Current Social Media Trends: Rebels and Influencers

Get a glimpse into the buzz dominating our social media feeds this week – from trending topics to the latest shifts in marketing strategies.

Severance Scandal for the NBA's SMM

This week, Dean Joannou, a former NBA social media manager, stirred a conversation by posting on the company's Facebook page about the toll it takes on social media employees' health and personal lives due to overextension.

Citing examples like exhausting 14-hour shifts and delayed insurance coverage for the first 90 days of employment, Joannou's post sparked mixed reactions.

While some social media users criticized the approach as a poor example for Social Media Managers (SMMs), others expressed empathy towards the situation.

Unconventional Packaging on TikTok

TikTok users are abuzz over the peculiar shipping approach of Banana Republic, as some products are being dispatched in what can only be described as cardboard scrolls.

One user humorously likened it to receiving a "CVS receipt of boxes," triggering amusement and curiosity across the platform.

Beneficial "It Girl"

Alix Earle, a TikTok sensation with a whopping 5.7 million followers, has solidified her status as the latest "it girl." Her partnership with Benefit cosmetics has stirred excitement, as she offers a complimentary collab kit for customers spending over $60 on the brand's products at Ulta. The

influencer's endorsement has prompted followers to replenish their beauty collection, driven by the sentiment that "Ms. Alix knows best."

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