SOCIAL MEDIA MARKETING BLOG

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Monthly content drops with templates, frameworks, tips, and more.

Communication

New research from Reddit, Sensor Tower, and Adjust reveals how subreddit communities drive higher app retention and influence purchase decisions.

4 min read

Reddit Provides Insights into the Power of Communities in Driving Purchase Behavior

Writing Team: May 19, 2025 3:27:07 PM

If you've ever fallen down a Reddit rabbit hole while researching a product, you're not alone. What starts as a simple "Is this worth buying?" query...

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X (formerly Twitter) has rolled out updates to its Community Notes system designed to detect and neutralize coordinated manipulation attempts, addressing a key vulnerability in its crowdsourced fact-checking program.

3 min read

X Implements New Measures To Detect Manipulation of Community Notes

Writing Team: May 19, 2025 3:22:08 PM

The war for information control on X just took a fascinating turn, and the manipulators are losing ground. Last week, without much fanfare, X...

Social Media Digital Communication X

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2 min read

Crowd Culture

Writing Team: Sep 30, 2024 6:00:00 AM

Social media has dramatically transformed how we communicate, share ideas, and influence each other. One of the most intriguing phenomena on social...

Social Media Audience Communication

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Bringing attention to a saying requires a combination of creativity, timing, and strategic promotion.

3 min read

How to Bring Attention to a Saying

Writing Team: Sep 30, 2024 5:30:00 AM

Catchy sayings can capture the zeitgeist and become cultural touchstones. From Gen-Z slang to more refined expressions, the right phrase can resonate...

Social Media Trends Communication

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From the early days of bulletin board systems to the emergence of platforms like TikTok and Clubhouse, social media has transformed the way we communicate.

3 min read

When Was Social Media Invented?

Writing Team: Sep 23, 2024 5:30:00 AM

Social media has become an integral part of our daily lives, connecting us with friends, family, and the world at large. But when did this digital...

Social Media Research Communication

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Typography can dramatically affect how your audience engages with your content on social media.

4 min read

Typography on Social Media

Writing Team: Sep 20, 2024 12:27:30 PM

Typography plays a crucial role in how your content is perceived on social media. Whether you're creating bold statements, sharing important...

Social Media Design Communication

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2 min read

Different Words for Yes: Expanding Your Affirmative Vocabulary

Writing Team: Sep 20, 2024 12:24:13 PM

The word "yes" is a staple of everyday communication, but relying on it too heavily can make your speech or writing feel repetitive and...

Social Media Brand Voice Communication

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Whether you’re trying to stay woke, spill the tea, or just vibe with your fam, these phrases will keep you in the loop.

2 min read

Use It in a Sentence: A Gen Z Slang Breakdown

Writing Team: Sep 20, 2024 12:21:02 PM

Welcome to the world of Gen Z slang, where words can mean a thousand different things, and the vibe is always on point. If you've ever found yourself...

Social Media Culture Communication

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Expanding your vocabulary is a powerful way to breathe new life into your social media content.

8 min read

Another Word For... - A Social Media Marketer's Guide

Writing Team: Sep 19, 2024 11:52:11 AM

As a social media marketer, your words are your paintbrush. Using the right language can elevate your content from mundane to magnificent. Let's...

Social Media Copywriting Writing Communication

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3 min read

Marketing Trigger Terms

Writing Team: Sep 16, 2024 2:05:41 PM

Marketing trigger terms are powerful words or phrases that elicit a psychological or emotional response from your audience, driving them to take...

Social Media Marketing Communication

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Silhouettes of people standing on stairs at night, in anime style.

3 min read

Social Media: The Debate on Tiered Subscription Services

Writing Team: Mar 8, 2024 11:43:37 PM

Social media has become integral to our daily lives, connecting us to friends, family, and the wider world. As the landscape evolves, so do the ways...

Social Media Audience Communication

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2 min read

Why Does Social Media Disengagement Happen?

Writing Team: Sep 21, 2023 10:21:34 AM

Maintaining consumer engagement is crucial for brands. The focus has often been on how to attract and retain customers, but a recent study published...

Social Media Audience Brand Voice Communication

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