SOCIAL MEDIA MARKETING BLOG

It's (not) all about pop-u-lar.

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Monthly content drops with templates, frameworks, tips, and more.

Communication

social media disengagement

2 min read

Why Does Social Media Disengagement Happen?

Maintaining consumer engagement is crucial for brands. The focus has often been on how to attract and retain customers, but a recent study...

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meta and whatsapp

2 min read

Meta's $19 Billion Bet on WhatsApp: The Future of Business Messaging

In a groundbreaking move back in 2014, Facebook, now rebranded as Meta, took a significant leap into the world of communication technology by...

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