--- title: Report Reveals Decrease in Growth Marketing Strategies description: A Dept Agency report reveals a decrease in growth strategies among senior marketers - learn more here. image: https://www.hireawriter.us/hubfs/HAW%20blog%20-%202023-08-29T172120.672%20(1).png --- [Skip to the main content.](https://www.hireawriter.us/business/report-reveals-decrease-in-growth-marketing-strategies#main-content) [![Untitled design (90)](https://www.hireawriter.us/hs-fs/hubfs/Untitled%20design%20(90).png?width=500&height=500&name=Untitled%20design%20(90).png "Untitled design (90)")](http://hireawriter.us) [![Untitled design (90)](https://www.hireawriter.us/hs-fs/hubfs/Untitled%20design%20(90).png?width=500&height=500&name=Untitled%20design%20(90).png "Untitled design (90)")](http://hireawriter.us) - [FOR BUSINESSES](https://www.hireawriter.us/for-businesses) - [SEO COPYWRITING](https://www.hireawriter.us/seo-copywriting) - [SOCIAL MEDIA CONTENT](https://www.hireawriter.us/social-media-services) - [WEBSITE COPYWRITING](https://www.hireawriter.us/website-copywriting) - [LEAD GEN COPYWRITING](https://www.hireawriter.us/lead-generation-copywriting) - [MARKETING STRATEGY](https://www.hireawriter.us/marketing-strategy) - [FOR AGENCIES](https://www.hireawriter.us/agency-partnership) - [WHITE LABELED COPYWRITING](https://www.hireawriter.us/white-labeled-copywriting) - [FRACTIONAL SEO LEADERSHIP](https://www.hireawriter.us/fractional-seo-leadership) - [TECHNICAL SEO](https://www.hireawriter.us/technical-seo) - [TRAINING](https://www.hireawriter.us/training) - [ABOUT HAW](https://www.hireawriter.us/about) - [JOBS](https://www.hireawriter.us/hire-a-writer-jobs) - [LEARN](https://www.hireawriter.us/learn) - [LEARN SEO](https://www.hireawriter.us/seo) - [LEARN BUSINESS CONTENT](https://www.hireawriter.us/business) - [LEARN SOCIAL MEDIA](https://www.hireawriter.us/social) - [LEARN STORYTELLING](https://www.hireawriter.us/storytelling) - [LEARN CREATIVE WRITING](https://www.hireawriter.us/creative) - [LEARN TECHNICAL WRITING](https://www.hireawriter.us/technical-content) - [LEARN FREELANCE WRITING](https://www.hireawriter.us/freelance) - [CONTACT](https://www.hireawriter.us/contact) Search Toggle Menu Search Toggle Menu - [FOR BUSINESSES](https://www.hireawriter.us/for-businesses) - [SEO COPYWRITING](https://www.hireawriter.us/seo-copywriting) - [SOCIAL MEDIA CONTENT](https://www.hireawriter.us/social-media-services) - [WEBSITE COPYWRITING](https://www.hireawriter.us/website-copywriting) - [LEAD GEN COPYWRITING](https://www.hireawriter.us/lead-generation-copywriting) - [MARKETING STRATEGY](https://www.hireawriter.us/marketing-strategy) - [FOR AGENCIES](https://www.hireawriter.us/agency-partnership) - [WHITE LABELED COPYWRITING](https://www.hireawriter.us/white-labeled-copywriting) - [FRACTIONAL SEO LEADERSHIP](https://www.hireawriter.us/fractional-seo-leadership) - [TECHNICAL SEO](https://www.hireawriter.us/technical-seo) - [TRAINING](https://www.hireawriter.us/training) - [ABOUT HAW](https://www.hireawriter.us/about) - [JOBS](https://www.hireawriter.us/hire-a-writer-jobs) - [LEARN](https://www.hireawriter.us/learn) - [LEARN SEO](https://www.hireawriter.us/seo) - [LEARN BUSINESS CONTENT](https://www.hireawriter.us/business) - [LEARN SOCIAL MEDIA](https://www.hireawriter.us/social) - [LEARN STORYTELLING](https://www.hireawriter.us/storytelling) - [LEARN CREATIVE WRITING](https://www.hireawriter.us/creative) - [LEARN TECHNICAL WRITING](https://www.hireawriter.us/technical-content) - [LEARN FREELANCE