3 min read

Elevate Your Brand on Social Media

Elevate Your Brand on Social Media

If you work in a "boring" industry, you might be stressed about what to post on social media. 

We get it. Not everyone can jump on the latest dance challenge or go viral with a quirky "get ready with me" video. But that doesn't mean you're doomed to be invisible online. Nah, there are plenty of ways to make even the most mundane businesses pop on the 'gram.

So, how do you transform your brand into a social media sensation? Well, my friend, that's where a little creativity and a dash of strategic thinking come into play. It's time to ditch the bland and embrace the bold, to think outside the box and inject some personality into your posts. 

And if you're ready to learn how to make your "boring" biz the talk of the town, keep reading – because we’re about to spill the tea on some game-changing tactics that'll have your followers double-tapping faster than you can say "hashtag."

How to Make Your Brand Lit on Social Media

Listen up because we’re about to drop some knowledge bombs. We’ve been peeping the game and found three brands killing it on social media, even though they're in industries that wouldn't typically get people going. 

From finance to tinned fish (yeah, you read that right), these businesses are proving that creativity knows no bounds. Here's how they're doing it.

1. Wealthsimple: Educating Your Audience Without Putting Them to Sleep

Let's be real. Financial stuff is about as exciting as watching paint dry. But Wealthsimple, an online investment management service, is flipping the script and making money talk engaging.

How? By getting creative with their educational content. They're hitting their audience with infographics that break down complex finance questions into easy-to-digest nuggets. Like this post that explains what  a FHSA is:

But they don't stop there. They're also going deep on IG Stories and Reels, covering everything from options trading to some new bougie savings account. 

The Takeaway

Don't be afraid to flex your expertise on the' gram. Use carousels, videos, and other methods to educate your people on the reg. 

Got FAQs? Answer them in a post. 

Got the bandwidth? Start a newsletter and promote it on social.

2. Fishwife: Branding So Strong You Can Smell It

Tinned fish. We know, we know, it doesn't exactly scream "viral content." But a little company called Fishwife said, "Let’s see what happens,” and made canned seafood cool again.

Born in the pandemic, Fishwife is blowing up on social thanks to their strong branding and drool-worthy recipes. Just peep their IG feed:

@eatfishwife find the richest, butteriest, and most lucscious anchovies (ever!!!!) at select @wholefoodsmarket locations in california, arizona, hawaii, and nevada 🌴🌵🌋🏜️ !!!!!! can't wait to party in the aisle with all you tinned fish bb's 💘💘💘 #fishwife #tinnedfish #wholefoodsmarket #wholefoodsfinds ♬ BUT I DONT FORGET TOO WELLLLL - jrecs

 

But it's not just about pretty pictures. Fishwife's captions are next level. They've got this cheeky, conversational tone that makes you feel like you're chatting with your BFF, not some faceless corporation. 

They're dropping knowledge about the seafood industry, but in a way that's fun to read. Who knew sustainably caught fish could be so entertaining?

The Takeaway 

Figure out what makes your brand unique and lean into it. 

Your visuals are essential, but don't neglect your brand voice. Every caption, comment, and DM should scream "YOU."

Keep it consistent across all platforms. Later's Visual Instagram Planner can help with that. Shameless plug, but it's a game-changer.

3. Roadway Moving: Letting the Receipts Speak for Themselves

Moving companies are not exactly the most exciting industry. But Roadway Moving is showing the rest of the business how to do social media marketing.

Instead of telling people how great they are, they let their customers do the talking. They've been partnering with creators to show behind-the-scenes of actual moves. 

It's genius because it gives potential customers a real glimpse into what they can expect from the service. And in an industry that lives and dies by word-of-mouth, that kind of authentic endorsement is priceless.

The Takeaway

If you're a service-based business, let your happy customers be your hype team. Share their stories, testimonials, and gushy posts about how awesome you are.

Pay attention to who's already showing you love on social media. Those are the people you want to collaborate with— it'll feel natural and authentic to their followers.

The Bottom Line

So there you have proof that even the most "boring" industries can thrive on social media. You just have to get creative, stay true to your brand, and not be afraid to do things a little differently.

Wealthsimple, Fishwife, and Roadway Moving are showing you what's possible. Now, it's on you to take those lessons and run with them. 

Revamp your content calendar. Bring some spice to your captions. Partner with creators who vibe with your vision. And most importantly, stop making excuses and start making moves.

Your industry might be boring, but your social presence doesn't have to be. Let's get it! 

How to Execute a Rebrand Across Social Media Platforms

How to Execute a Rebrand Across Social Media Platforms

Deciding to rebrand your business is a significant decision that should not be taken lightly, as it can impact your business's image, perception, and...

Read More
Unlock the Prestige of LinkedIn Top Voices

Unlock the Prestige of LinkedIn Top Voices

Platforms are constantly reevaluating how they acknowledge and reward their top creators. Once a coveted symbol of influence and recognition, the...

Read More
Why Does Social Media Disengagement Happen?

2 min read

Why Does Social Media Disengagement Happen?

Maintaining consumer engagement is crucial for brands. The focus has often been on how to attract and retain customers, but a recent study...

Read More