: Stay Legal, Stay Cool](https://www.hireawriter.us/social/influencer-contracts-stay-legal-stay-cool) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/social/author/writing-team) : Aug 1, 2023, 4:22:12 PM Influencer marketing has emerged as a powerful strategy for brands to connect with their target audience authentically. [Social Media](https://www.hireawriter.us/social/tag/social-media) [Press](https://www.hireawriter.us/social/tag/press) [Influencers](https://www.hireawriter.us/social/tag/influencers) [Legal](https://www.hireawriter.us/social/tag/legal) [Read More](https://www.hireawriter.us/social/influencer-contracts-stay-legal-stay-cool) [![TikTok Influencer Collaborations](https://www.hireawriter.us/hubfs/ACE%20Blog%20-%202024-11-05T180529.788.png)](https://www.hireawriter.us/social/tiktok-influencer-collaborations) 1 min read #### [TikTok Influencer Collaborations](https://www.hireawriter.us/social/tiktok-influencer-collaborations) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/social/author/writing-team) : Nov 5, 2024, 6:16:50 PM Welcome to the wild world of TikTok influencer analytics, where your perfect brand partner might be one dancing dentist or skateboarding grandma... [Social Media](https://www.hireawriter.us/social/tag/social-media) [TikTok](https://www.hireawriter.us/social/tag/tiktok) [Influencers](https://www.hireawriter.us/social/tag/influencers) [Read More](https://www.hireawriter.us/social/tiktok-influencer-collaborations) [![Influencer Marketing for Social Media](https://www.hireawriter.us/hubfs/HAW%20blog%20(74)%20(1).png)](https://www.hireawriter.us/social/influencer-marketing-for-social-media) 2 min read #### [Influencer Marketing for Social Media](https://www.hireawriter.us/social/influencer-marketing-for-social-media) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/social/author/writing-team) : Aug 1, 2023, 4:15:02 PM Influencer marketing has become an integral part of social media strategies, offering brands a powerful way to reach their target audience... 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