WRITING](https://www.hireawriter.us/freelance) - [CONTACT](https://www.hireawriter.us/contact) [Facebook](https://www.facebook.com/Hireawriteronline) [Instagram](https://www.instagram.com/joywriteryouell/) [Linkedin](https://www.linkedin.com/company/hireawriter/) [X](https://www.hireawriter.us/business/report-reveals-decrease-in-growth-marketing-strategies#0) [YouTube](https://www.youtube.com/channel/UC8sZOTANgCCjtn29m4J0Z6A) [Medium](https://medium.com/hireawriter) [Tiktok](https://www.tiktok.com/@joyyouell) [Pinterest](https://www.pinterest.com/joyfromhireawriter/) 1 min read # Report Reveals Decrease in Growth Marketing Strategies [![Picture of Writing Team](https://www.hireawriter.us/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png) Writing Team](https://www.hireawriter.us/business/author/writing-team) : Aug 29, 2023 5:22:01 PM [Business](https://www.hireawriter.us/business/tag/business) [Creative](https://www.hireawriter.us/business/tag/creative) [Growth](https://www.hireawriter.us/business/tag/growth) ![Report Reveals Decrease in Growth Marketing Strategies](https://www.hireawriter.us/hubfs/HAW%20blog%20-%202023-08-29T172120.672%20(1).png) Growth marketing is undergoing a contraction, as indicated by the findings of Dept, a digital agency, in its [third annual report](https://www.businesswire.com/news/home/20220818005091/en/3QDEPT-Releases-2022-Growth-Marketing-Report) on the subject. Among the 450 senior managers or higher-ups surveyed, there has been a 40% reduction in marketers employing growth marketing strategies this year compared to the previous one. Dept's definition of growth marketing encompasses the amalgamation of performance and brand strategies. This decline could be attributed to several factors, including economic circumstances that have prompted marketers to allocate more resources to bottom-funnel channels and approaches, according to Sam Huston, Chief Strategy Officer for Growth. He mentioned, "They’ve made very purposeful choices about not investing in \[growth\] now. They’re only going to invest in what we know works for the time being until we see what the future holds." [![content business resources](https://no-cache.hubspot.com/cta/default/24409333/dc5c7fab-6738-412a-80dc-fc43b432ad26.png)](https://cta-redirect.hubspot.com/cta/redirect/24409333/dc5c7fab-6738-412a-80dc-fc43b432ad26) The report covered the current approach marketers are adopting toward three key "growth areas": ## Strategy and Planning Approximately 45% of the surveyed marketers are currently dedicating resources to strategy and planning, marking a decrease from last year's 68%. This shift is seen as a reaction to prevailing economic conditions, where strategy and planning are viewed as a "luxury" that can be deferred. ## Data and Analytics The allocation of funds to data and analytics has also witnessed a decline. Roughly 48% of respondents are investing in analytics, down from 70% in 2022. This reduction could stem from a lack of trust in existing models, with many waiting for the emergence of new models following the [rise of AI](https://www.hireawriter.us/business/marketing-in-the-ai-era) and the decline of cookies. ## Creative While spending on the [creative process](https://www.hireawriter.us/leadership-blog/managing-creative-people) has experienced a dip, the impact is less pronounced. This year, 46% of respondents are investing in creative endeavors, compared to 50% in the previous year. According to Huston, the decrease in this area is due to the pursuit of efficiency rather than substantial cuts. Marketers are finding more cost-effective methods to generate assets while acknowledging the potency of creativity in driving performance. ## The Dept Marketing Report: Bottom Line In essence, the report underscores a reevaluation of growth strategies by marketers, influenced by economic considerations and evolving models. 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